商品学课程教学内容及教学方法探讨——以茶叶商品为例

商品学课程是经营管理类、商品流通类专业开设的一门必修专业基础课。各种商品性质、要求各异,商品学课程对不同专业要求也不一样。本文以茶叶商品为例,从教学内容设计和教学方法两个方面探讨商品学课程教学改革,以期培养出符合企业需求的高职专业人才。     

商品与产品的商品学辨析——以假冒伪劣品为例

流通领域不可避免地会出现"假冒伪劣品",然此"品"从商品学角度辨析到底是不是"商品"引发教者思考。文章从汉语词义辨析、法律法规规定、商品学对"商品"的定义系统分析商品学学科中"假冒伪劣品"称为"产品""商品"的情况。     

旅游商品概念的争议及界定

基于商品学理论观点对旅游商品概念重新界定,辨析旅游产品与旅游商品二者之间的关系,从而指出旅游商品只包括私有旅游产品,而公共旅游产品并不参加市场交换无法转换为商品;然后依据我国旅游业发展实际情况,采用归纳分析法界定旅游服务产品目前尚不能成为旅游商品的组成部分,但其正处于商品化的转变过程中。     

现代医药商品学学科体系与课程结构探讨

现代医药商品学是研究医药商品使用价值和提高医药商品使用价值的应用学科。鉴于目前我国医药商品学高等教育尚缺乏成熟的学科体系和统一的课程内容,本文认为应当为确保现代医药商品学的目的任务,而设置的现代医药商品学学科体系与课程结构内容。现代医药商品学涵盖医药商品的自然属性即医药商品的质量与理化性状、医药商品的作用功效及合理用药的临床药学与临床医学的基础;研究医药商品自然属性决定的有关要素即医药商品的标准与分类、医药商品的包装、医药商品的运输、贮存、养护与医药商品检验。     

国内外商品学的起源与发展

本文采用文献资料法对国内外商品学的起源与发展进行了阐述,对商品学的新进展,也给予了一定的关注。旨在商品学学科研究和教育日益受到国家和社会各界的重视下为中国商品学研究的不断深入提供一定的理论借鉴。     

对“商品包装”定义的异议

面对市场上琳琅满目的商品,消费者在购买商品时,除其能满足基本需求外,更多的是考虑商品包装。然而,迄今无论是国内还是国外的经济、营销、商品学家,都将商品包装定义为动态和静态两个方面,难以支撑商品包装必备功能。所以,商品包装的确切定义应是商品生产者为便于商品生产、贮存、运输、销售和消费而采用一定的技术手段和物质材料对产品所进行的外观成型、标识和表达。     

商业企业管理人员要学《商品学》

“商品学”是一门研究商品使用价值的学科。商业企业管理人员,每天都免不了要和商品打交通。为了组织好商品的购、销、运、存,提高商业经营管理水平和企业的经济效益,管理人员必须熟悉自己所经营的商品的各种物理、化学和生物学的性质,正确地判明商品的数量、品种、规格以及质量要求和运输保管、包装等条件的知识。特别是近几年来,科学技术和商品经济迅速发展,要求运用现代化的手段,实行科学经商、文明经商,所以商业部门都普遍重视对“商品学”的应用。按调查材料和商业实践的经验表明:当前商业部门最需要“商品学”在商品流通中起到如下几方面的作用: 一、应用“商品学”提供商品包装、运输和养护方面的知识。商品包装不仅能维护商品使用价值,而且还能增加商品的价值。研究合理的商品包装,可以维护商品质量,降低商品损耗,防     

国内外商品学的起源与发展

本文采用文献资料法对国内外商品学的起源与发展进行了阐述,对商品学的新进展,也给予了一定的关注。旨在商品学学科研究和教育日益受到国家和社会各界的重视下为中国商品学研究的不断深入提供一定的理论借鉴。     

对“商品包装”定义的异议

面对市场上琳琅满目的商品，消费在购买商品时，除其能满足基本要求外，更多的是考虑商品包装，然而，迄今无论是国内还是国外的经济，营销，商品学家，都将商品包装定义为动态和静态两个方面，难以支撑商品包装必备功能，所以，商品包装的确切定义应是商品生产为便于商品生产，贮存，运输，销售和消费而采用一定的技术手术和物质材料对产品所进行的外观成型，标识和表达。     

浅谈波兰商品学的发展及现状

<正> 一、波兰商品学的发展 早在19世纪末20世纪初,遍及整个欧洲的许多高等院校、中等专科学校就已开设了商品学课程。第一次世界大战结束后,波兰的第一个商品学教研室即在劳沃夫技术大学宣告成立,此后很快发展为商品学系,其奠基人是阿·鲍兰地教授。1924年,鲍兰地教授将其转至克拉科夫市,使商品学成为一门独立的学科立足于那里的商业专科学校。波兹南市于1926年成立商业专科学校,商品学从一开始就为该校所设课程之一。到30年代后期,克拉科夫与波兹南商业专科学校都发展为商学院,商品学在这两所高校中日臻完善。既有著名教授为带头人,又具备     

中国商品流通现代化研究综述

中国流通现代化问题,成为近些年政府和学者关注的热点之一,但还没有文献对这些研究成果进行梳理。文章从流通现代化的定义、内容、评价、差距及路径等方面,对已有文献进行了归纳,大体呈现出关于这方面研究的全貌,以理清我国流通现代化研究的基本脉络,发现新的研究视角,推进中国流通现代化的健康发展。     

The impact of online customer satisfaction on the yahoo auction in Taiwan

In this article, the authors develop a conceptual model that links website quality, trust, merchandising, customer service, and online satisfaction for yahoo auction in Taiwan. The research objective is to provide initial evidence for the determinants of e-satisfaction (online satisfaction). We examine the role of web quality, trust, merchandising, and customer service in consumer online satisfaction assessments. This conceptual model is empirically tested from 350 consumers across a broader group of online shoppers on yahoo auction by means of internet surveys and structural equation analysis. The results show that the determinants of online trust are website quality, merchandising, and customer service. Website quality, trust, merchandising, and customer service have positive effects on online satisfaction for auction sites. The research findings were reported by discussing the implications of the findings and directions for future research.     

