共查询到20条相似文献,搜索用时 15 毫秒
1.
Ricardo Sellers-Rubio Francisco Mas-Ruiz 《International Review of Retail, Distribution & Consumer Research》2013,23(5):503-522
Abstract The aim of this article is to compare different approaches to the evaluation of economic performance in retailing. For the first time in retailing, this essay simultaneously applies traditional productivity measures as well as parametric and non-parametric techniques to estimate efficiency, and compares the results obtained. The empirical application is carried out on a sample of 491 retailers operating in Spain in 2004. The results reveal important differences depending on the methodology employed. Overall, none of the methodologies can be said to be better than the rest. 相似文献
2.
Ricardo Sellers-Rubio 《The Service Industries Journal》2013,33(5):653-667
The aim of this article is to compare different approaches to the evaluation of economic performance in tourism. For the first time in tourism, this article simultaneously applies traditional productivity measures as well as parametric and non-parametric techniques to estimate efficiency and compares the results obtained. The empirical application is carried out on a sample of 567 travel agencies operating in Spain in 2004. The results reveal important differences depending on the methodology employed. Overall, none of the methodologies can be said to be better than the rest. These results highlight the importance of considering different approaches when evaluating performance in tourism. 相似文献
3.
中国商业银行运行效率和获利效率的实证分析 总被引:2,自引:0,他引:2
运用数据包络分析(DEA)方法对中国商业银行的运行和获利效率进行了研究,指出国有商业银行在提供金融服务效率上要高于股份制商业银行,但在获利效率上不如股份制商业银行,同时指出中国商业银行运行效率和获利效率不存在相关性。 相似文献
4.
Julio Cezar Mairesse Siluk Alvaro Luiz Neuenfeldt Júnior 《Latin American Business Review》2013,14(1):23-43
The central objective of the research is to propose a model for the comparative study of the degree of relationship between the variables considered as most relevant in the context of franchises in Brazil. In terms of methodology, the research undertook a qualitative survey of the variables, which in a second phase provided a quantitative framework in order to fulfill the proposed objective, through concepts based on multicriteria methods, performance measurement systems, and linear correlation. Resulting from the practical implementation proposed for the General Food category, it was found that only two constants, denoted “Average Initial Investment” and “Financial Obligations,” are directly related to the base variable defined by “Gross Revenues.” 相似文献
5.
Morys Z. Perryy 《Journal of Marketing Channels》2013,20(2):101-130
This study focuses on the independent and interactive effects of problem issue situations and resolution strategies on performance in manufacturer–dealer channel relationships. Conflict issue situation and resolution strategy were a priori matched for a 2 × 2 factorial quasi-experiment. The theoretical framework of (inter)organizational conflict reaction theory was used to extend existing empirical findings about the influence of two factors that foster constructive or destructive consequences experienced from the prospective of dealers. Data were obtained from a sample of 243 dealers and 9 trade administrative experts. The results indicate significant main effects of issue situation and resolution strategy on dealer performance. A significant interaction effect also was found. Managerial implications for dealing with ongoing problem issues with different resolution strategies are discussed. 相似文献
6.
《Journal of Strategic Marketing》2012,20(4):207-220
Business managers have frequently been called upon to develop relationship marketing programmes, with little guidance about what relationship marketing means or of the resulting benefits. To some, relationship marketing is seen as little more than a tactical programme of database management, while to others it is seen as an integral part of a customer care strategy which goes to the core of the marketing concept. This paper reviews alternative perspectives from which relationship marketing has been viewed and argues that not all types of relationship building activities can be expected to achieve similar returns on investment. Exploratory research is reported which seeks to evaluate the benefits resulting from different aspects of relationship development among a sample of UK travel agents. It is tentatively concluded that although relationship marketing at the tactical level may be relatively easy to implement, much greater benefits may arise where relationship marketing has been interpreted as an underlying philosophy of caring for customers. 相似文献
7.
Lei Shi 《Journal of Promotion Management》2013,19(2):209-235
The author examined how to make advertising efficiency more effective in achieving the profit objective of a firm. The current study allowed profitability to be influenced by both multiple controllable efficiency factors (e.g., advertising efficiency and operations efficiency) and one uncontrollable environmental factor (i.e., growth timing). The results showed that advertising efficiency was most effective in driving up a publically-traded U.S. airline's profitability when the airline happened to grow its business later than average, whereas advertising efficiency was least effective when the firm ended up growing its business earlier than average. Also shown in the results was that drivers of profitability also included operations efficiency and growth timing. 相似文献
8.
