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《现代营销(创富信息版)》2016,(6)
在网络信息化发展的今天,网络用户迅速增长,网络购物凭借其方便快捷、价格优惠等优点引起广大消费者的关注,并逐渐加入到网购的大军,进而导致竞争加剧,如何提高网购顾客满意度,吸引新顾客,保留老顾客的忠诚度,成为国内外学者研究的重点问题。文章通过分析以往相关文献,结合网络购物特点,将所涉及的三个主体(商家、电子商务网站和消费者)考虑进来,深入探讨并总结出在网购模式下,影响顾客满意度的关键因素,以便为未来的研究提供了方向性的指导。 相似文献
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基于网络购物过程对网购顾客满意度的影响因素进行了分析,并在实证调研数据信息统计基础上,利用多元回归分析方法对网购顾客满意度影响因素的关键性作用差异进行了研究,找出了网购顾客满意度关键影响因素,提出了改进对策。研究可为电商服务水平的改进决策提供参考依据。 相似文献
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基于对顾客感知价值要素的研究,初步构建网络购物模式下顾客感知价值要素体系,基于探索性因子分析发现大学生网购消费者的顾客感知价值由风险、网站设计、成本、服务、体验和便捷性六个要素构成,为网络商家提升大学生网购消费者顾客价值的感知,提高顾客满意度,实施有针对性的营销活动提供了依据。 相似文献
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在网络购物过程中,顾客会因各种产品质量问题而感到不满意,从而产生抱怨行为。基于此,文章在网络购物背景下,分析顾客抱怨行为的影响因素,通过层级回归方法,重点探讨网购认知与顾客抱怨行为的关系。研究发现网购认知与顾客抱怨行为倾向之间存在正向关系,网购认知越高,顾客抱怨行为倾向越高。并且网购认知对向卖方抱怨、私下抱怨以及向第三方机构抱怨等三类抱怨行为均存在较大影响。因此电子商务企业应加强顾客抱怨管理,提升顾客满意度。 相似文献
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基于预期不确认理论和技术接受模型构建网络购物顾客满意度影响因素模型,将顾客满意度影响因素分为五个维度:个体创新性、顾客期望、网站特性认知、质量与服务感知和网购接受程度。通过结构方程模型方法进行验证,结果支持该模型及大多数假设,其中顾客期望、网站特性认知、质量与服务感知和网购接受程度均显著影响顾客满意度,个体创新性对顾客满意度的影响并不显著,并且网站特性认知、质量与服务感知和网购接受程度之间的假设关系得到验证。 相似文献
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于广元 《扬州大学商学院学报》2006,10(6):47-50
清代袁仁林的《虚字说》对虚字的修辞作了比较完备和充分的论述,提出了虚字传“神情声气”的主张,从修辞的角度,对虚字的用法作了仔细辨析,对词类活用作了精辟阐述,对语境的制约作用作了精当论证,并据以训释了全书所收的虚字。《虚字说》是一部从虚词的角度论述修辞的修辞学专著。 相似文献
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Jeremy Bullmore 《国际广告杂志》2013,32(1):75-79
M. J. Stewart failed to critique the correct data set we sent him. He had two data sets of ours in his possession, and has written a critique (Stewart, 1992) of the earlier data set, data already rejected by us. Stewart's ‘Critique of Laugesen and Meads 1991’, wrongly titled, critiques our 1991 paper using a 1990 data set. We discarded the 1990 data set and revised and replaced it in 1991 prior to publication (Laugesen and Meads, 1991). The 1991 data set used for our 1991 paper differs from the 1990 version with regard to tobacco price in most countries; in addition the advertising restriction score for Sweden has been updated.What Stewart wrote and asked for, and what we sent him, which he received but did not use, was a copy of the data we used in our 1991 paper (Laugesen and Meads, 1991). If he had any doubts as to which data set he should critique, he was entitled to ask us. As he did not use our 1991 data set, Stewart failed to note the very high correlation between our 1991 data and his UK price series.We did not send Stewart the 1990 data set. Stewart evidently obtained it after the 1990 Quebec tobacco advertising trial. We made it available to the Canadian government, but with some reluctance to the Quebec Superior Court and hence to tobacco manufacturer plaintiffs, as we intended to revise and publish.In response to the parts of Stewart's critique, applicable despite his using an earlier data set: 1. Stewart says we should calculate price independent of consumption, but the necessary data were only fully available for nine out of 22 countries; the method we used was the only feasible method, and gave a very high degree of correlation with Stewart's method. 2. Stewart misquotes us on income: as a comparator of incomes, we use gross domestic product per capita, in preference to private consumption which does not allow for the value of free public sector services. 3. After allowing for data errors in some values for tobacco consumption for the United Kingdom, and for Portugal's female work-force data, we recalculated our equations and confirm our published findings that adbans tend to be significantly associated with falls in consumption. 4. We preferred Generalized Least Squares for regression. The pre-conditions for using Ordinary Least Squares could not be met. 5. We confirm the general pattern of coefficients, and the tendency of advertising bans to be followed by falls in tobacco consumption, if we use country dummies and Ordinary Least Squares as Stewart suggests. The large residuals noted in our 1991 analysis disappear; between-country differences are significant, consistent with historical differences in intrinsic tobacco consumption. 6. We find significant correlations between adbans and later tobacco consumption. The converse was not true; earlier consumption did not correlate with later ban levels. 相似文献
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社会网络对员工的影响日益成为学界关注的热点。社会网络的对个体的影响功能和作用使得社会网络理论很快被管理学界所注意,并逐步将其引入到企业研究中,尤其是员工行为研究中,形成了不同的视角和理论观点,为了进一步理顺研究思路和提高研究层次,有必要对现有研究进行梳理和总结。 相似文献
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在鲜花的拍卖过程中,在进行价格竞标时价格波动对拍卖中涉及的供应商、投标人和整个运行的拍卖市场来说都具有不利的影响。因此,在鲜花拍卖的过程中为了控制拍卖交易中较大的价格波动,我们加入了保留价格和流拍处理机制,使鲜花的拍卖交易价格回归到正常的交易水平。这样不仅可以增加拍卖鲜花的成交额,而且对鲜花的拍卖市场运行起到支撑的作用。为此,我们研究了云南的花卉拍卖市场,并且在数据中宏观的把握产品拍卖中保留价的设置,同时对花卉品种和品类进行分析,并对花卉市场拍卖的流拍产品进行统计分析。得出的结论:拍卖的成功来自良好的拍卖机制,保留价制定适合可以增大拍卖成功率。 相似文献
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全球500强第84位的美国第二大零售商凯玛特百货公司在1月22日向芝加哥联邦破产法院申请破产保护,从而成为美国历史上寻求此类破产保护的最大零售商.凯玛特公司,在全世界拥有2114家连锁店,分布在全美各个州、加勒比岛国和亚洲太平洋地区,雇员25.02万人,每年的销售额在400亿美元左右.2000年度营业收入达到359亿美元,凯玛特公司创立了许多在全美知名的独家商品品牌,如玛撒·斯图尔特牌家用商品、杰克林·史密斯牌时装和西瑟米牌童装等等. 相似文献