毛泽东的舆论宣传与新闻思想

毛泽东认为,舆论宣传和新闻工作是为革命党人的革命事业服务的,它通过宣传革命、打击敌人、教育人民以唤起和鼓动人民参加与支持革命。为实现这一目标,从事革命的舆论宣传和新闻工作者应该利用各种舆论手段宣传党的路线、方针和政策,并适应革命形势的发展变化而确定一定时期和阶段的宣传工作重点．以良好的写作技能写出文风活泼、使人爱看的文章。     

Approaches to child labour in the supply chain

This paper examines the difficulties of dealing with child labour in the supply chain. It begins by identifying a number of the factors which make global supply chains so difficult to manage. It goes on to outline a framework of different approaches that can be taken to managing the supply chain with relation to child labour, moving from national and international regulation, through to the role of NGOs and the companies themselves. Focusing on an 'engagement' strategy for dealing with child labour, the paper traces a case study of Adidas-Salomon and its attempts to implement their 'standards of engagement' in this area with relation to one of their supplier factories in Vietnam. The research draws on the direct involvement of one of the authors who visited the site and was able to interview staff and observe the operation in practice. Her findings are supported by wider work on the implementation of corporate approaches to human rights at a range of companies interviewed by another of the authors. The paper aims to highlight the issues needing to be addressed for companies considering the 'involvement' approach to child labour. It also aims to develop theory on our understanding of different approaches to corporate rights.     

江苏省对外贸易与经济增长的关系:基于投入产出方法的研究

本文利用投入产出分析方法,计算了江苏省2002年对外贸易对GDP与各产业部门增加值的贡献。结果表明:江苏省对外贸易和对内贸易对GDP的贡献率出口大于进口;省外调出大于省外调入。省外调出与出口对GDP的贡献率相差不大,省外调入与进口对GDP的贡献率也是相差不大。     

Easy-Come-Easy-Go: Moral Hazard in the Context of Return to Education

This empirical study advances the understanding of the theory of investment in human capital by outlining limitations to its applicability in the context of return to education. The study uses the concept of moral hazard to examine circumstances when financial support for education purpose generates less desirable post-graduation incomes. This study explores the relationship between financial support and post-graduation incomes using data from the Survey of Income and Program Participation that is designed to measure the economic situation of individuals. Results suggest that students are less likely to engage in moral hazardous behavior to the degree to which they are older and to the degree to which they receive costlier financial assistance.     

我国低效资本市场的负面影响及应对策略

长期以来 ,以证券市场为代表的我国资本市场一直处于低效弱效状态 ,这一市场态势已成为当前提升我国金融体系国际竞争力、深化经济体制、社会保障改革与金融市场应对加入WTO的最大障碍。我们的社会各界特别是政府部门应在借鉴外国高效的资本市场监管基础上 ,从立法与政策上采取得力措施进一步完善市场参与主体约束机制 ,改进入市股权所有制成份结构 ,准许国有法人股入市流通 ,健全市场信息披露制度 ,充分发挥市场价值规律 ,形成内在的价格均衡机制 ,降低平均交易成本 ,增强投融资效率 ,从而提高我国的资本市场效率 ,为提高我国金融体系国际竞争力、深化经济体制、社会保障改革 ,为应对加入WTO后的金融环境扫清障碍。     

Firm creation and economic transitions

Virtually all industrial countries are experiencing some form of transformation in their economies, from the dramatic move from centrally planned to market economies in East-central Europe, to the rebuilding of the economies in the so-called Rust Belt of the USA, to the efforts by Asian countries to return to their recent high growth levels. The analysis builds on the work of Schumpeter, Hannan and Freeman, and Kornai to develop a picture of an economy as an evolutionary process in which the creation, survival and growth of firms is the key to continued growth. This entrepreneurial activity is vital to successful transformations at critical points when the existing enterprises are not well suited to market conditions—what Schumpeter refers to as creative destruction. This paper uses detailed data on the transitions in the Polish and Michigan economies to present evidence support these propositions. By showing that the successful transformation of two economies with obvious historical differences both depended upon the creation of new firms rather than on the restructuring of existing firms we want to contend that this is a universal necessity in successful economies.     

出口额与GDP比率影响因素的系统考察

出口额与国内生产总值(GDP)的比率是衡量一国经济开放度的重要指标之一,但由于该比率的影响因素众多,不同国家出口额与GDP的比率往往缺乏可比性,所以不能简单地以各国出口额与GDP比率的大小来判断各国经济开放度的高低。本文通过对出口额与GDP比率影响因素的系统考察,阐释在对一个国家或地区出口额和GDP的比率进行纵向和横向比较时必须关注的比较基础。     

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

This study examines the factors associated with the intention of multinational corporations operating in Europe to implement SMS advertising. It hypothesizes that managerial intentions to use this medium are related to the perceptions of four factors: (1) the ability to build brand image; (2) the ability to use location-based marketing; (3) the perceptions of how well consumers accept SMS advertising; and (4) the perceptions of the technological infrastructure. Results support the notion that managers from the European Union, Japan, and the United States will be more likely to adopt SMS advertising if they perceive it has the ability to help build the brand. They are also likely to perceive information security as a threat to the ability to “push” the product through the wireless channel. Results also suggest that managers give significant weight to the penetration of the technological infrastructure needed to run the ads through SMS-based messaging service.     

