论音乐欣赏的过程就是感情体验的过程

本文主要探讨音乐欣赏者在欣赏音乐的过程中,其感情体验的基本要求,我从欣赏者对音乐作品感情内涵体验的深浅这一角度出发进行论证,得出准确、深刻和细致地体验音乐作品中的感情内涵,是音乐欣赏中感情体验的基本要求。这一结论。     

浅析音乐美学与管理心理学的联系

本文主要探讨音乐欣赏者在欣赏音乐的过程中,其感情体验的基本要求及心理状态,从欣赏者对音乐作品感情内涵体验的深浅这一角度出发,准确、深刻和细致地体验音乐作品中的感情内涵,是音乐欣赏中感情体验的基本要求。     

浅析音乐欣赏的感情体验

我认为欣赏者在欣赏音乐的过程中,首先对音乐表现为感性上的直接体验,其次欣赏者要从各个方面去研究和了解乐曲感情的内在含义.换句话说,欣赏者要准确、深刻和细致地体验音乐作品中的感情内涵,这是欣赏者在音乐欣赏中感情体验的基本要求.当然,我又认为问题还有另外一个方面,那就是音乐欣赏者的欣赏能力各不相同,而且每个欣赏者都只能根据自己的不同生活经验来体验乐曲所表达的感情.     

音乐的感情内涵

音乐是一种善于表现和激发感情的艺术,欣赏音乐的过程就是对音乐的感情内涵进行体验的过程。关于人们怎么去欣赏审美一个音乐作品,去感受其中深含的意境。     

关于音乐欣赏教学的思考

音乐欣赏教学是一种通过对具体音乐作品的聆听，及其他辅助手段来体验和领悟音乐美的音乐教育形式。它通过欣赏者的审美活动，培养学生的音乐兴趣，扩大音乐视野，提高感受、体验、听赏、评价音乐的能力，并发展想象力、丰富情感，使人的精神生活得到更大的丰富和满足，身心得到健康协调的发展。如何更有效地欣赏音乐、理解音乐，实现音乐欣赏教学的目标呢？谈谈本人的感悟与思考。     

在音乐教学中注重学生听觉能力的培养

音乐是听觉的艺术,听觉是音乐艺术最基本的特征之一.音乐艺术的一切实践活动都依赖于听觉,音乐教学过程必须借助听觉才能实现.学生具有良好的音乐听觉能力,就能比较准确、深刻地理解音乐,对音乐音响的辨别、感受和记忆能逐步内化,并伴随音响感知和情感体验产生丰富的想象,再创造性地给音乐作品进行恰当、理性的评价.在音乐教学中注重学生...     

谈一谈声乐艺术中歌唱者与钢琴伴奏的合作

钢琴伴奏作为一门特殊的音乐表演艺术，是独立的，也是特殊的。在进行歌曲演唱以及声乐表演中，钢琴伴奏是至关重要的，它能帮助歌唱者更深刻的演绎出音乐作品的内涵。因此，钢琴伴奏是声乐艺术最常见的表现方式之一，是声乐艺术的不可分割的组成部分。     

对多媒体音乐教学的再思考

随着教育科研水平的进步和教育装备的改善,运用多媒体手段已成为优化课堂教学的首选,并成为教育改革的新看点。就怎样合情、合理、合境地使用多媒体辅助音乐教学,笔者阐述以下浅见。一、使用多媒体手段应坚持“以人为本”的原则,教学环节的设计要有利于激发学生兴趣,有利于学生体验和审美,使之积极主动地想象和创造,自信地表现自己独特的感受。既要便于施教者操作,更要利于学习者分享。(一)要利用多媒体充分提示音乐作品的表现要素,情境的创设和学习活动的组织要将学生注意力引向音乐本身,既要化繁为简便于操作,又要有思考性。在现实的音乐教学中,多媒体素材多选取一些卡通动画、音乐电视、图片集锦、影视情节等,用来演示音乐或再现情境。但过于浅显,缺乏思考性,尤其是不能准确、深刻地揭示音乐作品本身的表现力。反而把音乐格式化、图像化和语意化了,教师在课件中插入的大量音响、动画效果虽然很有趣,但干扰了学生视听,不利于学生集中精力聆听、体验音乐。以人为本的音乐教育是以学生的生活经验来组织音乐学习的,我们要充分利用音乐的弥漫性和不确定性,引导学生发现身边的音乐,将自己对生活和自然现象的感受和体验尝试通过某些音乐要素表达出来。多媒体手段只是为这种学习生活提...     