Construction of Preferred Product Profiles and Product Differentiation

Abstract

This paper illustrates a methodology called choice modeling (CM) that allows a comparison between beef quality preference profiles of three different merchandising groups in South Korea. The CM data was collected from three equally proportioned retailer, wholesaler and importer groups in South Korea by a mail survey. Multinomial logit model (MNL) estimation of the CM data showed that all three merchandising groups currently define preferences for imported beef cut with narrow range and specificity. The choice modeling (CM) technique that was applied in this study is found to be effective in eliciting product profile of a beef cut that is preferred specifically by a particular merchandising group. Construction of a preferred product profile of a beef cut for each merchandising group provides a basis for marginal analysis of factor level changes on buyers' purchasing choices. Information on preferred product profiles and marginal analysis of three merchandising groups' beef purchasing behavior can facilitate differentiated product development and marketing programs at different stages of the beef supply chain in Korea.     

Determinants of Merchandising Proposals by Vendors: Influence of the Recognition of Transaction Costs

ABSTRACT

This study discusses customized merchandising proposals in retailer-vendor relationships, based on transaction cost theory. The theoretical model suggests that trust relationships and the centralization of merchandising authority promote the activeness of customized merchandising proposals. The results from structural equation modeling analysis reveal that customized merchandising proposals by a vendor are actively executed when (a) a trust relationship between a retailer and a vendor becomes long term and stable and (b) the merchandising authority of a retailer's merchandising division becomes centralized.     

A Study of Chinese Street Vendors: How They Operate

There is a great deal of criticism levied at street vendors, despite the fact that these vendors, as part of a global informal economy, are becoming more important as millions are being occupationally downsized. Criticisms include street vendor businesses are not economically robust, they can be conduits for pirated goods, they do not make good use of public spaces, and they are considered by economists to be “bad news” for the world economy. This article reports on a study of the operations of 80 street vendors in Dalian, China. It shows their operations (e.g., buying, selling, merchandising) are very similar to those of permanently anchored small retailers, and consequently they should be able to make similar societal contributions. Research propositions and recommendations for further research are presented.     

Assessment of the clothing and textile component in fashion merchandising programmes

Abstract The purpose of the study was to examine the importance of the educational criteria to graduates of fashion merchandising programmes. A 74-item questionnaire based on the core curricular competencies identified by the International Textiles and Apparel Association (ITAA) and course objectives of two fashion merchandising programmes was developed. The questionnaires were mailed to 296 alumni of two universities. The response rate was 37%. Twenty-four (32%) of the criteria were rated as most important or very important. Of these, 42% were based on the ITAA core competencies and 58% on course objectives. An additional analysis was conducted to determine whether managers rated the criteria differently from merchandisers. t-Tests determined that there was a significant difference in only 10 of the criteria. The results of this study provided a means to assess two fashion merchandising programmes. It also provided an initial validation of the ITAA core competencies from a fashion merchandising perspective and a preliminary examination of the educational criteria for a fashion merchandising core.     

网络营销时代的传统商业企业营销管理创新探讨——基于顾客让渡价值视角

网络营销时代,越来越多的传统商业企业面临着冲击,传统商业企业必须进行营销管理创新,才能为自己赢得更大的发展空间,本文从提升顾客让渡价值的视角提出在网络营销时代传统商业企业如何利用线上和线下资源,创新营销管理的方法和思路,以更大程度地提升顾客让渡价值,培养顾客忠诚,从而使自身获得更好的发展空间。     

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationships which will result in enhanced engagement, brand loyalty, and willingness to pay. The paper discusses how creative merchandise offerings and innovative merchandising strategies contribute to the creation of a unique retail brand identity and facilitate communication of this identity to consumers. Based on interviews with retail practitioners, we formulate five ways in which retailers can establish and communicate their brand identity through creative merchandise offerings (by focusing on unique and original merchandise, leveraging local merchandise to reflect the area, making their merchandise akin to art, offering sustainable merchandise, and a high fashion product assortment). In addition, we focus on five innovative merchandising strategies which help the retailer connect the brand to the customer (creating themes, reflecting the brand story, being playful, signaling exclusivity, and virtual merchandising). We then discuss how retailers can utilize social and technological tools to amplify the retailer identity to consumers, thus increasing the likelihood that a consumer will view their identity congruent with the retail brand.     

沃尔玛:中国企业发展的“红宝书”

把沃尔玛称作为中国企业发展的“红宝书”。要从沃尔玛这本“红宝书”里学到些什么东西呢?我们分别从产品价格、顾客服务、企业文化和创新精神四个方面分析沃尔玛成功的经验,而这些经验也正是我们的企业需要从沃尔玛那里去学习的。这些经验对我国的商业企业和生产企业都是非常有益的。     

Comparison of the Linguistic Message in Advertisements According to the Criteria of Effective Writing

There have been many attempts to form an explanatory theory of how advertising works, but no one has yet postulated a theory of merchandising. Drawing heavily on the developing science of environmental psychology, which studies the effects of physical environments on human behaviour, a theory of merchandising is established. The theory proposes that in-store behaviour, assessed in terms of approach—avoidance, is determined by emotional responses to merchandising stimuli, tempered by the characteristic response sets of the shopper.