低碳经济下开展企业社会责任审计的探讨

低碳经济下社会公众在关注企业经济效益的同时越来越关注企业的社会效益,越来越重视企业履行社会责任及其对外发布独立社会责任报告的审计研究。基于社会责任审计理论以及国内外社会责任审计研究现状,提出低碳经济下企业应做好"结构低碳"、"基底低碳"、"方式低碳",确立社会责任审计的主体,明确界定社会责任审计的内容,建立社会责任审计的评价标准。     

低碳经济视角下的企业社会责任研究

在经济增长受到资源和环境的瓶颈约束的当今世界,全球逐步意识到低碳经济这一经济模式的重要性。企业作为低碳经济的主体,有义务承担相应的企业社会责任。据此,本文分析了低碳经济下企业社会责任的必要性,在探讨其在低碳经济下的含义界定及现状的基础上,提出了低碳经济视角下企业承担社会责任的对策。     

基于环保视角的企业社会责任与低碳营销

中国环境问题重重,所有的污染与资源浪费等问题都是以无数商业活动的形式进行的,探究基于环保问题下的企业社会责任及责任营销具有现实意义。文章通过分析中国环境问题以及环保视角下企业所需履行承担的社会责任,为企业的低碳营销探寻合适的路径,以期为社会与自然生态的和谐发展做出贡献。     

现代营销观念下的企业社会责任问题研究

经济的发展使管理者和消费者都逐渐关注企业社会责任问题,越来越多的企业意欲通过社会责任行为树立企业形象,提升美誉度,提高自身竞争力。在社会营销观念的指导下,企业通过公益营销活动积极履行社会责任,推动企业永续发展。     

试论企业社会责任影响下的公司治理问题

企业社会责任在低碳经济的背景下显得尤为突出，对于大多数企业来说。正在进行由消极地履行社会责任到主动履行社会责任的转变．社会责任的理念也被众多企业管理者引入企业治理中。本文主要分析企业社会责任影响下的公司治理相关问题。希望对于今后企业管理和发展具有一定帮助。     

论金融危机下“政治”营销及企业社会责任

金融危机的大环境下企业频繁发生社会责任问题。政治营销作为超过了一切经济利益的营销的归宿,逐渐因为其重要因素——企业社会责任的缺失而失去意义。就政治营销中的企业社会责任,金融危机背景下企业承担社会责任变化的趋势及如何促进企业承担企业社会责任做了简要分析。     

企业社会责任与绿色营销战略融合模式

近年来企业社会责任与绿色营销逐渐受到广大企业的重视.越来越多的研究表明,履行社会责任能够树立企业形象,引发消费者对企业的积极态度,进而通过消费提高企业经营绩效.绿色营销顺应时代发展需求,从环境保护和资源节约角度进行市场营销活动,是企业实现社会责任的有效方式.在分析企业社会责任与绿色营销关系基础上,阐述了企业社会责任视角下的绿色营销问题,进而提出企业社会责任与绿色营销的战略融合策略.     

企业销售中的社会责任营销研究

随着经济全球化的进一步发展,我国企业的营销观念也逐渐与国际接轨,由传统的市场营销观念逐渐演变为社会市场营销观念。企业的销售活动不仅仅是通过销售产品以获取利益的经营环节,同时也是企业建立良好社会形象的关键所在,而社会责任问题则是企业与社会、企业与消费者建立良好关系的主要渠道之一。本文首先分析了社会责任营销的作用,其次论述了目前我国企业销售中存在的社会责任营销问题及产生的原因,最后提出了企业销售中的社会责任营销实现策略。     

在营销中践行企业的社会责任

经济迅速发展的同时，企业的经济利益和社会利益之间出现了明显的矛盾，企业损害公共利益的事件频繁曝光，企业在市场营销中履行社会责任，树立社会营销观念，开展社会责任营销，通过社会责任标准已成为企业的必修课。     

企业市场营销战略选择——社会责任营销

在国际社会越来越强调企业社会责任的过程中,企业的营销观念也在发生着相应的变化,由市场营销观念发展到社会市场营销观念。这也为企业的市场营销战略及活动指出了新的方向——社会责任营销。社会责任营销对企业发展有着积极的作用,同时,社会责任营销也有章可循。     

A re-examination of socially responsible consumption and its measurement

Socially responsible consumption is increasing and many companies are responding to the desires and, in some cases, demands of socially and environmentally responsible consumers. Theoretically, the domain of socially responsible consumption has changed over the years, as have socially responsible corporate programs in the marketplace. The Socially Responsible Purchase and Disposal (SRPD) scale is developed to reflect recent developments that have occurred in theory and practice. Three dimensions of socially responsible consumption emerge: (1) purchasing based on firms' corporate social responsibility (CSR) performance; (2) recycling; and (3) avoidance and use reduction of products based on their environmental impact. The SRPD provides a tool for academicians and practitioners in the development of theory and marketing strategy.     

