四川省属高校双语教学的现状与前景探析

调查显示：部分四川省属高校在双语教学的课程开设、教材建设、考试管理、双语环境配套、师资队伍建设、质量监控与评价体系建立等方面已经自发地进行了一些初步探索和尝试,但在系统性和规范性等方面仍存在较大的发展完善空间．而且面临的困难和问题也不少。因此,四川省属高校应在现有基础上加大双语教学的实施力度,促进教育的对外开放和国际融合,提升省属高校的竞争力。     

Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)

ABSTRACT

The aim of this note is to understand how content relating to marketing and market research is distributed to and within universities. The focus of the study includes the behavior of all those in this market for information, namely suppliers (whether content generators, aggregators, packagers, or distributors of content) of marketing research, university staff, and students. The case study method was implemented to collect data. The case study focuses on UK Higher Education. Specifically, the authors use the case study of the newly developed Archive of Market and Social Research (AMSR) to explore how content relating to marketing and market research is distributed to and within universities. The research involved personal interviews with 15 librarian senior managers selected from 14 universities.

The interviews with librarians provided insight into how AMSR could be distributed to university libraries and how it could be accessed. The findings highlight the role of university academics in specifying the content of marketing and market research. They focus on ‘real world’ management problems to deliver research with impact and relevant teaching. Therefore, they need company and industry information and are more likely to use current sources. The study maps the process of acquisition of marketing and market research content by universities and identifies the different roles involved in this process. The study is in line with the emerging literature that focuses on the role of education in explaining the relevance gap in marketing research. The study contrasts between the situation in the university market and industrial buying and adds to our understanding of the complexities associated with the distribution of the marketing research material. The result is expected to be a much sharper focus for the marketing of the archive material, leading to greater use of recent high-quality market research by marketing educators, and changes to marketing and market research syllabuses.

This note provides insight into how suppliers (whether content generators, aggregators, packagers, or distributors of content) of market and marketing research should market to universities and ensure the use of their information resources by students and teachers and how they should. The findings of the study contribute to understanding customer needs and shaping a new service product proposition. In addition, the study provides insight into how university students and staff access and should access commercial research on marketing from the market research industry (in particular from the Archive of Market and Social Research) and use it in their learning, so that their knowledge will be more up to date and their employability will be increased. Adding several insights to the issue of distribution of marketing research material to universities. The paper relates to the marketing of information resources to universities, specifically to the work of the Archive of Market and Social Research, in marketing their information assets to universities, and more specifically the relationship between the “push” of suppliers, libraries, journal and textbook suppliers and information aggregators (such as EBSCO and JISC) and the pull coming from academic researchers and lecturers, who might use this information in their teaching and research. The present study can be seen as a classic case study of understanding buyer behavior, but in a modern world of information platforms, aggregation, and the digital economy.     

Lyin' T(*)gers, And 'Cares' Oh My: The Case for Feminist Integration of Business Ethics

In this re-visioning, business ethics would integrate feminist theories and pedagogy which include the diversity of women in terms of race/ethnicity, class and sexual orientation, thereby expanding its coverage to include issues of power, gender, cultural and theoretical conceptualizations, both in the conceptualization of morality, as well as in ethical constructs of analysis. My research indicates that the integration of feminist scholarship, ethics and pedagogy would make it possible to teach ethical decision making, and ultimately increase the likelihood of ethical behavior, by showing students how to harness the multi-cultural ways of thinking needed to resolve ever more complex organizational problems.Use of the four-stage model I propose would effectively address the three major issues which make teaching business ethics in a new way to critical. The curricula, as modified, would present enriched ethical theories which are contextual and grounded in experience and which grant the connected nature of all organizational stakeholders. By recreating personal identity, autonomy and power as a theories of community, teaching its responsible use would be easier. Expanding the definition of business ethics to include authenticity and mutuality would move it beyond "social responsibility" to a model of interrelationship which encourage principled thinking leading to more ethical behavior. By combing empirically connected ethical theories, and conflict resolution techniques, ethical precepts can be molded into more usable curriculum models.The curricula, as modified, presents enriched ethical theories which address cognitive moral development from will to action. It is contextual, grounded in human experience and grants the connected nature of all organizational stakeholders. By recreating personal identity, autonomy and power as theories of community, we could fortify the moral will; by expanding the definition of business ethics to include authenticity and mutuality, sensitivity to ethical issues would move beyond "social responsibility" to discernment of interrelationship, encouraging more principled thinking. Judgment regarding responsible use of institutional resources would be easier, once students were able to combine empirically connected ethical theories and conflict resolution techniques because ethical precepts could be molded into non- abstract curricular models.My hypothesis is that this approach will produce a more holistic curricula for business ethics. That this course, when defined as the study of how humans grow in their capacity and ability to resolve ethical conflicts, might increase students' ethical analysis, and thus their willingness to act ethically when faced with future moral conflicts. My joyful discovery was that this effort at integration could be enhanced by using an interdisciplinary approach, fusing feminist scholarship from psychology, sociology, and philosophy, as well as economic and business organizational theory. My hope is that re-visioning business ethics as a holistic learning process might enhance moral growth, and better prepare business students who can confidentially use institutional power for ethical ends.     

