全域旅游视域下世界遗产地可持续发展研究 ——以丽江古城为例

丽江古城是集世界文化遗产、国家历史文化名城、国家5A级旅游景区等荣誉于一身的旅游景区。然而随着旅游业的发展,丽江古城的可持续发展面临着一些危机,如商业化氛围略显浓厚,原真性体验活动深度不够,业态构成和空间布局不合理等。对全域旅游与遗产旅游可持续发展的互动机制进行研究,并从五方面将全域旅游发展理念运用到世界遗产地的可持续发展中,包括建立全域旅游观下的生态保护新格局,依据全域旅游规划调整古城业态和优化空间布局,融合全域旅游资源要素并打造不同主题的旅游线路等。     

成都地区古镇民俗旅游广告现象分析——以洛带、黄龙溪、赵镇为例

目前,成都的古镇民俗旅游业发展方兴未艾,其中民俗旅游广告起到了巨大的推动作用。以成都市的三个古镇为倒,其民俗旅游广告可分为匾联招幌型、市声招徕型、风土人情展示型、盛大民俗活动型等四大类。从目前来看,成都地区古镇民俗旅游广告市场有了长足的发展,但也存在着广告形式同质化、广告内容重复等问题,需要广告业者整合资源、统筹推广,同时还需要把广告的内容和形式与其核心诉求互融,把古镇民俗旅游广告与阶段性民俗主题活动和整合营销活动相结合,使其更适应民俗旅游业的发展。     

旅游文化特色学校创建探析——以黄龙溪学校创建校园火龙灯舞文化为例

火龙灯舞是成都地区保存较为完整的大型民间民俗体育文化活动之一,是四川双流县黄龙溪古镇的一张名片。身处黄龙溪古镇的学校创建校园火龙灯舞文化,不仅是对民间民俗文化的传承与发展,也便于学校教育的实施和校园文化建设。学校应从环境文化建设、制度文化建设、行为文化、火龙灯舞文化可持续发展几方面,打造“乡村古镇旅游文化特色学校”,从而走出一条“一校一品一特色”的办学之路。     

“旅游文化地产”为驱动力的小城镇文化构建研究——以贵州松桃县为例

小城镇文化构建是对小城镇文化传统、历史文脉、民族文化和人文素质的综合打造。通过提升小城镇文化品位,能促进旅游业的发展,并提高小城镇经济实力和生活水平。贵州松桃县具有独特的地理位置与鲜明的苗族文化传统,虽然在城市更新及城市文化构建方面也面临着资金不足、文化冲击等问题,但松桃构建以＂傩文化＂为核心的苗文化体系,并用北绘的城市文化构建理念从城市个性塑造、提升发展动力、满足公众文化需要、依托城市发展实际和以＂旅游文化地产＂为驱动力,走出了一条以＂旅游文化地产＂为驱动力的小城镇文化构建之路。     

镇江旅游整合营销分析

随着经济全球化的不断加深,旅游城市间的竞争已经在全球范围内展开,城市旅游整合营销已成为旅游城市间竞争的重要手段。充分认识整合营销的必要性,理清思路并抓紧实施城市旅游整合营销,必将进一步提升镇江城市旅游形象,提高城市旅游竞争力,促进镇江市旅游发展和经济文化繁荣。     

对旅游小镇休闲商业发展的思考——以奉化溪口镇为例

与城市旅游相比,小镇旅游应具有自己独具魅力的一面。然而在休闲经济时代,相对于大城市给游客带来的便捷,旅游小镇休闲商业发展明显不济。本文以旅游小镇为研究对象,以奉化溪口镇为典型案例,探讨了旅游小镇休闲商业的基本特征、发展过程中重点关注的问题,最后以奉化溪口为例,提出了旅游小镇休闲商业发展对策。     

Recovering Religion's Prophetic Voice for Business Ethics

This article surveys western business ethics' recent history to show how this ethic has neglected recently its religious traditions and become construed more narrowly as an applied philosophy and social science. It argues that this narrowness has confused business ethics' role in business education and helped to weaken the distinctiveness of certain institutions of higher education. It then suggests ways that western business ethics might become more integrated, interesting, and autonomous as an academic discipline by incorporating its key religious traditions.     

