Perceived ethical values of Malaysian managers

This paper examines the perceived ethical values of Malaysian managers. It is based on the opinions of 15 hypothetical ethical/unethical business situations from the 81 managers who agreed to participate in the survey. The findings of this study showed that these Malaysian managers have high ethical values. However 53% of the respondents believed that the ethical standards of today are lower than that of 15 years ago. Apparently, this is related to the existence of many unethical business practices prevalent in the modern business world. The behavior of one's immediate superior is the most important factor in influencing managers to commit unethical practices. The results also indicate only a slight variation among the managers in terms of perceived ethical values by virtue of job position, job specialization, type of business activity or the size of the business organization.A. R. M. Zabid is Head of Department, Department of Management and Marketing, University Pertanian Malaysia. He obtained his Doctorate in Management. He also teaches the course entitled Current Issues in Malaysian Management in the Bachelor and MBA Programs. His current research interest includes business ethics and social responsibility in Malaysia.S. K. Alsagoff is lecturer in Computer Science and Information Technology, Department of Management and Marketing, University Pertanian Malaysia. He obtained his Ph.D., and currently teaches courses in Data Processing and Computer in the Bachelor and MBA Programs. His research interests include computer modelling and business ethics.     

Comparative Ethical Report Card: A Study of Australian and Canadian Manager's Perceptions of International Marketing Ethics Problems

This research study sought to identify and categorize international marketing ethical problems that confront business managers in Australia and Canada. The study focused on ten major ethical problems developed from previous exploratory research. Managers from both countries indicate that the most frequently cited ethical problem is "gifts/ favors/entertainment" and the most important ethical problem is "large-scale bribery". However, there exist significant differences in terms of rankings and mean values of frequency and importance ratings for other ethical problems.     

Business students' ethical perceptions of retail situations: A microcultural comparison

Due in part to a growing realization of the importance of the role that retailing plays in the marketing channel, and to the increasing numbers of college graduates being employed by retailers, growing attention is being placed on business students' ethical perceptions of retailing practices. This study continues this focus by examining the ethical perceptions of collegiate business students attending two different universities which likely represent two different microcultures — conservative evangelical Protestant and secular.The results suggest that ethical perceptions may vary between the students attending two universities which likely represent differing microcultures. The students attending the conservative evangelical Protestant university appear to possess ethical perceptions which are significantly more ethical than those of students attending the public university. Evidence was observed, therefore, which suggests that ethical perceptions may vary across students from differing microcultures.Dr. David J. Burns is Associate Professor of Marketing at Youngstown State University. His research has appeared in a number of journals. His research interests include business ethics, retail location, and the adoption of new products.Mr. Jeffrey K. Fawcett is an Assistant Professor of Marketing at Cedarville College, Cedarville, Ohio where he has taught since 1987. He is currently working toward his DBA. His research interests include business ethics, and the marketing of services and not for profit organizations.Dr. John M. Lanasa is Associate Professor of Marketing at the A. J. Palumbo School of Business Administration, Duquesne University and a member of the Biard Center for Leadership and Ethics. Dr. Lanasa has numerous publications and his research interests include business ethics and sales training.     

The influence of organizational rank and role on marketing professionals' ethical judgments

The author examines empirically the extent to which marketing professionals of different organizational ranks (lower versus upper) and roles (executive versus research) differ in ethical judgments. For organizational rank, the results indicate that marketing professionals of lower organizational rank do not differ from those of upper organizational rank in ethical judgments. For organizational role, the results suggest that marketing professionals of executive role differ in an overall sense from marketing professionals of research role in ethical judgments. In general, marketing professionals of executive role reflect higher ethical judgments than those of research role. Ishmael P. Akaah is Professor of Marketing at Wayne State University, Detroit, Michigan. Professor Akaah's articles have appeared in the Journal of Business Ethics, Journal of Health Care Marketing, Journal of Business Research, International Marketing Review, Journal of Global Marketing, Journal of Business Logistics, Journal of Direct Marketing, and Proceedings of the American Marketing Association, and elsewhere. His current research interests include consumer decision processes, marketing ethics, and international marketing strategy.     

