More effective utilization of FDI by China

Emerged from 1950＇s, with the huge emergences of multinational enterprises, foreign direct investment is developing along with international trade, and both of them present two main motivations of the world economy. Used to be one of the most closed countries, China has now been an indispensable part of the international economy since its economic reform in 1978. Normally big countries receive large amount of foreign direct investment, and as a huge country, China receives the top amount of FDI recently. For China, how to attract more FDI is less important than how to utilize FDI efficiently. If China uses FDI more efficiently, FDI could contribute more to its economic reform and developments. However, the efficient use of FDI is not an easy task for China with such large volume. This paper discusses the current situation of international capital flow and FDI to China, and then analyzes the issues concerning FDI in China from several different perspectives like terms of trade,, technology spillover, dual economy, domestic investment, MNEs in China, and spatial distribution of FDI in China, etc.. Finally, the paper gives conclusion of the situation of FDI in China and suggestion for the policies of efficient usage of FDI in China.     

The Profound and Extensive Chinese Tea Culture

Anyone who knows a little bit about Chinese culture usually knows about Chinese tea culture.Chinese tea culture has a history of more than 4,000 years and still emerges fresh and vigorous from the test of history. Chinese tea culture has played an important and indispensable role in Chinese culture. The extensiveness and profoundness of Chinese tea culture is unpanelled. Its importance to Chinese people is noticeable. Tea has surprising functions： it can not only refresh the body but also the mind. Tea is prevalent in and out of China and is loved by people throughout the world.     

Analyzes on overseas investment way of the oil-gas field enterprise

Investment overseas for Chinese oil and gas enterprises can help them find more stable sources of oil, diversify oil import, and disperse oil supply security. It is an important means of oil security and also can enhance oil company＇s international competitiveness. Selection of the pattern plays an important role. So while making decision, investment pattern＇s features and influencing factors must be considered.     

Study on security risk control of urban subway tunnel

The security risk of subway tunnel is one of the major problems in urban construction. This paper points out the importance of the study on security risk of urban subway tunnel, and then concludes the study on security risk control of urban subway tunnel from four aspects： Theoretical research, experience information research, numerical calculation analysis and experimental study. This paper also analyzes the existing problems in the study on security risk control of urban subway tunnel and points out the direction of future research and emphasis.     

Analysis of international construction brand for Chinese construction enterprises

At present, the resources of construction brand for Chinese construction enterprises come from the sensitivity induced by the demand-and-supply in the market economy, the stress caused by the international construction enterprises＇ competition and the tendency attributed by the international eco-economy. To a larger degree, the integration of these three forces constructed the choice source of brand strategy for construction enterprise in China. This paper will show that three forces are the base for the brand strategy and the corresponding main restrict factors. At last, the paper further reveals that Chinese construction enterprises should culture the dynamic and sensitivity bio-economy brand to pursue the sustainable development.     

Study of cooperation models of supply chain based on profit maximization

As is known to all, the main profit source of supply chain is derived from the improvement of relationships among enterprises. In order to maximize the profit of supply chain, longitudinal and lateral relationships among the enterprises are comprehensively analyzed, under which the supply chain profit is compared. The result indicates that the cooperation is more propitious to the profit enhancement than pure competition. Finally the optimal relationship among the enterprises is established.     

Global climate change and the research on technical paths of Chinese steel and iron industry against the climate change

The article introduces the impact and essence of climate change and analyzes the attitudes and measures of international community to fight global climate change. From the perspectives of Clean Development Mechanism, Voluntary Carbon Market, energy audit and potential carbon asset investment, this paper discusses the feasible paths of Chinese steel ＆ iron industry against global climate change and summarizes the main fields of adapting to the development of CDM project activities.     

Strategies on eco-tourism development of Rizhao city

Rizhao is a high quality eastern coastal ecological tourism destination in China. So far, the tourism industry in the construction of infrastructure facilities, the scale of the industry, tourist population and tourism revenue in Rizhao have reached a certain level. But smaller-scaled, little-known and slow economic development issues are still restricting the tourism development in Rizhao city. By introducing the conception of eco-tourism, which could properly increase the exploitation of resources, and increase the tourism competitiveness, we can achieve the sustainable development of tourism in Rizhao city.     

An empirical analysis of the growth of it enterprises in China

The paper makes an empirical analysis to the main factors effecting IT corporate growth-human resource and R＆D. By using data of China＇s listed IT companies, we focus on the relationship among corporate value （net return of equity, ROE） or development of corporate value （Tobin＇s Q） and manager＇s salary, R＆D fee, R＆D employee, etc. The conclusion shows that development of corporate value （Tobin＇s Q） has positive correlativity with the plurality of board chairman and general manager, independent directors＇ proportion, R＆D fee, and R＆D employees while it is non-obvious positive with salary of superior managers, holding stocks of general manager, capital investment, and negative with corporate scale. The conclusion is accordant with the development status of Chinese IT corporation.     

Research on experience marketing application pattern in tourism product development

At present, neglecting the experiences of the tourists and the short life cycle of the product are the existing problems of tourism product development in China. This article explains the experience of marketing conception in the new economy era and proposes five kinds of application pattern of the experience marketing, aiming at creating the joyful experience for the tourists and reaching the tourism product sustainable development.     

