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1.
Dongdae Lee Audhesh K. Paswan Gopala Ganesh M. J. Xavier 《Journal of Global Marketing》2013,26(1):53-66
ABSTRACT From the viewpoint of trade leakage for local retailers, Internet shopping bears a similarity to traditional outshopping, in the tendency to shop outside the consumer's immediate shopping areas. Yet, the relationship between consumer outshopping?related characteristics and preference for Internet shopping has received little, if any, research attention. We investigate this relationship using survey data from consumers in three countries—the United States, India, and Korea. According to the results, consumer in-home shopping proneness and perception of time pressure are positively related to consumer preference for Internet shopping mode. In contrast, consumer support for local shopping and orientation toward time management are negatively related to Internet shopping preference. Other findings and managerial implications are also reported. 相似文献
2.
Işık Özge Yumurtacı Hüseyinoğlu Kübra Göksu Köstepen Tilo Halaszovich 《Journal of Marketing Channels》2020,26(1):72-86
AbstractConsumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample. 相似文献
3.
外资零售企业的进入 ,是影响我国零售业未来发展态势和我国本土零售企业未来经营状况的一个关键因子。对外资零售企业进入中国市场后在中国市场的经营战略体系进行了较为全面和深入研究的基础上 ,剖析了外资零售企业经营战略的组成特点。 相似文献
4.
Despite a number of studies investigating consumer food purchase behaviour, few studies actually address the nature of the rural consumer. This may have implications for the generalization of much research on food purchase behaviour, as official estimates of the UK rural population vary between 8.5% and 24%. This paper compares and contrasts the food shopping behaviour of customers in rural and urban areas in Scotland. Particular focus is given on respondent characteristics, attitudes towards rural and urban locations, distance travelled for food shopping purposes and store patronage. Results from the research emphasize the notion that rural and urban retailing should be conceptualized as a continuum rather than being regarded as dichotomous, and a conceptual framework is proposed. 相似文献
5.
This study investigates the differential impact of machine and person interactivity on both Web and mobile interfaces on e-retailers' operational and financial performance. Based on data from 463 large e-retailers in the United States and Canada, interesting findings are obtained indicating that Web machine interactivity and mobile person interactivity have significantly positive impacts on e-retailers' operational performance, whereas Web person interactivity and mobile machine interactivity do not. Furthermore, machine interactivity on a Web interface (i.e., Web machine interactivity) has a stronger impact than machine interactivity on mobile interfaces (i.e., mobile machine interactivity), and person interactivity is more influential on mobile interfaces (i.e., mobile person interactivity) than on Web interfaces (i.e., Web person interactivity). E-retailers' operational performance is found to have a significantly positive impact on e-retailers' financial performance. Overall, this study provides in-depth insights into the differential roles of machine and person interactivity on Web and mobile interfaces in affecting e-retailers' performance. Implications for research and practice as well as suggestions for future research are discussed. 相似文献
6.
Peter J. Mcgoldrick Tesco Professor of Retailing Natalie Collins 《International Review of Retail, Distribution & Consumer Research》2013,23(2):139-142
Abstract While some Internet-only retailers survive and prosper, for most, multichannel retailing provides a sustainable and attractive blend of new and existing retail formats. The complementary roles of stores and Internet are frequently noted, yet the renewed significance of catalogues is often ignored. This paper is based upon a survey of 2,341 shoppers across three product sectors and three shopping scenarios, identifying their relative utilization of, and attitudes towards, stores, catalogues and the Internet. Principal component analysis and multi-attribute analysis (MAA) scores summarize attitudes across the three channels, sectors and motivational scenarios. Four major components in channel choice emerge consistently: risk reduction, product value, ease of shopping and experiential. K-Means clustering on preference and behavioural variables identifies the truly multichannel shopper segment. Key characteristics of these shoppers are summarized, demonstrating that the multichannel shopper comprises a large and mainstream segment. Implications are identified for retailers and researchers. 相似文献
7.
我国零售业电子商务发展探讨 总被引:3,自引:0,他引:3
张宇婷 《商业经济(哈尔滨)》2009,(18):91-92
当前,我国零售业电子商务发展存在的问题,主要体现在信息不对称影响消费者决策,交易双方的信用难以确保,支付安全问题令人担忧,物流体系滞后制约零售业电子商务发展等方面.政府应从完善信用体系,保障支付安全,加强物流系统建设,重视人才培养等方面入手,切实解决零售业电子商务在发展过程中存在的问题,从而实现我国零售业电子商务的新发展. 相似文献
8.