中国旅游电子商务发展中存在的一些问题及对策思考

旅游电子商务是旅游业发展的一个主要方向,是旅游企业参与国际竞争的重要手段。旅游电子商务作为一种新兴的商务模式以其高效、低成本等优势,正在迅速兴起。但在迅速兴起的同时,也存在着一些泡沫,为此应找出问题,分析问题产生的原因,在此基础上去解决问题,使旅游电子商务真正为旅游企业所用,达到利益的最大化和效率的最优化。     

广西旅游业发展影响因素实证分析

广西发展旅游业具有得天独厚的自然气候条件、地理位置优势以及政策举措机遇,为促进广西旅游业可持续发展,选取2001-2019年广西旅游业相关数据,利用Eviews9构建以广西国内旅游收入为因变量,以广西人均GDP、公路里程、铁路营业里程以及旅客周转量为自变量的OLS回归方程,实证分析影响广西旅游业发展的主要因素。结果表明,广西人均GDP和铁路营业里程是广西旅游业发展的重要影响因素。据此,要促进区域经济高质量发展;坚持交通运输科学发展观;构建综合交通运输体系;加大旅游资源开发力度,促进广西旅游业发展水平不断提升。     

对我国旅游价格信用缺失的反思

中国旅游业经过20多年的发展,已成为我国第三产业的龙头行业,地位越来越重要,市场潜力和发展前景日益凸现。然而,由于我国信用体系建设的不完善,旅游行业中各种信用缺失问题层出不穷,其中最为严重的当属旅游价格信用缺失问题。文章从价格信用缺失的表现及产生的原因入手,分析了强调价格信用的必要性,提出了相应的对策。     

我国海滨旅游城市ICZM管理体制探讨

建立一个科学、合理、有效的管理体制,对推进ICZM的顺利实施,从而实现海滨旅游城市的可持续发展至关重要。厦门作为第一试点项目的城市,为保证ICZM的顺利实施,应结合本市的实际情况建立ICZM管理体制,并综合考虑地方的实际情况,建立科学合理的上海市ICZM管理体制已成为当务之急。     

Some Thoughts on Moriarty and Moeller

Abstact In a recent paper in Business Ethics Quarterly Professor Jeffrey Moriarty (2005) asserted the relevance of political philosophy to business ethics. Moriarty asked whether “businesses ought to be run (more) like states” and argued why that might be beneficial. This paper on the contrary asserts that there are distinct disadvantages to businesses attempting to be run more like states. Specifically, it asserts that any such an attempt increases the likelihood of the re-emergence of a totalitarian society as businesses currently often act as an intermediary between the individual and the state. The paper contemplates Moeller’s ambitions in the Weimar period for the business to be run like a state and the historical outcome of those ambitions. The paper also distinguishes between two different kinds of rights and argues that different kinds of rights pertain to different sectors which preclude business being run like a state. Dr. Michael Schwartz is an associate professor at the Royal Melbourne Institute of Technology. He also serves as the vice-president of the Australian Association for Professional and Applied Ethics. His research in the field of business ethics has been published in Research in Ethical Issues in Organizations, the Journal of Business Ethics, Business Ethics Quarterly and Business Ethics: A European Review.     

智慧旅游时代传统旅行社经营模式的转型

当前,传统旅游经营管理模式正在向智慧旅游经营管理模式转型。智慧旅游时代旅游管理经历了以目的地管理代替旅游景区管理、以精细化管理代替粗放式管理、以社会全行业管理代替单一行业管理的转变。智慧旅游对传统旅行社经营模式的冲击表现为雷同单一的旅行社经营模式难以为继,以自由行为特色的散客旅游的挑战和对旅行社规模化提出更高需求。应以新业务为发展动力,大力发展电子商务,以合作促发展,发展全方位业务,应对智慧旅游时代的挑战。     

县域旅游项目策划原则

旅游项目策划是旅游总体规则的核心和灵魂,认真研究旅游规划中旅游项目策划原则,对于保障县域旅游业的可持续发展具有至关重要的作用。县域旅游项目策划应遵循充分挖掘资源潜力,突出地方特色,全面体现人文关怀,坚持可持续发展等原则,以确保旅游业的健康发展。     

