Upholding the Opening for the Chalenge of the World Service Trade

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Reading ‘the marketing revolution’ through the prism of the FBI

Abstract

This paper details the rebranding process undertaken by the UK co-operative movement and provides an understanding of the strategic issues involved in maintaining a coherent brand identity across a group of autonomous, independent societies. The methodology uses previously unpublished and archive material from across the movement. This is followed by a series of semi-structured interviews with Board Directors, senior management and individuals responsible for implementing the rebranding strategy. The rebranding exercise took almost ten years and the research identifies nine (non-discrete) overlapping stages. The paper argues that while many parallels can be drawn with the corporate rebranding literature, the need to achieve compromise and consensus combined with the independence of those participating creates issues not detailed in previous academic studies.     

Optimistic About the Chinese Market in the Second Half of the Year

The Chinese domestic market willmaintain steady growth in thesecond half of the year, accordingto official analysis, and the retail sales ofthe social consumer goods of the year willgrow by 9.5 percent, and 9 percent overthe same period of year. In one of its rides, the EconomicDaily anticipated that the sales volume ofcapital goods in the second half of the yearwill grow by 30 percent over the sameperiod of last year, while the import andexport growth of foreign trade will bearound 20 percent…     

Technology Leads the Enterprise towards the Two Markets

China'sbuildingmaterialsequipment-manufacturingindustryhasgraduallygrownfromnothingandexpandedfromsmalltolarge,inthewakeofthedevelopmentofthebuildingmaterialsindustry.IthasmadecontributionsnotonlytotheterminationofChina'simportsofbuildingmaterialsequipment,butalsotothedevelopmentofChina'sbuildingmaterials.Afterthetechnologicalimports,developmentandrenovationduringtheSixthandSeventhFive-yearplans,especiallyafterthehigh-speeddevelopmentoftheEighthFive-yearPlan,theequipmentmanufacturingindustr…     

Behind the Institutional Reform of the Central Bank

OnNovember18,1998,theShanghaiBranchofthePeople'sBankofChinawasofficiallyinaugurated.tocontrolthebanksinShanghai,andZhejlangandFujianprovinces,ratherthanShanghaiCityalone.Thusfaf,thereformofbranchinstitutions,whichstartedin1993withtheaimofbreakingtheconfinementoftheirODerationalcoveragetoacertainadministratiVeregion,hasbeenrealizedandgoneintofull--scaleimplementation..Onthe26thofNovember,thesecondbranchinstitutionwassetupinGuangzhou,withjurisdictionoverGllangdong,GuangXiandHainanprovinc…     

Move in the market without moving the market

CheMatch是化工行业第三方网站中颇具代表性的一家.它是全球最大的石化在线交易市场之一.CheMatch.com是由8家战略投资者共同设立的,包括杜邦、拜耳和通用塑料三家化工行业巨头,大型船运公司和其他风险投资商.     

Northwest：Enjoy the Comforts in the Sky

Northwest Airlines is the world‘s fourth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam and more than 1,500 daily departures. With its travel partners, Northwest serves nearly 750 cities in almost 120 countries on six continents. In 2002, consumers from throughout the world recognized Northwest‘s efforts to make travel easier. A 2002 J.D. Powers and Associates study ranked airports at Detroit and Minneapolis/St. Paul, home to Northwest‘s two largest hubs, tied for second place among large domestic airports in overall customer satisfaction. Readers of TFG Asia and TFG China named Northwest “Best North American airline.”     

Tunisia： the Most Exotic Placesin the World

Hear the siren song that calls you to Tunisia. This hospitable land of colors and contrasts, spices and scents invites you to enjoy its natural beauty, ancient cities, lively festivals and warm friendliness of its people. Welcoming visitors to its shores has long been an honored Tunisian tradition and an impressive infrastructure of modern hotels, restaurants, international airports, tourism offices and information centers has been developed to add to you comfort and pleasure.     

Northwest: Enjoy the Comforts in the Sky

Northwest Airlines is the world's fourth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam and more than 1,500 daily departures. With its travel partners, Northwest serves nearly 750 cities in almost 120 countries on six continents. In 2002, consumers from throughout the world recognized Northwest's efforts to make travel easier. A 2002 J.D. Powers and Associates study ranked airports at Detroit and Minneapolis/St. Paul, home to Northwest's two largest hubs, tied for second place among large domestic airports in overall customer satisfaction. Readers of TTG Asia and TTG China named Northwest "Best North American airline."     

Hoisting the Sails, Shining the Bright Pearl

Interviewing LiQingPing,Vice Chairman of the Board of International Pearl Jadeite Jewelry Investment Company, General Manager ＆ CEO of Ming Qin Jewelry Group     

Show to the world, show the excellence

At present, the exhibition economy is a wide topical is sue which is much concerned by various cirdes of the society. Sinceour country‘s reform and opening to the Outside world, especially since China‘s entry into the WTO, the exhibition economy is like the rising sun, making rapid progress and creatingaln unprecedented grand occasion.     

