The way of generation Y enjoying Jazz festival: a case of the Korea (Jarasum) music festival

ABSTRACT

Research studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music festival. The results are expected to assist festival organizers in managing and implementing market-oriented service strategies to improve the quality of festivals and therefore to enhance the attendee satisfactions and their behavioral intentions.     

Conference mobile application: Participant acceptance and the correlation with overall event satisfaction utilizing the technology acceptance model (TAM)

Abstract

Although many studies have been conducted focusing on technology trends and acceptance, there is a lack of research investigating the factors that influence conference attendees’ attitudes toward a mobile event app based on the technology acceptance model (TAM) framework. The purpose of this study was to examine the determinants that influence conference attendees’ attitude toward using a conference mobile event app. The results found that perceived usefulness was the greatest predictor of the app users’ attitude toward the mobile event app, attitude is a significant predictor of overall conference satisfaction, and perceived ease of use was the only significant variable found to vary between age groups. The study’s findings have implications for stakeholders in the MICE industry and the open-ended survey responses offer insights into what conference attendees deem as valuable app functionality and how attendees’ age group may affect technology preferences.     

App users’ emotional reactions and festival satisfaction: the mediating role of situational involvement

In the context of festivals, the proportion of mobile app users appears to be continuously rising. However, academia has not systematically researched festival-related apps. The few existing studies have primarily adopted the technology acceptance model to investigate the factors that influence the willingness of festival participants to use apps. By adopting situational involvement-related theories, the current study aims to explore the relationship between emotional reactions, the situational involvement of users of official festival apps, and users’ overall satisfaction with the festival, thus bridging the gap between the use of official apps and users’ experience satisfaction with the festival.     

Indigenous tourism from a visitor's perspective: an empirical examination of Valene L. Smith's 4Hs at a Sámi festival in Norway

Over the past three decades, indigenous tourism has received a growing amount of attention from both the tourist market and tourism academics. The research conducted regarding indigenous people has often treated the subject from a conflict perspective. In this study, a symbiotic perspective is employed in that visitors' attractions built upon indigenous resources may positively contribute to indigenous hosts. Nevertheless, to do so is dependent upon acquiring an understanding of visitors' preferences in an indigenous tourism context. To empirically ascertain visitors' preferences, a framework proposed by Valene L. Smith has been adopted. This framework operationalises the indigenous tourism product as consisting of four primary components: habitat, handicrafts, heritage, and history. This study first identifies these four components, and then examines the magnitude of their effect on visitors' experiences and perceptions at a Sámi festival in Northern Norway. The findings indicate that habitat is clearly the most salient component of this particular indigenous event in that it positively influences the visitors' satisfaction with the festival, their willingness to recommend the festival to others, and their willingness to pay to attend the festival. Further details of the findings as well as the study's implications are also provided.     

Recreation and Leisure Research from an Active Living Perspective: Taking a Second Look at Urban Trail Use Data

This paper examines recreation and leisure research within the context of active living, and highlights an apparent gap between the current involvement of recreation and leisure researchers and the potential they could offer to this important and expanding area of inquiry. To illustrate this potential, I looked at two previous studies that focused on the recreational use of urban trails and reanalyzed the data from an active living perspective. In Study 1, individual, social and environmental factors helped distinguish between low, moderate, and high activity level trail uses. In Study 2, use patterns helped distinguish between health-motivated trail users and individuals using trails for recreation and other purposes, but perceptual and demographic data were similar among groups. Findings from similar studies can help inform active living research, and recreation and leisure studies can provide leadership and contributions to a transdisciplinary understanding of active living.     

Conventions,Festivals, and Tourism

Abstract

The link between conventions and tourism has often been assumed, and to some extent has been researched, and yet little research has been undertaken to study the relationships between organizations staging an event. The aim of this paper is to highlight the links between convention, festival, and tourism organizations using a case study in Lismore, Australia. The Lismore Chamber of Commerce has used an agricultural convention in conjunction with a community festival to share resources and attract wider audiences. This paper demonstrates the outcomes of this relationship in terms of innovation, cooperation, and regional development. Where previous attempts to coordinate the herb industry had failed, the case shows how coordinated events can serve an important purpose. The case also demonstrates the use of a network analysis methodology as a potential tool for researchers and managers in identifying and understanding industry relationships. The results demonstrate the success of this event and highlight the importance of developing and maintaining network relations.     

