Joint Venture of Wholly-Own:

American advertising agencies have been rapidly expanding their operations abroad in recent decades. During this time, they have taken adtvantage of foreign experitise by acquiring local agencies or establishing joint venture arrangements. In other cases they have gone abraod by boldly setting up their own operations. This 15 agency - 344 subsidiary survey of agencies' abilities and performances shows that in general, wholly-owned subsidiaries have outperformed joint venture arrangements in terms of market rankings and total billings. While wholly-owned subsidiaries performed more multicountry campaigns, in terms of their operations, no differences were found concerning their service offerings of number of global campaigns performed.     

Challenges from new trends in foreign direct investment

Foreign direct investment flows to developing countries have undergone major changes in recent years, both regarding their scope and their determinants. This article reviews some new trends in this area and focuses specifically on their implications for export processing zones which in the past have been a widely used instrument to attract foreign investment. How are they affected by the new developments and what can be their role in the future?     

失独父母的社会支持体系现状及优化策略

基于社会支持理论,探讨失独父母的社会支持现状及其影响因素。2018年3-4月以多阶段分层整群抽样的方法,在我国西部某地级市抽取失独父母样本量108,分析失独父母的社会人口学特征、欧洲五维健康量表(EQ-5D)和社会支持评定量表(SSRS)等。失独父母的主观支持分、客观支持分、对支持的利用度和社会支持总分的中位得分低于国内常模及普通老年人的分数,线性回归分析结果显示,是否有第三代,是失独父母主观支持分、对支持的利用度和社会支持总分的影响因素;婚姻状况和月收入是失独父母客观支持分的影响因素。对失独父母须建立长期、固定的帮扶机制;政府应加大对患有大病、有第三代、退休金较少甚或没有的失独父母的经济帮扶力度;应夯实家庭医生重点签约对象的服务内容;须构建多种形式的特殊养老政策,引导失独父母自励互勉,构建多元化的社会支持体系,帮助失独群体早日融入社会。     

Hotel Consortia: Their Activities,Structure and Growth

Consortia have grown to be a force within the hotel industry, and it is timely for features of their operation to be analysed. This article focuses on the range of consortia activities, on the rationales for company and independent hotels to become members of consortia as well as the relationships between consortia and their members. It concludes that the differences between corporate and independent members have important implications for consortia and that the limits of growth of hotel consortia or their activities have not yet been reached.     

The Netherlands adjustment policy with a development cooperation dimension

All developed market economies have, during the last two decades, suffered serious structural difficulties in their economies, due, in part, to increasing LDC competitiveness in the production of manufactured goods. Most developed countries have reacted by adopting measures aimed at restructuring their economies to take account of these trends. Only the Dutch, however, have included a development cooperation dimension into part of their general restructuring programme.     

货运代理企业的发展模式探究

随着全球一体化和中国“入世”，国际货运代理企业也加速了在中国的扩张。与之相比，国内的国企货运代理企业和私营货运代理企业有它们的优劣势。阐述各类货运代理企业的特点并探讨了未来的发展模式。     

Privacy concerns on social networking sites: a longitudinal study

This longitudinal cohort study examines whether privacy concerns have changed on social network sites (SNSs), in particular Myspace/Facebook, as both the users and the medium have matured. Tracking a cohort of 15–17-year olds at three points across an 8-year period, it uses focus groups and self-determination theory to investigate the perceptions of control and vulnerability of 45 participants. The findings suggest that while consumers appear to trust SNSs to protect their private information, they are reluctant to trust advertising or brands on these sites. Over time, users’ autonomy, connectedness and competence have shifted from experimenters, who have nothing to lose, to acceptors who felt their social life was more important than their privacy concerns, to managers who strategically controlled their information in order to reduce their vulnerability.     

