Solicitation and the Legal Profession: A New Issue for Consumer Affairs Professionals

While issues relating to the advertising of legal services have received much attention in the scholarly literature, this has not been the case for solicitation by lawyers, even though it appears that lawyers are more interested in being able to solicit than to advertise. In this article the legal issues surrounding solicitation are identified and tied to a basic communications model; then research propositions are presented along with the results of a survey of attitudes held toward solicitation by 125 lawyers practicing in two Rocky Mountain states. The survey results suggest that solicitation is not going to be easily accepted and that many lawyers may have trouble evaluating differences among solicitation, direct mail and advertising. The survey results also suggest that attitudes toward solicitation may be changing in that younger, less experienced respondents expressed more liberal attitudes toward solicitation than their older and more experienced colleagues. Taken together the findings of this article strongly suggest that solicitation is likely to offer a complex and challenging development for consumer affairs professionals in the years ahead.     

Innovation and EU Consumer Law

Recent consumer policy initiatives, primarily at the domestic, but also at the European, level have emphasised the need to ensure that consumer law not only protects consumers, but also encourages competition and supports innovation. The purpose of this paper is to offer some preliminary thoughts on the relationship between consumer protection and innovation, and to consider the potential impact of the main consumer law directives adopted by the European Union on this relationship.     

The Empire Strikes Back: Digital Control of Unfair Terms of Online Services

The authors argue that it is possible to partly automate the process of abstract control of fairness of clauses in online consumer contracts. The authors present a theoretical and empirical argument for this claim, including a brief presentation of the software they have designed. This type of automation would not replace human lawyers but would assist them and make their work more effective and efficient. Policy makers should direct their attention to the potential of using algorithmic techniques in enforcing the law regarding unfair contractual terms, and to facilitating research on and ultimately implementing such technologies.     

Price Intransparency,Consumer Decision Making and European Consumer Law

Price comparison is a basic element of competition. For comparison to work, at least prices need to be transparent. Moreover, price is usually a focal point in consumer thinking and deciding on transactions. Hence, obfuscating prices can be detrimental to consumers. Therefore, it is vital for policymakers to know how transparent pricing is in reality. Commercial practices involving price intransparency can be detrimental to consumer decision making and may be associated with market failure. So, legislative intervention to ensure price transparency is sometimes warranted. Suppliers may disclose and frame pricing information in such ways as to influence consumers. For some suppliers, advantages may be gained by obfuscating price—through practices ranging from the outright hiding of price terms in the small print to subtle ways of throwing in gifts or adding charges during the vending process. Do consumers appreciate the implications of the fact that by framing price in different ways suppliers actually try to influence their demand for products? And how does the law broadly speaking respond to problems of price intransparency? In this article, behavioural science insights are combined with a legal analysis of European consumer law in order to chart some of the detrimental influences of price intransparency on the consumer decision-making process and to answer whether and to what extent European consumer law addresses these issues. In doing so, this article first reviews research from consumer psychology, marketing, and behavioural law, and economics regarding the influence of presentation, framing, and transparency of price on the consumer decision-making process. Subsequently, it describes and evaluates the legal framework offered by European consumer law and how this framework responds to practices of price intransparency. Particular problematic pricing techniques are identified and discussed. In conclusion, attention is drawn to the disadvantages of the increasing full harmonization character of European consumer law for combating price intransparency at Member State level.     

The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007

Abstract

Branding is a necessary and important business tool. This study, however, examines whether branding can constitute an anticompetitive act. While most markets and firms do not undertake anticompetitive actions, being identified as such can result in a wide range of negative outcomes. To explore this low-frequency yet high-risk outcome, this study assesses how branding has been perceived to be anticompetitive by the UK competition authorities. This assessment is undertaken by examination of all UK competition law regulatory decisions undertaken over the period 1950–2007 by the UK competition authorities. From this assessment, it is observed that branding can facilitate excessive pricing, requires vertical restraints, and can lead to consumer confusion; all potentially anticompetitive acts. The competition regulatory decisions focused on branding issues are demonstrably different from regulatory decisions without branding concerns and involve larger, often manufacturing, firms, which operate in more concentrated markets. It is concluded that comprehension of competition law needs to be disseminated more widely amongst marketing communities and greater reference to business and marketing theory should be made by competition law agencies to assist the comprehension of marketing techniques such as branding.     