This study uses the data envelopment analysis model to measure the optimal occupancy rate, operational, and profitability efficiency of Taiwan's international tourist hotels in a single implementation. The efficiencies calculated show that a high performance in operational efficiency does not necessarily ensure high profitability. Through optimal occupancy rate analysis, this study shows that increasing sales is not the best way to improve performance. For some hotels, it is actually better to decrease the occupancy rate in order to improve operational and profitability efficiencies. Additionally, evidence is presented that shows that inconsistent occupancy rate targets can be remedied through an empirical model. 相似文献
9.
Amparo Medal-Bartual Constantino-Jose Garcia-Martin Ramon Sala-Garrido 《The Service Industries Journal》2013,33(15):2421-2434
Spain has over 1000 franchises with more than 65,700 establishments in a wide range of economic sectors and a global turnover of over €19,000 million (2011). These figures confirm the importance of franchises in the Spanish economy. Consequently, an understanding of the economic and technical efficiency of franchises can help managers to optimise resources and take correct decisions. Traditional efficiency models require that the units being assessed operate with the same technology. As franchises reach many different sectors (travel agencies, catering companies, fashion firms, etc.) their relative efficiency is analysed using a non-concave metafrontier approach, which is based on data envelopment analysis. This methodology enables a comparison between different groups and takes into account any heterogeneity between the franchise firms of several sectors. 相似文献
10.
《Journal of Strategic Marketing》2012,20(3):129-144
Although customer satisfaction is one of the fundamental concepts in marketing theory and practices, the direct link between customer satisfaction and a firm's bottom line is still somewhat ambiguous and vague. While most research focuses on how customer satisfaction contributes to the firm's profitability, financial resources required to implement satisfaction programs are largely ignored in the literature. This paper takes a conceptual middle ground, proposing that customer satisfaction influences profitability, and at the same time, profitability impacts satisfaction. However, based on recent evidence (Rust, Moorman and Dickson, 2002), we propose that there is a lagged effect between the two. In other words, past satisfaction has a positive effect on current profitability, and similarly, past profitability affects current satisfaction. Furthermore, event study methodology is utilized to examine stock reaction to the announcement of the firm's satisfaction performance, solidifying the relationship between satisfaction, a marketing metric, and financial performance. 相似文献
11.
Jeannette A. Switzer 《Journal of Economics and Business》1996,48(5):443-460
This study examines the change in operating performance of firms which merge for a sample of 324 combinations which occurred between 1967 and 1987. The results indicate that the performance of the merged firms typically improved following their combination. The results are not sensitive to factors such as offer size, industry relatedness between the bidder's and the target's businesses or bidder leverage. Separately, a positive association was found between the abnormal revaluation of the firms involved around the merger and the changes in operating performance observed. We conclude that the results documented in Healy et al. (1992) for a sample of 50 large mergers which occurred during the period 1979 through mid-1984 are not sensitive to sample size or to the period they investigated. The conclusions presented provide additional support for the idea that takeovers are motivated by expectations of improved performance due to the realization of synergistic benefits. 相似文献
12.
杨艳艳 《中国对外贸易(英文版)》2011,(24)
2009年10月23日,筹备了10年的创业板终于在深交所开板。创业板专门服务于创业型、中小型、成长性企业,并为他们提供公开的股权交易平台,是一种上市或交易标准低于传统交易场所或主板市场的证券市场。经过了近两年的运行,创业板公司的业绩如何,创业板市场是否助长了企业的成长?基于此,本文对首批创业板上市公司的盈利能力进行了分析。 相似文献
13.
Social Responsiveness,Profitability and Catastrophic Events: Evidence on the Corporate Philanthropic Response to 9/11 总被引:1,自引:1,他引:1
In this study we seek to determine whether catastrophic events lead to corporate charitable giving unrelated to levels of firm profitability. We examine the issue relative to the corporate philanthropic response to the 9/11 terrorist attacks of 2001. Based on a sample of 489 Fortune 500 companies, we find that differences in the extent of corporate contributions following 9/11 are positively and significantly associated with differences in firms' profitability. Further, while the degree of connection to the catastrophic event led to higher levels of giving in comparison to the contributions of less connected firms, differences in the extent of philanthropy are still␣related to short-term profitability for the more connected firms. The study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is constrained by economic concerns. 相似文献
14.
