公平理念下构建和谐社会的法治模式

党的十六届四中全会提出了构建和谐社会的目标,促进社会公平与正义是构建和谐社会的基本目标,建设和谐社会必须以公平作为基本的理念。文章简单解析了公平这一价值范畴的内涵以及分类,进而分析了和谐社会的内涵、特点与我国当前社会存在的不公平与不和谐现象。文章最后指出,为实现建立和谐社会的理想与目标,必须秉持公平理念,法治是人类社会治理国家最理想的模式与方略,构建我国的和谐社会就必须坚持法治模式。     

在构建和谐社会中履行更大的社会责任

企业社会责任,是指企业对所有者、员工、客户、供应商、社区等利益相关者以及自然环境承担责任,以实现企业与经济社会可持续发展的协调统一。企业不但要对所有者负责,而且要对其他利益相关者承担责任,要自觉履行环境保护和节约资源等义务,服务经济社会可持续发展。国家电网公司作为关系国家能源安全和国民经济命脉的国有重要骨干企业,在贯彻落实科学发展观、构建和谐社会中处于重要的地位,责任重大,要积极发挥重要的作用。一方面,必须始终坚持一切工作要从党和国家工作大局出发,对党和国家负责,对政府和社会负责,把科学发展与和谐发展的理念…     

试论和谐社会与现代营销

和谐社会理念是对社会范围内基于资源有限性的社会可持续发展的指导,这个理念的提出具有很强的实践指导意义,无论是对社会还是对组成社会细胞的企业都是适用的,现代营销理念被证明是能够引领企业可持续发展的理念,现代营销观念与和谐社会理念的之间的统一更加验证了和谐社会这一目标的科学性依据,本文通过论述这两个理念的一致性,并试图通过和谐社会理念指导营销的发展,以此来深化对和谐社会构建理念的深入理解。     

对城乡教育不公平的思考

近一个时期以来，在建立和谐社会思想的指导下，社会对建立教育公平的呼声日益高涨，人们期待通过教育公平的实现，来引导和促进整个社会公平体系的建立，从而为加快和谐社会的进程奠定坚实的基础。城乡教育的不公平让建立“和谐教育”蒙上阴影。     

我国企业薪酬制度的分析

薪酬制度要有效发挥其激励作用有一个前提那就是建立在公平基础上,只有当人们认为奖励是公平的,才会产生满意,激发动机.长期以来,受各种因素的影响,我国企业的薪酬设计已成为企业发展过程中的一个短板,制定合理的薪酬管理制度对贯彻企业经营理念和行为,适应市场竞争,实现企业可持续发展尤为重要.本文通过分析我国企业薪酬制度,揭示了当前我国企业在薪酬管理方面存在的一些普遍性问题,相信对我国企业的改革和发展具有一定的借鉴意义.     

企业家角色的科学定位及其伦理责任

企业家只有明确自身的角色和伦理责任,才能肩负起实现企业可持续发展和建立和谐社会的重任。企业家的伦理责任既包括企业家承担的对直接利益相关者和间接利益相关者的份内责任,也包括应该担当的社会责任。与企业家的伦理关系相适应,应当建立起一个企业家责任伦理的原则和规范体系,企业家伦理责任的基本规范包括"忠于职守、诚信经营、公正公平、义利兼顾、修身正己、承担社会责任"。     

和谐社会的经济哲学

本文认为,社会主义社会仍然存在各种各样的矛盾,构建和谐社会的哲学应是和谐哲学,而不是斗争哲学;在建设和谐社会中,既要尊重社会经济规律,更要尊重自然规律;社会主义和谐社会,只能建立在各种所有制协调发展的经济基础之上。文章提出,我国社会现阶段存在公私矛盾和劳资矛盾这两种基本的经济关系,公私兼顾和劳资两利是处理这两类经济矛盾的基本原则。文章强调,构建社会主义和谐社会,必须正确看待收入差距,妥当处理分配关系,特别是要处理好创造财富的效率与分配财富的公平二者之间的关系问题;要充分发挥社会中介组织、群众团体、社会组织等非政府组织的独特作用。     

