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中华民族具有上下五千年的文明史,其传统色彩文化在世界色彩文化史上占有不可忽视的地位,中国传统服饰色彩更是构成世界服饰色彩文化的一个重要组成部分。本文基于符号学的理论和中国传统的"五色观"对中国传统服饰色彩做了一次分析,探究世世代代的人们是怎样通过服饰色彩这种符号来体现严格的封建等级制度以及民俗人情的。文中所涉及的中国传统服饰多为汉族传统服饰,不包含其他少数民族服饰。 相似文献
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企业文化作为一种新兴的管理科学,以其强大的生命力,贯穿在企业的生产经营、职工业余文化生活等活动中。企业形象是指得到社会认同的企业文化的综合反映和外部表现,是企业精神文明的集中体现。良好的企业形象能给企业带来巨大的经济效益和社会效益。以人为本是企业文化建设的核心 ,企业形象,首先是企业人的形象。企业人的服饰仪表反映着精神风貌、行为规范,是企业形象不可缺少的因素。所以,企业职工服饰仪表与企业文化建设具有十分密切的关系。 职工的服饰仪表是企业文化的重要构成 职工的服饰仪表会受他所从事的职业影响而形… 相似文献
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虎纹样在民间服饰中的形式美感 总被引:1,自引:0,他引:1
针对民间服饰中虎纹样的形式美感进行研究分析。探讨"虎"服饰的文化价值与艺术价值,从形式美的角度探讨其对现代服装设计理念的影响。重点分析"虎"服饰所表现出来对称、对比、反复的形式美感,指出民间服装中的"虎"纹样是集审美性、文化性于一体的,它不仅具有独特的符号象征意义,还具有一定的审美价值。 相似文献
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时尚的潮流、流行的元素、鲜洁的色彩、彰显女性 魅力的服饰将春天的气息演绎得轻舞飞扬,一片生机 盎然。这是国内知名女装生产企业--圣旗路时装有 限公司于近日举行的以"拥抱春天相约圣旗"为主题 的2005春季服饰订货会暨新款毛衫展示会留给人们 的深刻印象。让业界人士领略了"休闲是一种情感的浪 漫演绎"这一国际时尚理念;亲历了圣旗女装简约时尚 的风格;感悟了圣旗品牌独特的品牌文化内涵。让人产 生了一种温馨的归属感。 相似文献
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后现代主义作为20世纪中叶萌发的一种思潮,在广告领域产生了一定的影响,出现了区别于传统风格的后现代广告。本文主要探讨后现代主义风格在服饰广告设计中的应用,着重于从"人本主义思想的体现"、"图像的超现实主义和碎片化的拼贴"、"传统精神的反叛与颠覆"等三个维度来阐述后现代风格是如何应用在服饰广告设计中的,从而揭开一种另类的广告创作形式,以丰富服饰广告设计的风格,使广告形式能够多元化,不断地走向创新化的道路,以吸引更多消费者的关注,并增强其独特的文化内涵。 相似文献
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潍坊巨龙化纤集团是全国四大 涤纶帘帆布厂之一,也是山东省三大化纤基地之一,资产总值达18亿元,是一条盘卧在齐鲁大地上的经济巨龙。然而,曾几何时,这条巨龙困卧在严重亏损的浅滩,面临着生死的考验。在这关键时刻,是江河日下走向衰败,还是摆脱桎梏腾飞于九天之上,巨龙人做出了正确的抉择,他们依靠管理创新,强化内部管理,从基础做起,推出了“十星”级班组管理办法,使企业走出困境,面貌焕然一新,谱写了一曲“巨龙一日同风起,扶摇直上九万里”的凯歌。最近,我们对巨龙推出的“十星”级班组管理办法进行了调查,感到他们推… 相似文献
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Dragon multinationals: New players in 21st century globalization 总被引:10,自引:4,他引:10
John A. Mathews 《Asia Pacific Journal of Management》2006,23(1):5-27
This review article starts from the question: how does the global business system appear to a challenger firm, and how have challenger Multinational Enterprises (MNEs) from formerly peripheral areas such as the Asia Pacific established themselves successfully, against the sometimes fierce resistance of incumbents? To answer this question, the review develops an argument concerning the pluralistic character of the process of globalization, as contrasted with the conventional account that sees global processes creating uniformity and convergence. This alternative account is based on a review of the experiences of latecomer and newcomer MNEs, particularly those from the Asia Pacific—such as Acer, Ispat International, Li &; Fung and the Hong Leong Group—that are dubbed “Dragon Multinationals.” I argue that the innovative features that these MNEs share, such as their accelerated internationalization, strategic innovation and organizational innovation, fit particularly well with the characteristics of the emergent global economy as one of complex inter-firm linkages. The core proposition of