EC Competition Law After Modernisation: More than Ever in the Interest of Consumers

In this paper it is argued that even though the consumer cannot (anymore) be reduced to a homo oeconomicus, competition law is the cornerstone of consumer law and that the decentralised application of EC competition law since 1 May 2004 (pursuant to Regulation 1/2003) gives new opportunities for an effective application of the EC competition rules to the benefit of consumers. While the EC Treaty (and the future Constitution for Europe) aim to protect consumers in the framework of the internal market programme, as well as on the basis of a genuine consumer protection policy, it is submitted that an effective competition policy remains crucial for consumers in a market economy. Consumer interests are generally diffuse and therefore difficult to protect via legal procedures. Nevertheless a further development of remedies which are already available in Community law (nullity of restrictive agreements, claims for damages, actions for a cease and desist order, and so on) will contribute to an increased application of the competition rules in the interest of consumers.     

Legal Ethics in the Practice of Family Law: Playing Chess While Mountain Climbing

Current literature suggests that the adversarial legal system may undergo some changes or may even be transformed by a recent influx of women lawyers into the profession. Such research indicates that women may approach ethical problems differently than men. This paper examines the responses of family law lawyers in Vancouver, British Columbia and the surrounding Lower Mainland to a hypothetical case which requires an assessment of professional responsibilities in light of potential conflicts in personal moral values.     

False Promises? A Sociological Critique of the Behavioural Turn in Law and Economics

Economic bestsellers like Freakonomics and Nudge that mainly address outsiders of the economic discipline are also consumed by lawyers. The latter has already become an important reference in the field of consumer law and policy. In principle, this is nothing to complain about but part of law’s encounter with science, namely the social sciences. Notably, the law and economics movement proved successful in importing economic perspectives into legal discourse. However, it would seem questionable if the law followed each trend on the academic book market. While there has been an increasing emphasis on economic perspectives at the expense of sociological perspectives within the field of law, economy, and society, a major shift can now also be observed in the field of law and economics. With the behavioural turn in law and economics, homo oeconomicus seems to be transformed into Homer Economicus, and consumer law prone to be Simpsonized. In this paper, the turn from neoclassical law and economics to behavioural law and economics will be analysed from a third, namely sociological perspective: the economic sociology of law. In this framework, it is possible to compare and confront the “old” homo oeconomicus rationalis and the “new” homo oeconomicus behaviouralis with a third model—homo oeconomicus culturalis—which demonstrates the limits of the previous models, not least with regard to explaining the recent financial crisis. While governance by nudges might look, at first sight, as a tempting idea, I will question the normative side of this project and emphasize its possible effects on our legal culture and, thereby, our human condition.     

Die Verbraucheransprüche und ihre Geltendmachung durch Verbraucherverbände nach der UWG-Novelle

According to West German civil law, consumers who have become victims of false or misleading competition have only limited rights with regard to compensation and withdrawal — this is a predominant opinion in the FRG. For this reason the Federal Government plans to amend the Law on Unfair Competition, with the intention of strengthening consumer protection. The bill was formulated by government experts but experienced several restrictions even before parliament discussions began. The author argues that the government bill will not reach its originally intended purposes. It does not assume that unfair competition in itself leads to the making of a contract. Instead the consumer has to prove that a specific instance of advertising was the (only) reason for the completion of a transaction. This condition will make the new law ineffective. According to the bill the consumer himself has the burden of proving the falsehood of advertising; only in this case is he allowed to demand the difference between the real value of an article and that value advertising has promised. This is a very dubious condition of the bill. The second part of the article deals with the rules specifying the right of consumer associations to sue. They must be seen as an impediment to the activities of the associations. The introduction of registration procedures will cause them additional costs. In the third part, the author maintains that support of consumer associations is unavoidable for an effective strengthening of consumer interests. As everyone knows, it is not easy to approach courts, especially for lower class people. It should be the task of public consumer policies to make consumer associations attractive to these groups, and to supply them with juridical and material possibilities. The bill is not able to contribute to these purposes; in some parts it blocks effective work in the interests of consumers.     

