International cattle ID and traceability: Competitive implications for the US

Global standards for animal identification and traceability are evolving rapidly. Major world animal health, trade, and food safety organizations have formally recognized the importance of, and actively promoted, animal identification and traceability system development. Advanced animal traceability systems have been deployed by major beef exporters and are increasingly being adopted by important beef importing countries. This study summarizes and compares animal identification systems across major export and import countries. Results reveal that the United States lags behind both major export and import countries in development and adoption of cattle identification and tracing systems. As such, the United States has placed itself in a vulnerable position relative to competing export countries with respect to demonstrated animal traceability. This status could adversely affect market access in the future for US beef exports.     

The integration between marketing and purchasing in the traceability process

This paper provides an overview of the implications of integrating marketing and purchasing offered by traceability. The research offers some evidence of the adoption of different traceability approaches by actors along the supply chain, illustrating the relevance of the traceability issue and how traceability can be exploited. The paper presents findings from a case analysis process of five actors in the fashion industry. This industry has experienced strong integration between industrial and retail functions and relevant changes in the organisation of production networks (global shift of production to new industrialized countries and emerging markets) which place emphasis on the traceability topic. Traceability emerges as a complex concept that concerns the sharing of information about the product and production processes along the supply chain in BTB networks up to the consumers in the final market. The issue analysed focuses on organising, with a discussion of two different uses of traceability: traceability as a tool for inter-organisational control and traceability as a tool for market power. The two approaches give rise to different implications at the individual company and business network levels. The traceability process has intraorganisational consequences in terms of contents, technologies and actors involved in its implementation. These consequences are different according to the role played by the process.     

Exploring the relationship between farm size and productivity: Evidence from the Australian grains industry

The effect of farm size on productivity remains to be one of the longest standing debates in the agricultural development literature. In this paper, we use farm level data for the Australian grains industry from 1989 to 2004 to investigate the relationship between farm size and total factor productivity and its potential determinants. We show that a positive farm-size productivity relationship could be linked to farmer capital choice. In particular, the productivity advantage of larger farms is likely to diminish as farms use contract services to replace self–owned capital, suggesting that the hire of capital services (hereafter ‘capital outsourcing’) may lift the productivity level of small farms compared to their larger counterparts.     

Coffee value chains on the move: Evidence in Ethiopia

Important changes have happened to the upstream segment of the coffee sector in Ethiopia - Africa’s biggest - in the last decade, as illustrated by the increasing adoption of improved production, harvest, and post-harvest practices. Upstream marketing has also improved and there have been large investments in processing capacity, shown by the extended coverage of wet mills. These improved practices are shown to be associated with positive impacts on coffee productivity and prices. Changes appear to be linked with multiple factors including local market reform, greater presence of public extension agents, high international prices, and a push for certification by international buyers. On the other hand, a combination of production (lack of improved seedlings, weather and disease shocks) as well as institutional issues (saving constraints and lack of vertical integration and traceability) have seemingly impeded more widespread uptake of improved practices and therefore better farm performance. The study illustrates the significant complexity in obtaining transformation at the farm level in these settings.     

Farm costs and food miles: An assessment of the full cost of the UK weekly food basket

Changes in both farm production and food transport have resulted in the imposition of new levels of environmental costs. This study analyses the full costs of foods in the average weekly UK food basket by calculating the costs arising at different stages from farms to consumers’ plates. Of the 12 commodities assessed, livestock produce contributes the most costs per kg. The external cost of UK agriculture up to the farm gate is estimated to be £1.51 bn yr⁻¹; it is calculated that a switch to organic production could lead to avoided costs of £1.13 bn yr⁻¹. Agricultural and food produce accounts for 28% of goods transported on UK roads, currently imposing estimated external costs of £2.35 bn yr⁻¹. The contribution made by sea and air transport is currently trivial owing to low volumes. However, road transport to carry food from the shop to home is estimated to impose a further £1.28 bn yr⁻¹ to total external costs. Subsidies not targeted at environmental improvements cost consumers £2.88 bn yr⁻¹. Thus the real cost of the per capita UK food basket (£24.79) is calculated to be £2.91 more per person wk⁻¹ (11.8%) if externalities and subsidies are included, with farm externalities (81 p), domestic road transport (76 p), government subsidies (93 p) and shopping transport (41 p) contributing the most. We assess a variety of scenarios for adoption of organic farming, localised food systems and sustainable transport to indicate the substantial potential to reduce environmental costs in the UK food system.     