Fostering ethical marketing decisions

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined. Gene R. Laczniak is Professor of Business at Marquette University. He has written extensively in the field of marketing and business ethics. He is coeditor of Marketing Ethics: Guidelines for Managers, Lexington Books, 1985 and coauthor of The Higher Road: A Path to Ethical Marketing Decisions, Allyn & Bacon, 1992 (both with P. E. Murphy). Professor Laczniak's research interests focus on the social and ethical influence of marketing activities on society as well as marketing strategy. Patrick E. Murphy is Professor of Marketing in the College of Business Administration at the University of Notre Dame. His articles on business and marketing ethics have appeared in several periodicals. He currently serves as editor of Journal of Public Policy & Marketing and is coeditor of Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Notre Dame Press, 1990 (with W. L. Wilkie). His research interests focus on the ethical and public policy issues facing business.This article is based on material forthcoming in The Higher Road: A Path to Ethical Marketing Decisions, Allyn & Bacon, 1992.     

A cross-cultural comparison of the ethics of business students

The ethical tendencies of university business students from the USA, Denmark, and New Zealand were examined by analyzing their reactions to ethical dilemmas presented in a set of ethical problem situations. These dilemmas dealt with coercion and control, conflict of interest, physical environment, paternalism and personal integrity. Findings indicate that students' reactions tended to be similar regardless of their country. A comparison of these findings to practicing managers indicated that students and practicing managers exhibit a similar degree of sensitivity to ethical dimensions of business decision-making. Implications are drawn for business education and further research. Steven Lysonski is an Associate Professor at Marquette University, Milwaukee, Wisconsin. He is a former member of the marketing faculty at the University of Canterbury, Christchurch, NZ and the University of Rhode Island at Kingston. In addition to presenting research to more than 30 academic conferences, he has published widely in such journals as the Journal of Marketing, The European Journal of Marketing, the International Journal of Advertising, the Journal of Product Innovation and Management and Psychological Reports. His research interests focus on product management, international issues of marketing, and ethical implications of marketing. William Gaidis is an Assistant Professor at Marquette University, Milwaukee, Wisconsin. He has published articles in the Journal of Marketing, the Journal of Consumer Affairs, and other journals and academic conferences. His research interests focus upon decision-making, strategic-implementation problems, and business ethics.     

Consumer ethics: An empirical investigation of the ethical beliefs of Austrian consumers

Business and Marketing ethics have come to the forefront in recent years. While consumers have been surveyed regarding their perceptions of ethical business and marketing practices, research has been minimal with regard to their ethical beliefs and ideologies. In addition, no study has examined the ethical beliefs of Austrian consumers even though Austria maintains a unique status of political neutrality, nonalignment, stability, economic prosperity and geographical proximity to the East- and West-European countries. This research investigates the relationship between Machiavellianism, ethical ideology and ethical beliefs of Austrian consumers. The results indicate that Austrian consumers are mostly situationists who, while rejecting moral rules, judge the ethics of a behavior by the consequences and outcomes of the situation. Mohammed Y.A. Rawwas is an Assistant Professor of Marketing at the University of Northern Iowa. His research has appeared in the Journal of Business Ethics, Marketing Educational Review, Advances in International Marketing, European Journal of Marketing, Journal of Hospital Marketing, Health Marketing Quarterly, Medical Marketing and Media,among other journals and proceedings.     

Ethical beliefs and behavior among managers: A cross-cultural perspective

This study examines the ethical beliefs and behavior of a sample of Israeli managers (n=97) and comparable data from the United States. Israeli managers rated themselves both highly ethical and more ethical than their peers. These results are similar to those found for the U.S., and indicate that the best predictor of respondents' ethical behavior is their beliefs and perceptions concerning their peers' behavior. In addition, this study examines the managers' predisposition to promote social responsibility by joining social networks of managers and other business people, established for that purpose. Seventy-eight percent are of the opinion that networks for the promotion of social responsibility in business are needed and 57% are ready to join them.Dove Izraeli is Associate Professor of Marketing Management and Social Responsibility at the Faculty of Management, Tel-Aviv University. He published nine books and numerous articles. He was a Visiting Professor at U. C. Berkeley and N. Y. U., and chaired the International Conference on Marketing for Developing Countries. His research interests include marketing channels, sales management macromarketing and business ethics.     