The New German Sales Law: Changing Patterns in the Regulation of Product Quality

Directive 99/44/EC has led to a fundamental revision of the German Civil Code, the BGB. The Act on the Modernisation of the Law of Obligations, which is now in force, pursues a threefold objective: modernisation, Europeanisation, and integration. Modernisation means making German civil law fit for competition with the best civil systems. Europeanisation means transforming three directives on default, consumer sales, and e-commerce into German civil law. Integration means absorbing consumer legislation into the Civil Code.This paper focuses on sales law. The author argues that it enshrines a new concept of contract law. Its basic elements are made clear when examined on the basis of a historical analysis of the factors that have determined the development of the product quality regulation in the last century: contract law, technical standardisation, and competition law. All three are no longer in the hands of the Member States alone. Europeanisation is at the heart of the matter. Europeanisation has led to major changes in technical standardisation, in competition law, and now in contract law. This newly emerging concept might be termed "competitive contract law," as it develops under the influence of both EC contract and EC competition law. The German legislator has gone a long way in changing the regulatory patterns in sales law. Whether it will be politically and legally accepted remains to be seen.     

Group Action in the Baltic States

The article is based on a study which aimed at examining the existence and use of group actions in consumer issues in the Baltic states. It was part of a larger research project in which the same questions were studied in all Central and Eastern European countries. Besides group actions in courts, administrative group actions were also studied.A starting point for the study was an overview of substantive consumer protection legislation in the Baltic states. In spite of the fact that there has been a rapid development in this field during recent years, the main finding was that many substantive law elements of consumers' collective interests, which in the EU Member States are often protected by different kinds of group actions, are as yet not regulated at all in the Baltic states or not regulated in a sufficiently detailed way in the Baltic states.The study showed that several kinds of group action exist in these countries. Firstly, there are administrative group actions for injunction. They are applied mainly in cases concerning product information, product safety, and unfair competition. Secondly, a group action by a consumer organisation for injunction in a court is, in principle, possible in Estonia and Lithuania, but not in Latvia. So far, no case law exists, however. A genuine group action for compensation is not possible in the Baltic countries, but a consumer organization may represent an individual consumer or a specified group of consumers in a court and may claim compensation on their behalf. The study showed that administrative group actions are a functioning part of the present consumer protection system in these countries, whereas court actions so far exist only on paper. It also showed that in the Baltic states, procedural means are in some matters better developed than substantive consumer law, whereas in many western countries, the exact opposite is the case. The article concludes with some recommendations as to how the Baltic states could develop their consumer protection legislation.     

Zielsetzungen und Instrumentarien der europäischen Verbraucherrechtspolitik: Eine Analyse von Entwicklungen im Bereich des Zivilrechts