Why is the food traceability system unsuccessful in Taiwan? Empirical evidence from a national survey of fruit and vegetable farmers

Food traceability systems allow the consumers or administrative authorities to trace the origins or ingredients of food products. Given the expressed concerns for food safety, the promotion of food traceability systems has occurred in many countries. Although a considerable body of literature has examined the consumer responses in regard to food traceability, relatively little is known about the producers’ adoption behaviors. To fill this knowledge gap, this paper investigates Taiwanese farmers’ participation decision in relation to the Taiwan Agriculture and Food Traceability (TAFT) program; special attention is paid to understanding the roles of the farmers’ program awareness and pesticide residue testing adoption in regard to TAFT participation. Using a national representative sample of the fruit and vegetable farmers in Taiwan, the results indicate that program awareness and pesticide residue testing adoption are the significant determinants of TAFT participation. An awareness of the government’s promotion of the TAFT program and adoption of pesticide residue testing has significantly reduced TAFT non-participation by 28.2% and 21.9% points, respectively.     

Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou,China

Many food regulations focus on test/measurement indicators, such as hazard analysis and critical control points (HACCP) and traceability, etc. Other than these indicators, the food industry uses various cues such as product origin as indicators of product quality. However, in an environment where consumers’ confidence in food safety is low due to frequent food safety scandals, little is known about the efficiency of these test/measurement indicators and cues. This paper used the primary data collected in Zhengzhou (China) to estimate consumers’ preferences for test/measurement indicators and a new cue of “own farm” for milk powder. Our results show that country of origin is the most important cue attribute, followed by price and own farm. The importance of test/measurement indicators such as organic, traceability, and HACCP certification is relatively low. Also, the individual parameter estimates show that consumers’ preferences for test/measurement indicators currently in the market are weak and fragile. Interestingly, price has an inverse-U-shaped relationship with consumer utility, implying that Chinese consumers may perceive low-price milk powder as low quality. The results of this study provide important insight for regulatory authorities and the food industry to develop more effective policies and programs to improve consumer preferences for milk powder.     

Determinants of social media adoption by B2B organizations

This study contributes to the current dearth of knowledge on the potential of social media as a marketing tool in industrial settings, by focusing on factors that determine social media adoption by B2B organizations. A conceptual model, which draws on the technology acceptance model and resource-based theory, is developed and tested using quantitative data from B2B organizations in the UK. Findings suggest that perceived usefulness of social media within B2B organizational contexts is determined by image, perceived ease of use and perceived barriers. Additionally, the results show that adoption of social media is significantly affected by organizational innovativeness and perceived usefulness. The moderating role of organizational innovativeness is also tested but no support is found. The findings of the study are further validated via nine qualitative interviews with B2B senior managers, yielding additional interesting and in-depth insights into the drivers of social media adoption by B2B organizations.     

Electronic books: To “E” or not to “E”? A strategic analysis of distribution channel choices of publishers

The advent of electronic books (e-books) has significantly impacted the publishing industry in recent years. The prevalence of e-books has prompted many publishers to reconsider their distribution channels for new titles. They need to decide whether to sell the e-book version of new titles. We derive the conditions under which a publisher should sell only printed books (p-books), only e-books, and both of them simultaneously. We analyze the impact of reader acceptance of e-book and the wholesale price of the counterpart p-book on the distribution channel choice of the publisher under stochastic demand. We find that only if wholesale price of p-book is high and reader acceptance of e-book is low should the publisher sell only p-books; otherwise, he should sell e-books, even when reader acceptance of e-book is low, i.e., in most cases the publisher should sell e-books (perhaps selling p-books simultaneously). In general, the higher the reader acceptance of e-book is, the more the publisher tends to sell the e-book to readers directly. However, our analysis also shows that even when reader acceptance of e-book is very high, the publisher does not necessarily sell only e-books. The wholesale price reflects the publisher's power of negotiation over bookstores. The higher the publisher's power of negotiation over bookstores is, the more he is inclined to sell p-books; and when reader acceptance of e-book is relatively high, the lower the publisher's power of negotiation is, the more he tends to sell only e-books.     