Measuring the learning of university teachers following online staff development courses: a Spanish case study

Online education is used for a variety of purposes in higher education. Two such purposes are improving staff performance over time and allowing staff to obtain feedback about their professional skill development. Relying on data from online staff skill development courses delivered in five universities, this article explores online faculty learning through the lens of a model of professional development. This theoretical perspective offers an examination of how professional skills are understood and practiced in online staff development courses. At the core of this analysis is the contention that faculty participants understand and respond to the need for high‐quality teaching. Finally, this study highlights the points deemed important when designing, implementing and evaluating Internet training courses.     

案例教学法在平面设计课程中的应用

随着计算机的普及，计算机的应用涉及到各个工作领域，各大高校都开设了平面广告等相关专业。随着平面广告所需人才的增多，如何培养出优秀合格的平面设计人才，威了每个平面专业教师深入思考的问题。本论文针对高职高专院校的计算机平面专业学生，在绘图、排版等软件学习过程中遇到的问题，结合自身教学工作，总结出利用案例教学法进行教学的一些方法。     

Suggestions and Procedures for Choosing a Chinese Institution of Higher Education as a Partner

Abstract

China has one of the largest and most complex higher education systems in the world, and a key challenge facing any foreign education institution is how to select an appropriate potential partner. This paper considers how a number of foreign university managers selected a university in China. Issues of location, ranking, status, programs, mutual benefit and “fit” are considered along with less specific and tangible issues related to the nature and environment in which the Chinese university operated. One of the findings of the paper was that identifying and selecting an appropriate partner was often based not only on a range of tangible, cognitive factors, but also on less specific, affective issues such as how the two sides would actually relate to each other at a human level. A second key issue is the observation that foreign university staff had to make the decision between selecting a high ranking Chinese university which had status, ranking, income and-often a wide range of existing foreign partners and a lower ranking Chinese university which had none of these attributes, but which was often a more willing and easier partner at least in the initial stages of alliance activity. Finally, selection was made against a rapidly changing and deregulating university environment in China, making selection both more challenging and demanding than in the past. The paper will be of use to existing and potential foreign university staff wishing to enter this busy market for a range of collaborative activities planned for either China or the foreign country.     

金融专业本科课程双语教学探析

作为新的教学理念和教学模式,高校双语教学的目标:一是获取学科专业知识,二是培养和提高学生运用外语的能力。文章结合从事专业课程IPS双语教学的实践经验,探讨了金融专业本科课程双语教学的意义和实施方法,进而从教学的实际效果出发,提出了如何更加有效地开展专业课程双语教学的一系列建议。     

Lessons from the COVID19 pandemic: The case of retail and consumer service firms

The COVID-19 pandemic has impacted business operations in every industry and sector around the world. Scholars, practitioners and policymakers continue to engage in understanding the effects of lockdowns, social distancing measures and other restrictions on trade; the impact of government stimulus and support measures, and how businesses have adapted their operations. The dynamic nature of the virus, and the changing socio-political and economic landscape, provide the opportunity for empirical scholarly research examining how retail and service firms have responded to the challenges and potential opportunities presented by the pandemic, and how owner/managers have pivoted in an (often) uncertain trading environment. This paper presents the findings of an applied study involving business owners (N = 268) of SME retail and service firms in the island state of Tasmania, in Australia, during the first wave of the pandemic in 2020. Findings show: (1) despite over 65 per cent of respondents reporting a downturn in revenue during 2020, almost 80 per cent indicated they had confidence in business survival heading into 2021; (2) whilst on average, businesses did not rate the level of environmental hostility as being particularly high, there was a significant correlation between perceived environmental hostility and assessment of business performance and with the level of confidence of business survival; (3) Australian federal government support and other stimulus measures were deemed crucial for business survival during 2020 with three quarters of businesses accessing the ‘JobKeeper’ scheme, and (4) businesses adapted their operations during the pandemic in terms of new products and services, increased marketing, pivoting their use of technology and promoting ‘localness’.     