浅谈两首中国钢琴作品

中国的大多数乐曲是根据民歌和民族乐器改编而成的,在演奏这些作品和对其风格的掌握就要下一番功夫,否则演奏出的作品将是生硬的,没有感情的。中国钢琴音乐作品的复杂性决定了钢琴演奏者只有深入理解、准确把握作品的内涵与风格,才能对音乐作品的艺术真谛进行恰到好处的表现;演奏者必须树立多声融合的立体感、传统音乐线条感和民族器乐演奏的即兴性的演奏理念。钢琴弹奏技术的训练对中国钢琴音乐作品的演奏的技术掌握和形象刻画具有重要意义,中国钢琴音乐作品演奏中对于模拟音色的意识和把握亦是一个不可回避的重要问题。但如何在钢琴作品的演奏中更好的体现中国韵味,中国风格与民族特色,还需要我们不懈地努力!下文我们就浅谈一下两首中国钢琴作品。     

谈音乐课堂如何引导学生进入美学意境

意境是中国传统美学中的一个重要范畴.是对情景交融、虚实相生的完美统一,能诱发和开拓出丰富想象的审美空间.因此,在音乐教学中,以构建音乐情景再现意境,以体验情感诠释意境,以运用联想与想象感悟意境,才能从美学视角来理解音乐,感受音乐,取得更深刻更符合人性特点的审美情趣和心理体验.     

Background music tempo effects on food evaluations and purchase intentions

This article is a report of results of three studies investigating effects of fast versus slow background musical tempo on physiology, cognition, and emotions. Two pilot studies first measure consumer perceptions of tempo. In Studies 1 and 2, participants view a short video restaurant advertisement featuring fast or slow background music along with illustrations of food items. Results indicate that fast music is more effective than slow music for evoking positive taste expectations and purchase intentions. Study 3 shows that the effects observed in Studies 1 and 2 occur because fast music enhances self-reported arousal levels that then lead to enhanced moods, taste expectations, and purchase intentions. Theoretical implications regarding effects of music on emotional responses are discussed, as are practical managerial implications for using fast music as a persuasive technique.     

音乐营销的秘密

在企业发展过程中,创新的思维和策略才能获得长远的发展。因此,营销人员需要运用与时俱进的营销手段以确保满足消费者不断变化的需求。随着经济的发展、科技的进步和消费者生活水平的提高,消费者的购买行为开始发生变化,他(她)们的购买行为不仅仅受到产品本身的影响,还受到购买环境的影响。随之,突破传统营销手段的音乐营销逐渐进入营销人员的视线。一些研究发现,购买环境中的音乐因素对消费者购买行为的影响更胜于产品本身。这篇论文首先介绍了音乐的三个特性:一致性、广泛性和情感性;其次介绍了音乐营销的作用;最后对全文进行了总结。     

Marketplace orchestration of taste: insights from the Bridgewater Hall

ABSTRACT

The aim of this paper is to explore how a concert hall can orchestrate and shape individuals’ classical music tastes. The paper is based on an 8-month ethnography at the Bridgewater Hall concert venue in Manchester. Our emergent findings illustrate how classical music tastes are influenced via the spatial meanings of the concert hall. These meanings include various physical, historical and sociocultural aspects that are revealed in the context of the Bridgewater Hall. Our study contributes to various streams of consumer culture theory research and opens up avenues for future research on the interrelationships of space and place with taste.     

音乐教育在素质教育中的重要地位

素质教育是一个系统工程,它既区别于应试教育、技能教育,又非空洞的理论说教.它是一种具有开发性的心理教育,是情感和意志道德的教育.素质教育通过一定的方式和手段来影响人的心理素质,以推进人的全面均衡发展,而音乐教育则是其中一个有效的手段.音乐艺术的特殊在于它的非语义性、非概念性和非视觉性,这是其他科学所不具备的,可以说它是一种概括性很强而又相当抽象的艺术学科.同时,音乐本身又是主观与客观、感性与理性、体验与想象、情感与理智、活动与思维的统一体.这些特殊性决定了它在训练人的心理活动能力、完善人格和激发创造力方面具有特殊功能.     