Research on the safety evaluation and optimization of enterprise information

By advancing enterprises information, enterprises can seek the most opportunities to contact with the outside, however, it brings some kinds of problem of enterprises information security, such as latent leakage of information resources due to employee＇s resignation, information resources lost due to abrupt malfunction of hardware equipment, information resources plagiarized by rival because of the low reliability of software, hidden trouble of information safety produced by incomplete system of information safety, etc.. According to the situation, in view of such four factors as hardware, software, stuff, and system, Information Safety-appraising ＆ Optimizing Model of Enterprises Based on Informatization Environments （ISOMEBIE） is presented in this article. The model is solved by the means of Genetic Algorithms （GA）, so its result has much more objectivity. This model can be used to direct enterprises to appraise its information safety, or to compare information safety with its rival. When the safety valve value of enterprises is below the normal level through application in this model, they should immediately take measure to find out and eliminate it, which enterprises can securely and reliably make full use of the results produced by informatization.     

The loyalty based on Nash equilibrium theory between knowledge workers and enterprises

The competitiveness of the enterprises is the talent competition. ＂Talent＂ more often refers to ＂knowledge workers＂, the pillars of the enterprises is composed of knowledge workers. Loyal knowledge employees can enhance the core competitiveness and cohesion of the enterprise. From the Nash equilibrium theory perspective, this paper constructs the mutual loyalty model of knowledge workers and enterprises, analyzes the strategy of choice of knowledge workers and enterprises, gets a balanced strategy of pure and mixed strategy of the Nash equilibrium, and gives some proposals in increasing the mutual loyalty between knowledge workers and enterprises.     

Study on Real Estate Investment Trusts and application in China

The Real Estate Investment Trusts （REITs） is a mature investment and financing tool in the real estate market abroad. RE1Ts is able to deploy resource, circulate necessary funds and disperse risk effectively. It is the feasible effective way and necessary choice during the real estate finance innovation. But there is a big gap between RE1Ts in China and the mature RE1Ts abroad. Because RE1Ts in China puts more attention on the financing function of the real estate. Besides, because the relevance law and the market environment are not perfect, REITs couldn＇t exploit its advantages very well in China. It needs to be developed in the practice. This paper starts with introducing the concept of REITs. Then the paper goes on to tell the types and characteristics of REITs aboard. It continues to study the experience of mature RE1Ts in the market and finds out disadvantages which China＇s RE1Ts have. Based on above research, the paper considers about the situation in China and states the mode of RE1Ts we should choose in China. At the same time, the paper points out the important problems we should deal with when we develop REITs in China.     

The effect of national culture on marketing web sites

This paper explores the effect of national culture on marketing web sites. To discuss how the different cultural values on different marketing model, Chi-square analysis has been conducted. It indicates that there are some differences between China and US Its results describe the importance of national culture in marketing web sites tor every enterprise.     

Research on impacts of international textile trade development on Chinese textile trade and countermeasure s

Under the international textile trade development condition, the author analyzes the international textile trade market and the situation of Chinese textile trade after China entry into WTO, reveals the influence of the world textile trade development on Chinese textile trade, and proposes a series     

Several ponders on current real estate macroeconomic regulation and control

In view of the housing price continually rising and real estate market＇s confusion, the real estate market＇s macroeconomic regulation and control of government have become the social economy＇s hot topic. In order to enable the macroeconomic regulation and control policy to achieve the expectation effect, this paper proposes that real estate macroeconomic regulation and control should be paid attention to, and gives the countermeasure suggestion.     

Research on the expenditure of Yunnan fiscal on agriculture and its performance

This paper applies stepwise regression to analyze the contribution of Yunnan fiscal expenditure of agriculture to agricultural economy growth and per capita annual income on agriculture of rural inhabitants over the period from 1978 to 2006, and uses Granger causality test to examine the relation of fiscal expenditure and per capita annual income of rural inhabitants and the income differential between urban and rural residents. The results suggest that it is the structure of fiscal expenditure on agriculture rather than the scale that has effect on the income of peasants. Because of the deviation of objectives of fiscal expenditure, the expenditure of agriculture could not narrow the income differential between urban and rural inhabitants.     

Research on principal-agency of stockholders and managers under asymmetric information condition

In modem enterprises, a separation of the right of ownership and management results in asymmetric information problems between stockholders and managers. In conditions of principal-agency relationship, the game behaviors between principle and agency within enterprises are impacted by asymmetric information. This study discusses the game behaviors between stockholders and managers by using information economic theories from the perspective of asymmetric information. Based on the model of the principal-agency relationship between stockholders and managers, our research uses quantitative analysis to reveal how to achieve maximum profit expected of stockholders through an incomplete contract, under asymmetric information condition.     

Study on the model of knowledge map based on concept clustering

Focusing on the issue of knowledge sharing in organization knowledge management, a knowledge map model using knowledge space triple （knowledge, property, relation） as context is given to build knowledge map, which is based on concept clustering algorithm. In this model, knowledge and its relations are organized and described correctly. And it is efficiently and conveniently to search needed knowledge in organization knowledge sharing, and exert maximum effect of knowledge capital.