Cultural,Subcultural, Cross-Country,and Transnational Perspectives in Marketing Research

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Research note: Machinery,manumission, and economic machinations

This research note reports upon advancements in computerization and big data creation within the off-highway plant and machinery sector. A thematic literature review synthesizes a disparate range of research initiatives and industrial developments and highlights specific examples of technological developments. A discussion regarding impact upon future employment concludes that rather than creating mass unemployment, computerization will change the employment horizon and continue to shape the global economic community. Education is quintessentially important to humanity which must master the machine and not become a slave to technology. Future proofing of educational provisions will therefore feature heavily in tomorrow's employment market. This provocative research note advances new ideas and theoretical perspectives that are specifically designed to stimulate academic debate in this novel and rapidly developing area of scientific endeavor.     

Ethical Judgments in Business Ethics Research: Definition,and Research Agenda

Decades of empirical and theoretical research has produced an extensive literature on the ethical judgments construct. Given its importance to understanding people’s ethical choices, future research should explore the psychological processes that produce ethical judgments. In this paper, the authors discuss two steps needed to advance this effort. First, they note that the business ethics literature lacks a single, generally accepted definition of ethical judgments. After reviewing several extant definitions, the authors offer a definition of the construct and discuss its advantages. Second, future ethical judgment research would benefit from greater integration between theories of ethical decision making and theories of social cognition. Drawing upon the Hunt–Vitell (Journal of Macromarketing 6(Spring), 5–15, 1986; In: N. C. Smith and J. A. Quelch (eds.), Ethics in Marketing. Irwin, Homewood, IL, pp. 775–784, 1992) model and the heuristic-systematic model (Chaiken, Journal of Personality and Social Psychology 39(November), 752–766, 1980), the authors present a brief research agenda intended to stimulate research on the psychological processes behind ethical judgments.     

The Importance of Basic, Applied Research

Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university level education inbusiness.We illustrate this pressure by noting that non-conventional,distance learning educational opportunities increased by 800%between 1993 and 1997. We suggest business schools in researchuniversities can compete effectively if we focus on researchthat is both basic (influencing further knowledge development)and applied (problem driven), and if we differentiate our offeringby incorporating the findings of our basic, applied researchinto our curriculum.     

图书馆知识服务与科研创新

图书馆以信息资源为主要要素,为用户提供知识服务.从互动程度来看,图书馆服务可以分为静态服务与动态服务.注重动态服务,主动参与到用户的教学、科研活动中去,是图书馆服务的新方向.从未来图书馆服务的特点出发,改进和创新图书馆服务,助力高校教学、科研活动,是图书馆的任务.     

User,Use & Utility Research

Business and Information Systems Engineering (BISE) is at a turning point. Planning, designing, developing and operating IT used to be a management task of a few elites in public ad-ministrations and corporations. But the continuous digitization of nearly all areas of life changes the IT landscape fundamentally. Success in this new era requires putting the human perspective – the digital user – at the very heart of the new digitized service-led economy. BISE faces not just a temporary trend but a complex socio-technical phenomenon with far-reaching implications. The challenges are manifold and have major consequences for all stakeholders, both in information systems and management research as well as in practice. Corporate processes have to be re-designed from the ground up, starting with the user’s perspective, thus putting usage experience and utility of the individual center stage. The digital service economy leads to highly personalized application systems while organizational functions are being fragmented. Entirely new ways of interacting with information systems, in particular beyond desktop IT, are being invented and established. These fundamental challenges require novel approaches with regards to innovation and development methods as well as adequate concepts for enterprise or service system architectures. Gigantic amounts of data are being generated at an accelerating rate by an increasing number of devices – data that need to be managed. In order to tackle these extraordinary challenges we introduce ‘user, use & utility’ as a new field of BISE that focuses primarily on the digital user, his or her usage behavior and the utility associated with system usage in the digitized service-led economy. The research objectives encompass the development of theories, methods and tools for systematic requirement elicitation, systems design, and business development for successful Business and Information Systems Engineering in a digitized economy – information systems that digital users enjoy using. This challenge calls for leveraging insights from various scientific disciplines such as Design, Engineering, Computer Science, Psychology and Sociology. BISE can provide an integrated perspective, thereby assuming a pivotal role within the digitized service led economy.     

