安溪县茶业企业绩效评价体系研究——基于“茶庄园+旅游”模式

茶叶市场的低迷使安溪县茶业企业纷纷转型推出"茶庄园+旅游"的发展模式,传统的茶业企业绩效评价体系已不适用新发展模式下的安溪茶企。鉴于此,通过平衡计分卡从财务、公众、运营、学习四个维度建立安溪县茶企绩效评价体系,将茶庄园旅游运营方面的指标纳入体系;考虑到"茶庄园+旅游"模式带动了当地农民就业,将农民参与度指标纳入公众维度;在学习维度里添加了员工培训、员工提建议等指标,突出了员工提升对茶企绩效的影响。这种绩效评价体系以平衡计分卡为基础,把握"茶庄园+旅游"的特点、把握财务指标与非财务指标的平衡,使绩效管理更具科学性。     

让安溪铁观音香飘世界——借鉴欧洲葡萄酒庄经验提升安溪铁观音影响力

6月10-20日,福建省安溪县委、县政府组织赴欧洲酒庄文化与茶市场学习考察团,深入意大利、法国学习考察其地理标志产品保护、行业自律、质量分级管理、流通管制和品牌创建等方面的成功做法。通过考察,大家深刻认识到欧洲葡萄酒庄园作为现代农业发展的经典模式,     

哈尔滨冰雪大世界文化旅游IP打造的研究

目前,文旅融合发展迅速,IP已成为文旅融合发展背景下的重要创新路径。哈尔滨冰雪大世界作为国内冬季最热门景点之一,面临着品牌升级的严峻挑战,需要解决景区文化创意吸引力不足的难题。采用SWOT分析方法审视景区文化旅游发展现状,提出设计个性化景区IP、开发文创旅游产品、跨界品牌联合推广、塑造独特的文化价值体系、设立全年旅游活动项目、完善景区产业链的对策,探索打造景区文旅IP的新发展道路。     

冰雪旅游文化IP营销模型的构建及应用探析

目前，推进文旅融合及发展冰雪等特色产业已被列入国家战略规划。本研究在文旅融合及后冬奥运背景下，以冰雪旅游文化IP营销为研究对象，通过收集若干冰雪旅游景点的游客网络评议文本等，运用扎根理论提炼出冰雪旅游文化IP营销核心元素，进而构建冰雪旅游文化IP营销模型，并以沈阳市为例进行了实证分析，旨在探索如何通过塑造冰雪旅游文化IP并传递给消费者，从而将冰雪资源转化为经济效益，实现冰雪旅游产业可持续性高质量发展。     

文化驱动视角下的产业转移与湖北省文化产业升级路径研究

文化创新驱动下的产业转移具有环境友好、资源节约、可持续发展的特征。文化产业所固有渗透性、融合性、跨界性特点能够从各方面带动传统产业横向扩展与升级转型。目前湖北省承接产业转移的重点依然是传统制造业领域,这种发展模式还不足以支撑实现湖北省经济跨越式发展的目标。通过钻石模型与因子分析考量发现:湖北省本身具备了大力发展文化产业的条件与优势,但产业转移目标层次偏低、文化产业与相关产业嫁接融合不足。因此,湖北应树立"文化驱动观",合理利用自身优势,在实现文化产业向传统产业的设计、生产、营销、品牌打造等环节渗透、融合的同时,最终实现湖北文化产业升级转型。     

以文兴业:文旅融合时代下旅游特色小镇建设路径探究

在如今文旅融合的大背景下,旅游特色小镇通过挖掘地方资源,将其激活、价值延伸、变现,在繁荣文化旅游市场的同时,实现了地方产业转型与升级。而"千镇一面"、文化内涵薄弱、区域联动不足也暴露出部分旅游特色小镇发展中存在的问题。文旅融合时代下旅游特色小镇差异化建设创新发展的路径应立足内容为王,进行差异化小镇I P打造,要"以文兴业",书写独特的产业故事和小镇故事,并通过深入探究游客文化心理,进行产品与服务的特色打造,推动消费者在旅游特色小镇获得文化认同感与归属感,科学规划布局,系统化联动小镇开发,从而真正实现旅游特色小镇I P高质量的开发与打造。     

试论茶产品文化营销的意义及策略

随着社会经济的快速发展,我国各个领域都开始转型升级,以寻求进一步的发展,茶产品也不例外。当前,我国茶产品正处于升级的重要阶段,如何运用产品营销在市场中获取利益,占领市场地位,都是当前茶产品面临的主要问题。本文首先介绍了当前社会中茶产品文化营销的意义和重要性,其次提出了创新茶产品营销的主要措施和手段,希望以此提高茶产品的销量,增加企业营销收益。     

文化创意产业的发展路径分析——以重庆市为例

文化创意产业是国际公认的绿色产业、朝阳产业。发展文化创意产业有助于提升城市的综合竞争力,促进城市产业结构升级。首先,从践行科学发展观、拓展城市功能、促进产业结构优化升级三方面阐明了重庆发展文化创意产业的战略意义。然后,从打造文化创意产业特色区域、加快文化创意产业人才培养、加强文化创意产业知识产权保护等方面探讨了重庆市文化创意产业的发展路径。     

基于互联网的商用车营销模式探索与实践

在互联网浪潮的冲击下、传统的商用车营销模式越来越无法满足客户需求。文章从互联网智能卡车打造、客户产品订制、新型客户关系、客户体验提升等方面介绍了东风柳汽基于互联网的商用车营销探索与实践,并对我国互联网时代商用车营销模式转型升级以及商用车车联网服务发展方向进行了展望。     

产业文化化在地方特色文化社区中的应用 ——以台湾新北泰山乡芭比文化为例

产业文化化推动了文化要素的跨界融合,其能够以专业化的文化产业推动传统产业的生产及营销,并带来利润;同时,它促进了传统产业进行转型,引领产业向高端方向进行转化.文章以产业文化化相关理论为基础,深入分析了台湾新北泰山乡以美国芭比娃娃发展的历史为依托,发展地方特色文化的历程,从引入文化模式、寻求差异化、完善产业转型升级三个方面探讨了泰山乡借力地方特色文化以实践产业文化化的发展模式,为社区打造特色文化,拉动需求与发展提供了借鉴和参考.     