Disparate satisfaction scores? Consider your customer’s country-of-origin: a case study

Although post-transaction surveys (i.e. trailer calls) allow service organizations to better understand their customers, these surveys inherently assume that all customers have the same service expectations of the organization’s service quality. This research reveals that telecommunications customers from different countries of origin have different service expectations; thus, post-transaction surveys based on this assumption can be flawed. We conduct in-depth interviews with recent immigrants in Israel, as well as local customers, to evaluate their expectations of their remote (i.e. telephone) service recovery encounters. Interviews included customers from each of the three primary regions from which they originated: Israel (home), former Soviet Union, and Ethiopia. The data show that the organization’s customers have vastly different expectations of how the firm should handle a called-in service failure, which influenced their post-transaction survey scores. Organizations must realize that their customers have varying service expectations due to cultural influences, which in turn affect their post-transaction survey scores.     

Why Multinationals Help Reduce Poverty1

Over the years, multinationals have attracted both friends and enemies. Foes have argued that they exert adverse influences on the well‐being of poor countries in general, and their poorer citizens in particular. Friends have argued that in their wake, multinational corporations bestow on host economies a variety of benefits primarily, but not exclusively, via spillover effects of various sorts. This paper provides a detailed reappraisal of the issues involved and argues that if their adverse effects can be removed by appropriate domestic policies, multinationals can have a potentially major role to play in the alleviation of poverty.     

The Renaissance of State‐Owned Multinationals

State‐owned multinational enterprises (SMNEs) have significant levels of state ownership and value‐adding activities outside their home countries. SMNEs are undergoing a renaissance, highlighted by their numbers in the global economy and their heightened importance; as a result, they are gaining new attention in the academic literature and in the popular press. This work discusses the reasons for this renaissance and examines the challenges involved in managing SMNEs. SMNEs represent a hybrid organizational form with the dual characteristics of both the state‐owned enterprise (SOE) and the multinational enterprise (MNE). When compared with private MNEs, SMNEs are generally less profit oriented and have a more complex corporate governance structure. They have less autonomy to establish their strategies, but also experience a lower level of uncertainty in their external environment. As a result, SMNEs have more difficulty than private MNEs in developing strategies and making organizational changes. Our study concludes with recommendations to managers for improving SMNE performance. © 2015 Wiley Periodicals, Inc.     

Social Networks and Credit Card Overspending Among Young Adult Consumers

Research that has looked at the reasons why young individuals overspend using their credit cards has not paid attention to the perceptions that they have about important others' credit card debt, their expectations as to how much to spend when they consume in the presence of them, and how the strength of the social relationships within their social network potentially influences the extent to which they overspend using their credit cards. A survey of 225 US university students composing a culturally diverse sample revealed that these social norms and network variables have interactive effects on credit card overspending. Specifically, the results show that the perceptions that young adult consumers have about important others' credit card debt impact their overspending using credit cards when they feel that they are expected to consume at the same level as important others in shared experiences, and when they are strongly connected to these individuals.     

Parental influence upon children's diet: the issue of category

Food and drink are distributed via corporate institutions in categories, such as ready meals or carbonated drinks. Within these categories, a minority of brands advertise, capitalizing upon the popularity of the categories. The issue of childhood obesity and health has led to a focus upon these advertised brands in terms of their being targeted at children, but nothing has been done about the categories they represent. Furthermore, parents have an influence upon their children's diet, as their expenditure accounts for the majority of their children's consumption. This paper accounts for UK children's perceptions of the effect of advertising and marketing of food and drink upon their parents, and concludes that the children see advertising as having very little influence. Rather, they see that their parents' involvement with certain categories have become, over time, their norm. Children do not see that the regulation of advertising of food and drink to them will have any significant effect upon their diet, as their parents will continue to consume from within the categories supplied by the retail sector, which in their view constitutes the most influential aspect of food and drink marketing. Given the international focus upon the advertising of food brands, this paper draws attention to other, potentially more influential issues.     

Vision is 10%, Implementation the Rest

We all know that vision leadership is much more than simply articulating the vision. But few leaders give enough attention to implementation. Leaders and their visions are judged by how well they have mobilized commitment, by the extent to which new ways of working have become routinized and by how well the overall culture, including their own behavior, supports and reinforces their vision.     

