Firm size, web site content, and financial performance in the transportation industry

The transportation industry has been revolutionized by the World Wide Web with the Internet rapidly emerging as the optimal medium for the exchange of information between shippers and carriers throughout the supply chain. Despite this, many motor carrier firms may still not be placing enough emphasis on the Internet. Recent empirical research studies suggest that Internet utilization in the supply chain is significantly influenced by firm size. This study analyzes the informational and interactive content of the Top 100 U.S. motor carrier firms' web sites to examine the relationship between firm size and Internet utilization. In addition, as there is little research that assesses the payoff in terms of benefits for firms that place more emphasis on the Internet for commercial activity, secondary financial data are used to evaluate the association between Internet utilization and firm financial performance in the transportation industry.     

Modeling defaults of companies in multi-stage supply chain networks

The interest in supply chain networks and their analysis as complex systems is rapidly growing. The physical approach to the topic draws on the concept of heterogenous interacting agents. The interaction among agents is considered as a repeated process of orders and production. The dynamics of production in the supply chain network which we observe is nonlinear due to the random failures in processes of orders and production. We introduce an agent-based model of a supply chain network which represents in more detail the real economic environment in which firms operate. We focus on the influence of local processes on the global economic behavior of the system and study how the proposed modifications change the general properties of the model. We observe collective bankruptcies of firms, which lead to self-emerging network structures. Our results give insight into the dynamics of default processes in supply chain networks, which have important implications both for risk managers and policy makers. Based on the simulations we show that agent-based modeling is a powerful tool for optimization of supply chain networks.     

A holistic network model for supply chain analysis

Supply chain researchers are experiencing a conceptual and analytical paradox. They are asked to move beyond dyadic analyses and investigate larger network effects with only a limited analytical toolkit. This research proposes the use of bilinear mixed-modeling to holistically analyze supply chain phenomena. Through this approach, researchers are able to account for multiple supply chain relationships, higher-order dependencies among member firms, and simultaneously evaluate covariates from buyer and seller perspectives. The model is validated through the lens of a pervasive supply chain problem commonly referred to as the bullwhip effect. A sample of firms from the US apparel industry in 2004 is analyzed and then the findings are confirmed using data from 2005. In addition to validating the model through the presence of the bullwhip effect, the bilinear model illuminates variables such as advertising, price deals, inventory turnover, and inventory backlogs that exacerbate or diminish inventory differences between firms in a supply chain. The results extend research on supply networks and supply efficiency to a more holistic level and show that higher-order dependencies are important drivers of supply chain phenomena.     

Supply management and e-procurement: creating value added in the supply chain

The increasing emphasis on supply chain management is creating a greater focus on the supply management link in the supply chain. This focus will become even more intense as firms continue to adopt e-procurement strategies to leverage the competitive advantages of the Internet. Supply managers need to understand the impact of technology and gain competency in making a business case for e-procurement. The implications are profound for the industrial marketer.     

Assessing the relational benefits of logistics services perceived by manufacturers in supply chain

The growing importance of logistics activities that span the boundaries of supply chain firms has put an emphasis on supply chain relationship management. Based on the existing marketing concept on relational benefits and the supply chain management literature on consumer satisfaction, this research evaluates logistics service performance from the eyes of manufacturers. Using data collected from US manufacturing firms, the study has identified the factors that influence manufacturer's satisfaction, as well as the key to understanding the benefits-satisfaction-loyalty triads in supply chain relationships. The contribution of the paper includes developing a conceptual model, adding new theoretical insights into benefits-satisfaction-loyalty triad that has been applied by manufacturers and LSPs, and providing some meaningful perspective on how to strategically assess the use of logistics providers so as to transform a logistics firm from a tactical service provider to a hand-in-glove strategic partner.     