Privatization in Russia: What Should be a Firm?

This paper examines a variety of issues associated with the restructuring of Russian industry prior to privatization, from a transactions cost perspective. It is argued that none of the components of the industrial hierarchies inherited from the Soviet system corresponded closely to firms in a modem market economy. Moreover, product–level concentration of production created potential monopoly problems. Ideally, it would have been desirable to restructure Russian industry to create efficient organizations and competitive market structures prior to privatization. However, political and information constraints precluded widespread fine tuning of the existing industrial hierarchies prior to privatization. Given these constraints, the decision of the Gaidar government to focus privatization on ’enterprises’, i.e. the smallest organizational units within the industrial hierarchies, was sensible and led to significant deconcentration of Russian industry. Policies with regard to voluntary separation of subunits of enterprises and aggregation of enterprises prior to privatization also helped to promote deconcentration. Significant additional restructuring of Russian industry is expected now that the mass privatization has been completed.     

Different determinants at different times: B2B adoption of a radical innovation

This research aims to empirically determine which factors best explain business to business adoption of a radical, high-tech innovation early in the diffusion process. Early lifecycle data collection provides insights about the differences in determinants of adoption at different times in the product diffusion process. The results indicate that differences do exist between the determinants of early adoption, intent to adopt later, and unawareness of the innovation. The influencers of earliest adopters appear to be innovation-focused: the perceived benefits of the innovation as well as the strength of the producer network positively relate to early adoption; early adopters also tend to perceive the technology in the innovation as less different than previous technology than do those who intend to adopt later. The influence of a champion within the adopting firm, the ability of the firm to sense and respond to new technology, and the depth of technology knowledge within the adopting firm are significant influencers across multiple stages of diffusion, showing that firm-internal traits are particularly important influencers of adoption. Laggard firms are missing the critical firm traits that lead to information gathering and understanding of innovations. In addition to contributing to adoption research theory and methodology, this research has implications for innovation-marketing and innovation-adopting firms.     

The Use of Franchising by U.S.-Based Retailers

The question of whether to franchise or to own has received much research interest in recent years. Two popular approaches used to explain the proportion of franchising (PF) in the franchisor's system are resource-scarcity and agency theories. This study combines both theories to explain the proportion of franchised outlets in the U.S. retailing sector between 1990 and 1997. The findings show mixed results with regard to both previous studies and hypothesized relationships. The study shows that the proportion of franchising used by retailers is positively related to size (number of outlets) and geographical scope, and negatively related to the rate of growth and the level of investment. Age and royalty rates are not found to be significant to the proportion of franchising.     

Framework for the classification of service standardisation

Literature on services refers to standardised services without describing what a standardised service is. This becomes problematic when attempting to apply a practice suited to standardised services to services that may not be standardised. A framework is developed to assess if a service is standardised or not. The methodology used is to use literature and apply examples to each dimension of the framework to give guidelines in assessing the level of standardisation of the individual dimensions and thus the overall service. The outcome is a qualitative framework with guidelines related to each dimension in improving the assessment of a service’s level of standardisation. This framework is applied to a case study to illustrate the application of the dimensions. The dimensions used as the basis of the framework are shown to be relevant as dimensions that describe the level of service standardisation.     

Management Information System – A Tool for Corporate Sustainability

This paper represents the attempt to define a methodology that can evaluate the degree to which companies' information systems correspond to needs determined by the objectives of sustainability the firm imposes on itself. The result is the creation of a general model which define the correct approach to evaluating information systems – a model which should be adapted to the specificity of each single company which intends to adopt it. In the chart indicated, we obviously have not considered activities connected to the implementation of the survey system, which are particular to each company's situation. The first part of the paper consists of an overall introduction to the approach that has been used to assess the (MIS) of Granarolo, one of the Italian companies involved. The case study contains a profile of the company, the analysis of its MIS referred to the three dimensions of sustainability, and an evaluation of the strong points and issues to be developed. This approach to evaluate the gap between desired requirements of an information system for sustainability and current data available in a firm, has proved its consistency and usefulness. It helps to understand where data are, which dimensions, spheres, stakeholders account for and what is the level of integration between different information systems existing in the firm.     

Determinants of the Use of the Internet as a Tourist Information Source

The modelling of usage behaviour of New Information Technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically contrasts the capacity of Davis's Technology Acceptance Model 1989 to help understand the determinants of the intention to use the Internet to search for holiday information. The findings show that the above theory does explain the intention to use the Internet on the part of the tourist, but it should be expanded to take account of the tourist's satisfaction with previous experiences of searching for holiday information.     