Objectives and instruments of European consumer policy: An analysis of developments in the area of civil law. The paper discusses the relationships and conflicts between the objectives pursued by European consumer policy and the means which are at its disposal. As a first step, the theoretical assumptions of this policy are analysed by an evaluation of the EC Programme for a Consumer Protection and Information Policy of 1975 and of the draft directives on product liability, on misleading and unfair competition, on doorstep sales, and on correspondence courses. It is suggested that the European approach toward consumer protection largely corresponds to the policies prevailing at the national level: Consumer protection is seen as a supplement to the traditional market and competition policy which used to be restricted to regulating competition between producers or suppliers of goods and services, whereas the new policy focuses on the relations between producers and consumers. Nevertheless, consumer policy adheres to the basic presumptions of market economy. It presupposes that the demands of the consumer have to be articulated and satisfied via market processes. It therefore primarily relies on regulations directed against misleading advertising, on protecting justified expectations as to the quality of goods or services by providing redress for losses sustained, and by endeavours aimed at securing a more rational behaviour of the individual consumer. The most important means to promote this policy on the European level are the directives which aim at consonance among national laws (Art. 100 EC Treaty). This is indicative of a market orientation of consumer policy in so far as the harmonization of law is seen as a device for overcoming discriminating effects or distortions of competition created by the differences among national laws thereby furthering a better functioning of the Common Market (Art. 3 h EC Treaty). This accordance of consumer policy and harmonization policy does not rest on firm ground, however. In consumer policy it becomes more and more obvious that the efforts to protect the interests of the consumer lead to further interventionist activities. This process also reveals the need for systematic adjustments or consultations between consumer policy and other fields of politics. A harmonization policy which is primarily centered on breaking down trade barriers and on overcoming discriminating effects of competition cannot respond to the needs and problems of such interventionist activities. Therefore, the harmonization of consumer law should be conceived as a process of formulating broader policies directed at a congruous development of the economic sphere and at an improvement of the living conditions in the Common Market (cf. Art. 2 and the preamble of the EC Treaty). Legal techniques which might be adopted to support such an orientation are (a) in the EC directives to lay down minimum standards for the national legislation, (b) to use a conflict-of-laws approach which would allow to respect and try to coordinate legitimate interests in the application of national consumer policies, and (c) the development of special rules responding to the international aspects of the exchange between producers and consumers. At present, however, European policy gives hardly any attention to the chances and problems of such an approach requiring a complicated coordination of the various legal techniques.     

Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market

Some warnings and other public health interventions have been found to produce effects opposite to those intended. Researchers employing a variety of methods have observed these boomerang effects in connection with interventions in a number of different contexts. One possible explanation for such boomerang effects lies in the theory of psychological reactance, roughly defined as the state of being aroused in opposition to perceived threats to personal choice. In particular, some consumer reactions described in research on alcoholic beverage warnings, alcohol education efforts, and the minimum drinking age can be concisely explained in terms of psychological reactance. An obvious implication is that boomerang effects should be taken into account as one of the potential costs of launching a mass communication campaign or requiring a warning. In some cases (such as warnings about the health effects of alcohol abuse) there may be so little to be gained in terms of improved consumer knowledge that the potential cost of oppositional attitudes or behavior should receive substantial attention in the evaluation of proposed and current interventions.     

欧盟消费者法对商业创新的法律影响力评析

欧盟主要施行的消费者法和相关指令强调的是不仅保护消费者也鼓励竞争和支持创新。法律在竞争性的市场中应为消费者的保护提供一个基本的框架,即"授权"给消费者,让消费者愿意也能够在市场上对商品和服务进行选择,并且根据对商品和服务的质量和安全性的合理预期而确立起足够充分的消费者信心,而其中消费者法对实现这样的目标应该起到基础和关键性的作用。     

The Hungarian Cocktail of Competition Law and Consumer Protection: Should It Be Dissolved?

Hungary, a candidate country expecting to join the EU in 2004, has to approximate its laws and economic policies to those of the EU. However, it is not certain whether the Brussels standards will always improve national rules.This article will discuss one possible case. It concerns the special Hungarian legislation on competition law and certain consumer protection rules in the Competition Act of 1990 and the amended Act of 1996. The inclusion of rules governing consumer interests in the Acts greatly contributed to the recognition and the enforcement of consumer interests in Hungary.Nevertheless, the European Commission and the OECD increasingly argue that the Hungarian Office of Economic Competition should pass its competence in consumer related cases to another institution and instead pay more attention to more prominent fields of competition law such as horizontal agreements and mergers.This article will contest this argument. Although it is an understandable approach, there are several reasons why it should be carefully reconsidered. These include the position of consumers, which is still weak, the general system of consumer protection in Hungary, and the strong standing of the Office for Economic Competition. The comprehensive nature of the Hungarian Competition Act of 1996 is one of the cases in which the European guidelines should be considered with caution in order to determine whether their implementation would improve or damage a system that already functions well.     