The nature of SME co-operation and innovation: A multi-scalar and multi-dimensional analysis

Recent work on SMEs and networks has emphasised the importance of external co-operative ties in enhancing firms’ innovative performance. These external ties provide resource constrained SMEs with access to a wider set of technological opportunities through information sharing and resource pooling. Previous studies of the SME innovation–cooperation relationship have used categorical measures to capture tie existence which, while providing some useful insights, largely fail to capture the strength of co-operative relationships and/or the variety of relational directions in which co-operation occurs. This study aims to address this measurement deficiency and explore the SME innovation–cooperation relationship by designing and utilising measures that capture both the multi-scalar (strength) and multi-dimensional (variety) nature of co-operation and innovation. We then apply these measures to a survey of UK manufacturing SMEs. Data is obtained for 371 SMEs, and we then assess the innovation–co-operation relationship within a multivariate regression framework. We find that the strength of cooperative ties across a range of productive activities within the value chain are important facilitators for SME innovative capability; this is true for both product and process innovation. However, we find that SME co-operation with rivals (co-opetition) has no significant impact upon innovation. Our results have significant implications for both supply chain managers and policy-makers interested in enhancing innovation among SMEs. In particular, we argue that SME innovative activity benefits from good, close dyadic relations within the supply chain, while more generally policy should be geared towards nurturing and sustaining SME innovation networks.     

“Green” supply chain management: The role of trust and top management in B2B and B2C markets

“Green” supply chain management (GSCM) has often been associated with highly visible companies (Bowen, 2000) and firms within consumer-focused industries (Buysse & Verbeke, 2003; Hall, 2000; Roht-Arriaza, 1996). As such, GSCM has partly been led by development of consumer awareness of environmental issues (Beamon, 1999; Zhu et al., 2005). This suggest that firms operating in business-to-consumer (B2C) markets have strong incentives to implement GSCM, due to both institutional and stakeholder pressure. However, this leaves the role of GSCM in business-to-business (B2B) sectors relatively unexplored and to-date little is known about: 1) the relative engagement with GSCM among firms in business-to-consumer and business-to-business sectors; 2) the conditions that are necessary for successful implementation of “green” practices in B2B supply chains. This study addresses these issues within the context of 340 buyer–supplier relationships in the United Kingdom, using an innovative research methodology that captures firms' engagement with GSCM practices and minimizes social desirability and common source biases. Our results show that GSCM is relatively limited among firms in B2B markets compared to firms in B2C markets. At the same time, we show that developing trust with supply chain partners, while also having top management support, is a crucial driver of engagement with GSCM among firms in B2B sector but less important among firms in B2C sector. These findings provide considerable insights to managers and marketers of B2B supply chains that seek to respond to a growing interest of environmental performance of supply chain.     

Sequential price and quantity decisions under supply and demand risks

Firms need to deal with not only risks from stochastic demand but also risks from supply side. The supply side risk may be due to parts/service outsourcing, third party logistics, or random yield in production processes. In this paper, we study how firms sequentially make price and quantity decisions under these two risks. The first question we try to answer is how these two risks affect the decisions and profits of the firm. We find that increased supply risk usually causes increased quantity/stocking decision, however, there exists a threshold level of supply risk above which the firm reduces quantity/stocking amount as supply risk increases. This observation may be used in a supply chain setting, where reduction of the supply risk can cause higher delivered quantity and improve supply chain performance. This observation also provides support and insights on prioritizing the risk reduction efforts from marketing and operations to achieve better coordination. At the same time, reduction of the risks help not only firms but also consumers as the optimal price decreases. To further improve decision making process under both uncertainties, we study the impact from information revelation and postponement of decisions. We compare results from different sequential decision making cases. As illustrated in the paper, firms gain competing advantage when decision postponement is available and this advantage becomes further significant as the risks increase. Our numerical examples also indicate that price postponement strategy is usually preferred but the relative profit difference between price postponement and quantity postponement become smaller as consumers become more sensitive to the price.     

Short-term financing in a cash-constrained supply chain

In this paper we consider a two-level supply chain with a single retailer and a manufacturer, where both the firms are facing financial constraints and can not produce/order their optimal quantity. Our work shows that a lender who finances the manufacturer has a motivation to finance the retailer as well. Motivated by this, we investigate lender's problem of financing both the firms by making a joint decision on the loan amount and comparing it with the case when lender makes independent decision on loan amount for both the firms. Our numerical study indicates that if one of the firms in the supply chain has sufficiently low cash, joint decision (we refer to it as supply chain financing) may be better not only for the lender but for the retailer and manufacturer as well.     