That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes

Building on existing research into sound symbolism and cross‐modal correspondences, this article proposes that cross‐modal correspondences—systematic mappings between different sensory modalities—can be used to communicate nonmusical, low‐level sensory properties such as basic tastes through music. A series of three experiments demonstrates that cross‐modal correspondences enable people to systematically encode basic taste properties into parameters in musical space (Experiment 1), and that they are able to correctly decode basic taste information embedded in complex musical compositions (Experiments 2 and 3). The results also suggest some culture‐specificity to these mappings, given that decoding performance, while still above chance levels, was lower in Indian participants than in those from the United States (Experiment 3). Implications and potential applications of these findings are discussed.     

Researching taste: an interview of Antoine Hennion

ABSTRACT

Antoine Hennion is a Professor of Sociology at the Centre de Sociologie de l’Innovation (Mines-Paris Tech, PSL/CNRS). He has been researching taste and cultural practices through a pragmatic lens for three decades. He has developed an original and impactful theoretical framework bridging the Actor-Network Theory to Cultural Studies. More precisely, he reconceptualized the notions of mediation and attachment. Antoine Hennion has explored various empirical settings, including music, wine, and sports. More recently, he has contributed to a large research project on migration. His books and academic articles have had an impact on Sociology, and are getting greater attention in consumer research.     

The need to touch: Exploring the link between music involvement and tangibility preference

Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying.     

The Face of the Brand: How Art Directors Understand Visual Brand Identity

This study interviewed 15 art directors to explore their understanding of visual brand identity. Art directors define visual brand identity as the holistic look and feel of a brand, manifest as consistency among the brand, its strategy, and all its individual visual elements, ongoing over time. Art directors search for “ownable” visual elements within the competitive space and rely on examples of previous brand advertising to start ideation. We identified four possible routes that visual brand identity construction can take, corresponding to whether existing visual brand identity is strong or weak, and whether many or few client mandatories are imposed. The interviews also indicated that conflicts with clients may arise because elements that contribute to a brand's visual identity may be selected, in part, based on art directors’ personal taste preferences and felt emotion. Implications for managing visual branding and for future research on brand identity are discussed.     

Book Reviews

The history of music in the workplace is a neglected area of study. This article explores the policies towards music in the paternalist Rowntree and Cadbury confectionery factories from the late nineteenth to the late twentieth century. We argue that the two firms were pioneering in their early use of music before becoming key players in the industrial welfare movement following the First World War. The broadcasting of music by Rowntree and Cadbury in the mid to late twentieth century is then placed in the context of a widespread adoption of tannoyed music in factories. We argue that music was employed as a means of easing the monotony of factory work whilst simultaneously aiming to improve productivity levels. However, as we demonstrate through oral history, women workers experienced music in ways not always in tune with management objectives.     

Pirate or Buy? The Moderating Effect of Idolatry

Due to the development of information technology, music piracy has become an escalating problem. This study attempts to employ the theory of planned behavior (TPB) and the social identity theory to investigate the antecedents of downloading pop music illegally from the Internet, the relationship between the intention to illegally download music and the intention to buy music, and the moderating effects of idolatry. Data were collected from 350 teenagers in Northern Taiwan through questionnaire interviews conducted in city centers where teenagers gather. The results of partial least squares (PLS) analyses reconfirm the explanatory power of the TPB model with regard to the pop music illegal downloading behavior. However, it is interesting to note that the intention to illegally download music does not have a significant influence on the intention to buy music. This finding contradicts our common intuitions. Further analyses also reveal that idolatry moderates the relationship between the intention to illegally download music and the intention to buy music. For teenagers with high idolatry, a higher music downloading intention results in a lower buying intention. One possible explanation is the price of music CDs. Several interviews were also held to verify our results. Implications and a discussion are then provided.