The effect of household wealth on the adoption of improved maize varieties in Zambia

Production and price risks that could render input use unprofitable sometimes prevent rural households from benefiting from input technological change. The household’s ability to cope with such risks and hence benefit from input technological change is often positively related to its wealth or stock of productive assets. Empirical evidence, however, suggests a non-linear relationship between wealth and adoption of new agricultural technologies so that within a rural community, households on the lower wealth continuum behave differently from those on the higher level. Using farm level data collected from 300 randomly selected households in three districts of Zambia in 2004/2005 crop season, this paper first stratifies households into poorly- and well-endowed households based on their access to productive assets and estimates separate double-hurdle models for the adoption of improved, high yielding maize (IHYM) varieties for each group. The results show that factors influencing the adoption and use intensity of IHYM varieties differ between the two groups. This draws attention to the need for recommending wealth group-specific interventions to increase the adoption and use intensity of such varieties and their subsequent impacts on food security and general livelihoods of the households. The explicit testing for the possibility that differences in household wealth affect the way in which other variables influence adoption decisions is the paper’s unique contribution to the adoption literature.     

Buyer-supplier relations in the UK - automotive industry: Strategic implications of the Japanese manufacturing model

This paper documents the adoption of the Japanese model of manufacturing in the U.K. motor industry. Internal developments by the vehicle assemblers and their suppliers are examined. It is argued that the Japanese model involves very high intra- and interorganizational dependencies. Although this does not cause problems in Japan due to the structure of the Japanese motor industry, the structure of the UK vehicle industry presents severe obstacles to the successful use of Japanese methods. Pursuit of the pure Japanese model within the existing industry structure appears to be fraught with problems. Moreover, such an exercise risks sweeping away potential strengths of the existing structure.     

On the diffusion of electronic commerce

This paper analyzes retailers' adoption of e-commerce in a technology adoption race framework. An internet-based firm with no traditional market presence competes with an established traditional firm to adopt the e-commerce technology and sell to a growing number of consumers with on-line shopping capability. The focus of the analysis is on identifying how consumer loyalty, differences in firms' technology and consumers' preferences for the traditional versus the virtual market, and the expansion in market size made possible by the internet can affect the timing and sequence of adoption by firms, as well as the post-adoption evolution of prices. The model's implications are used to discuss empirical evidence on adoption patterns for different product categories and firm types.     

Symbiotic competition: future trends of the open know-how market

The question of whether or not to buy in scientific know-how is an important one for many organizations. Japan has done so in many areas and to good effect. Japan is also willing and able to sell as well as buy. It is argued that there are considerable advantages to be gained from an increased level of trade in scientific and technological knowledge and it is suggested that the development of an open know-how market is of value to many parties.     

Managerial cognition and the mimetic adoption of market positions: what you see is what you do

Managers planning to abandon a market position need to find a promising alternative, and face a choice of inventing a new market position or entering an existing one. The great uncertainty on the consequences of different actions leads them to rely on other organizations for information on how to compete, making adoption of existing market positions likely. Their wish to avoid direct rivalry and maximize growth leads them to seek out information on new market positions with few incumbents. As a result, recently innovated market positions are mimetically adopted by organizations that can easily observe previous adoptions and see them as relevant to their market situations, increasing the market differentiation. This theory is tested and supported by analysis of the spread of new radio formats in the United States. © 1998 John Wiley & Sons, Ltd.     

