“Don't try to teach me,I got nothing to learn”: Management students' perceptions of business ethics teaching

Interest is growing towards including business ethics in university curricula, aiming at improving ethical behaviour of future managers. Extant literature has investigated the impact of ethics education on different ethics‐related students' cognitive and/or behavioural outcomes, considering variables related to training programmes and students' demographic aspects. Accordingly, we aim at assessing students' understanding of business ethics issues, by focusing on the differences in students' perceptions depending on gender, age, work experience, and ethics courses taken. Testing our hypotheses on a sample of 307 management students at a Polish university, and controlling for social desirability bias, we obtained mixed and partially surprising results. We found significant differences in students' understanding of business ethics depending on their gender and age (female and older students showed more ethical inclinations), but not depending on having taken ethics courses—actually perceptions of such courses worsened after taking them. Besides, work experience was not a significant variable. Moreover, course exposure intensiveness (i.e., number of ethics courses completed), and time passed since completion of the latest course, did not confirm hypothesized effects on most of the dependent (sub)variables. These findings stimulate further questions and challenges for future research (e.g., around course design and methodology, and social/cultural/contextual issues).     

Beyond “Pink It and Shrink It” Perceived Product Gender,Aesthetics, and Product Evaluation

Marketing research on product personality suggests that products possess gender; however, the process by which a product becomes masculine or feminine is unknown. This research identifies product aesthetics as a source of product masculinity and femininity and investigates the influence of product gender created by aesthetics on consumer behavior. Building on prior work on anthropomorphism and evolutionary psychology (EP), the authors broadly hypothesize that specific physical characteristics identified as representing masculinity and femininity—and thus considered attractive in the mate selection process—will have a similar effect on products. The first study identifies the impact of the aesthetic dimensions of form (proportion, shape, and lines), color (tones, contrast, and reflection), and material (texture, surface, and weight) on defining a product's gender. The second study shows that products that are strongly gendered, particularly those that are strong in both the masculine and feminine dimensions, result in positive affective and behavioral responses. Thus, this research identifies product aesthetics as a significant source of product gender while highlighting the theoretical contribution of EP to consumer behavior. Managerial implications for product design are then discussed, offering guidelines for creating strongly gendered products.     

Social media integration in electronic human resource management: Development of a social eHRM framework

Social media has dramatically changed how we communicate both in life and in business. Accordingly, I conducted a qualitative analysis of electronic Human Resource Management (eHRM) practices involving social media. The sample consists of 16 organizations varying in size (e.g., Fortune 500 vs. small enterprises), industry (e.g., product vs. service‐based) and sector (public vs. private). Based on the review, I developed a Social Participation Framework involving two dimensions—openness and stratification— that are reflective of variations in the user domains associated with a given application. The combination of these dimensions yielded four alternative models of social media eHRM implementations: open, internal, specialized, and segmented. These in turn tended to be associated with different types of eHRM goals. A best practice example of each model is provided, and opportunities for future research are identified. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Design for synergy with brand or price information

Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context—buying versus selling, and choice versus willingness‐to‐pay. However, a customer's preference formation could involve brand information or price information in addition to the benefits offered by the product. It is unclear how the consideration of brand or price information influences customers' relative preference for hedonic and utilitarian product benefits. Does this information alter preference in favor of a product that offers greater utilitarian or greater hedonic benefits, and why? The results show that (1) hedonic (utilitarian) attributes have a significantly stronger influence on consumer preference when accompanied by a strong (weak) versus a weak (strong) brand; and (2) in the presence of price information, hedonic attributes have a dominant influence on consumer preference compared to in the absence of price information. The article concludes with a discussion of the theoretical contributions and managerial implications of design for synergy with brand or price information. © 2010 Wiley Periodicals, Inc.     

Is “getting started” an effective way for people to overcome the depletion effect?

