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《现代营销(创富信息版)》1999,(8)
<正> 江苏沛县河口乡(邮编:221634)大部分村庄都在搞鬃刷生产。这项产业是从去年6月开始的,到去年底,仅半年时间已发展到340户,创产值4800万元,已成为该乡农民增收的主渠道。马尾、狗尾、羊尾、猫尾、黄鼠狼尾等动物尾是制作高级化妆品和精密仪器毛刷制品不可代替的特殊原料。国际市场价 相似文献
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梓牧 《现代营销(创富信息版)》2013,(3):15-15
<正>在冬天冰天雪地的东北,农民们完成了一年的劳作,多数地方的农民都选择在家里"猫冬",串串门,打打麻将,磕磕瓜子、唠唠闲嗑……总之就是一个字,闲!然而在吉林省白城市洮北区平台镇红塔村这个拥有430户的村庄却有一半以上的农民依然在忙碌——简易大棚种植雪寒韭菜,这个投资少、见效快的致富项目使他们乐在其中。雪寒韭菜是一种耐寒、耐弱光,抗逆性强、适应性强的作物,多在寒冷的地区进行种植,从种植到换茬结束栽培一般需7-10年时间。该品种的韭菜产量高, 相似文献
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奥巴马拯救“美国梦” 总被引:1,自引:0,他引:1
11月5日,肯尼亚西部维多利亚湖旁那个名叫克格罗的黑人村庄,不仅成为全世界的一个焦点,肯尼亚各地的人们也涌进这个卢奥族村庄,希望一位叫莎拉·胡辛·奥巴马的86岁老太太能够帮助他们获得前往美国的签证。莎拉的房间里,已经贴满了美国民主党总统候选人奥巴马的竞选海报。 相似文献
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<正>我们现在身处在一个复杂的信息世界,之所以复杂是因为现代技术的发展让我们获取信息的渠道越来越多元了,只要打开互联网、动动鼠标,信息就扑面而来,而海量的信息也常常让人无所适从,信息焦虑成为我们这个时代新的问题。而企业也因此跨入了新的信息时代,在这个时代, 相似文献
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通过对高校、企业、党政机关事业单位人员个体特征和网络购物行为调查结果显示,消费者个体特性,即不同年龄、性别、收入及网络经验对网络购物频率和金额存在显著性差异,是影响消费者购物行为的重要因素。主要特征是:月收入8000元以上、网络经验8年以上、年龄在31-35岁之间的消费者的网络购物频率及金额显著高于其他消费者;女性的网络购物频率和购物金额显著高于男性;教育水平在网络购物频率与金额上没有显著性差异。网络零售企业或个人网店,应依据不同性别、年龄、收入和网络经验等制定相应的需求营销策略,以进一步促进自身经营业务健康快速发展。 相似文献
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网上商店成功的三件法宝 总被引:4,自引:1,他引:3
伴随网络经济的发展 ,网上商店的群体规模正在不断地发展壮大。同时 ,这种打破时空限制、方便快捷的新型购物方式已经被许多消费者接受。但是 ,经营成功的网上商店却很少。究其原因 ,在网上商店的经营中缺少三件法宝 ,即增强网上商店的粘着力、注重网上消费心理研究、树立网上商店的诚信形象。只有将这三件法宝有机地结合起来 ,溶入网上商店的经营管理之中 ,才能使网上商店真正发挥作用 ,才能为企业和个人经营者创造更多的财富。 相似文献
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As e-commerce growth continues to surpass that of brick-and-mortar retail, temporary retail spaces, also known as pop-up shops, are becoming an important promotional strategy, especially for online retailers and service providers. Success in today’s retail environment means being able to create and maintain brand communities, to generate instant and measurable hype, and to deliver personalized consumer experiences—all of which can be readily achieved through a strategically placed physical business presence. In this study, a survey of retailing organizations worldwide reveals that among those that had implemented at least one pop-up shop, more than 80% considered it a success. The results also show that the primary reasons for activating pop-up shops were to create connections with current and potential customers, to increase brand awareness, to introduce a new product or brand to the marketplace, and to stage a new product or brand. While the respondents deemed revenue generated at pop-up shops important, they considered improving market visibility (e.g., through social media, website traffic, or media coverage) a more significant objective. Given the economic potential of pop-up shops, this research provides retailing organizations with guiding principles for developing and operating successful pop-up shops in the current marketplace. 相似文献
