网上商店成功的三件法宝

伴随网络经济的发展 ,网上商店的群体规模正在不断地发展壮大。同时 ,这种打破时空限制、方便快捷的新型购物方式已经被许多消费者接受。但是 ,经营成功的网上商店却很少。究其原因 ,在网上商店的经营中缺少三件法宝 ,即增强网上商店的粘着力、注重网上消费心理研究、树立网上商店的诚信形象。只有将这三件法宝有机地结合起来 ,溶入网上商店的经营管理之中 ,才能使网上商店真正发挥作用 ,才能为企业和个人经营者创造更多的财富。     

品牌认知对消费者购买行为的影响

通过提出一个概念模型,探讨品牌知识和品牌关系如何影响消费者当前购买行为和未来购买行为。研究结果表明品牌认知(包括品牌知名度和品牌形象)直接影响消费者的当前购买行为,但是不直接影响未来的购买行为;品牌认知通过品牌关系(包括品牌满意度、品牌信任和情感)影响消费者的未来购买行为,并从产品质量、服务理念、品牌形象和消费感受四个方面提出对策建议。     

The effect of sensation seeking and emotional brand attachment on consumers’ intention to consume risky foods in restaurants

Sensation seeking and emotional brand attachment have been studied extensively, but limited research has been conducted on “risky foods.” This study explored how sensation seeking, emotional brand attachment, and risky food consumption varies demographically, and the relationships among those variables. Approximately 300 responses were collected from a restaurant serving “risky” and “nonrisky” foods. Significant differences included that consumption of raw/undercooked fish/eggs was higher in younger groups. Females showed more affection toward emotionally attached restaurants. The hypotheses testing showed the positive relationship from sensation seeking and emotional attachment to risky food consumption. Results offer information about marketing to different demographic groups.     

变换系统双中变关联的改造

利用闲置设备低温变换炉进行改造处理，与原有中温变换炉并联使用，取得了十分显著的效果，不但降低了变换的能耗，而且为扩大产量奠定了基础。     

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s). It can be assumed that this attachment style, which is conceptualized along two dimensions (secure–anxious and dependent–independent), not only influences intimate relationships in the long run, but may also play an important role in customer relationships. The author investigates the influence of attachment style along the brand attachment – brand trust and brand loyalty chain. The sample consists of 216 adolescents. The results derived from structural equation modeling (SEM) by proposing a non-recursive model show that the dependent–independent dimension of parental attachment style positively influences the corresponding dimension of brand attachment predisposition and is important for all of the constructs along the brand attachment – brand trust and brand loyalty chain. However, this is not the case with the secure–anxious dimension of parental attachment style. The secure–anxious dimension of brand attachment predisposition does, on the other hand, have a significant impact at least on brand trust. The results are discussed from an attachment theoretical point of view and corroborate the suppositions of Rindfleisch, Burroughs, and Wong (2009 Rindfleisch, Aric, James E. Burroughs, and Nancy Wong. 2009. The safety of objects: Materialism, existential insecurity, and brand connection. Journal of Consumer Research 36 (1): 1–16.[Crossref], [Web of Science ®] , [Google Scholar]), who grounded their findings on terror management theory. Several possible implications of these results for the theory and practice of brand management and advertising, especially in the light of the gamification of advertising, are discussed.     

消费升级与黑龙江省绿色食品企业营销战略转型

随着消费者收入的持续提高,消费升级成为必然趋势。企业需要以终端和渠道导向为主向消费者导向为主的营销思路转变,完成企业营销渠道战略的转型。当前,黑龙江省绿色食品企业营销渠道面临着对消费者多样化需求的满足程度不够、产销脱节、缺乏对整体渠道的控制力等问题。在消费升级形势下,黑龙江省绿色食品企业的营销战略应向产销一体化渠道模式转型。产销一体化渠道模式能够促进企业的发展和农户增收,满足消费者对食品安全的要求和多样化需求。     

I love the product but will you? The role of interpersonal attachment styles in social projection

Individuals often have a need to predict the preferences of others (e.g., offering a recommendation, gift giving). In doing so, it is not uncommon that individuals project their attitudes and preferences onto others. Extant consumer research literature related to social projection focuses largely on particular situational variables that influence social projection. The current research adds to a smaller body of consumer research which focuses on specific characteristics of consumers’ selves that may drive an individual's tendency to project his/her attitudes onto others. Specifically, the present paper explores an individual‐level moderator of social projection, namely, interpersonal attachment style. Across five studies, interpersonal attachment style, and attachment anxiety, specifically, is shown to influence social projection. In addition, the mechanism underlying this relationship is demonstrated. The results show that high (vs. low) anxious attachment individuals tend to naturally consider more counter‐valence attributes of a product, that is., liked attributes of a disliked product and disliked attributes of a liked product, and this availability of counter‐valence attributes lowers social projection. Important theoretical and practical implications are discussed.     

新常态下商业流通经济的转型创新路径分析

2020年新冠疫情的全球肆虐不仅没有击溃我们,反而让我国在经济、社会等诸多方面完成了全面发展和进步。在这样的大背景下,作为国民经济主轴,在整个经济体系中占有重要地位的商业流通经济,也应当顺应如今的大趋势逐步完成整个体系的升级与优化。然而,现实情况是虽然商业流通经济正朝着既定方向发展进步,但此过程中仍然存在诸多问题,本文将遇到的问题归纳总结并给出相应解决方法,希望能够对这方面的研究起到一定的推动作用。     

The sharing economy: Your business model's friend or foe?