Cooperative membership and farmers’ choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces,China

Cooperatives are established to improve farmers' production conditions, to increase their bargaining power and to enable them to benefit from modern value chains. In China, farmers are members of a cooperative for multiple reasons. Little is known on whether and how cooperative membership affects farmers’ choice of marketing channels. This paper examines determinants of farmers’ choice of marketing channels, especially how cooperative membership impacts upon this choice. Our analysis is based on survey data collected in 2015 among 625 apple growing farm households in the provinces Shaanxi and Shandong. We employ endogenous switching probit models to deal with potential endogeneity of membership in estimating the determinants of marketing channel choices. We find that cooperative membership has a positive impact on selling to wholesalers and a negative impact on selling to small dealers, but no significant impact on selling to the cooperative itself. As products sold through cooperatives generally comply with relatively stringent food quality and safety standards, these results imply that policies promoting cooperative members to sell their products through cooperatives are likely to have a significant impact on food quality and food safety in China.     

Evolving beef export market access requirements for age and source verification

We analyze the economic impacts of changes in age and source verification requirements and associated adjustments in international trade of US beef using an equilibrium displacement model. Because the United States lags behind many countries in adopting animal traceability systems, the United States risks losing export market access. The loss of an export market the size of South Korea’s would cause a decline of US meat industry producer surplus of $1751 million over 10 years or 0.23% of its10-year cumulative discounted present value. Additionally, we find that only small increases in US beef exports would be necessary to offset direct costs associated with adoption of age and source verification.     

Effectual and causal reasoning in the adoption of marketing automation

Research on technology adoption in organizations traditionally assumes that these organizations follow rational, strategic and planned adoption processes. However, a gradually emerging view is that the adoption of technology is also characterized by entrepreneurial or effectual reasoning, primarily due to technological and market uncertainties that call for more agile and experimental approaches at the digital age. Drawing on effectuation theory, we develop a research framework to examine the managerial reasoning during the adoption of marketing automation technology. Based on the results of a comparative multiple-case study on four large-sized industrial firms, we develop a maturity model of marketing automation adoption and show that even large-sized B2B companies apply effectual reasoning, which problematizes the rationality assumption in the technology adoption literature. Second, we show that during the adoption process, organizations' dominant reasoning mode follows an iterative pattern in which the adopting organization moves back and forth between effectuation and causation. Finally, we identify five key domains of marketing automation (customer knowledge, information systems infrastructure, analytics, interdepartmental dynamics and change management) and describe their gradual evolution at different stages of the adoption process.     

The role of e-marketplaces in supply chain management

Electronic marketplaces (e-marketplaces) have a profound influence on the way in which organizations manage their supply chains. Proponents of the e-marketplace concept suggest that web-based trading systems, such as World Wide Retail Exchange (WWRE) and GlobalNetXchange (GNX), would enable companies to more efficiently buy, sell, and manage their supply chain processes on a global scale. This study investigates the extent to which e-business tools of the e-marketplace are used by channel members in the retail sector for business-to-business supply chain management (SCM). The study is based on a survey involving food service companies, retailers, and wholesalers in the UK. It is shown that the e-marketplace supply chain applications enable the majority of companies to automate transaction-based activities and procurement-related processes rather than strategic supply chain activities. The results also indicate that full participation in e-marketplaces requires companies to integrate their internal and external supply chain activities and share strategic information.     

Microelectronics in the Clothing Industry: Firm Strategy and the Skills Debate

This article examines the impact of CAD/CAM on the UK clothing industry. It questions the extent to which computerisation has led to a greater choice over production strategy and argues that upskilling has not occurred.     

Adoption of food safety measures on milk production in Nepal: Impact on smallholders’ farm-gate prices and profitability

One way to ensure food safety is by enhancing compliance at the farm level. This study investigates the status, estimates the cost, identifies the determinants, and assesses the impact of compliance with food safety measures (FSM) in milk production in Nepal. The study is based on primary data collected from six high milk producing districts that captures the geographical and institutional diversity of milk production. Results show that the status of farm level compliance with FSM is not very encouraging. Also, the intensity of adoption of FSM exhibits significant inter- and intra-district variations. It varies positively with herd size but the additional cost of compliance with FSM varies negatively with herd size. Among other determinants, access to information, and incidence of inspection for conformity with safety and quality standards are also associated with higher adoption of FSM. Finally, we also estimate the impact of FSM on farm-gate prices and farmers’ profits and conduct several robustness checks.