Austerity measures in crisis countries — results and impact on mid-term development

Since the onset of the sovereign debt crisis, the crisis-stricken countries in Europe have been pushed to take drastic steps to consolidate their finances and reduce their budget deficits. Despite strong public opposition and largely damaging short-run effects, the countries have undertaken many of the internationally recommended/mandated reforms and spending cuts. In this Forum, authors from Greece, Ireland, Italy, Spain and Portugal report on the fiscal consolidation achieved in their respective countries — and the sacrifices that have made it possible. Furthermore, the authors detail what remains to be done to resolve the crisis.     

Matched analysis of parent’s and children’s attitudes and practices towards motor vehicle and bicycle safety: an important information gap

The purpose of this study was to compare parents’ and children’s attitudes and habits towards use of bicycle helmets and car seat belts. We hypothesized that parental perception of their children’s safety practices did not reflect actual behavior and further, that parental practices, rather than their beliefs about a particular safety practice, have a greater affect on their child’s risk-taking behavior. The study population consisted of children in grades four and five and their parents/guardians. Participation in the cross-sectional study was voluntary and confidential anonymous questionnaires were used. In separate and independent surveys, children and parents were questioned in parallel about their knowledge, habits and attitudes toward bicycle helmet use and car safety practices. In the study, 731 students participated with 329 matched child-parent pairs. Ninety-five percent of the children own bicycles and 88% have helmets. Seventy percent of parents report their child always wears a helmet, while only 51% of children report always wearing one (p < 0.05). One-fifth of the children never wear a helmet, whereas parents think only 4% of their children never use one (p < 0.05). Parents report their children wear seat belts 92% of the time while 30% of children report not wearing one. Thirty-eight percent of children ride bicycles with their parents and wear their helmets more often than those who do not ride with their parents (p < 0.05). Parents who always wear a seat belt are more likely to have children who sit in the back seat and wear a seat belt (p < 0.05). Parents’ perceptions of their children’s safety practices may not be accurate and their actions do affect their children’s. Injury prevention programs that target both parents and children may have a greater impact on reducing risk-taking behaviors than working with each group in isolation.     

Foreign engagement by german banks

The internationalisation of banking in the industrial countries of the West has picked up speed since the mid-sixties. The American banks in particular have since 1965 almost trebled the number of their foreign establishments, and German banks likewise have been increasing their business commitments abroad.     

FOCUS: Corporate Dialogue - a new perspective for Public Relations

Recent initiatives in Germany illustrate how major companies have changed their attitudes towards a critical public - and thereby have improved their economic and ethical performance. Prof. Dr. Horst Steinmann and Dipl.-Kfm. Ansgar Zerfaß belong to the University of Erlangen-Nürnberg, Germany.     

‘Mum,can I play on the internet?’

Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role. The authors address this research gap and demonstrate that parents have limited understanding of the effectiveness of online advertising and this restricts their ability to protect their children from online marketing endeavours. Parents recognize online persuasive techniques only when they themselves have been exposed to them (e.g. banners, pop-up advertisements) and are often unable to appreciate more subtle marketing techniques in their persuasive capacity (e.g. advergames). In addition, they erroneously believe that children respond to online marketing the same way adults do. Finally, parents display naivety in their conviction that their children would never be taken in by marketers but, paradoxically, this complacency is only limited to online advertising.     

Searching for a New Advertising Agency: A Client Perspective

The recent downturn in economic conditions has motivated many organizations to reevaluate their advertising. Many companies have cut their spending and others have changed agencies in the hope of achieving a better return on their advertising expenditure. This article records information from a survey of ninety-five Australian companies which recently changed their agency, and sixty-one companies which thought they might change in the near future. The findings focus on the reasons for changing agencies, the types of information used to help select a new agency, and characteristics of the group of managers which selected a new agency.     

Helicopter Money: Should Central Banks Rain Money from the Sky?

Ultra-low interest rates have become an endemic and potentially problematic characteristic of the global economy. Central banks in the euro area, the United States, Japan and Australia have bet on lowering interest rates to increase inflation, but despite their efforts, core inflation remains stubbornly below the desired two per cent. However, central banks have another tool at their disposal that has the potential to stimulate inflation: helicopter money.