开征燃油税：构建“车、税、路”框架的突破口

一、对于"车、税、路"框架的诠释 所谓"车、税、路"框架,是指汽车工业、车辆道路税收、公路交通建设三个有机联系的变量所构成的相互促进的整体. 税收政策与汽车工业的发展息息相关.目前,对车辆的购置和使用等环节仍采用税费兼收的做法.过多过滥的税费影响了居民购车的欲望,不利于扩大内需,也延缓了我国私人汽车消费热潮的到来,汽车销售量持续"低温";税费政策存在严重的地方保护主义色彩,阻碍了汽车工业技术的进步,降低了其市场竞争力.     

千呼万唤不出来 新能源车扶持政策缘何难产

在本月初发改委出台的新一斯产品目录上,出现了7家汽车企业的多款新能源汽车产品.紧接着,关于免除新能源车购置税的呼声甚器尘上.然而,人们期盼的热终于随着发改委一句"没有时间表"而被浇熄.     

Sail,赛欧:要的就是你!

树荫浓密、鱼龙混杂的福今路上,当你为宝座面对汹涌的行人、公交车群步履维艰而苦恼的时候,眼前却忽然一亮,一部浪漫温馨的蓝色小精灵在车群中游刃有余;摩肩接踵、车潮汹涌的停车场,当你正在为令驾找一个空旷、安全的休息场所而大伤脑筋的时候,一部玲珑可人的银白小精灵已经乖乖地躺在那里睡着了。你一定会问这个机灵多智而又不失调皮的小精灵究竟是谁?告诉你吧,"她"便是目前广州卖的正火的 Sail,"赛欧"!2001年6月,当上海通用汽车亮出10万元的家用"小别克"车——"赛欧"这匹机灵多智的小狼的时候,中国便有人预言比国际竞争还要惨烈的未来中国汽车市场大战已经提前打响了。引燃这次汽车大战之火的小精灵长的究竟什么个样子呢?在赛欧广州     

为民而生那些传奇的国民车

美国——世纪之车 美国的国民车可以说是一辆车和一个人的历史传奇.这辆车就是福特T型车,这个人就是亨利·福特,T型车彻底改变了美国,成就了美国"车轮上的国度"之美誉. T型车诞生于1908年,当时汽车还是少数富人的专利,而亨利·福特萌生了制造"为大众服务的汽车"的念头.T型车的起初售价为850美元,而当时同类型汽车价格则为2000-3000美元.这样的售价令不少中产阶级实现了汽车梦,但是福特并不满足,还建立了全新的优化流水装配线,大大提高了产量,将T型车价格甚至降至260美元.美国人亲切地叫它"便宜小汽车"(TinLizzie).福特还推出了高薪政策,令其员工都能买得起T型车,并引发了购买T型车的风潮.到1927年停时产,T型车的销售数量已高达1500万辆.     

e时代的汽车追求:数字化、e化功能

在北亚车市2003年第十次汽车信息发布会暨"2003年福莱尔·福星北京市场推介会"上,记者们有幸看到了比亚迪汽车公司最新研制的具有极高性价比的福莱尔·福星轿车.这款车的最大特性集中体现在它的e化功能,以及通过e化的改进所呈现的人性化特征.     

一季度国内重点新车改款趋势 “概念化”下的家族血统

iPhone的风靡,让很多人知道了工业设计的价值,而在汽车的世界里,韩系车的成功突围,同样昭示着设计对于工业产品的重要性。现代汽车的"流体雕塑"和起亚"DESIGN KIA",成功颠覆了韩系车给人的平庸印象。正如彼得希瑞尔所说,现在我们可以在大街上轻易地分清哪辆是韩国车。这一季度,我们发现越来越多的车企开始关注工业设计,并且不约而同将其"概念化"。     

北京王辛庄：“下乡车”无用武地

"汽车下乡"工程正式启动已经一个多月了.近日,记者来到顺义的王辛庄村,试图探访"下乡车"在京郊的境遇.     

广东好帮手电子科技有限公司特约好帮手全面升级服务标准

好帮手电子,汽车智能电子行业的引领者,致力于汽车智能信息的创新与突破,秉承着"智予车、乐予人"的企业使命,创造了多个行业第一,为车主轻松行车、享受快乐的汽车生活而不懈努力,创造了车载数字智能新标准.现在,好帮手电子全面升级服务标准,在行业内竖立起了服务新标杆.     