Pakistan From the Himalayas to the Arabian Sea

Though young as a nation, Pakistan is an ancient land along the Indus, where one of the earliest known civilizations flourished.     

Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?

With the launch of the original iPhone, Apple redefined the “smartphone” product category and accelerated the convergence of traditional mobile telephony, Internet services, and personal computing into a new industry. As these sectors merge into a single device, formerly separate industry architectures and their constituent firms are being forced into direct competition. We test theories of industry architecture and technological platforms regarding their ability to explain the strategies of key entrants in navigating the transition. We analyze in detail the actions and strategies of four major competitors, including Apple, Google, Microsoft, Nokia, and, more briefly, Research in Motion and HP/Palm, from the framework of technological platform theory. Our analysis suggests that currently some competitors are following traditional platform strategies, but that Google and Apple appear to have adopted strategies at odds with platform literature. We examine how the dynamics of this convergence may lead to a reconsideration of certain tenets of platform theory.     

Speeding Up the Transformation of the Operational Mechanism And Further Developing the International Market

According to customs statistics, China's exports of machinery and electric products in 1996 were worth US$ 48.21 billion, an increase of 9.9 percent over the preceding year, and 8.4 percent higher than the growth rate of the nation's total exports. The proportion of machinery and electric product exports in the nation's total foreign trade volume\ increased from 29.5 percent in 1995 to 31.9 percent in 1996, a growth at 2.4 percent.     

Only the lonely? The influence of the spouse on the transition to self-employment

Previous research showed that married individuals are overrepresented among the self-employed. Few studies proposed skill-spillover between the spouses within the marriage as an explanation. This paper deviates from the previous research by exploring different relationship contexts (e.g., cohabitation, being married or divorced, a widow(er) or single) and the role of partner influences under these contexts. It argues that the interaction between gender and relationship status implies variation in not only resources but also constraints, and hence sorts individuals into two different types of self-employment: entrepreneurial self-employment (i.e., incorporated business) and unincorporated self-employment. Using “Panel Study of Income Dynamics (PSID) 1965–2005” data, results of the competing risk models show that marital status contributes to both types of self-employment transitions, especially for men, but also for women. Cohabitation is a less supportive context for entrepreneurship and a partner’s self-employment experience increases only women’s likelihood of entering into entrepreneurship. These results suggest that skill-spillover between partners might be context dependent and only in one direction (from men to women).     

Based on the big market of the Construction Industry Promote the Development of Building Materials

Currently,thebuildingmaterialsindustryofChinaconsistsofbuildingmaterials,nonmetalmineandproductsandnewinorganicnonmetalmaterialsinsome80kindsand1,400specifications.Inthelastfewyears,thebuildingmaterialsindustryinChinahaswitnessedrapiddevelopmentandobtainedgreatsuccess.In1996,thetotaloutputvalueofbuildingmaterialsindustryhitRMB320billion,up3.17foldsover1990,oranaverageannualgrowthof21.2percent;theoutputofcementwas490milliontons,up2.34foldon1990oranaverageannualgrowthof15.19percent;theoutputof…     

Tunisia:the Most Exotic Places in the World

Hear the siren song that calls you to Tunisia. This hospitable land of colors and contrasts, spices and scents invites you to enjoy its natural beauty, ancient cities, lively festivals and warm friendliness of its people. Welcoming visitors to its shores has long been an honored Tunisian tradition and an impressive infrastructure of modern hotels, restaurants, international airports, tourism offices and information centers has been developed to add to you comfort and pleasure.     

What the Shanghai Expo Brings to the World？

World Expositions are galleries of human inspira- tions and thoughts.Since 1851 when the Great Exhibition of Industries of All Nations was held in London,the World Expositions have attained increasing prominence as grand events for economic,scientific, technological and cultural exchanges,serving as an important platform for displaying historical experience,exchanging in-     

Balancing the Unbalance

In order to rein in the ex- cessively rapid growth in export and the widening trade surplus,the Chinese government has made a series of measures, such as the adjustment in export rebate and tariff upon some products,the change in the processing trade policies,and the amendment in former export-encouraging regulations.     

Advancing Towards the Array of the World''''s Tourism Giants

The year 2001 is the first year ofChina's 10th five-year plan. A goodoutset becomes an important event thatattracts attention from China's all industrial sectors. At the beginning of theyear, two conventions associated withthe development of China's tourismwere held in succession.In January 2001, a nationwide convention on the tourism developmentwas held, which ended on January 9.On the following day, January 10, another nationwide conference on thetourism work was held.These two conference…