Accessing leisure in an unfamiliar society via mobile instant messaging: A case study of academic sojourners visiting South Korea

ABSTRACT

This paper explores how academic sojourners, unfamiliar with the local language and culture, accessed casual leisure through mobile instant messaging during a short stay of one or two semesters in South Korea. Ninety-six English-speaking academic sojourners on Korean government scholarships covering tuition, room and board in exchange for contact with local university students seeking informal English language practice took part in this study. They represent a shift in academic sojourner mobility from outbound Asian students seeking language study in English-speaking countries to inbound English-speakers providing language support within Asia. Qualitative analysis revealed how casual leisure, the features of South Korea’s advanced digital environment and mobile instant messaging chat rooms coalesced. The findings show how local digital practices complement casual leisure access and how digital practices can become casual leisure despite limits in language ability and cultural understanding. It recommends further exploration of links between leisure, digital environments and mobile instant messaging in other research settings that are experiencing flows of globally mobile populations.     

Liminality and festivals—Insights from the East

This research extends our knowledge of liminality through investigating how the liminal experiences of festival-goers are constructed in a Chinese music festival context. The research employs a multi-site data collection approach undertaking field observations and 68 in-depth semi-structured interviews at seven music festivals across three years. The study contributes to the theoretical development of a liminality framework by providing empirical evidence of the nature of liminality. It extends our understanding of event tourist experiences by highlighting the development and role of three types of communitas and identifying six stages within a rite of passage. The resulting multifaceted coexistence of liminal behaviours and identity with everyday routine life provides a new approach to the critical understanding of the role of liminality.     

The missing link of the Sustainable Development Goals (SDGs) in tourism: A qualitative research on Amsterdam Pride

This research aims at exploring and interpreting critically the impacts of tourism on Amsterdam Pride festival in the context of gender equality (SDG 5) and responsible consumption (SDG 12) based on the perceptions and meaning-makings of tourists/visitors attending the Amsterdam Pride. Drawing on 40 in-depth interviews with LGBTQ+ participants supported by participant observation during the event to ensure data triangulation for reflexive inquiry, an inductive thematic content analysis was conducted. The findings highlight that Pride from past to present has been undergoing a major transformation from political and grassroots movements towards a more commercial and an entertainment activity as a new field of agency whose ‘fun’ is also political. This research also contributes to the understanding of gender equality (SDG 5) through considering sexual and gender identity minorities that are not highlighted in SDGs.     

Celebration of heritage: linkages between historical re-enactment festival attributes and attendees’ value perception

ABSTRACT

Community-based festivals celebrate a sense of community and place. Communities across the United States (US) and elsewhere have turned to various community-based events to celebrate local heritage and culture. This study investigates the relationship between the attributes of a historical re-enactment festival and participants’ perceived value. Drawing on means–end theory and event experience literature, we examined event attributes, perceived benefits, and attendees’ perceived value in the context of a historical re-enactment festival in the Midwestern US. The results highlighted the importance of four attributes of historical re-enactment festivals, namely historical re-enactment, social interactions, event design, and physical facets. Each factor contributed differently to attendees’ perceived value of such a festival experience. In addition, perceived benefits of attending such an event mediated the relationships between event attributes and perceived value. Theoretical and managerial implications of these findings are discussed.     

Examining the relationships among festivalscape,experiences, and identity: evidence from two Taiwanese aboriginal festivals

Despite an increase in the number of studies on aboriginal festivals, little empirical research has examined how the organisers of these festivals influence visitors’ sense of festival identity by promoting identifiable factors in their promotional materials. This study thus examines the relationship between the festivalscape, emotional and authenticity experiences, and festival identity among the attendees of two major aboriginal festivals held in July and December in Taiwan. A total of 901 usable questionnaires were collected. Our empirical results suggest that programme planning and the facilities of the festivalscapes positively and significantly affect the emotional experience at both festivals. Furthermore, the emotional experience and the authenticity experience positively and significantly affect festival identity at both festivals. Our findings contribute to efforts to understand the behaviour of festival attendees. Managerial implications and future research directions for aboriginal festival tourism are presented.     