Operationalizing peace through commerce: Toward an empirical approach

Most scholars would agree that the goal of business is to create value. Yet, can there be anything more valuable than peace? This article tackles the following research question: How can, or do, businesses advance peace? It explains why peace through commerce is a topic worthy of study and sets out an empirical approach to operationalize it. The implementation of that approach remains in the future, but in this article, I seek to examine the contours of a possible approach. The proposed study will demonstrate how some businesses have already begun to move toward advancing peace and will give direction for how businesses could follow suit in the future. With both a content analysis and a panel data analysis, there would be data to help determine an index for peace through commerce, which would contribute a great deal to the existing body of literature. The proposed study will help scholars and practitioners alike understand the relationship between business and peace better.     

Teaching Applied Macro in Emergent Economies: Lessons From Bahrain

In this article we explore the challenges of adapting a standard introductory MBA course in applied macroeconomics to a student audience in a small open economy with a pegged currency. Our focus will be on the Kingdom of Bahrain, with reference to other countries in the Arabian Gulf region, where one would expect to use an open-economy theoretical course structure focused on the role of trade in the economy and the interaction of exchange rates and currency movements with that trade. Based on our experience in DePaul University's AACSB-accredited MBA program in Bahrain, we find that structuring the course content around open-economy macroeconomics requires a background in theoretical models which are beyond the time constraints of an MBA core curriculum. Alternatively, we consider how well a standard applied macroeconomic curriculum of output determination, business cycles, and monetary and fiscal policy can be adapted to students in the Gulf. We discuss how our approach is fraught with challenges which are both curricular and cultural.     

Audits and COVID-19: A paradigm shift in the making

The COVID-19 pandemic has exposed the obsolescence and vulnerability of many existing auditing practices. While some progressive practices have been implemented (e.g., remote audits using rudimentary information and communication technologies), a new paradigm is needed not only to account for the risk of repeated lockdowns but also to align practices with the level of digitalization, automation, and use of artificial intelligence in the current business environment. In this article, we argue that the adoption of new technologies requires a fundamental rethinking of how auditing services are delivered. We argue that new technological possibilities have implications for five other auditing elements that enable a shift from the old to the new paradigm of auditing, namely actors, processes, spaces, training and skills development, and services. We explain how nonfinancial audits conducted under the new paradigm are key enablers of a firm’s ability to participate and to thrive in a competitive international marketplace.     

Predictors of Effective Web-Based International Business Management Courses in China: Students’ Perceptions on Course Interaction and Satisfaction

The aim of this study is to examine the determinants of effective web-based teaching and learning processes, using MEBIR (Management Education by Internet Readiness) Scale. Data were obtained from 407 students studying in a number of universities in China. The results demonstrate that the perceived quality of the web-based international management courses offered in the Chinese universities hinges on a number of factors such as course interaction, and course satisfaction. The study identified the Internet readiness of students at universities in China and paved avenues for asynchronous learning networks with the use of collaborative Internet technologies in interuniversity instructions. The implications surrounding the effect of the web-based management programs on students, staff, and universities are discussed.     

Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach

The COVID-19 pandemic caused a paradigm shift in customer behavior within the retail industry. Pandemic-induced restrictions and fear of product scarcity led to a change in purchasing frequency, with customers stockpiling non-perishable products such as basic foods and hygiene items. Media and social networks also played a significant role in fueling panic-buying behavior. Although sales decreased, consumption in all food categories increased due to the closure of restaurants and the need to prepare meals at home. The pandemic had a significant impact on both customers and retailers, resulting in staff reductions and a change in business strategies.To explore how Romanian food retailers’ representatives responded to the COVID-19 pandemic and adjusted to changing consumer behavior, the authors employed a qualitative research approach based on an interview guide. The data collected were analyzed using the statistical software R. In data analysis with R, the choice of functions used depends on various factors, such as the type of data, research questions, and analysis methods. Generally, commonly used functions in R for data analysis include data cleaning and manipulation functions such as subset, merge, and transform, data visualization functions such as ggplot2, and statistical modeling functions such as lm and glm, resulting in world clouds and a sentiment analysis.The results show that to develop effective business strategies, qualitative analysis helps identify the root causes of these changes. Sentiment analysis can reveal how retail chains representatives perceived the safety measures implemented in stores, such as social distancing and mask-wearing mandates, and how these measures affected customers’ shopping behavior. It also sheds light on how customers shopped and whether they planned to continue using these methods post-pandemic. Understanding these insights is crucial for retail companies to adapt their operations and better serve their customers in the post-pandemic world.     

Rethinking the UK System of Doctoral Training in Marketing

There have been considerable changes in the system of doctoral education and training in the UK over the last decade. Despite the introduction of a range of ESRC initiatives, the UK marketing academy has been slow to actively debate this aspect of marketing education. This approach is different from that in the US where doctoral training practices in marketing have been widely debated by the AMA. The paper aims to fill this gap by critically assessing the UK system of doctoral training in marketing. The article begins with a brief overview of the historical development of postgraduate education and training in the UK in order to contextualise the subsequent discussion. Some of the most influential reports and policy documents over the last 40 years will be assessed, specifically in relation to how they have shaped, and continue to shape, ESRC policy and postgraduate education more generally in the UK. A critical evaluation of the existing research guidelines in marketing is undertaken and the need for more specific guidelines and a more wide-ranging and inclusive approach to the syllabus than is currently offered in many UK universities is proposed. The paper also explores the importance of staff expertise and critical mass in the context of delivering cost-effective, specialised provision. The article concludes by proposing new structures that marketing departments may wish to consider in delivering research training through the use of coalitions and the use of up-to-date developments in information technology.     

“十三五”医药创新驱动战略与创新人才培养研究

创新人才是增强城市创新能力的战略性资源。"十二五"时期,我国中医药事业取得了跨越式的发展,而在"十三五"时期,受新医改政策的影响,我国医药行业竞争日趋激烈,而医药创新驱动战略的实施使得对创新人才的需求大增。但由于我国医药队伍庞大、医药企业经营多元化、医药零售药店数量众多等原因,在培养医药创新型人才方面还面临很大挑战。我国应勇于创新,坚持中医药特色;同时加快在高校实行教学改革,并树立教育和管理的基本理念,以培养出优秀的医药创新型人才,适应创新型城市的需要。     

Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force

The COVID-19 pandemic has changed how salespeople interact with customers and with business-to-business (B2B) organizations. Organizations must confront the shifts in how their salespeople operate. Recent research recommends firms develop an adaptive sales force to address disruptions like a pandemic and be prepared to meet such challenges in the future. Based on interviews with marketing and sales executives, we explore how firms have responded to these interconnected changes during the COVID-19 pandemic and offer insight into best practices deployed across industries.     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.     

Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

This paper provides empirical evidence that major sectors of the USA are not listening to pertinent online conversations (electronic word-of-mouth [eWOM]) that occur outside of their own social media portals. Data include cross sector as well as longitudinal research on prominent sectors, including business, not for profits, and academia. The Inc. 500 (fastest-growing US companies), top charities, and colleges and universities all neglect, to some extent, the monitoring of eWOM. Findings indicate that monitoring behavior may be related to how involved an organization is in social media, if they have a written policy governing its use within the organization, if they have specific goals that are related to their social media plan, if they use tracking measures such as page views, numbers of fans or followers, and how they staff the social media function. Charities are most likely to engage in monitoring behavior for their causes. The academic sector often employs part-time (student) assistance with its social media initiatives, ultimately resulting in less monitoring behavior.     

浅析高校军事理论课程教学存在的问题与对策--以西藏大学为例

军事理论课程教学是大学生思想政治教育和国防教育的重要内容，要提高军事理论课程的教学质量，不仅要建立一支高水平的教师队伍，还要在积极改进教学内容，改善教学方法，完善教学机构等方面进行改革以提高军事理论课程的教学质量。