以人为本 促进企业和谐发展

企业是社会的细胞,建立和谐企业是建设和谐社会的基础,企业的发展必须以科学发展观为指导,走以人为本、统筹和谐、可持续发展的道路。要建设和谐的领导班子、实行企务公开保障民主建设、建设良好的企业文化环境、创新企业的激励机制才能促进企业和谐的发展。     

以人为本 促进企业和谐发展

企业是社会的细胞,建立和谐企业是建设和谐社会的基础,企业的发展必须以科学发展观为指导,走以人为本、统筹和谐、可持续发展的道路。要建设和谐的领导班子、实行企务公开保障民主建设、建设良好的企业文化环境、创新企业的激励机制才能促进企业和谐的发展。     

中国企业收入分配不公问题的探究——基于社会公平视角

企业收入分配所涉及的公平问题关系到企业每一位员工的基本利益,在收入分配的过程中兼顾效率与公平是构建和谐社会的基本要求。本文将从企业收入公平分配的现状、原因、措施、以及衡量标准这几个问题出发,借鉴经济发达国家收入分配理论和实践经验,提出适合现阶段我国企业特点的收入分配改革思路,建立收入分配公平体系,为我国企业能够全面、协调、可持续发展奠定理论基础。     

IMC: Has anything really changed? A new perspective on an old definition

Integrated marketing communication (IMC) has emerged as a new concept in marketing in the twenty-first century. IMC is mostly thought of, taught and written about as simply the integration of advertising and promotional activities. However, this paper proposes IMC as a broader concept. It is more than a process or activity within an organisation: it is a system of belief or engagement, embedded in an organisation's culture, underpinned by communication and driven by technology and senior management. We identify seven major tenets of the integrated view of marketing communication within the IMC literature, and argue that early marketing concepts of the twentieth century are no longer valid. IMC can be seen as a new paradigm in marketing, equipped with central concepts that apply to many business environments.     

Formulating objectives—what can really happen

The history of the evolution of strategic marketing planning in one medium sized but highly profitable British firm over a period of nineteen years is discussed. The development from production based corporate planning to a marketing oriented system is shown to be in response to external influences with which management coped using such concepts as were available to them at various times in the story. The key element in any system of corporate planning is considered to be the generation of objectives and the case history is used to illustrate the practical problems of formulating meaningful statements of objectives. At the latest stage of evolution the marketing concept is shown to be the organising principle of the system.     

电子商务与和谐营销

在现实中,由于存在着信息不对称,企业追求利益最大化的利己性导致越来越多的企业走向了低伦理营销,电子商务的和谐营销模式通过构建有效的电子商务交易平台降低了交易中的信息不对称程度,减少交易的不确定性,从而促进供应商和购买者在营销博弈过程中达成利益均衡,使营销主体在竞争中协调发展。本文分析了在信息不对称情况下,供应商和消费者面临的信息成本和信息收益,论证了在不同条件下他们各自采取的行为模式,认为电子商务是否发挥作用的关键要看其是否发挥了企业内部和外部各因素以及与企业相关的内部和外部各利益主体的信息整合、协同的作用。     

营销组合的一个理论综述

回顾营销组合理论发展的历史轨迹,呈现出不同的营销组合理论适用于不同的营销经济环境,不同的营销组合理论反映了不同的营销观念,营销组合战略性增强而操作性减弱等特点。今后营销组合的发展趋势将是营销组合的具体内容更具灵活性,在营销观念上战略营销将成为主导,在营销策略构建上整合营销将成为主流。     

社会营销与关系营销的理论对比分析

本文通过对社会营销观念和关系营销观念的理论对比,找出两种营销观念在理论和观点上的联系与区别,并对两种观念在具体实践中的应用进行了分析,对企业树立科学发展观,追求社会与企业的可持续发展具有极其重要的现实意义。     