The impact of a shift in organizational role on ethical perceptions: A comparative study

This study investigates ethical decision-making by considering the differences in ethical judgments between undergraduate business and MBA students on selected ethical issues facing employees and managers of today's businesses. The study further investigates differences in ethical judgments between undergraduates and MBAs in terms of a perceived position as an employee or as a manager. The findings indicate that undergraduate students tend to be more ethical than MBA students and that both groups tend to be more ethical when they perceive themselves as managers rather than employees. The authors discuss the implications for both business practitioners and educators.Shohreh A. Kaynama is Associate Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. She earned a Ph.D. in Marketing and the Decision Sciences. Dr. Kaynama has published extensively in numerous National and International proceedings. Her area of research is strategic marketing, consumer behavior, applications of computers and decision sciences in marketing and global marketing. Louise W. Smith is Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. Dr. Smith's main professional interest is consumer behavior. Dr. Smith's articles have appeared in the Journal of Public Policy & Marketing, Journal of Health Care Marketing, Journal of Marketing Education, Journal of Services Marketing, and Journal of Consumer Marketing among others. Algin B. King is Professor of Marketing in the School of Business and Economics at Towson State University in Baltimore, Maryland. He has served on the Faculties of seven universities, publishing numerous articles in National Professional Meetings Proceedings and scholarly journals including Journal of Euro-Marketing, Atlantic Economic Journal. In addition he has served as a business consultant to numerous business firms.     

The organizational bases of ethical work climates in lodging operations as perceived by general managers

The focus of this research concentrated on ascertaining the presence of ethical climate types and the level of analysis from which ethical decisions were based as perceived by lodging managers. In agreement with Victor and Cullen (1987, 1988), ethical work climates are multidimensional and multi-determined. The results of this study indicated that: (a) benevolence is the predominate dimension of ethical climate present in the lodging organization as perceived by lodging managers, and (b) the local level of analysis (e.g. immediate workplace norms and values) is the predominate determinant of ethical decisions in the organization.The implication of this study is that the knowledge gained from understanding that ethical decision making in an organization is multidimensional and multi-determined will foster understanding of ethical decision formation in the organizational context.Randall S. Upchurch has a rich lodging industry background that encompasses 16 years of practical experience ranging from front office operations to hotel general management. He received his Ph.D. in May of 1993. He is the author of a text entitled Lodging Marketing. Sheila K. Ruhland is Assistant Professor of Marketing Education in the College of Education at the University of Missouri — Columbia. Her research interests are in area of workplace ethics, workforce issues, leadership development. She has conducted a seminar on Ethics and has published articles in the Marketing Educators' Journal, and Journal of Vocational Education Research.     

The ethical concerns of contemporary Zimbabwean managers: A preliminary sounding

An MBA course has recently been introduced in the Department of Business Studies at the University of Zimbabwe. Applications for the course are numerous, so selection can be very rigorous. Thus the students admitted to the course comprise many of the country's most promising junior managers. As an assignment for a course on business ethics, the students were asked to discuss an ethical problem they had met in the course of business. An analysis of the problems discussed is quite revealing. Besides several miscellaneous issues, the problems discussed focussed on sexual harrassment, nepotism, political pressure and particularly public corruption. The emphasis on public corruption is probably explicable in terms of the particular individuals admitted to the MBA course; it should not be explained by claiming that Zimbabwe is just one more corrupt third world country. Most surprising is the total absence of any problems relating to issues of race or to trading with South Africa, which might have been considered the major ethical issues in Zimbabwe business life. The lack of problems relating to these two issues is more difficult to explain.Paul Gifford is Professor of Philosophy and Religious Studies at the University of Zimbabwe. He has published several articles on the cultural and religious developments of Southern Africa. Peter McBurney is a Doctoral Canadidate at the Australian Graduate School of Management in the University of New South Wales. He was awarded the University Medal in Statistics, Australian National University (1980). He is co-author of The Construction of an Index of Socio-Economic Status.     

Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers*

This study analyzes the marketing ethics decision‐making process of small business managers. In particular, it examines the relative influences of ethical perceptions, personal moral philosophies, and gender on ethical intentions of small business managers. The sample of this study consists of professional members of the American Marketing Association working in companies with 500 employees or fewer. The results reveal that perceived ethical problem is a positive factor of a small business manager's ethical intention. The results generally support our hypothesis that female managers tend to be more ethical in their intention than their male counterparts. However, the results indicate that neither dimension of personal moral philosophy—idealism and relativism—is a significant predictor of a manager's ethical intention.     