《Journal of Global Marketing》2013,26(2):81-107
Abstract This study examined the effects of consumers' internal shopping motives and external store attributes on excitement that shoppers may experience at discount stores in Korean markets and the mediating impact of excitement on selected behavior outcomes. Among three types of shopping motives (socialization, utilitarian and diversion), diversion significantly affected the level of excitement that shoppers experienced at the discount store. Store attributes of facility-related convenience and a neat, spacious atmosphere had an impact on shoppers' excitement at the discount stores. Excitement positively affected shoppers' satisfaction and repatronage intentions in discount store retailing in Korea. The empirical study results have major implications for multinational retailers as well as for future research in the area of international retailing. 相似文献
9.
《Journal of Global Marketing》2013,26(4):53-68
A frequently overlooked component of succesful international trade involves the efficient distribution of products. The present paper looked at international freight forwarder perceptions of the easiest and most difficult countries for arranging international freight operations. The forwarders overwhelmingly indicated that Great Britain was the easiest country for arranging international freight operations, which China emerged as the most difficult. Study results could be helpful both as competitive benchmarks and in formulating public policy. 相似文献
10.
Stella Marie Minahan Patricia Huddleston Constanza Bianchi 《International Review of Retail, Distribution & Consumer Research》2013,23(5):507-527
Retailing is a globalised industry, yet retailers must respond to local shopping habits if they are to be perceived as legitimate by the host country customers. However, some retailers may be unable or unwilling to respond to all customer requirements. Costco, the membership warehouse club retailer, has been successful in its international expansion efforts, establishing its first Australian store in Melbourne in 2009. In the first 12 months of operation, the store became one of Costco's top five stores in the world. We investigated this success by focussing on the customer and used institutional theory to analyse what concessions were made by the customer and the company. Data were collected from consumer interviews, site visits and secondary media and industry sources. Analysis revealed negotiations based on the rejection, acceptance or adaptation of the regulative, normative and cultural cognitive aspects of the Australian shopper and the Costco business model. Customers made concessions to accommodate the new business model, and Costco responded to entrenched Australian shopping habits. This case is the first to explore the outcome of retail internationalisation from the customers' perspective, revealing the concept of mutual concessions. The interaction and subsequent adaptation by both customer and retailer have resulted in the institutionalisation of new shopping norms in the host country and success for the international retailer. 相似文献
11.
《Journal of Retailing》2021,97(2):154-172
Some grocery product categories may be more successful than others in terms of stimulating consumers to increase their share of wallet (SoW) when they start buying through the online channel of a grocery chain. This study explores the circumstances in which online and multichannel marketing mix instruments determine the extent of category-level SoW expansion. To do so, the authors use U.K. household scanner panel data, covering online and offline purchases by 3,311 households in 59 categories of four multichannel retail chains. The results indicate that the effectiveness of online and multichannel marketing mix instruments for stimulating expansion is moderated by category characteristics, such that a selective approach to making decisions about the online price, online assortment breadth, online/offline assortment integration, and online national brand proliferation, tuned to account for category differences, can increase category-level SoW for the online-visited chain. 相似文献
12.
中国互联网的迅猛发展,带动了互联网相关产业的发展,尤其是电子商务,近几年取得了长足的进步,越来越多的人开始习惯了网上购物。但网上购物只是电子商务的一个初级功能,真正的电子商务是什么,很多人还不清楚。本文介绍了电子商务的几种基本模式,并阐述了相应的发展情况,希望能使更多的人了解电子商务,并能为电子商务的发展提供更多更好的建议。 相似文献
13.
A blindbox is a product design that incorporates uncertainty; a customer who purchases a blindbox receives a random product from a product series. The recent popularity of blindbox products calls for a rigorous examination of this product design. This study proposes a research model to examine the blindbox effects in an online retailing context. Following the uncertainty principle of gamification marketing, we hypothesize that the blindbox design can induce gameful experiences, thereby increasing customers’ brand engagement and purchase intention. We also investigate the moderation effect of an important design factor: the product price. Data from two experiments support the blindbox effects: this design leads to higher gameful experiences and marketing outcomes than a certain product. Moreover, the blindbox effects largely depend on the price: the effects are more salient at a premium price level and diminish below the average market price. Furthermore, we rule out two rival explanations, novelty and presentation richness, through supplementary tests. The findings, design issues, contributions, and directions for future research are discussed. 相似文献
14.