民营企业投资旅游项目的调查分析与路径选择——以宁波市为例

民营企业介入旅游业投资开发的现象渐趋增多,已成为社会关注的话题。民营企业在丰富旅游产业经营主体、产生辐射带动效应、优化旅游产业结构等方面起着积极作用,但旅游业涉及面广,实施民营企业投资旅游项目的运作模式也面临政策环境等外部因素和自身发展的困扰。应采取营造政策环境、明确投资路径、挖掘旅游项目的内在价值、规范投资项目的运作模式相应对策来促进民营企业在助推旅游产业发展中作用发挥。     

Understanding Japanese CSR: The Reflections of Managers in the Field of Global Operations

This paper examines how Japanese multinational companies manage corporate social responsibility (CSR). It considers how the concept has come to be framed within Japanese business, which is increasingly globalized and internationally focused, yet continues to exhibit strong cultural specificities. The discussion is based on interviews with managers who deal with CSR issues and strategy on a day-to-day basis from 13 multinational companies. In looking at how CSR practice has been adopted and adapted by Japanese corporations, we can begin to see what implications arise from the fact that CSR is a Western-led concept, so opening up critical questions about the future development and evolution of CSR practice within a global context. In being exposed to the concept of CSR as practiced vigilantly in western countries, Japanese multinational company managers have certainly come to re-evaluate aspects of business likely to need rectifying (with potential concerns being gender inequalities, discrepancies in employee conditions, and issues over human rights and supply chains). Japan can be thought to be lagging behind in its understanding and adoption of CSR, in part because corporations do not necessarily state their policies as formally as might be expected. Yet, by analyzing more deeply the kinds of responses gained from CSR managers in Japan (and by placing their remarks within a broader context of Japanese culture and business practices) a far more subtle and revealing picture becomes apparent, not least a more complex picture of the local/global interaction of the frames of reference of corporate responsibility.     

Morocco

In 1999 a new king came to the throne in Morocco, Mohamed VI. This event is proving to be a watershed in the economic and political history of Morocco as new policies, initiatives, and goals are being developed and implemented. This article provides background information on the business environment of Morocco regarding history, politics, culture, the economy, regulations and laws, human resource management, and marketing practices. Detailed insights are presented to enable foreign investors and business people to understand inportant aspects of doing business in Morocco. Finally we present our expectatons for the future of Morocco and its trading partners. © 2002 Wiley Periodicals, Inc.     

城乡商旅互动发展研究

商旅互动指商业与旅游业、乃至范围更广的休闲业之间的互动发展,构成区域经济纵深发展的表现与战略之一。城市与乡村,以及整个区域经济的健康发展,都离不开商旅互动。在区域经济发展中,农业、工业、商业、旅游休闲业、服务业的互动发展,有利于构筑产业生态,城市与乡村的互动循环有利于统筹城乡发展。     

循环经济下兴凯湖旅游度假区可持续发展策略

随着旅游产业的迅速发展,资源破坏与环境污染越来越严重。围绕循环经济下鸡西兴凯湖旅游度假区的可持续发展进行论述,分析了兴凯湖旅游度假区管理部门主体多,景区环境遭到破坏,基础设施落后等问题,并从政府、社会、企业等多方面提出以循环经济的减排原则为指导思想,制定发展规划,行政部门加强沟通合作,政府建立可持续发展管理体系等解决策略。     

Internationalization of China’s Shanxi Province New Merchants: Implications and Use in Teaching IB

ABSTRACT

The Jin (Jin refers to Shanxi Province) merchants have a very important position in the history of Chinese business. The Jin merchants is a business course that investigates Shanxi businessmen and their business activities. As a local characteristic of the business curriculum of China, this course is taught in a number of universities. Taking the development of the new Jin merchants in Toronto as a breakthrough point, this article expounds the necessity of teaching the internationalization of the Jin merchants and puts forward the corresponding development strategies from the aspects of teaching objectives, curriculum, and the building of an international cooperation platform of teaching and scientific research. This study can promote teaching the internationalization of the Jin merchants and provide a chance for more people to understand the teaching of the Jin merchants.