Price-Quality Relations and Hedonic Price Indexes for Cars in the United Kingdom

The main objective of this paper is to employ a complete set of panel data on UK car characteristics to estimate a hedonic car price model. This enables us to examine price differences between various car models in terms of variations in individual car characteristics.We also pay greater attention to the specification of the hedonic price model than previous studies, as shown by the wide range of diagnostics reported. A second objective of the paper is to utilise the estimates of the hedonic price model to construct a hedonic price index for cars, which allows us to investigate the increase of car prices due to quality and non-quality factors.     

Complaint management and the role of the chief executive

The aim of this paper is to encourage a new stream of research into complaints and the role of the chief executive officer (CEO). The objectives of this paper were firstly to assess the intensity of dissatisfaction driving customers to complain directly to the CEO and secondly to ascertain if the reasons for complaining to the CEO were different to those of complainants using ‘normal’ channels. A leading financial services company in the UK provided access to its complaint letters and its CEO. Based on analysis of a sample of 100 letters sent to the CEO and 100 standard complaint letters, it was found that customers complaining directly to the CEO have a significantly greater intensity of dissatisfaction. However, unexpectedly, despite the greater positional power of the CEO, the reasons for complaining to the CEO were little different to the reasons for using the ‘normal’ channels. Interestingly most of the complainants to the CEO had multiple reasons for complaint suggesting that complaints to the CEO are motivated by multiple underlying service failures.     

Eight months later — Has the Eurozone been stabilised or will EMU fall apart?

Eight months ago, as the risk of sovereign default in Greece fi rst emerged, the Intereconomics Forum invited a number of contributors to examine the options available to EU policymakers. As the threats to European Monetary Union resurface now, six of the same authors return in this issue’s Forum to reassess the situation, in particular with regard to the EU’s recent policy responses to the ongoing crisis. Whereas both optimists and pessimists could support their views with strong arguments eight months ago, the EU’s current predicament has shifted the prevailing sentiment strongly toward the pessimistic view. From the Irish bailout to the precarious status of Portugal, not to mention the potentially disastrous situation looming in Spain, our contributors are uncertain whether EU policymakers are up to the challenge of defending the euro. As evidence of this, several point to the EU Council’s October decision to establish a permanent crisis resolution mechanism to ensure an orderly state insolvency procedure, which did little to calm markets. Nonetheless, most of these economists still see ways for the EU to escape the crisis without being forced to abandon the common currency.     

Better safe than sorry: Why organizations in crisis should never hesitate to steal thunder

When organizations are confronted with a crisis, they sometimes have the opportunity to decide whether or not to disclose that information. Organizations may hesitate to reveal such negative events out of fear of drawing unnecessary attention to the crisis, legal liability, or other related problems. The aim of this article is to discuss the pros and cons of self-disclosure and to offer tools to public relations practitioners that will help convince management of the advantages of self-disclosure in a time of crisis—what has been labeled stealing thunder. Research repeatedly has illustrated several valuable ways in which the self-disclosure of crises can benefit organizations in trouble, the most important of which is that it allows organizations to behave in an ethical manner. The article also lists and refutes several arguments often given in favor of crisis concealment and aims to clarify why organizations should never hesitate when they have the opportunity to self-disclose a crisis.     

副食批发企业获取战略影响力的途径

本文认为,我国副食批发企业上下游产业的作用以及产业内部的剧烈竞争,要求副食品批发企业必须采取措施获取战略影响力;批发企业应根据拓展区域和拓展业态所要求的关键战略变量的存在状况,整体变量中某一变量所占权重及其与目标客户的匹配程度间的关系,决定战略影响力指标和战略行动方向;优化人力资源结构,实施专业管理;抢占先机,率先获取某一品牌的独家代理权;获取业务关联,优化业务组合。     

Willingness to use mobile application for smartphone for improving road safety

In the last few years mobile devices have reached a large amount of consumers in both developed and high-growth world economies. In 2013, 97% of the Italian population owns a mobile phone, and 62% owns a smartphone. Application software for mobile devices is largely proposed to consumers, and several mobile applications were oriented toward the improvement of road safety and road accident risk reduction. In this paper, we describe the results of a survey oriented to preventively investigate on the willingness to receive and/or to give information about road condition by means of mobile devices. Road users were informed about the characteristics of a mobile application, and then they were invited to complete a questionnaire. Experimental data were used for capturing road user attitudes toward the use of the smartphone to improve road safety, and to establish the preferences for the different features of the proposed mobile application. To this end, we choose to use the ordered probit model methodology. We demonstrate that the adopted methodology accounts for the differential impacts of the willingness to receive and/or to give information about road conditions on the overall willingness to receive and/or to give information through an application software for mobile devices.