Cross-border e-commerce firms as supply chain integrators: The management of three flows

Cross-border e-commerce is becoming increasingly popular around the world. With the development of technology, competition has gradually shifted from commodity-based attributes, such as cost and quality, to a supply chain's service capacity for e-commerce. Within this context, the present paper delineates how cross-border e-commerce firms can generate supply chain service capabilities that yield improvements in supply chain relationship quality to e-tailors and other platform users. Insights are derived through data collected via a multiple case study approach based on four Chinese cross-border e-commerce enterprises (OSell, Zongteng, BizArk and Linca); data were collected from 41 semi-structured interviews, field visits and secondary data. Relying on the service-dominant logic as the theoretical foundation, we identify three supply chain resources (flows related to information, logistics and finance) and their interplay as being critical for the development of supply chain service capabilities, which in turn lead to an improvement in the quality of supply chain relationships (assessed by the dimensions of trust improvement/commitment, risk mitigation, and customer satisfaction). The results offer important insights into how to best manage supply chain resources in relation to the three flows by cross-border e-commerce firms in order to foster relationship quality, an attribute that has become so critical today for competitive differentiation.     

Traditional culture echoes? The impact of clan culture upon partner surname sharing: Evidence from Chinese supply chains

In many emerging countries, firms face formal institutional voids that raise both the cost and the level of difficulty of business operations. In this study, we examine a unique culture-rooted mechanism that may address those voids, and this comes in the form of supply chain partner surname sharing based on the legacy of clan identification. Using a unique Chinese dataset that was manually collected and merged from multiple sources, we find that firms registered in the region with a stronger clan culture are more likely to cooperate with supply chain partners with the same surname. This positive effect of clan culture is negatively moderated further by the level of subnational marketization. Therefore, we shed new light on the supply chain-level implications of clan culture, an Asian cultural-specific topic that has received little attention in marketing and supply chain literature.     

Strategic marketing in global supply chains: Four challenges

Supply chain management has emerged as a critical arena in which firms can find significant cost reduction opportunities, giving them a cost advantage over competitors. When supply chain management orientations are adopted by several firms in a supply chain, together they can significantly reduce supply chain costs pitting supply chain against supply chain. However, the pursuit of cost savings opportunities is not the only objective of supply chain management. Superior supply chain management can facilitate marketing strategy and lead to the creation of superior customer value, satisfaction, and loyalty, which in turn lead to improved product profit margins, overall firm profitability, and overall corporate growth. However, marketing strategy is problematic in global supply chains. Specifically, four significant strategic marketing challenges exist that relate to the development and execution of marketing strategy in global supply chains. This article draws attention to these challenges to stimulate managerial and research efforts that will move marketing strategy through the 21st century.     

A global supply chain framework

The relationship between supply chain competencies and performance has been somewhat elusive. The 21st Century Logistics framework, developed at Michigan State University is currently assessed as to its global relevance, particularly relating to performance. A sample of U.S. firms is compared to a sample of Australian and New Zealand firms to assess the robustness of the framework across different business environments as well as to better understand the supply chain competencies/performance relationship. Results suggest that the framework is reasonably robust across environments, although some improvements in future versions of the framework are suggested. Additionally, results confirm that supply chain competencies do lead to improved performance. Interestingly, supply chain competencies appear to be employed in different ways to create different performance advantages across the various business environments.     

Is doing more doing better? The relationship between responsible supply chain management and corporate reputation

Responsible supply chain management (RSCM) can help protect a firm's corporate reputation by shielding it from negative media attention and consumer boycotts. RSCM can also enhance a firm's corporate reputation, which allows firms to secure business contracts and penetrate new market segments successfully. This study empirically examines: (i) the extent to which responsible supply chain management practices is driven by a desire to protect corporate reputation; and (ii) whether responsible supply chain management can enhance corporate reputation and thereby generate competitive advantage to the firm. We draw on primary and secondary datasets across seven firms, spanning the publishing, technology, beverage, tobacco, finance and home improvement sectors. We find compelling evidence to suggest that firms often engage in RSCM due to a desire to protect corporate reputation. Similarly, we find empirical evidence to suggest that responsible supply chain practices can enhance reputation and thereby create competitive benefits, although this link is not as profound as the relationship between RSCM and reputation protection and there are significant variations across industries. These findings have significant implications for marketing theory and, in particular, industrial marketers, who are increasingly expected to implement responsible supply chain practices.     

