中国企业进入东盟市场的影响因素探析

<正>中国企业进入东盟市场可以采取贸易(出口)、契约(特许经营/授权经营)、投资(独资、合资)、联盟合作等方式。这些方式都要受到企业的外部环境和内部条件等因素的共同作用和影响。一、中国企业进入东盟市场的外部环境影响因素中国企业要成功进入东盟市场,     

中国企业东盟市场进入模式分析

在全球经济一体化大背景下,世界各国的经济已经融为一体,中国加入WTO,也为中国企业进入东盟市场铺平了道路。在"走出去"发展背景下,中国企业进入东盟市场的现有模式及其存在的问题也成为经济学界关注的重点。文章结合中国—东盟经贸发展状况,分析了中国企业东盟市场进入模式现状、特点,指出了相关的影响因素及问题。     

中国-东盟博览会助力电子企业抢滩东盟市场

中国-东盟博览会作为中国企业进入东盟市场的便捷通道．其电子电器展已成为深化与促进中国与东盟电子电器产业间交流合作的商贸平台。2011年举办的第八届博览会继续设立电子电器展区将进一步促进中国电子电器企业与东盟企业的对接,为中国电子电器企业扩大东盟市场创造更多机遇。     

中国制造企业进入东盟市场的财务风险分析

中国与大多东盟国家都属于发展中国家,经济发展具有同构性,在自然资源、劳动力资源和产业构成等方面具有互补性,这都使得它们成为我国制造业向外转移的主要目标国家.本文将指出中国制造企业进入东盟市场可能遇到的财务风险,并对中国制造企业进入东盟市场的财务风险进行国际比较.在此基础上,对影响中国制造企业进入东盟市场的财务风险的因素进行分析,并对中国制造企业提出建议.     

中国企业进入东盟市场的策略研究

本文试对中国与东盟各国发展状况和特点的分析,指出中国企业不仅对东盟具有较强的比较优势,并且双方也具有很好的互补性.中国企业欲进入东盟市场,必须做好的充足的准备工作,选取特定的经营策略开拓东盟市场,才能达到中国企业与东盟各国的共赢.     

中国企业进入东盟市场的策略研究

本文试对中国与东盟各国发展状况和特点的分析,指出中国企业不仅对东盟具有较强的比较优势,并且双方也具有很好的互补性。中国企业欲进入东盟市场,必须做好的充足的准备工作,选取特定的经营策略开拓东盟市场,才能达到中国企业与东盟各国的共赢。     

博中求专 博中求精 做深做实--广西博览局常务副局长张晓钦谈第二届东盟博览会

第二届中国-东盟博览会将紧扣自由贸易区建设进程，进一步突出东盟商品进入中国市场、中国企业“走出去”向东盟投资和承包工程、展会结合的特色，形成博览会的核心资源。     

马来西亚中国城：中国商品拓展东盟市场的重要平台

马来西亚，中国在东盟地区的第二大贸易伙伴和最大的商品进口市场，中国企业进入东盟市场的重要门户。由马来西亚马友乃德置地控股有限公司（UEM Land Holdings Berhad），新加坡中国商城控股有限公司（CHINAMALL HOLDINGS PTELTD.），中国贸促会贸易推广交流中心，中国中能华辰集团有限公司共同设立的“马来西亚中国商品城”（一期）即将开业，未来该商城将成为中国商品进入东盟市场的桥头堡。     

广西中药产品进入东盟市场的若干问题研究

面对竞争日趋激烈的国内市场,我国的中药产品必须走向国际市场。由于广西与东盟各国之间有着独特的地理位置和人文环境,我区的中药产品进入东盟市场将是不错的选择。中药产品要成功进入东盟市场,应解决强化相关领导和企业抢占东盟市场的意识、统一协调各企业的行动、对东盟市场的营销环境进行调研、进行SWOT分析、加快中药现代化的步伐、选择正确的进入方式和策略等相关问题。     

电子商务环境下西部企业构建东盟网络营销体系研究

在资源相对匮乏的情况下,西部地区企业要缩小东西部经济差距,利用电子商务这一先进生产力进入东盟市场是最优选择,本文通过对西部企业和东盟电子商务环境分析,探讨国内国外网络营销操作层面上的具体问题,制定西部地区企业利用电子商务平台,采用网络营销的手段进入东盟市场的战略体系,目标是降低西部企业进入东盟市场的风险,提供西部企业东盟网络营销的可借鉴指标.     

Incorporating price elasticity in financial forecasting models: From theory to practice and implementation

The authors use a capital budgeting example to show students how to incorporate price elasticity into financial analysis as an application of what students learn in their microeconomics course. They present simple as well as more advanced price-quantity relationships, and using various “what-if” scenarios; the authors show how risk analysis can be used to improve revenue projections and valuation models. A project analysis example is employed to illustrate results for negative predictive value and IRR based on three models of price elasticities across a range of potential product pricing. Students are then encouraged to replicate and create similar models, helping them improve their vital Excel and financial modeling skills.     

Speculation and the decision to abandon a fixed exchange rate regime

This paper demonstrates that the implications of first-generation speculative attack models do not hold if there is a rational, forward-looking policy maker. The policy maker will be able to avoid predictable speculative attacks by introducing uncertainty into the decisions of speculators. This changes the sudden attack into a prolonged period of increasing speculation and uncertainty. In addition, the model provides useful insights into the viability of temporary nominal anchor policies, and a theoretical foundation for a useful empirical methodology.     