This study examines the effects of five antecedents on consumers' time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers' shopping time perceptions, while consumers' waiting time perceptions are driven by both actual checkout waiting time and actual shopping time. The article examines time gaps, i.e. consumers' errors in time estimation, as related to store loyalty intention and finds that past consumer purchases moderate the relationship between both time gaps and store loyalty intention. Managerial implications are discussed in the article. 相似文献
15.
This article examines in-store display effectiveness in an online grocery store and concentrates on two main issues. First, considering the more artificial and functional virtual store environment, we examine whether online in-store displays (ISD) produce a similar boost in sales as they do in offline stores. Second, we examine the moderating effect of display characteristics by comparing the effects of different display types. The results show that (1) online ISD can substantially increase brand sales and (2) ISD that preempt competition through a first-order and isolated position outperform ISD that attempt to make the product stand out in the shopping zone. 相似文献
16.
This research aims to study the origins of consumers' usefulness perceptions through the example of mobile online shopping adoption in Europe. The results of an empirical study, which is grounded in technology acceptance theory, reveal the pivotal role of consumers' beliefs about the quality of mobile online stores in the formation of usefulness perceptions prior to adoption. While this study identifies that consumers form their usefulness evaluations depending on the respective shopping tasks, the results of a moderation analysis yield usefulness predictors that differ in relevance across product categories and shopping touchpoints. This contextual perspective has implications for both adoption and (online) channel research. It also helps managers to identify starting points on how to promote (mobile) online shopping adoption. 相似文献
17.
ABSTRACTResearch on how vulnerable consumers navigate various marketplaces and service interactions, developing specific consumer skills in order to empower themselves during such exchanges, has received inadequate attention. This paper contributes to this area by empirically drawing on a multi-perspective go-along travel study, consisting of a combination of in-depth interviews and observations of consumer and service provider interactions in mobility services. It addresses both factors that are a source of vulnerability and forms thereof during service interactions, thus unearthing critical mechanisms that explain why vulnerability comes into being. Further, the finding of four distinct forms of active coping strategies, building on the dimensions of proactiveness/reactiveness and explicit/implicit articulation, and how these are related to different forms of vulnerability, provides an understanding of coping with vulnerability during consumer and service provider interactions. 相似文献
18.
《Journal of Relationship Marketing》2013,12(3-4):15-30
Abstract This article addresses a set of interrelated issues in electronic Consumer Relationship Management (eCRM). The focus is specifically on an e-tailing context which consists of (a) consumers purchasing search goods of medium price, that (b) are delivered physically. The discussion deals with: (1) the relational needs of online consumers; (2) whose relational commitment emerges from a staged process; (3) involving an accumulated series of satisfying transactions; (4) that may entail different transaction types; and (5) with satisfaction on any given occasion being based on achievement relative to their expectations. These five components form a framework for building the eCRM business. The archetype for this e-tailing format is Amazon.com which, therefore, is used as a running example. 相似文献
19.
Jaratchwahn Jantarat 《International Review of Retail, Distribution & Consumer Research》2016,26(5):566-588
This study attempts to understand the moderating roles of in-store marketing by incorporating the effects of shopping motivations on repatronage and word-of-mouth intentions in the context of fashion apparel by applying theories related to self-determination and social impact. Structural equation modeling using data collected from young adult fashion apparel shoppers in Thailand reveals positive effects of shopping motivations. The utilitarian shopping motivation shows a greater effect in predicting loyalty intentions than hedonistic shopping motivation. In-store marketing is shown to have a moderating effect on loyalty intentions, although the influence of each moderator on the investigated direct effects varies. The findings can prove helpful to fashion apparel retailers in developing effective advertising and promotional strategies that correspond to the specific needs of the shoppers to promote store loyalty intentions. 相似文献
20.
电子商务的兴起对国内外贸易产生了重大影响,传统贸易的组织、业态和经营方式都受到冲击,新的电子商务模式则欣欣向荣。电子商务为什么会对贸易产生颠覆性的影响,它是通过怎样的机理和传导机制改变零售业、批发业和国际贸易的,文章对此进行了研究,从六个方面分析了电子商务对贸易发展的影响机制,并据此引申出电子商务导致的贸易理论创新。 相似文献