Tourists’ hotel event experience and satisfaction: an integrative approach

ABSTRACT

Tourists’ hotel event experiences have received little attention in tourism research. By proposing an integrated model of expectation–confirmation theory (ECT) and the experience economy concept, this research explores the relationship between tourists’ event experience and their satisfaction regarding the hotel event setting. The hypothesized model was empirically validated using a sample of 663 tourists who experienced a holiday event at a resort hotel. Results confirmed that the integration of the experience economy and ECT provided a better understanding of tourists’ post-satisfaction in a pleasure-driven setting. This affective–cognitive approach advances the knowledge of tourists’ experiences and satisfaction at hotel events.     

Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

ABSTRACT

This study examined the importance of psychological benefits of using eco-friendly services in the context of drone food delivery services. Based on the theoretical relationships between the conceptual constructs, a research model was developed and then assessed using data collected from 397 samples in Korea. The data analysis results showed that the three sub-dimensions of psychological benefits (i.e. warm glow, self-expressive benefits, and nature experiences) play an important role in the formation of positive and negative anticipated emotions. Furthermore, the positive and negative anticipated emotions had a significant influence on desire, which in turn positively affects intentions to use.     

Mobile Technology: An Exploratory Study of Hotel Managers

Hospitality businesses provide a natural context for mobile technology, especially given the dynamic nature of the business, the size and complexity of many hotel operations, and the need to have managers visible and overseeing multiple areas of the business (and sometimes, multiple properties) concurrently. To explore the potential for mobile technology in hospitality business contexts, we surveyed 70 full-service hotel property managers. The survey was based upon two theoretical frameworks: technology adoption model and innovation diffusion theory. Specifically, this study addressed (a) hotel property managers’ intentions to use mobile technology at work, (b) factors influencing their intentions, (c) their suggestions for implementing mobile applications in different departments, and (d) demographic characteristics of those who are inclined to adopt certain types of mobile applications. This study identified the top opportunities for mobile applications and found adoption differences based upon the respondents’ demographics as well as the factors of perceived enjoyment and relative advantages as significant determinants of hotel property managers’ intentions to use mobile technology. This study concludes with recommendations for industry practitioners and suggestions for future research opportunities related to mobile technology adoption and usage in hospitality.     

How friendly destination websites are for mobiles? A study of destination marketing organizations in the Asia Pacific region

ABSTRACT

The core objectives of this exploratory study are (1) to examine the friendliness of destination websites for mobiles and (2) to profile the features available in different versions of mobile destination websites. Through employing the device emulator testing approach to analyze websites of top destinations in the Asia Pacific region, this study finds that destination marketing organizations in the Asia Pacific region have been optimizing their official websites for mobiles over the past few years. A responsive web design approach is predominantly used by the analyzed destination, and more features are founded to be available in “fully mobile-friendly websites.”     

Understanding travel tracking mobile application usage: An integration of self determination theory and UTAUT2

By integrating the Self-Determination Theory (Deci & Ryan 1985) and a modified version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework (Venkatesh et al., 2012), this study aimed to investigate factors affecting travelers' intention to share their travel-related information on travel tracking mobile applications (TTMA). The proposed model was tested via structural equation modeling by using data collected from 305 mobile app users. The results revealed that effort expectancy, hedonic motivation, social benefits, self-image had a positive impact; and location privacy concern had a negative impact on users' intention to post travel-related information on TTMAs. The findings of the current study contribute to the literature in the context of technology acceptance in general, and TTMA acceptance in the travel and tourism industries in particular. The study results also provide practical implications, especially for entrepreneurs and tourism-related technology companies.     