The sharing economy, a rising pattern in consumption behavior that is based on accessing and reusing products to utilize idle capacity, presents both tremendous possibilities and significant threats for emerging as well as incumbent businesses. As of today, it is unclear whether this economy is merely another ephemeral trend in consumption or whether we are experiencing a real shift in how goods are accessed, distributed, and used. Furthermore, little is known about how existing business models are affected by the sharing economy. These two issues represent the central motivation for the development of this article. Consequently, an examination of why the sharing economy has the potential to produce a long-term transformation in consumption behavior is followed by a consideration of how this change might affect companies’ business models. Based on a renowned business model framework and a variety of current illustrative examples, we propose central questions managers must ask themselves in order to be prepared to respond to changes brought about by this new economic trend.     

Trauma epidemiology in Puerto Rico: in-hospital morbidity and mortality from 2002 to 2011

This study aimed to describe the distribution of injury mechanisms and to assess the impact of those mechanisms on the morbidity and mortality of trauma. All patients admitted to Puerto Rico Trauma Hospital (2002–2011) for road-traffic collisions (RTCs, 5,371), gunshot wounds (GSWs, 2,946), falls (2,319), pedestrian accidents (1,652), and stab wounds (SWs, 1,073) were selected. Gunshot victims were 1.19 (95%CI: 1.07–1.33) times as likely as road-traffic victims to have an ISS ≥25. Pedestrians were 1.76 (95%CI: 1.49–2.09) times more likely to have a GCS ≤8 than road-traffic victims were. The risk of dying was 2.64 (95%CI: 2.20–3.16) times higher for gunshot victims and 1.51 (95%CI: 1.23–1.86) times higher for pedestrians compared to patients who had had RTCs. Gunshot victims and pedestrians had the worst clinical outcomes. Accordingly, these patients should receive the most aggressive clinical management. Furthermore, it is imperative to develop public health campaigns on trauma prevention.     

农村离婚诉讼中的抚育费问题之研究（1）

在当前我国农村离婚案件的审判中,对有关抚育费问题的审判标准及司法解释还存在着规定过粗、可操作性不强等问题,不符合当前我国农村的发展实际。因此需要进一步完善相关法规,充分考虑子女的实际生活需要和父母的实际支付能力,从生活费、医疗费和教育费等方面来计算抚育费,采取定期给付、一次性给付和以物折抵等方式支付,这样更有利于保护农村离异家庭子女的合法权益。     

基于VPX架构和第四代Sharc DSP的SAR信号处理系统

给出了一种基于VPX架构和ADSP-21469的合成孔径雷达（SAR）实时信号处理机的设计与实现。处理机分别采用基于FPGA的交换机和各Lane接收缓冲再同步技术解决板内外数据交换和多Lane Serial RapidI/O同步难点,实现了实时宽带雷达回波中频采样变换和SAR成像处理。测试表明,该信号处理机比相同处理能力的传统处理机至少减少40 W功耗,并具有高达1 Gbyte/s的I/O吞吐力。     

发展内贸流通 促进社会经济转型升级

内贸流通作为扩大内需一个非常重要的组成部分,在我国经济转型升级过程中具有非常重要的基础作用、战略作用与支撑作用。内贸流通的健康发展或创新发展,是带动内需增长的关键,也是推动社会经济发展转型升级的关键。当前,我国发展内贸流通需要从三个方面着手推进:一是引导消费升级,要通过消费升级来释放我国13亿人口巨大的潜在需求,形成我国经济新的增长点,形成我国扩大就业新的空间,形成改善民生好的条件。当前,必须把握好国民素质加快提升的趋势,引导消费升级,要从提高国民身体素质、文化素质、生活素质或者说生活质量等方面入手,全面提高国民素质,实现消费升级。二是营造良好的消费环境和营商环境,着眼于完善内贸流通法律法规、加快商贸流通基础设施建设、促进政府简政放权,打造一个更加方便、更加规范、更加开放、更加具有活力的市场环境和流通环境,营造良好的营商环境与消费环境。三是完善内贸流通体系,推动电子商务、物流配送、连锁经营更好地实现有机结合,形成一个更加科学的现代内贸流通方式,实现流通方式的转型升级,促进内贸流通健康发展。     

文化消费推动我国消费增长及其结构改善吗?--基于省际面板数据的实证研究

本文结合我国2002-2013年跨省面板数据实证分析后发现,文化消费不仅有助于我国总消费水平提升,也显著改善我国消费的内部结构,突出表现为消费的服务化特点快速发展。在收入增长保证各类消费支出的“包容性”增长之下,文化消费并没有造成对非耐用品和耐用品消费支出显著的“挤出效应”。随着我国“收入倍增”计划带来长效收入增长机制作用的持续释放和社会保障体制改善带来居民预防性动机下过度储蓄的降低,文化消费通过关联作用下的“挤入效应”继续带动相关非耐用品和服务消费支出的增长。