低碳经济背景下的大学生创业问题研究

发展低碳经济为大学生的创业提供了机遇，如更多有前景的创业项目，政府的支持，以及创业环境的不断优化。在此背景下的创业教育，应以低碳经济为主题，加强政策宣传和低碳项目的推广，调整课程设置，将低碳教育融八课程体系，倡导低碳消费，实施低碳管理，同时加强大学生的社会责任和创新思维教育。     

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corporate marketing has an explicit ethical/CSR dimension and extends stakeholder theory by taking account of an institution’s past, present and (prospective) future stakeholders. In our article, we discuss, scrutinise and elaborate the notion of ethical corporate marketing. We argue that an ethical corporate marketing positioning is a prerequisite for corporations which claim to have an authentic ethical corporate identity. Our article expands and integrates extant scholarship vis-a-vis ethical corporate identities, the sustainable entrepreneur and corporate marketing. In delineating the breadth, significance, and challenges of ethical corporate marketing we make reference to the BP Deepwater Horizon (Gulf of Mexico) catastrophe of 2010.     

Visualizing CSR: A visual framing analysis of US multinational companies

The aim of this research study is to investigate how different levels of corporate social responsibility are visually framed through corporate publications used in marketing communications. Photographs used as visual marketing communication tools in the annual and sustainability reports of top American multinational companies that practice and promote measures of corporate social responsibility were analyzed. Findings indicate the corporations overall emphasize environmental sustainability efforts and visually communicate their practices through depictions of employees while other social responsibility efforts are often communicated through depictions of consumers. A discussion on the patterns of visual frames that communicate corporate social responsibility and the impact of visuals on organizational identity, brand image, and reputation are offered.     

企业社会责任价值创造的机理模型研究

本文提出一种新的企业社会责任价值创造机理模型。该模型分为内生机制和外生机制两个部分,内生机制在外生机制的影响下,通过责任意识-责任心理-责任能量-责任力量-责任行为-责任绩效-责任智慧形成闭环,在责任主体与利益相关方的动态博弈过程中,依靠责任管理,最终实现了责任价值创造。该机理模型构建了一种新的理论框架,有助于进一步厘清企业社会责任对企业价值的影响,提高企业履行社会责任的积极性,取得经济效益和社会效益的全面提升。     

黑龙江省能源状况与发展低碳经济的思考

黑龙江省是能源大省,承担着保障国家能源安全的重任,在全球倡导低碳经济的背景下,如何实现能源的可持续发展显得尤为重要.根据黑龙江省能源的储备及生产状况,分析了我省改变能源状况对发展低碳经济的必要性,并提出了实施可持续发展的能源对策.以期为我省发展低碳经济做出贡献.     

The Constant Gardener Revisited: The Effect ofSocial Blackmail on the Marketing Concept,Innovation, and Entrepreneurship

This paper discusses how adoption of the social dimensions of the marketing concept may unintentionally restrict innovation and corporate entrepreneurship, ultimately reducing social welfare. The impact of social marketing on innovation and entrepreneurship is discussed using the case of multinational pharmaceutical firms that are under pressure when marketing HIV treatments in poor countries.The argument this paper supports is that social welfare may eventually be diminished if forced social responsibility is imposed. The case of providing subsidized AIDS medication to less developed nations is used to illustrate how social blackmail may result in less innovation, entrepreneurship, and product development efforts by the pharmaceutical industry, ultimately reducing social welfare.     

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction

This study aims to investigate the impact of corporate social responsibility on customer loyalty, and examines the role of corporate image and customer satisfaction. The empirical results indicate a positive effect of economic and legal corporate social responsibility on customer loyalty, as well as a partial mediating effect of customer satisfaction between corporate social responsibility and customer loyalty. Moreover, this study identifies the moderating effect of corporate image between corporate social responsibility and customer loyalty. The results of this study are useful to the life insurance sector for enhancing their customer loyalty and service marketing strategy.     

Price competition between green and non green products under corporate social responsible firm

This article deals with a newsvendor inventory model in light of green product marketing of corporate social responsible firms. In this model, comparison between green and non green marketing is analyzed including subsidy and tax implementation by Government where the Government offers higher subsidy and lower tax to the green producer unlike the lower subsidy and higher tax to the non green producer. There is also price contest between green and non green producer as the demands of the products are dependent on sales price, carbon emission and corporate social responsibility index. Assuming the cost and profit parameters, an expected profit function of the systems is formulated and maximized analytically. Finally, numerical examples are illustrated to justify the proposed model.     

Consumer Reactions to Corporate Tax Strategies: Effects on Corporate Reputation and Purchasing Behavior

On the basis of an interdisciplinary approach linking taxation, marketing, and corporate social responsibility, the present research investigates the effects of media reports on aggressive and responsible corporate tax strategies (CTSs) on corporate success with consumers. By means of two laboratory experiments (N = 150, 360), we analyze the effects of the CTSs on corporate reputation, consumer purchase intention, and the consumer’s willingness to pay. Our results suggest that aggressive CTSs diminish corporate success with consumers, whereas responsible CTSs enhance it. Nevertheless, consumers are not willing to pay a price premium for products sold by responsible tax-planning companies, but rather punish aggressive tax-planning companies through a slightly lower willingness to pay. Finally, consumers’ tax morale and their attitude toward tax avoidance are important moderating variables. Given the growing level of media interest in taxation, our findings are crucial for assessing consumer-related non-tax costs and the benefits of different CTSs.