Whereas most research on depletion focuses on its effect on the overall performance of a subsequent task requiring self‐control, we examine the effect of depletion on self‐control after performance has begun. Across different manipulations of depletion and using different measures of self‐control (e.g., overriding an automatic behavioural tendency, enduring on a physically demanding task, and making healthy consumption choices), the results of three studies show that when self‐control has been initiated, the effect of depletion has little influence on subsequent behaviour also requiring self‐control: in other words, “getting started” on a self‐control task attenuates the depletion effect. The results also show that the way in which self‐control starts—that is, whether people choose to regulate, or whether this choice is forced—appears irrelevant. This research clarifies an effective way to facilitate self‐control after depletion, while providing a better understanding of the process underlying depletion. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods

This study explores product value with reference to brand development. The question of which perceived product value acts dominantly has received very little attention, in particular, whether multiple product value may importantly enhance consumers' brand preference/purchase. This research investigates relationships between multiple perceived snack foods' product value, brand preference and purchase intention. Findings show significantly positive effects of brand preference on purchase intention, and brand preference as a mediator between multiple perceived product value and purchase intention. Findings also reveal multiple value perceptions of snack foods, (e.g., functional-price/value for the money and performance/quality, emotional, and social dimensions) be significant in the formation of brand preference, whereas only functional-price/value for the money and emotional value relate to purchase intention directly.     

The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses

This paper investigates the effect of stylistic information about a product, defined as verbal product information aimed at helping consumers to interpret a product's visual design, on consumers’ aesthetic responses. The results of three experimental studies show that for consumers with higher centrality of visual product aesthetics (CVPA), stylistic information positively influences aesthetic responses through perceived meaningfulness of product design (i.e., the extent to which an individual is able to make sense of a product's visual appearance and understands what it represents). Further, these effects translate into consumers’ purchase intentions. For consumers with lower CVPA, stylistic information neither affects aesthetic responses nor perceived meaningfulness of product design. These findings contribute to existing research on consumers’ aesthetic processing by highlighting the importance for consumers to grasp a product's design meaning in order to maximally appreciate its visual appeal.     

Considering Supply Chain Management's Professional Identity: The Beautiful Discipline (Or, “We Don't Cure Cancer,But We Do Make a Big Difference”)

In recent months, we have participated in various discussions on the future of logistics and supply chain management (SCM). As the newest business discipline, it is not surprising that SCM is going through growing pains and seeking to chart its future course and define a meaningful destiny. Considering professional identity—that is, who are we and what do we do—is a natural part of maturation. As JBL exists to help construct the discipline's identity, we address SCM's value‐creation competence as a source of identity construction. As we explain, SCM's economic and social contributions are not just noteworthy but remarkable. Modern SCM makes a difference to the people of the world, driving economic growth and raising living standards. Truly, it is a good time to be a supply chain professional. Much research, however, needs to be conducted if we are to fulfill SCM's value‐creation promise.     

The benefits and pitfalls of contemporary pop-up shops

As e-commerce growth continues to surpass that of brick-and-mortar retail, temporary retail spaces, also known as pop-up shops, are becoming an important promotional strategy, especially for online retailers and service providers. Success in today’s retail environment means being able to create and maintain brand communities, to generate instant and measurable hype, and to deliver personalized consumer experiences—all of which can be readily achieved through a strategically placed physical business presence. In this study, a survey of retailing organizations worldwide reveals that among those that had implemented at least one pop-up shop, more than 80% considered it a success. The results also show that the primary reasons for activating pop-up shops were to create connections with current and potential customers, to increase brand awareness, to introduce a new product or brand to the marketplace, and to stage a new product or brand. While the respondents deemed revenue generated at pop-up shops important, they considered improving market visibility (e.g., through social media, website traffic, or media coverage) a more significant objective. Given the economic potential of pop-up shops, this research provides retailing organizations with guiding principles for developing and operating successful pop-up shops in the current marketplace.     

Consumer responses to functional,aesthetic and symbolic product design in online reviews

This research addresses calls to consider consumer responses to product design along three dimensions: functional, aesthetic, and symbolic design. Based on an analysis of online consumer reviews, this research sheds light on the role of all three design dimensions and reveals how each uniquely contributes to consumers' behavioral responses directly and indirectly though emotional arousal—a key mediator. Furthermore, an important distinction—rooted in consumer information processing models—is made between low-involvement and high-involvement products. The results indicate that the effectiveness of each of the three design dimensions differs depending on the level of product involvement. Taken together, the research findings highlight the importance of taking all three design dimensions into account, including the symbolic design dimension, which has received relatively little attention to date.     