the review is that this complementarity between the characteristics of the emergent global economy and latecomer and newcomer strategic and organizational innovations is what drives the remarkable success of these Asia Pacific firms in establishing themselves as serious international players. Such a proposition carries implications for the process of globalization as well as for the dominant frameworks utilized in International Business. The review argues that Dragon Multinationals adopt a different perspective to the resources accessed through internationalization, and that this requires a rethink of the criteria normally utilized in resource-based accounts of strategy. The challenger firm internationalizing in order to access resources also poses a challenge to the dominant OLI (ownership, locational, internalization) account of multinational advantage. Thus it is argued that the question posed at the outset goes to the core of the IB frameworks, and thereby counts as one of the ‘big questions’ that should guide research in IB in the 21st century. 相似文献
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龙,是中华民族的精神象征,崇龙文化不仅在汉族传统文化中随处可见,就是在少数民族传统文化中也比比皆是。黎族的崇龙文化有着丰厚的历史积层,是黎族历史、民族心理、宗教信仰、审美情感的综合反映。从比较的角度分析黎族汉族的崇龙文化的关系,对我们更好地把握黎族文化有着重要的积极意义。 相似文献
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龙纹是中华民族特有的一种装饰纹样,也是我国千百年来最受人们青睐的服装纹样之一,其具有独特的装饰意味和深厚的文化内涵。了解"龙纹"的文化内涵,可以使我们对龙纹样的认识突破"装饰"的表面层次,而走向文化、历史精神的深层次。 相似文献
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This paper charts the development of telecommunications in Bhutan. Since the introduction of telecommunications services in 1963 Bhutan has faced many challenges as it has sought to roll out a network that covers the whole population and country. A small population, a mountainous geography, a transitional economy and a unique approach to development—Gross National Happiness—present many challenges that need to be overcome if the telecommunications industry is to develop further. Added to this is the decision of Bhutan to join the outside world through membership of the ITU, APT and WTO that has added liberalisation and privatisation to the challenges faced by Bhutan. This paper identifies two broad policy options that Bhutan could adopt—network expansion nationally or investment concentration towards urban areas. The authors conclude that due to the limited resources available to Bhutan these policies are contradictory and will take the telecommunications industry in quite different directions if adopted. 相似文献
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张建学 《石油工业技术监督》2004,20(5):53-55
河南石油勘探局(以下简称河南油田)是一个以石油、天然气开发为主,油、碱、盐一体化多元开发、多种经营的大型企业,坐落在这块枕伏牛、蹬汉江、倚秦岭、俯淮河、自古为兵家必争的美丽土地上,以其优越的地理位置,优美的自然环境,旖旎的矿区风貌,良好的经济效益而饮誉海内外,被誉为“花园油田”、“中州大地上一颗璀璨的明珠”。 相似文献
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随着政府对动漫行业支持力度的不断加大,中国动画片制作质量也在不断提升,表现正面、立意正派而又不失诙谐的作品不断浮出水面。中国五千年文化博大精深,传统教育意义深远,如何做好这块文化蛋糕,也是动漫界人士不断钻研的题目。东莞功夫龙影视传媒有限公司在这个题目上或许给出了一些答案。 相似文献