Tourists and researcher identities: critical considerations of collisions,collaborations and confluences in Svalbard

ABSTRACT

Svalbard is an “edge-of-the-world” hot spot for environmental change, political discourse, tourism and scientific research in the Anthropocene. Drawing on ethnographic and qualitative research, I use this context to critically explore the identity-categories of “researcher” and “tourist”. Through the lens of political ecology, I draw out the uneven power relations of knowledge production that are attached to these labels and their consequences for ongoing efforts for managing sustainable tourism. By considering the experiences of tourists, researchers and “scientific tourists”, both practically and from an embodied experiential perspective, I challenge the distinctions typically made between these roles. I bring to light several common aspects, goals and experiences these practices share. In doing so, I aim to disrupt the existing hierarchies of knowledge that champion an impersonal, rational scientific approach and call for a more varied array of knowledge and practices to be taken into account when considering the future ecologies of Svalbard and the broader Arctic region.     

“Go Out on the Weekends to the Forest,Get Trashed and Dance”: Residual Behaviors and Reconfigured Environments at Psychedelic Trance Festivals

ABSTRACT

Psytrance music festivals provide familiar environments, typically outside city limits, where release is sought from daily reality, working routines, or common sense. While sharing these goals with other leisure activities, the festivals also aim for the actualization of encountering unknown or alien destinations. This journey is enabled by the media ecology of the festival, which notably includes the effects of psychedelic drugs. Drawing on ethnographic research of Melbourne-based festivals, this article explores the cultural meanings of getting “trashed” or “wasted” on psychedelic drugs within the outdoor festival environment. The partygoers' temporary retreat into nature ties into the theme of an exile that traces back to the 1960s and still pervades psychedelic culture. This article reworks this theme by addressing the ironic reconfiguration of nature at psytrance festivals, where excessive media consumption leads to an authentic way to connect our urban cultures with nature in its contemporary unauthenticity.     

An examination of food tourist’s behavior: Using the modified theory of reasoned action

A number of studies have been conducted to examine the behavior of tourists. However, there has been little research done on food tourism examining food tourist’s behavior. Food tourism is one of the fastest growing industries and areas of interest in the tourism industry today. The current study provides an integrated approach to understand the effect of food tourists’ behavior based on perceived value and satisfaction as it relates to their intention to revisit using the modified theory of reasoned action (TRA). The purpose of this study was to examine the effects of perceived value on intention to revisit (H1) and satisfaction (H2), and satisfaction on intention to revisit (H3). Empirical findings indicated that H1, H2, and H3 were supported significantly in this study (p < 0.01). H1 was supported (β = 0.67) showing the perceived value is the antecedent of satisfaction. H2 and 3 suggested that attendees’ intention to revisit is predicted by the perceived value (β = 0.13) and satisfaction (β = 0.67) respectively. The most significant contribution of this study is a theoretical understanding with empirical results using the new factors (i.e., perceived value, satisfaction, and intention to revisit) in the context of the modified TRA rather than using the original factors. The implications will be very useful for food festival organizers as well as destination marketing organizations.     

How would the contextual features of a destination function together with individual factors to enhance tourists’ intention toward ST in Taiwan?

Abstract

Slow travel (ST), which emphasizes deeper experiences via slower transportation modes, has been promoted as an alternative to current practice and a more sustainable form of tourism. With lower GHG emissions being a national environmental goal in Taiwan, ST concepts have been garnering attention. The relationship between the environments of destinations and pro-environmental behavior of tourists has attracted relatively little academic attention. To remedy this, the current research establishes a fairly complete model for incorporating factors at the contextual level into the individual determinants useful in encouraging ST. The goal of this research is to understand how certain predictors directly and interactively influence the choices of tourists toward ST. This study collected 508 validly filled surveys addressing 13 industrial tourist destinations, and applied Hierarchical Linear and Nonlinear Modeling (HLM) analyses. In addition to the individual-level factors, including perceived benefits of tourism experiences and ages of tourists, the design of onsite tourism programs at the contextual level was one of the most influential drivers to encourage visitors’ ST intentions. Included in this research are the insights into how to promote ST and corresponding suggestions for tourism operations within the context of sustainable tourism and destination management.