品牌财务价值评估到品牌权益评估的发展分析

品牌价值及其相关概念的界定是做好品牌评估工作的基础。基于营销学概念的基础上分析得出:品牌财务价值评估主要针对企业的品牌价值与品牌资产,而品牌权益评估才真正以品牌权益为中心;与前者相比,后者能更好地指导企业的品牌实践活动。     

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis,Emerging Themes,and New Directions

The study synthesizes research in emerging social media marketing domains by analyzing published articles on social media marketing in the Journal of Promotion Management published since 2007. We utilized interpretation and synthesis based assessment for examining the usage of social media marketing concepts with a focus on social media, social networking sites' utilization by firms, social media metrics and social media measurement, consumer decision making, consumer perceptions, and utilizing social media marketing across countries and cultures. We found a fair balance of application of social media variables across studies, even though most of these studies were quantitative. After studying the gaps presented in social media based studies of recently published articles, we present emerging social media marketing themes, new research foci and directions, and tried to build on research implications for both theory and practice.     

Marketing and public relations: the relationship revisited

This paper reviews the debate within both the marketing and public relations literatures concerning the relationship between the disciplines of marketing and public relations. The paper considers the arguments advanced in the marketing literature, in particular, for a growing convergence between these two disciplines and examines the recent emergence of the concept of'marketing public relations'. Here the paper takes as one starting point an article which identified a number of possible schematic representations of the relationship between the marketing and public relations functions and argues the case for a model of increasing convergence between them.The paper goes on to consider the more recent development of ‘marketing public relations', examining the arguments advanced. The paper argues that from a public relations perspective, the concept of marketing public relations can be seen as an attempt by marketers to ‘hijack’ public relations, incorporating it as an extra element within the promotional mix in order to inform, persuade or remind existing and prospective customers of product or company benefits. It is argued that what some marketers have termed marketing public relations may be no more than the publicity element of public relations practice under a new guise — one perhaps more acceptable than publicity in the societally orientated firms of today. The paper explores two distinct schools of thought — re-examining the relationship between marketing and public relations from both perspectives. The paper suggests that the uneasy symbiosis between these two functions in practice, reflects to a large degree the ambiguity surrounding the relationship between these concepts within much of the literature.     

The 1939 New York World's Fair

Decades before the literature on marketing for non-profit organization emerged in Journal of Marketing, the New York World's Fair 1939 Corporation undertook the challenge to make the 1939 fair in New York City a truly “world's” fair. That nonprofit organization recognized, from its inception in October 1934, that only a customer-oriented marketing effort could transform a then ash-dump in Queens into a site where 60 nations and international organizations would ultimately construct memorable exhibits alongside showcases prepared by U.S. firms. While such a degree of foreign participation in a U.S. fair was unprecedented, success came largely because the nonprofit sponsors devised and executed a six-part international marketing strategy. This paper is a case study of how that nonprofit managed objectives, strategies, and tactics within an international marketing concept, with lessons still applicable for those managing such events in the 1990s.     

Towards an understanding of the role of trade fairs as facilitators of consumer creativity

Trade fairs are an integral part of the marketing strategy for many products and services. The aim of this article is to investigate how trade fairs as a means of marketing communication bring about new ideas, desires and wants in consumers and by so doing facilitate everyday consumer creativity. The results imply that trade fairs play an important role in setting the stage for consumer creativity. Based on an empirical study of trade fair visitors carried out using an ethnographic method, the study demonstrates how consumers communicate their visit to a trade fair. The findings indicate that trade fairs have an influence on consumer creativity in the different phases of the process. As an outcome, two metaphors describing the role of trade fairs as facilitators of everyday consumer creativity are proposed. These are trade fairs as a tool and a vantage point. The implications for effective trade fair management and postmodern marketing are explored.