纳米技术在聚烯烃中的研究进展

综述了聚烯烃纳米复合材料的优点、使用价值和近年来国内外聚烯烃纳米复合材料的研究进展，并介绍了无机粒子／聚烯烃复合材料和粘土／聚烯烃复合材料，重点阐述了粘土与聚乙烯、聚丙烯纳米复合材料的制备方法及粘土／聚烯烃纳米复合材料插层热力学分析，对目前聚烯烃纳米复合材料存在问题及发展前景进行了探讨。     

Healthy Investments in Investing in Health

This article discusses socially responsible investing (SRI) and tobacco. SRI allows investors, both institutional and individual, to express their concerns and make their social and ethical stands known to the companies they invest in and patronize. The tobacco industry is active in every country on the globe and generates huge profits, while tobacco use is responsible for 4 million deaths every year.The authors explore past and current views on investment in tobacco, partly based on a survey conducted by the Tobacco Free Initiative of the World Health Organization (WHO). There is clearly a trend toward divestment from tobacco for both ethical and financial reasons. Tobacco-free investments can be both ethically sound and financially profitable.     

Developments in Consumer Protection in India

This paper surveys the major developments in the field of consumer protection in India since 1984, when the statutory provisions for regulating unfair trade practices were incorporated for the first time.Among the developments described in the paper is the strengthening of provisions for consumer protection through amendments to the Act regulating restrictive and monopolistic trade practices (the MTRP Act). Public-sector undertakings and co-operative societies have been brought within the purview of the Act, and consumers have obtained the right to participate in inquiry proceedings before the MRTP Commission.Consumers and their associations have been given the right to seek redress of grievances arising out of the violation of certain pieces of legislation, including the Drugs and Cosmetics Act. The Consumer Protection Act, 1986, was enacted in order to provide speedy and inexpensive redress of consumers' grievances. Redress can now be sought before any consumer court also for negligence or deficiency in medical services.The Bureau of Indian Standards Act, 1986, has strengthened the measures for the standardisation and quality control of manufactured goods.A Consumer Welfare Fund has been set up to provide financial assistance to voluntary consumer organisations and for the general development of consumer movement in the country. A spurt in voluntary consumer organisations in different parts of the country can also be observed.Other developments include the establishment of a separate Department of Consumer Affairs in the Union Government and the setting up of a Consumer Product Testing Laboratory.     

关于我国资产证券化若干问题的探讨

资产证券化是一项复杂的金融工具创新,引进和实施这种新型的融资工具需要大量的配套工作。我国实施资产证券化需要解决特设机构的设立、基础资产的选择、破产隔离、信用增级、会计处理、税收政策以及立法和监管等方面的问题。     

Economic Keywords in 2007 in China

RMB exchange rate The exchange rate of Renminbi,the Chinese currency, witnessed an appreciation of around six percent to one U.S. dollar this year. On December 13, the central parity rate stood at RMB 7.3568 against one dollar,according to the Chinese Foreign Exchange Trading System, breaking the 7.36 mark.     

Conflict in Supplier–Retailer Relationships in the Brewery Industry in Cameroon

The authors develop a theoretical framework to explain conflict in supplier–retailer relationships. In addition to traditional influence strategy variables, the framework links conflict to retailer dependence and supplier formalization. The framework is empirically tested in the Cameroonian brewery industry. The findings support the view that channel conflict is inversely related to retailer dependence and supplier formalization. Contrary to expectations, the use of noncoercive influence strategies (information exchange and recommendations) has no significant effect on conflict, while, as expected, the use of coercive influence strategies (threats and promises) increases conflict.     

粤北山区砖园仓储粮机械通风应用研究

在砖园仓机械通风应用试验中,正确运用理论计算,精确得出通风技术数据,依此设计通风系统,结果表明：在实仓运行中,检测的主要技术参数和设计值基本相符,经136h通风,粮温从38℃降至13℃,吨粮降温耗电0.011℃,降温好、电耗低,证明设计方法正确,符合南方稻谷产区,解决了基层普遍存在的砖园仓机械通风盲目设计问题,为规范设计作出了示范,验证了粮层压力正确计算方法。     

Recent advances in reinforcement learning in finance

The rapid changes in the finance industry due to the increasing amount of data have revolutionized the techniques on data processing and data analysis and brought new theoretical and computational challenges. In contrast to classical stochastic control theory and other analytical approaches for solving financial decision-making problems that heavily reply on model assumptions, new developments from reinforcement learning (RL) are able to make full use of the large amount of financial data with fewer model assumptions and to improve decisions in complex financial environments. This survey paper aims to review the recent developments and use of RL approaches in finance. We give an introduction to Markov decision processes, which is the setting for many of the commonly used RL approaches. Various algorithms are then introduced with a focus on value- and policy-based methods that do not require any model assumptions. Connections are made with neural networks to extend the framework to encompass deep RL algorithms. We then discuss in detail the application of these RL algorithms in a variety of decision-making problems in finance, including optimal execution, portfolio optimization, option pricing and hedging, market making, smart order routing, and robo-advising. Our survey concludes by pointing out a few possible future directions for research.