Retail store managers' and students' perceptions of ethical retail practices: A comparative and longitudinal analysis (1976–1986)

Considerable attention is currently being directed to ethics in business, government and academia in both the professional and popular media. Most of these studies propound that ethics have eroded over time, resulting in their current low state. However, few, if any, of these articles provide comparative or longitudinal data to support their arguments. In this investigation, both comparative and longitudinal data were collected between 1976 and 1986 from retail store managers and retail students concerning their current perceptions of ethical retail practices. The results indicate a significant increase in the ethics of retail store managers, and a significant decrease in the ethics of retail students. Donald G. Norris is an Assistant Professor of Marketing at Miami University. His research has been published in the Journal of Advertising Research, the Journal of Retailing and the Proceedings of the Association of Consumer Research and the American Marketing Association.John B. Gifford is a Professor of Marketing at Miami University and the Associate Dean for the School of Business Administration. He has published a number of articles in the field of retailing, and currently serves as Vice President of the American Collegiate Retailing Association.     

A comment on ‘A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement’

This comment is offered in response to Hansen's A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement. Five issues arising from Hansen's purification and refinement efforts are addressed. These include the issues of parsimony, predictive validity, collinearity, reliability, and what we see as a confusion between normative and positive theory.Dr. R. Eric Reidenbach is Professor of Marketing, and Director of the Center for Business Development and Research at The University of Southern Mississippi. He has written extensively on business and marketing ethics.Dr. Donald P. Robin, Professor of Business Ethics and Professor of Marketing, is coauthor with R. Eric Reidenbach of two recent books on business ethics with Prentice-Hall. He is a frequent lecturer on business ethics and is the author of several articles on the subject.     

Business's environmental responsibility in Taiwan — Moral,legal or negotiated

This study explores both the negotiating styles and moral reasoning processes of business people and governmental officials in Taiwan, so as to provide a footing for outsiders when negotiating with Taiwanese over environmental concerns. Findings imply that Taiwanese business people and governmental officials can and will reason both at the conventional level and at the postconventional level of moral judgment. But, results of this study also indicate that Taiwanese negotiating styles do not necessarily match their levels of moral reasoning. With respect to pollution concerns, Taiwanese seem unwillingly to accept responsibility as autonomous individuals. Instead, responsibility is accepted when mandated by the law.Peihua Sheng teaches marketing and marketing research at the American College for the Applied Art, Atlanta Campus. She has taught marketing at the university level in Chinese for several years. Her research interests include business ethics, equity, and international marketing strategy.Linda Chang is a financial analyst on OTSUKA America. A native of Taiwan, she has an MBA. Her research interests are in the areas of planning and negotiation.Warren French is a professor of Marketing and the I. W. Cousins Professor of Business Ethics at the University of Georgia. His research interests include business ethics, aging, and international business. His articles have appeared in a variety of scholarly and practitioner-oriented journals.     

An empirical examination of three machiavellian concepts: Advertisers vs. the general public

This paper examines the perceived ethics of advertisers and the general public relative to three ethical concepts. Based on the survey findings, it can be concluded that with regard to the ethically-laden concepts of manipulation, exploitation, and deviousness, advertisers are perceptually as ethical as the general public. The research also clarifies some of the differences between ethics and Machiavellianism.John P. Fraedrich is an Assistant Professor of Marketing at Southern Illinois University at Carbondale. Dr. Fraedrich's teaching and research interests are primarily in the areas of business ethics, international channels, strategy, and theory. His recently completed dissertation was entitled Philosophy Type Interaction in the Ethical Decision Making Process of Retailers. O. C. Ferrell is the Distinguished Professor of Marketing and Business Ethics in the Fogelman College of Business and Economics at Memphis State University. Dr. Ferrell is the author of articles in the Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Risk and Insurance, Journal of Consumer Affairs, Journal of Health Care Marketing, as well as others. He is co-author of Marketing: Concepts and Strategies, 6th ed., Marketing Strategy and Plans, 3rd ed., and Business. William M. Pride is a Professor of Marketing at Texas A&M University. Dr. Pride's teaching and research interests are primarily in the areas of consumer behavior, promotion, and advertising. He has written several books and has published numerous articles in a variety of journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and the Journal of Advertising.     