New product adoption in social networks: Why direction matters

Marketing managers and researchers generally agree that analyzing data from social networks and using them to influence consumers' purchase decisions are useful strategies. However, not all social network data may identify the most influential customers. This empirical study of more than 300 students reveals the low explanatory power of friendship networks (e.g., Facebook) and undirected-advice networks (e.g., LinkedIn). Only directed-advice networks (e.g., Google +) clearly identify influential consumers. In addition, the results challenge conventional wisdom that firms should target advisers assuming that they have the strongest influence on new product adoption. This study contradicts this common assumption and reveals that structural equivalence drives product adoption more than cohesion because advisees' adoption pressures advisers to purchase the product as well. Finally, the study shows the value of social network data beyond the traditional ego-centric psychographic metrics, such as innovativeness or opinion leadership.     

Applying Person‐Environment Fit Theory to Identify Personality Differences between Prospective Social and Commercial Entrepreneurs: An Explorative Study

Research has started to investigate personality traits of social entrepreneurs because such traits in commercial entrepreneurs have been found to affect new venture creation/success. In this exploratory study, we apply the person‐environment fit theory and analyze specific social entrepreneurial personality dimensions (i.e., altruism, empathic concern, personal distress, compassion), and classical entrepreneurial personality dimensions (i.e., need for achievement (nAch), entrepreneurial self‐efficacy (ESE), general self‐efficacy, risk‐taking propensity) to identify differences between prospective social and commercial entrepreneurs. Using a sample of 85 prospective entrepreneurs, results show that prospective social entrepreneurs differ from prospective commercial entrepreneurs in the personality dimensions of personal distress, nAch, ESE, and risk‐taking propensity.     

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Online retailers are increasingly using third-party online marketplaces (e.g., Amazon, Taobao) as an alternative sales channel to their website. While cross-channel sales elasticities have been established for many sales channel combinations (e.g., adding bricks to clicks), we lack an understanding of whether the use of third-party marketplaces grows or cannibalizes a retailer's sales. Practitioners argue that firms can build their e-commerce business through acquiring customers by selling on the marketplace. Indeed, a marketplace could complement a retailer's offering (e.g., acquiring new customer segments), although inventory effects might mitigate this complementarity. Alternatively, cannibalization might occur from losing customers from one's website to the online marketplace. The present research investigates which of the two opposing forces prevails using a time series of category sales data from one of the largest global marketplace sellers. The authors use vector autoregressive modeling to show that marketplace sales increase sales on a retailer's website (0.014% for every 1% in marketplace sales). This effect is strongest for categories with large choice and low product prices. Acquiring customers through the marketplace might be cheaper than through other sources (estimated at 24% of initial sales). However, online retailers should be aware that this strategy strengthens the marketplace and may have potential negative long-term consequences (e.g., through marketplace control of the customer relationship).     

Small‐Firm Performance: Modeling the Role of Product and Process Improvements*

Entrepreneurial and small and medium‐sized enterprises (SMEs) firm performance is a complex, multifaceted construct that should be examined with an eye toward its complexity. Our research study seeks to accomplish this examination by proposing a conceptual model of SME performance with two distinct but related outcome dimensions—growth as one dimension and profitability as another. We propose hypotheses for relationships between four antecedent factor conditions— environmental hostility, firm size, innovation capability, and internationalization—and an SME's likelihood to pursue either product improvement or process improvement as their primary strategic orientation. Furthermore, we propose that an SME product improvement orientation likely has greater influence on growth and profit performance than will a process improvement orientation. The findings of the study suggest that internationalization and innovator position have a positive impact on new product and process improvements, while environmental hostility, internationalization, and product improvement have positive influences on growth as a performance dimension. In addition and as hypothesized, the product improvement orientation is positively associated with growth and in turn profitability, whereas the process improvement orientation showed no statistical relationship to growth and ultimately profitability.     