The role of trust and relationship structure in improving supply chain responsiveness

In order to reduce cycle times between supply chain entities, managers must work to create new relational forms that rely on trust to a greater extent. We present a model suggesting that to build relationships based on trust, suppliers must invest in site-specific and human assets, and buyers must judiciously apply contracts to control for relative levels of dependence within the relationship. Our model also suggests that buyer-dependence, supplier human asset investments, and trust are all positively associated with improved supply chain responsiveness, defined in this study as the supplier's ability to quickly respond to the buying party's needs. This model is tested with data gathered from a sample of purchasing managers in North American manufacturing firms. The results suggest that even in cases when buyers do not have a great deal of control over their suppliers, working to build trust within the relationship can improve supplier responsiveness.     

Lead time reduction through ICT application in the footwear industry: A case study

This paper analyses some relevant supply chain management issues for Italian firms operating in the footwear industry. The analysis is carried out on representative firms, located in a specialized regional district with a high density of shoe manufacturing companies. Companies were experiencing substantial problems in the management of supplier relationships, as well as in the commercial/distributive channel. Specifically, synchronization issues in the logistics pipeline were weakening firms’ lead time performances.The case study presented strives to highlight the critical points in the set up of the supply chain management programme, as well as the main results obtained. The case study also shows that the adoption of tailored Information and Communication Technology (ICT) tools has the potential to save significant lead time in supplier/buyer relationships. From the case study, generalities can be drawn and transferred to the footwear industry.     

The governance of inter-organisational relationships during different supply chain maturity phases

Supply chains and inter-organisational relationships have increased in popularity in recent years and supply chain management has received a vast amount of academic attention. The objective of this paper is to explore the implementation of supply chain management and, in particular, the changing phases of a supply chain as it moves towards maturity. We employ the minimal structure framework of van der Meer-Kooistra and Scapens [“The governance of lateral relations between and within organisations”, Management Accounting Research, 2008] to analyse the governance of a supply chain as it moves through the various phases. Drawing on the findings from a case study in an aero-manufacturing company, we explore how the minimal structures emerge and evolve as the supply chain matures.     

From pond to plate: Towards a twin-driven commodity chain in Bangladesh shrimp aquaculture

Globalization of the agro-food system has led developing nations to orient their production to meet global markets. Consequently, local agricultural systems are increasingly linked to global commodity networks, and generate complex intersections and sometimes tensions. Cultured shrimp in Bangladesh is such a global commodity that connects the local producers with the global consumers starting from pond to plate via a network of diverse actors in a complex manner. Field research in Bangladesh shows that shrimp aquaculture in Bangladesh is moving towards a twin-driven commodity chain in which lead firms govern supply network, while the Shrimp Seal of Quality Organization (SSOQ), a recently emerged third-party certifier, as well as other environmental NGOs define regulatory aspects of the industry. While governance in twin-driven commodity chain offers opportunities for a sustainable aquaculture, it also poses many questions which have significant policy implications for different stakeholders involved in the chain.     

Global alliance networks: A comparison of biotech SMEs in Sweden and Australia

The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.     

Servitization,digitization and supply chain interdependency

This study draws on literature at the intersection of servitization, digital business models and supply chain management. Work empirically explores how digital disruption has affected Business-to-Business (B2B) interdependencies. Dematerialization of physical products is transforming the way firms are positioned in the supply chain due to a reduction in production and transport costs and the different ways business engage with customers. Specifically, we propose that these new market conditions can empower downstream firms. We further propose that upstream firms can still capture additional value through digital service if their servitized offer includes difficult to imitate elements. The context of the analysis is the publishing industry. The Payment Card method employed is used to test UK and US consumer's perceptions of digital formats (eBooks) and assess their willingness to pay in relation to printed formats. The method undertaken enables us to elicit aggregated consumer demand for eBooks which in turn identifies optimal pricing strategies for the digital services. Analysis demonstrates that during digital servitization upstream firms should seek to deploy unique resources to ensure their strategic position in the supply chain is not diminished.