This study examines how customer lifetime value (CLV) can be computed at individual customer level in a retail setting to maximize profitability. The study finds that maximum positive impact to CLV occurs when the customer cross-purchases, shows multi-channel shopping behavior, stays longer with the firm, buys specific product categories and purchases more frequently with the firm. Interestingly, the CLV follows an inverted U relationship with increase in return of prior purchases. Other interesting findings include a surprisingly low correlation between customer loyalty and future profitability and low correlation between stores’ historic revenues and future profitability. Several implications are suggested for retailers to manage and maximize customer profitability as well as store profitability. 相似文献
15.
《International Business Review》2016,25(4):831-846
Firm profitability depends on firm characteristics, industry structure and home-country institutions. Firm profitability is negatively associated with institutional quality. The effect of entry regulation on profitability runs through competition, while the effect of legal and political institutions only partially runs through competition. 相似文献
16.
《Journal of Strategic Marketing》2012,20(3):273-283
This paper extends P.S. Koku (2010, R&D expenditure and profitability in the pharmaceutical industry in the United States, Journal of Applied Managerial Accounting Research, 8, 36–43) in three important ways: (1) it expands selling expenses to include sales promotion and advertising expenses; (2) it examines media coverage as an additional explanatory variable of the stock market's reaction; (3) it more than doubles the sampling period which includes January 1980 through December 2001 instead of 1980 through 1989 in Koku (2010). The results confirm Koku (2010) and show that the market does not react significantly to information on innovations or innovative activities in the pharmaceutical industry (average abnormal returns are − 0.0064 with a t-value of − 0.2201). Furthermore, there is no relationship between excess abnormal returns and annual R&D budgets (coefficient is − 0.0010 with a t-value of − 1.02), and excess abnormal returns and annual advertising budgets (coefficient is 0.0001 with a t-value of 0.44). However, there is a significant relationship between the market's reaction and media coverage (coefficient is 0.00002 with a t-value of 2.17). This relationship has important managerial implications with regard to the content of new product information that managers in the industry release to the media. 相似文献
17.
David A. Sauer 《Journal of Economics and Business》1997,49(6):1
This paper examines the relationship between prior and subsequent period performance rankings for all domestic equity mutual funds followed by Morningstar over the period 1976–1992. Evidence of statistically significant persistence in relative performance was detected in the full sample during the period 1980–1992. However, further examination revealed that persistence in mutual fund performance was no longer evident when the full sample was partitioned by investment objective. In this context, prior period mutual fund performance provides minimal insight into subsequent period performance and, therefore, is of little value in the mutual fund selection process. 相似文献
18.
The aggregate measures frequently used to evaluate customer relationship management (CRM) performance may mask the true impact of CRM activities and make it difficult to tease out which activities might be helping (or hurting) the relationship capabilities of the firm. We posit that examining the impact of CRM on individual firm performance indicators provides better diagnostic value for managers. To test our hypothesis, we examine the impact of 6 CRM activities on 4 dimensions of firm performance and compare the results with the impact of the same activities on a composite score of the 4 dimensions. As expected, the pattern of regression coefficients is different between the equation with composite performance as the dependent variable and each of the remaining 4 equations. Managerially speaking, our results provide direction for marketing and customer managers in decision making related to prioritizing CRM activities. Theoretically speaking, they imply that researchers should consider examining the impact of CRM on individual performance dimensions as well. 相似文献
19.
佣金是国际贸易支付中的重要内容之一,关于佣金计算的讨论由来已久.众说纷纭.文章重点探讨了同一贸易术语净价与含佣价之间的转换,不同贸易术语转换时对于佣金获利性的考虑,并给出了自己的见解. 相似文献
20.
通过电伴热与高温水伴热在技术性能上的对比,并就大庆石化公司化工三厂1300 m长工艺管线的保温,采用电伴热和高温水伴热两种方案进行了技术经济分析比较,论证了采用电伴热性能可靠,效益显著。 相似文献