资本投资、国际贸易与中国经济增长的动态研究

采用时间序列分析方法,研究了1985-2003年中国固定资产投资、进出口与经济增长之间的动态关系。研究结果表明,GDP与投资和进出口之间不存在协整关系,即变量之间并不存在稳定的长期均衡关系。脉冲—响应函数分析以及方差分解分析表明,出口和投资在短期内对GDP增长具有重要的正面影响,而进口在短期内对产出会产生负面影响,但经过一定时期后,进口的正面作用逐渐显现。这些研究结果与新古典模型关于资本深化以及内生增长理论关于进口的论断是一致的。     

Paul D. Reynolds: Entrepreneurship Research Innovator,Coordinator, and Disseminator

Paul Davidson Reynolds is the 2004 winner of the International Award for Entrepreneurship and Small Business Research. In this article Professor Reynolds’ contributions are summarized in terms of four sets of triplets. The first is as innovator, coordinator and disseminator of novel and important empirical research studies. The second triplet concerns the main areas of his contributions: regional variations in entrepreneurial activity, nascent entrepreneurship and firms in gestation and international comparisons of the prevalence of entrepreneurial activity. The third set of triplets concerns what aspects of the research process he has contributed to: development of new empirical methods to research entrepreneurship; coining of new concepts that now permeate this field of research, and provision of important empirical results. The final set of triplets concerns the audiences to which Reynolds’ research appeal: researchers, policy-makers and business practitioners. It is concluded that although his contributions are many and of different kinds, the single most important one is that his research has made it increasingly unreasonable to theorize and design research as if the economy essentially consisted of a relatively stable core of large, established firms and entry and exit of new firms were relatively infrequent, marginal and insignificant.     

Methodological Issues in Advertising Research: Current Status,Shifts, and Trends

This article presents some self-reflective considerations on the methodology applied in advertising scholarly publications, based on a review of articles in four leading journals: Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, and Journal of Current Issues and Research in Advertising. This article first identifies two approaches in the positivist paradigm that exert strong impacts on the development of advertising research: the message effects research tradition in the communication field and the consumer psychology research tradition in marketing. With this background, the article next introduces several research questions to explore which methods have dominated advertising research, the role of theory building in affecting the adopted methods and the number of reported studies, differences across the journals, and the degree to which researchers integrate different methods or approaches (quantitative and qualitative) in their research. A content analysis of articles published in these four advertising journals from 2001 to 2015 helps address these research questions and reveals the current status, shifts, and trends in advertising research since the turn of this century.     

International Franchising Research: Some Thoughts on the What,Where, When,and How

The purpose of this article is to examine the present state of international franchising research. We consider the origins and evolution of franchising as an enterprise form and summarize relevant research in this area. We advance and substantiate the premise that franchising research in the global arena has largely followed the geographic expansion trajectory of the franchise industry. And, based on these themes, we conclude by identifying a series of significant research topics in the international franchising domain.     

大学生食品安全知识态度行为调查研究

了解大学生食品安全知识态度行为现状,为在校大学生食品安全宣传教育提供科学依据。采用随机抽样方法,对广州市某高校384名在校大学生进行问卷调查。结果显示,大学生食品安全知识知晓率不高,平均知晓率为57.5%;存在一定程度的认知不协调,食品专业学生食品安全知识得分显著高于非食品专业学生,但同样存在食品安全意识不强,不理性的消费习惯和行为。因此,高校应加强在校大学生的食品安全知识的宣传与教育,同时有必要进行形式与内容的创新,灌输健康饮食的理念,改善不良的饮食习惯和行为。     

2004年大陆市场研究行业各地代理执行质量评估报告

站在中国市场研究第一线的市场研究公司，业务范围越来越广泛，体现在行业类别上，越来越细化，体现在地域上，则是迅速地向二三线城市延伸；为使项目顺利完成，资源应用达到最优，并充分发挥自身的优势，研究公司往往会遴选代理公司作为自己的合作伙伴；代理公司的重要性显提升。     

芯片原子钟——CPT钟研究进展

介绍了基于激光与原子相干布局囚禁(CPT)理论的芯片原子钟(CSAC)钟。该原子钟代表了小 型化原子钟未来发展方向,近年来在设计技术、制造工艺以及物理机制方面都取得了较大进 展,并实现了芯片级的CPT钟原理样机。预计,在未来3～5年将会有芯片原子钟产品面世。     

市场调研,你将走向何方?

宝洁公司所有的产品、推广策略等推出市场前，必先经过市场调研、听取消费的意见，这套做法在上世纪80年代末90年代初进人中国时也继续延用。但那时候的中国并没有成熟的市场调研公司。无奈之下，宝洁公司把其市场调研技术引入中国，培育了一批市场调研人员和市场调研公司为其所用。所以，中国的市场调研行业能够得到发展，宝洁公司的培育功不可没。