Women's responses to fashion media images: a study of female consumers aged 30–59

The purpose of this study was to examine whether female consumers ranging in age from 30 to 59 prefer fashion advertising models more closely resembling their age. The sample for this study consisted of 182 women. Stimuli included full‐colored photographs of current fashion models. A questionnaire designed to explore participants' responses to the stimuli included scales measuring participants' beliefs about the stimulus models' appearances and attractiveness, participants' purchase intentions and perceived similarity with the models and participants' perceived fashionability of the model's clothing. Participants rated models appearing older in age significantly higher than younger models on the characteristics related to appearance and attractiveness. Advertisements with older models also had a significant positive relationship to participants' purchase intentions as compared to younger‐age models. Participants who perceived more similarity to the models were found to have more positive beliefs about the model's appearance and attractiveness and the fashionability of the model's clothing. Perceived similarity also had a significant positive relationship to participants' purchase intentions. As a result of this study, findings suggest that marketers and retailers should consider the age of the model used in their promotional materials. Specifically, it is possible that female consumers either transitioning into, or currently in, the middle adulthood life stages may have a preference for fashion models more closely resembling their age group.     

Towards hierarchical linking of marketing resource allocation to market areas and product groups

In this paper a marketing resource allocation model is developed that is intended as a decision support tool for management at a country level in a multinational multiproduct firm. At the same time overall company objectives and portfolio considerations are taken into account by imposing a set of constraints on the countries. Output of the models from the different countries can help corporate management in allocating resources to countries and in evaluating the short term opportunity cost of its strategic constraints. As such, the model is seen as a first step in working towards hierarchically linked allocation models.     

Models of the relationship of the firm to society

Authors of books on business ethics and corporate social responsibility fall into two general approaches when they answer the question: ‘Why should a business firm, which represents private property, have greater obligations to the local community than an ordinary citizen?’ Authors generally subscribe to a ‘rights’ approach or to a ‘power’ model. This paper will present four rights approaches and three power models which are used to describe the relationship of the firm to society. Introducing these different approaches and models will be two brief expositions which provide the setting for determining the relationship of a firm to society. The first traces two lines to the development of the contemporary American corporation. The second views the business corporation as a quasi-public institution.     

创业板上市公司资本结构影响因素的实证研究

本文选取了2010年4月份前在创业板上市的65家公司为样本,进行回归分析,考察创业板上市公司资本结构的影响因素、研究表明：资泰结构与企业规模、经营能力呈显著的正相关关系;与盈利能力、偿债能力呈显著的负相关关系;同时与资产有形性、股票投资收益、高管持股比例不具有显著的相关关系。     

An Explicit Mapping of Currency Target Zone Models to Option Prices*

Currency target zones have been under scrutiny for the past three decades, which led to the development of two broad classes of quantitative models: Phenomenological ones that explicitly take into consideration the market's perception of the bounded exchange rate, and more mechanical ones that rely on put and call options. Until now, the two models have only been compared qualitatively. Here, we derive, for the first time, a quantitative link between these two approaches. Specifically, we show how the former approach has to be generalized in order to recover the second one. This mapping lets us relate the phenomenological parameter of the first approach to economically well‐known quantities.     

An Analytical Approach to Offer Generation in Concession-Based Negotiation Processes

We develop analytical models to assist negotiators in formulating offers in a concession-based negotiation process. Our approach is based on plausible requirements for offers formulated in terms of utility values for both the negotiator making the offer and the opponent receiving it. These requirements include value creation, reciprocity, and the fact that an offer actually leads to concessions. Trade-offs between their own and the opponent’s utilities can be formulated by negotiators and define a search path in the utility space. Solutions along this search path are then mapped back into the issue space to generate actual offers. We present and discuss several variants of optimization models to generate such offers and illustrate them with an numerical example.     

Prioritization and Aggregation of Intuitionistic Preference Relations: A Multiplicative-Transitivity-Based Transformation from Intuitionistic Judgment Data to Priority Weights

This article proposes a goal programming framework for deriving intuitionistic fuzzy weights from intuitionistic preference relations (IPRs). A new multiplicative transitivity is put forward to define consistent IPRs. By analyzing the relationship between intuitionistic fuzzy weights and multiplicative consistency, a transformation formula is introduced to convert normalized intuitionistic fuzzy weights into multiplicative consistent IPRs. By minimizing the absolute deviation between the original judgment and the converted multiplicative consistent IPR, two linear goal programming models are developed to obtain intuitionistic fuzzy weights from IPRs for both individual and group decisions. In the context of multicriteria decision making with a hierarchical structure, a linear program is established to obtain a unified criterion weight vector, which is then used to aggregate local intuitionistic fuzzy weights into global priority weights for final alternative ranking. Two numerical examples are furnished to show the validity and applicability of the proposed models.     

Configural paths to successful product innovation

This study offers an integrated framework involving antecedent paths to successful product innovation. The study explores conditional models leading to high product-innovation performance using fuzzy-set qualitative comparative analysis (fsQCA). Based on relevant literature, this study categorizes relevant antecedents including organization-related, project-related, process-related, product-related, and market-related categories, and the newness of product innovation, into causal recipes. To assess the applicability of this conceptual model, researchers collected data from R&D managers and members of high-tech firms in Taiwan. The study includes dividing sampled firms into three groups according to the extent of within-firm agreement on responses by executives to questions about antecedents (in surveys that they answered independently). The findings include model routes to high product-innovation performance for each group. The findings indicate that no one simple antecedent is sufficient or necessary for high performance; no one path is necessary for high performance. However, there is only one avenue to successful product innovation for low-agreement cases. This study also finds some common rules behind these paths across groups. The strategy implication is to think through alternative paths and not key success factors for achieving high product-innovation performance.