The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

In advertising agencies, insight is frequently sought to solve advertising problems. However, the ideation process of the account planner is not well understood. Viewing account planning through a lens of absorptive capacity suggests that planning is about identifying and assimilating external information about consumers for use in the creative process. Account planners thus need to search deliberately for insight and work hard to express it to the creatives, who then exploit it to develop powerful creative ideas. The study adopts an in-depth grounded theory investigation of the insight phenomenon among 20 Sydney-based account planners. The findings reveal that identifying and applying insight is a highly creative process. The account planner uses research, personal knowledge domains, challenging conventions, borrowed sources, and central narrative extension to search for insights. However, because not all insights are equal, this study also uncovered what account planners consider quality insight. These include attributes of originality, relatability, usability, and vision. These findings provide guidelines for marketers and account planners who seek insight in framing an advertising message.     

个人投资规划流程解析

投资规划是对投资的系统总结,形成一种程序化的操作过程,并用这一过程来指导现实中个人的投资行为。在当下个人理财规划之风愈演愈烈之际,由于鲜有人对其核心组成部分投资规划进行理论研究,更没有形成一套可操作性极强的投资规划流程。本文通过对投资规划各步骤的深入研究,提出程序化操作过程,旨在为当下理财规划师实务操作提供参考。     

The Ethical Orientation of Financial Planners Who Are Engaged in Investment Activities: A Comparison of United States Practitioners Based on Professionalization and Compensation Sources

There has been much controversy concerning the benefits of the certification (professionalization) of financial planners and the merits of various compensation systems; this study examined the controversy insofar as it concerned ethical orientation rather than competence issues. The study was delimited to financial planners practicing in the United States of America. It was found that Certified Financial Planner (CFP) designees manifested higher ethical orientation scores than non-designees. Fee-based planners manifested no significantly different ethical orientation scores as compared to their counterparts. Lower ethical orientation scores were noted among planners whose career tenure exceeded 10 years.     

The Ethics of Space and Time in Mining Projects: Matching Technical Tools with Social Performance

Developing a major extractive project requires a long planning horizon from exploration to project development to operation and closure. Calibrating expectations of indigenous communities with such planning horizons can frequently be a challenge for companies and governments. The physical areas where benefits are manifest on indigenous lands versus more indirect benefits that come through the development of the broader tax base or the economy are often not effectively communicated by development planners. This conceptual study will aim to provide guidance on how best to manage expectations in this context through scenarios, geographic information systems techniques, and a more inclusive economic development planning process.     

Visualizing financial success: planning is key

Recent economic troubles in the US and abroad highlight the importance of family financial capability, including an understanding of financial markets. Financial capability is the foundation for desired financial behaviours, such as saving, budgeting, using credit wisely and planning. Study participants, a subsample of respondents to a Turkish university financial literacy survey (n = 374), who reported uninterrupted income for a 3‐year period were grouped as ‘planners’ and ‘non‐planners’. These groupings allowed examination of the relationships between planning, financial management decisions, and differential outcomes in daily household financial well‐being. The practice of preferred financial management behaviours was predictive of debt. This research makes a unique contribution to the literature, demonstrating the importance of uninterrupted income over income amount in support of the planning process. Findings of this study have implications for professionals in the family and consumer sciences field and other practitioners assisting consumers with improving financial management outcomes.     

How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

Research is limited on how accumulated international experience and decision-making style propel internationalising SMEs toward brand orientation. Our study builds a model of the process on classical and entrepreneurial brand management principles plus the firm's applied experience and decision-making logics. An online survey of 235 internationalising SMEs found that adopted decision-making logic mediated the relationship between cumulative international experience and international brand orientation. We conclude that managers and planners must select the most appropriate approach to international brand management permitted by available international firm-specific experience if they are to achieve strong international brand orientation and superior financial performance.     

《城乡规划法》下我国规划师的职责与素质探讨

长期以来,大量文献著作聚焦于有关城市规划理论与实践的探索研究,当然,也不乏对城市规划践行者——规划师的研究,国内学者关于中国规划师的研究始于1990年代,时至今日取得了一些成效。目前,关于新法下规划师应具有的职责与素质问题的研究还很少见。为此,笔者将在已有研究基础上探讨《城乡规划法》下规划师应具有的职责和素质问题,以便更好地贯彻实施《城乡规划法》,开展城乡规划工作,促进我国经济社会的全面协调发展。     

Quasi-Retail Activity in Britain: Planning Issues and Policies

The encroachment of quasi-retail uses into traditional shopping areas is a significant feature of urban change in Britain. The problem for planners is whether they add or detract from the viability and attractiveness of shopping centres. The paper examines the range of planning policies existing and the assumptions upon which they are based. It is concluded that planners have been hampered by their inability to conduct research necessary to substantiate policy recommendations, and suggest more research is undoubtedly needed to monitor quasi-retailing and evaluating its impact on economic performance and consumer behaviour.     

The accuracy of international trade data

International trade data are of great importance to planners in the Third World as well as to academic researchers. They are often considered to be the best economic series available. Just how accurate are these data really?     