政策、市场、信贷:国际汽车高层论坛的三大主题

2002年,随着中国汽车市场"井喷"式的大发展,过去一向出言谨慎的各路"大腕"年底也都"有话要说".11月28日,由中国社会科学院主办,德勤会计师行与摩根亚当斯顾问有限公司协办的2002年国际汽车高层论坛在北京国际俱乐部饭店隆重召开.在为期两天的会议当中,国家计委、国家经贸委、外经贸部与来自海外的跨国汽车业巨头、国内各大汽车集团、国内外各大金融机构,齐聚一堂,气氛热烈.演讲者几乎是"知无不言,言无不尽",让与会记者个个都大获而归.     

两代鸥翼齐“展翅” 百年奔驰“少年狂”

决策者说汽车改变了世界.而世界也在改变着汽车。传统能源汽车早晚有一天会被新能源车取代。在新一轮汽车技术革命浪潮到来之际,奔驰将再次扮演领先者的角色。一个多世纪以来,正是靠着不断的技术革新,奔驰品牌成为令无数拥有者骄傲自豪的高档品牌。而面临新一轮技术产业革命,我们并不打算"吃老本".而是以开放的姿态迎接变革,顺应世界汽车工业发展的大潮流。——奔驰全球总裁蔡澈     

个性、精准、互动、整合——数字电视对传统广告运作模式的挑战

在数字化技术发展应用背景下,数字化是电视发展的必然趋势。据有关数字显示,从2005年至2009年,全球数字电视用户数量每年保持30%的速度增长,全球数字电视用户将从2004年的11720万户增长到2009年的51600万户,全球数字电视市场规模也将从2004年的570亿美元增长到2009年的1040亿美元。     

电感耦合等离子体质谱法测定石膏及其制品中铅、镉等10种元素

通过对进出口石膏及其制品特性的研究,摸索出适合石膏及其制品消解的方法,并对传统的仪器方法进行分析比较,最终确定了完整的检测路线。实验中试样经酸消解后过滤得到澄清溶液,用电感耦合等离子体质谱仪对试液中的铅、镉、铬、砷、汞、铜、锌、锰、镍、钴进行测定,10种元素的检出限和定量限分别为0.07mg/kg和0.2 mg/kg,加标回收率为87.0%-104.1%,相对标准偏差均小于10%。     

安全、舒适，多用途，菲亚特DOBLO’（多宝）

外部形象 从外观上看,菲亚特D0BLO(多宝)给人的第一印象就是坚固、有力和安全.其高大而健壮的前部看上去象一辆越野车;向外隆起的发动机罩以及大包式保险杠,是为了保护行人和骑车人的安全.塑料前格栅坚固耐用,并可在低速碰撞时提供有效的保护.     

Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision

This conceptual article examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology. Using the current anthropocentric epistemology and its associated dominant social paradigm, corporate ecological sustainability in commercial practice and business school research and teaching is difficult to achieve. However, adopting an ecocentric epistemology enables the development of an alternative business and marketing approach that places equal importance on nature, the planet, and ecological sustainability as the source of human and other species’ well-being, as well as the source of all products and services. This article examines ecocentric, transformational business, and marketing strategies epistemologically, conceptually and practically and thereby proposes six ecocentric, transformational, strategic marketing universal premises as part of a vision of and solution to current global un-sustainability. Finally, this article outlines several opportunities for management practice and further research.     

Rethinking managership,leadership, followership,and partnership

Organizations underperform, or fail, when members avoid partnering with managers—whether through subtle resistance, disagreement, protest, or walkout—to achieve common purpose. Managers should boost partnering not by affecting a pretense of leadership but through a nuanced balance of managerial authority and understanding of members’ points of view. The objective of this article is to sharpen attention on the concept of partnership with organization members and how it relates to some of the important previous literature. We also argue that some of the previous scholarly work contributes to misconceptions related to these concepts. Our work is forward-looking in that it is motivated by the dangerous societal and cultural differences evident in the world, differences that surround management’s decisions and that may induce an overuse of authority to quash disquiet. Using our experiences in both industry and academia, we argue that the crucial link between managers and members is leadership—not leadership thought of as directional and inspirational, but leadership as building a relationship toward common purpose through partnership. “Lead” and “leader” are sorely misused terms, and worse, substituting “leader” for “manager” is just plain wrong. We believe that managers become leaders only when followers agree to follow, not when the managers simply step forward energetically with direction. Managers are cheated by mistaken definitions. Reviewing past perspectives about what makes good leaders and managers, we rethink ways to enhance organizational harmony through a clearer understanding of managership, leadership, followership, and partnership. Only by thinking and acting as partners in common purpose can managers and members form the core of success in organizational endeavors.     

Dreams,fairy tales,animals, and cars

With growing interest in qualitative research beyond its popular use in focus groups, a greater appreciation of the potential of projective techniques is recommended. Examples are given to illustrate the variety of methods available, and how they may be practically applied in research projects to elicit rich information about perception of products and brands, and about characteristics of respondents.