YouTube vloggers’ popularity and influence: The roles of homophily,emotional attachment,and expertise

This study examines how homophily, emotional attachment, and credibility influence the popularity of a video blogger (hereinafter referred to as vlogger) and his/her viewers' purchase decision in the context of the beauty product industry. More specifically, the research investigates the effects of four dimensions of the homophily construct (i.e., attitude, value, background, and appearance), vlogger's expertise, and emotional attachment to the vlogger on his/her popularity. In turn, the vlogger's popularity influences viewers' purchase of recommended products. Data were collected online among a sample of 501 US women about beauty product vloggers. The results show that three dimensions of homophily (attitude, values, and appearance) have a significant effect on the vlogger's popularity. Emotional attachment has a significant effect whereas expertise has no significant effect. Vloggers' popularity has a significant effect on viewers' purchase of recommended beauty products. Overall, our findings highlight the role of homophily and emotional attachment for the study of vloggers' popularity.     

Re‐Examining Supply Chain Fit: An Assessment of Moderating Factors

Research has emphasized the importance of matching products' characteristics with their supply chain design (i.e., supply chain fit). Fisher ( 1997 ) introduced the notion of supply chain fit and indicated that before developing a supply chain firms must consider the nature of the demand for their products. I expand on the Fisher ( 1997 ) framework by offering a more comprehensive understanding of when it pays off for firms to deploy resources to achieve supply chain fit. I argue that it is simplistic to assume that perfect supply chain fit will always lead to improved financial performance because the benefits generated by perfect supply chain fit might be offset by the resources deployed to achieve that fit. In order to execute this research I use archival and survey data to evaluate the moderating effects of six dimensions of environmental uncertainty (e.g., munificence, market dynamism, technological dynamism, technical complexity, product diversity, and geographic dispersion) on the relationship between supply chain fit and financial performance.     

Improving product instruction compliance: “If you tell me why,I might comply”

Although prior research into product instructions has been limited to investigating the effect of warnings such that people might avoid possible product dangers by heeding warnings, this research considers methods of improving consumer product instruction compliance when noncompliance with a product instruction does not necessarily lead to a hazardous situation. In particular, this research investigates the impact of providing instructions that specify the process by which compliance with the instructions will lead to the desired end state (e.g., product outcome), called process‐cause information. The results of a first field experiment indicate that intention to comply with product instructions is enhanced when people are told how compliance with the instructions will lead to the desired outcome (i.e., when process‐cause information is included in a product instruction). This finding is substantiated by results of a follow‐up laboratory experiment where subject compliance with an instruction‐based behavior was observed. The importance of the present research is discussed in terms of the potential impacts on customer satisfaction, service recovery, product returns, product liability, and warranties. © 2004 Wiley Periodicals.     

Advancing means–end chains by incorporating Heider's balance theory and Fournier's consumer–brand relationship typology

Means–end chain theory proposes that knowledge held in consumer's memory is organized in a hierarchy with concrete thoughts linked to more abstract thoughts in a sequence progressing from means (i.e., product features), to psychological and social consequences, and finally to ends (i.e., fulfillment of personal values). This article proposes several advances in the theory. First, specific buying and consumption situations serve as frames of reference when consumers are thinking about products and alternative features of products and brands. Second, states of psychological imbalance may occur in consumers' minds among linkages retrieved automatically for features–consequences and consequences–values; thus, Heider's balance theory informs means–end chain theory and research. The theoretical and practical usefulness of means–end research increases from asking consumers to name an acceptable alternative to the product and brand used in a recent consumption situation, as well as an unacceptable option, and to describe the features–consequences–values of these options; consequently, Fournier's alternative relationships of consumer–brands (e.g., casual friendships, marriages, enmities) become relevant for means–end chain theory. To examine the propositions empirically, the article describes psychological schemas for four means–end chains that link two consumers' recent lived consumption situations to personal values. © 2004 Wiley Periodicals, Inc.