共查询到19条相似文献,搜索用时 109 毫秒
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从食品快递包装现状分析快递包装现行问题及发展趋势,以调查分析为基础,食品包装节约理念为依据进行创新研究,从而有效避免其弊病。对于食品快递包装的重新定位,可以采用六大创新要点在节约型食品快递包装中应用,在节约环保、实用方便、健康卫生等方面满足人与环境对于食品快递包装的发展诉求。 相似文献
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我国婴幼儿配方奶粉产业发展对策思考——基于“钻石理论”的视角 总被引:1,自引:0,他引:1
针对我国婴幼儿奶粉产业发展的现状,基于“钻石理论”,认为我国奶粉企业面临成本上升、产品质量提高、品牌塑造以及渠道拓展的困境.我国奶粉企业可通过自建牧场、建立质量监控体系、渠道拓展、品牌营销以及开发高端奶粉等措施,提高国际竞争优势. 相似文献
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介绍了母乳中天然存在的乳铁蛋白的功能特性及其应用在婴儿配方奶粉中对非母乳喂养婴儿营养的重要性.介绍了国外有关乳铁蛋白在婴幼儿配方奶粉中的应用情况.探讨了乳铁蛋白在婴儿配方奶粉中应用的研究过程,包括有关配方设计依据、使用的原料、生产工艺流程、检验方法、检验结果、产品保存实验等内容. 相似文献
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本文对我国国产婴儿奶粉品牌信任情况进行实证研究,并选取广州地区的113名(准)婴儿父母为调查研究对象。研究结果表明:(1)消费者对国产婴儿奶粉品牌总体信任度偏低;(2)相对于男性和低学历消费者,女性消费者和高学历消费者对国产婴儿奶粉品牌信任度更低;(3)而准父母与为人父母消费者对国产婴儿奶粉品牌信任无显著差异。 相似文献
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文章先分析了现代商品包装设计的常见误区,继而以设计创新为诉求点逐一分析,以发展和全局的眼光深入审视现代商品包装的种种现象,探讨现代商品包装所要求的设计创新的实质问题,提出了对商品包装设计的几大创新意见,包括理念、安全、技术及形式创新等。 相似文献
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文章先分析了现代商品包装设计的常见误区,继而以设计创新为诉求点逐一分析,以发展和全局的眼光深入审视现代商品包装的种种现象,探讨现代商品包装所要求的设计创新的实质问题,提出了对商品包装设计的几大创新意见,包括理念、安全、技术及形式创新等。 相似文献
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自2008年三聚氰胺事件发生以来,内地零售市场问题奶粉屡见不鲜,由于消费者对国产奶粉的信任度降至冰点,便通过各种途径直接或间接地购买香港及国外市场的婴儿奶粉,多次掀起抢购热潮,导致各地市场奶粉供应紧张。为缓解这种紧张局面,适当保证本地居民对奶粉的需求,2012年6月开始,美国、新西兰、澳大利亚、德国、荷兰等国纷纷对奶粉限购进行不同程度的规定。本文针对香港3月1日起施行的"最严限奶令",从奶粉零售市场的现状展开,探讨出台限奶令的原因,分析其带来的影响并给出一些相应地对策。 相似文献
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以低排放、低能耗、低污染为特征的新经济发展模式,使低碳生产、低碳生活正在逐步成为人们的行动准则,"使用绿色简易包装"的呼声日益高涨。通过分析绿色包装的重要性、现状及存在的问题,提出了绿色包装在物流活动中的对策。 相似文献
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《Journal of Global Marketing》2013,26(4):69-84
Pasteurized milk has been traditionally packaged in returnable glass bottles in New Zealand and most fluid milk has been sold by vendors through the home-delivery scheme. In recent years, there has been a trend by some consumers and milk processing stations to consider and lobby for non-returnable packaging. The main reason has been declining milk sales and the belief that non-returnable packages are both more attractive and convenient for the consumer. The advantages and the disadvantages of non-returnable packaging are presented. Changes to the home delivery system and the introduction of non-returnable packaging present questions that have significant economic, social, environmental and political implications. An analysis of the home milk delivery system has revealed several gaps that may be used to improve its service quality component. Alternatives to formalize the relationship between the vendors and the stations could reduce friction and enhance opportunities for mutual cooperation. A contractual system has the potential to solve many of the daily problems by providing more direct communication at the operational level. Any changes that take place must balance the wishes of a segment that wants convenience, a wider choice of products and increased availability versus some important industry-wide macro-level considerations. 相似文献
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液相色谱-质谱/质谱法测定牛奶和奶粉中地塞米松残留量 总被引:2,自引:0,他引:2
本文建立了一种测定牛奶和奶粉中地塞米松残留量的液相色谱-质谱/质谱方法。样品用乙腈提取,C18固相萃取柱净化,液相色谱-质谱/质谱仪测定,采用基质匹配外标曲线法定量。在2.0—400ng/mL浓度范围内呈良好线性。本方法的测定低限:牛奶为0.2μg/kg,奶粉为1.0μg/kg。牛奶样品在添加浓度0.2-10μg/kg范围内,回收率为70.0%-110.0%;奶粉样品在添加浓度1.0—10μg/kg范围内,回收率范围为65.0%-100.0%。相对标准偏差在8.65%-12.8%之间。 相似文献
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Perceptions of older consumers regarding food packaging as a prerequisite for its improvement: A case study of Polish market 下载免费PDF全文
Jarosław Świda Michał Halagarda Stanisław Popek 《International Journal of Consumer Studies》2018,42(3):358-366