Comparative Perspectives on the Ethical Orientations of Human Resources,Marketing and Finance Functional Managers

The human resources profession emphasizes the personal and interpersonal aspects of work, that make it conscious of complex ethical issues in relationships in the workplace, while finance specialists are conversant with routine compliance with regulations. Marketing professionals are under pressure to produce revenue results. Thus, this research hypothesized that human resources managers would be more disapproving of unethical conduct than both finance and marketing functional managers, and that finance managers would be more disapproving than marketing managers. When asked to evaluate instances of unethical behavior in vignettes, human resources and finance managers were both significantly more disapproving than marketing managers. However, human resources managers were not significantly more disapproving than finance managers. Explanations for the results lie in the divergent antecedent conditions, objectives, perceptions of ethical problems and demands of the various functions. Alternative behavior patterns to resolve ethical dilemmas and expected consequences by the different functions also define their ethical orientations. Average responses on the disapproving side from all three functional groups are explained by two complementary trends that promote ethical awareness among all functional managers. One is the adoption of homogeneous conventions in ethical business practice. The other trend is the increase in ethical awareness specific to each of the functional professions.Eleanor OHiggins is on the faculty of the Business Schools at University College Dublin. She specialises in teaching, research and publications in the areas of business ethics, corporate social responsibility, corporate governance and strategic management. She chairs the International Theme Committee of the U.S. Academy of Management. She is a member of the United Nations Global Compact Learning Forum, of the Business Ethics Faculty Group of the Community of European Management Schools (CEMS) and of the Board of Management of The Institute of Directors Centre for Corporate Governance at University College Dublin.     

The influence of personal and organizational values on marketing professionals' ethical behavior

The authors examine empirically the influence of personal and organizational values on marketing professionals' ethical behavior. The results indicate that personal and organizational values underlie differences in marketing professionals' ethical behavior, albeit small terms of the proportion of explained variance. The results also suggest the relationship between organizational values and ethical behavior to be significant. However, the same is not the case for the relationship between personal values and ethical behavior.Ishmael P. Akaah is Professor of Marketing at Wayne State University, Detroit, Michigan, Professor Akaah's articles have appeared in many journals includingJournal of Marketing Research, International Marketing Review, Journal of Business Logistics, among others.Daulatram B. Lund is Associate professor of Marketing at University of Nevada, Reno. Professor Lund's articles have appeared inJournal of Retailing, Journal of Business Research, Industrial Marketing Management, among others.     

An assessment of ethics instruction in accounting education

Business school faculty have begun to increase ethics instruction, but very little has been done to assess the effectiveness of this instruction. Curricula-wide studies present conflicting results of the effect of ethics integration into the business curricula. Several studies suggest that courses like business ethics and business and society might have an effect on the ethical awareness or ethical reasoning of business students. A belief of many individuals interested in business ethics is that students must be exposed to ethical awareness and ethical reasoning in business ethics and business and society-type courses and this should be supplemented by discussions of these topics in various business courses such as Accounting, Finance, Marketing, and others.This study reports the results of integrating a unit of business ethics into eleven accounting classes at two universities. An approach for measuring the effect of ethics integration into accounting and other business courses is suggested, and an assessment is made of the impact of ethics integration on students in accounting classes. Results indicate that the principles on which students rely when making moral decisions were affected by ethics integration. After ethics integration, students relied more heavily on the disclosure rule, the golden rule, and the professional ethic.Kenneth M. Hiltebeitel, Ph.D., CPA is an Associate Professor of Accountancy at Villanova University. He has included a unit on business ethics in his Auditing and Advanced Accounting classes for the past two years.Scott K. Jones, Ph.D. is an Assistant Professor of Accounting at the University of Delaware. He has included a unit on business ethics in his Cost Accounting classes for the past two years.     

Ethics of business students: Some marketing perspectives

This study explores the reactions of 412 business students to a range of ethical marketing dilemmas. Reviewing some of the comparable Australian and U.S. research in the field, the study examines the ethical judgements for potential demographic differences. The findings suggest that a majority of students are prepared to act unethically in order to gain some competitive or personal advantage. Yielding the highest ethical response are situations of potential and significant social impact. The results support some previous research that shows the existence of gender and age differences in ethical response and likely behaviour. This (gender) difference was most divergent on the issue of portrayal of women in advertising. In particular, females and older students respond more ethically in a majority of situations. The research concludes a number of opportunities for new directions in education, public policy making and further research.Jim Lane is Senior Lecturer in marketing at the Southern Cross University, Lismore, N.S.W., Australia. He lectures in Marketing at the M.B.A. and undergraduate levels, and has recently introduced Ethics to his Faculty's Marketing curricula. Research interests include ethics, corporate identity and positioning, and he has previously published in the Australian Marketing Institute'sMarketing journal.