Consumers and services of general interest: Is EC consumer law the future?

Services of general interest, such as telecommunications services, postal services, and the supply of electricity and gas have received much attention over the last decade. Welfare-oriented public service models have come under the pressure of market-oriented approaches. Whilst access to services of general interest is frequently regarded as an important element of citizenship in the EC, recent consumer law programmes have placed them into the context of consumer law. This article discusses the implications that a consumer law approach could have on services of general interest. It concludes that consumer law cannot deal with services of general interest in a comprehensive manner but that their citizenship dimension requires special instruments that safeguard access to services of general interest where market failure is predictable.     

THE CONSUMER'S INTEREST IN COMPETITION POLICY: 1.

The authors were invited to prepare a paper for the National Consumer Council to discuss the consumer interest in competition policy. While the analytical basis of competition policy has been extensively discussed in various places and empirical evidence on structure-conduct-performance relationships in industry is available, they have not found any material which deals systematically with a possible con sumer oriented approach to competition policy. Before offering specific policy suggestions they have therefore found it necessary to establish a theoretical basis for the identification of the consumer's interest in these matters. This is then used to guide their comments on the particular implications for competition policy. By competition policy they refer to that area of government policy which seeks to control the creation or conduct of dominant firms and other forms of restraint on competition. The analytical model is developed primarily in terms of a consideration of the effects of monopoly, to simplify the discussion it is therefore assumed that cartels can be viewed as a special case of monopoly. In the paper they have treated the consumer as a household-based purchaser and they do not therefore take into account the interests of industrial purchasers.     

Influence of European Law on Argentinian Consumer Law

Journal of Consumer Policy - This article provides an overview on the social and political contexts of the rise of consumer legislation in Argentina, on the development of consumer law in Argentina...     

Effective Paths for Consumer Empowerment and Protection in Retail Energy Markets

Consumer empowerment and protection are frequently discussed in contemporary energy policy debates. The process of consumer empowerment through information and consumer education has great potential, yet consumer switching as the concomitant outcome of this process remains low. Additional protection for vulnerable consumers is called for. This article is centred on the path to achieving consumer empowerment and protection. In particular, it stresses that empowerment should be viewed as a long-term process. Regulators should not focus on the mere outcome of switching and adopt remedies aimed at changing consumer behaviour in the short term. The discussion highlights how attempts to protect vulnerable consumers through an ancillary application of competition law distort the competitive process and should be avoided. Personal vulnerabilities, such as low income, can be better tackled with targeted social policy measures, whereas instances of vulnerabilities pertaining to the market context, such as difficulties in assessing different energy offers, are better phased out through the market mechanism.     

Manufacturer encroachment with competing dual-purpose online retail platforms

This study investigates the manufacturer encroachment strategy within a supply chain composed of a manufacturer and multiple competing dual-purpose online retail platforms who value profit and consumer surplus. We examine the strategic interactions among manufacturer encroachment, platform dual-purpose concern, and retail competition. Some interesting results are obtained. First, with a single platform, the manufacturer's encroachment incentive exhibits a non-monotonic relationship with respect to the platforms' concern of consumer surplus. However, with multiple competing platforms, the increased concern of consumer surplus and retail competition intensity dampen the manufacturer's encroachment incentive. Second, manufacturer encroachment benefits platforms (supply chain) only when the platform's concern of consumer surplus is low and commission fee is moderate (low enough). Moreover, the increased retail competition intensity and the platform's concern of consumer surplus further aggravate the detrimental effect of manufacturer encroachment on the platforms and supply chain. Third, the dual-purpose concern of the platforms may hurt consumer surplus, whereas the increased retail competition intensity may contrarily alleviate this adverse effect to some extent. Finally, the profits for the platform and supply chain and consumer surplus are non-monotonic with respect to the platform's concern of consumer surplus.