E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise

This paper's research aims to understand how e-retailers can benefit from independent contractors' (delivery drivers') agile engagement under time-based marketing promise (TBMP) to advance sustainable logistics value creation in the urbanised last-mile-delivery (ULMD) environment. Our analysis of independent drivers' narratives (n = 30) reveals that sustainable logistics value can be apprehended through a process in which independent workers are both agenced by their leveraging of technologisation and task autonomy and concerned by the mobilisation of other ULMD stakeholders. They thus can propose novel, creative solutions for e-retailers and city planners towards sustainable logistics value creation.     

Exposing four myths of strategic planning

Some assumptions of planners are no longer valid, and the tools they use to formulate strategy may need updating. The author investigates those assumptions and suggests a few techniques to supplement a planner's toolbox.     

The game plan for aligning the organization

Better-aligned operational and strategic plans and a better balance of supply and demand bring tangible benefits to firms. However, functional departments in firms often operate without vertical and horizontal alignment. The outcomes are delays and amplification of the information flow, suboptimal corporate plans, uncoordinated reactions within the business, insufficient operational flexibility, and discrepancies in supply and demand. Sales and operations planning (S&OP) can circumvent these negative consequences and align the organization. Our multi-method research develops a holistic S&OP maturity model that firms can use for the assessment of their internal S&OP processes and shows the pathway to an integrated S&OP approach for the achievement of a better-aligned organization. We present a case study of a medium-sized, Swiss-based pharmaceutical company that has recently implemented S&OP to highlight why companies implement S&OP, the prerequisites and roadblocks encountered during implementation, and the benefits envisioned and achieved. Finally, we reveal the great relevance of the topic by means of a questionnaire survey which shows that organizations’ current S&OP performance is underdeveloped and that many improvements are indispensable to enjoy all benefits associated with the alignment process.     

A Marketing Study of Festivals and Special Events to Attract Tourism and Business

This study examines the nature of festivals and special events held in the Appalachian Mountain Region. One hundred event planners were surveyed. Among other things, they were asked to report the primary goals and objectives for the event, the human resources utilized, primary funding sources, chief expenditures and methods used to promote the event. The "typical event" is profiled. In addition, the marketing mix variables are examined. Important reasons for holding these events included attracting tourism to the area, providing an entertaining or educational activity and promoting community pride. While the study is unable to provide event planners with a guaranteed formula for success, it should assist them in their attempts to improve the quality of their festival.     

The impact of financial planning designations on financial planner income

This paper examines the impact of three of the main financial planning designations on financial planner income. This study uses a sample of over 1800 financial planners including those with the Certified Financial Planner (CFP®), Chartered Financial Consultant (ChFC), Personal Financial Specialist (PFS), and no designation. The study results indicate that the CFP® designation is associated with a significant increase in income when compared with planners with no designation or holding the other designations cited. The researchers find no significant impact on earnings of the ChFC designation or the PFS designation. It is also found that the impact of the CFP® designation is greater for those planners relying on performance-based earnings rather than salary-based earnings.     

Planning trees: A CEO's guide through the corporate planning maze

Corporate planning systems that, when developed, promised to solved all corporate ills have fallen far short of management expectations. The major reason for this is a lack of communication which results in different problems being solved by planners than those that management views as most important. The author explains how Planning Trees can help focus both the CEO and the planners on the same important issues and defined the key assumptions behind those issues.     

公路养护成本计划、控制与核算

养护成本计划、成本控制与成本核算是公路养护成本管理的重要组成部分.成本计划是成本预测的结果,是确定成本目标的具体化;成本控制是对成本计划实施过程进行的监督、调节和限制,以保证成本目标的实现;而成本核算则是对成本目标是否实现的最后检验.要做好养护成本管理工作,降低养护管理成本,养护管理单位首先要选定养护作业施工项目成本核算对象,确定成本计划,在养护作业各个环节、各个工序上实行成本控制,最终完成成本目标.     

浅析催化热裂解制乙烯装置的总平面布置

论述了设计催化热裂解制乙烯装置总平面布置的基本原则和为满足生产工艺要求所应注意相关事项。结合实例，论证了影响本装置总图布置的结构因素，尤其要根据项目的生产工艺流程和多设施的相互关系并结合生产实际，考虑生产安全、环保措施等情况，进行综合项目总平面布局的设计。     

Why economic-demographic models have not been used in the Philippines

The author first describes the three economic-demographic models of the Philippines that have been published. He then explores the reasons why their findings have not been utilized by government planners. The inadequacies of models, including the data on which they are based, are briefly reviewed     

Does Calculating Retirement Needs Boost Retirement Savings?

Calculating retirement savings needs is often viewed as an essential first step in retirement planning. Yet, little empirical evidence exists to support the value of this activity. This case study examines the connection between calculating retirement savings needs and retirement savings through analysis of an online survey of benefits‐eligible employees at a large Mountain West university. Controlling for a variety of possible covariates, and using an instrumental variable approach, the case study shows that having estimated a retirement savings target increases self‐reported retirement savings. The results provide support for financial educators and planners in their efforts to encourage people to estimate their retirement needs early in the retirement planning process.     

理想的选择 酒店联盟在活动采购中的作用

品牌酒店联盟如果想在会议领域有更好的发展,就需要依靠传播团队和营销团队将会议策划者与合适的酒店联系起来进行精准对接。而这一项工作,酒店联合会可以做到。他们能够帮助独立酒店进入会议活动计划者的选择方向与目标范围。