In many societies, the scale of demographic change associated with increased longevity has the potential to influence the market for consumer goods. As a result, continuous improvement in packaging design that takes into account the needs of older people should become an important challenge for both packaging producers and product manufacturers. Due to the fact that there is limited research concerning the design of food packaging for older people, the aim of the study was to identify the expectations of this group of consumers in this respect. Milk packaging was selected as a model subject of study. Factors influencing older consumers and their buying patterns when purchasing milk have been thoroughly examined. The research was conducted among people over the age of 60 with the use of three methods: a questionnaire (600 subjects), an in‐depth interview (60 subjects) and eye tracking (30 subjects). The results of the study show that older consumers have specific preferences regarding packaging type and design. When considering milk packaging, for example, they prefer glass bottles, simple graphics and font and subdued colours. They most frequently look for information concerning the product's expiration date, its producer's name and its composition. Eye tracking revealed that the older the consumers are, the more problems with finding expiration date they have. The time required to find such information, however, strongly depends on where exactly the expiration date is printed on the packaging. The preferred place in this case is the top of the bottle. Older consumers identify product's brand with the name of the producer. Moreover, the absence of the term ‘ingredients’: on the milk packaging oftentimes causes confusion among older people, who are concerned about potential food additive content. 相似文献
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This research has assessed what large retail chains actually do, in terms of assortment depth and size of conventional cow milk, by comparing different retail formats and two metropolitan cities (Milan and Turin). The differences in the composition of the assortment were determined considering the milk categories according to their brand, origin, packaging, fat content and price. The differences in association between the milk categories and the retail formats were also analyzed. The results show differences in wide and deep of milk offer between the two areas and that retailers develop a composition offer that is not fully in agreement with the local preferences. 相似文献
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Mar Gómez David Martín‐Consuegra Arturo Molina 《International Journal of Consumer Studies》2015,39(3):203-211
This study's primary objective is to analyse how consumers evaluate product packaging in two distinct phases of the consumer decision‐making process: at the moment of acquisition and post‐consumption. The packaging's technical, functional and informative attributes, as well as its influence on satisfaction and loyalty, were evaluated. An empirical study was conducted with a product of immediate consumption, milk, using four versions of packaging and a total sample of 265 family units. The model was evaluated using partial least squares (PLS), and differences were compared using variance analysis. The results demonstrate the most and least valued attributes, the primary differences between the four types of packaging, and the perception generated at each moment. The research provides interesting theoretical and empirical perspectives and has business implications for marketing directors and product managers. 相似文献
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灵芝是中国传统的珍贵药材,现代药理和临床研究证明:灵芝中含有多种生物活性物质,能够调节和增强人体免疫力,预防心脑血管疾病等。近年来,专家发现灵芝孢子粉的功效与作用比灵芝实体更为显著,随着食用菌深加工产业的发展,利用灵芝孢子粉和牛奶配制灵芝保健乳饮料对增加农产品的附加值有重大意义。基于此,以破壁灵芝孢子粉和牛奶为主要原料,采用单因素和正交试验结合感官评定的方法,确定出破壁灵芝乳饮料的最佳配方为破壁灵芝孢子粉0.2%、牛奶40.0%、绵白糖11.0%,复合稳定剂(黄原胶+CMC-Na)为1∶3,添加量为0.4%。 相似文献
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分析广东环凯公司阪崎肠杆菌显色培养基(CRM006)和科玛嘉阪崎肠杆菌显色培养基(DFI)的实验应用效果,为检测婴幼儿乳粉中的阪崎肠杆菌选用培养基提供依据。按照《食品卫生微生物学检验阪崎肠杆菌检验》(GB/T 4789.40-2010)分离及生化鉴定阪崎肠杆菌,并分析培养基的分离效果。结果表明,36份样品中,检出阪崎肠杆菌2份,检出率为5.56%;CRM平板和DFI平板阳性符合率为100%;疑似菌落检出率分别为16.67%和13.89%(P0.05)。CRM平板和DFI平板用于培养分离阪崎肠杆菌均有良好效果。 相似文献