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A survey of 100 Canadian and 100 Mexican business students reveals that the two groups' achievement motivation, Rokeach terminal and instrumental values, and their online behavior is quite different from each other. Canadians buy more books from online shops and believe that mobile phones will be used in the future to make online purchases. Mexicans are more positive about online shopping from existing stores, with greater appreciation for making purchases without face-to-face contact. They are also more mistrustful of new online shops. Mexicans favor massive advertising and promotions and Canadians favor competitive prices and discounts. 相似文献
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Jan Amcoff Peter Möller Erik Westholm 《International Review of Retail, Distribution & Consumer Research》2013,23(2):129-143
This study investigates the importance of local service provision for the survival of rural areas. EU Rural Development Policy includes support to village shops as a means to sustain population. Shop closing is assumed to negatively affect migration to and from the area served. We analyse quantitative data on all Swedish village shops and the migration patterns in their market areas before and after shop closure. No significant effect of shop closure on either in- or out-migration can be established, regardless of whether larger or smaller market areas are employed or whether migrants with more urban shopping habits (i.e. commuters and families with children) are excluded. Complementary interviews in three villages where the last shop has closed verify the results. 相似文献
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在网络化与信息化席卷全球的浪潮下,电子商务得到了空前的发展,这种以因特网为依托的全新商业模式已经成为未来商务发展的必然趋势。但在开放性极强的互联网平台上,个人隐私信息的泄漏,已经影响到电子商务的交易安全,并严重阻碍电子商务的进一步发展。从电子商务中侵犯个人隐私信息的原因及其途径入手,对隐私保护问题的重要性和保护隐私的手段两方面进行分析,并为电子商务中个人隐私保护问题的有效解决提供理论依据。 相似文献
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Nowadays, many online shops try to improve their customer service by personalization. Personal welcomings, individual assistance as well as recommendations to inform and buy are getting an integral part of the customer communication. These new elements are assumed to increase the retailer's share of wallet and – ideally at the same time – the customer's satisfaction with the online shop. However, till date only few studies have analyzed which external factors influence the customer's acceptance of such assistance. This paper closes this gap by an experiment, where a modified Technology Acceptance Model is used for measuring the customer's acceptance. Volunteers are offered an online shopping experience with individually generated recommendations to buy. The results show a high acceptance of the generated recommendations and how close this acceptance is connected to the quality and shopping relevance of the recommendations. Even though the results are limited to the specific recommendation types used, they give important implications for an adequate design of modern online shops. 相似文献
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在对村干部职务行为分类研究的基础上,通过农村调查,实证分析了村干部在免税前后的职务行为变迁,认为村干部职务行为重心在免税后发生了重大转变,村干部作为村民代理人的角色成为村干部工作的重心,三种职务行为变得协调。因此在后税费时代,村干部开始了真正意义上的为村民服务的过程。 相似文献
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江友农 《商业经济(哈尔滨)》2013,(10)
面对运用现代信息技术而形成的新型商业模式的竞争,传统零售业在经营观念、人才储备、基础设施、创新精神上,都处于不利的位置。传统零售企业可以借助无线互联网技术,借鉴电子商务企业的成功经验,开展营销业务与手段的创新;开展基于LBS服务创新;通过APP占领消费者手机桌面;利用顾客碎片化时间;开设智能商店;提供移动在线客服;加大客户数据挖掘,使无线营销活动更具有针对性。 相似文献