WEB‐BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE,DATA, AND COST

The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research compares these two methods across response rates, speed of response, consistency of results, and cost. The research also provides unique insight regarding the ability of electronic methods to gain interest and subsequent participation among potential respondents thereby helping in theory testing.     

Retailing and retailing research in the age of big data analytics

As a research domain, the retail sector has always had many appealing features, such as its size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own domain knowledge, and an extensive coverage by business analysts. In addition, the above-average availability of good-quality data has historically been an additional selling point to empirical researchers. The paper considers to what extent the latter still holds, and explores a number of additional opportunities and challenges that emerge from the ongoing big data revolution. This is done from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.     

保险投资风险理论研究

在当今许多发达国家,投资已成为保险业正常运行的支点,是保险业必不可少的利润增长点.国外学者们在该领域进行了很多相关研究,而相对而言,国内对保险投资风险的研究则非常匮乏.鉴于保险投资在理论上和实践上的重要性,本文将对国外关于保险投资风险的文献进行系统性的整理与评介,以期推动我国保险业投资风险问题的研究.     

Challenges Facing the Foodservice Industry

Abstract

Restaurant managers and other foodservice operators are increasingly approaching researchers and land grant institutions to seek solutions for some of their problems. The capacity of research institutions to solve the problems of foodservice operators is limited by a lack of understanding of the issues and a lack of societal incentives to address such issues. This study reports the results of a university's efforts to better understand the problems facing the foodservice industry. As part of the study, the researchers conducted a focus group of industry leaders. The researchers end with an overview of problems facing the foodservice industry.     

Logit模型在市场营销定量研究中的应用——消费者对家电品牌选择的实证分析

市场营销的定量研究以及如何开启消费者的行为黑箱,一直以来都是国外市场营销研究者们长期并将继续深入探讨的核心主题。在此过程当中,Logit模型是他们比较青睐和广泛采用的一类研究工具。通过对Logit模型的原理的介绍,以及将这一模型用于国内消费者对某一家电品牌选择的实证研究,从而表明Logit模型能够用于分析市场营销研究中的诸多问题,并且能够揭示出更多有用的量化信息,而这对于市场营销的学术研究和市场营销管理的实践都无疑是大有裨益的。     

Marketing for Muggles: Harry Potter and the Retro Revolution

Given the espoused importance of replications by researchers, there is surprisingly little evidence of its practice or discussion of its importance in the marketing literature. This is both echoed and reinforced by an astounding rareness of published replication research in journals at all levels in the prestige hierarchy. In this article we consider replication as a research strategy using a classic piece of published research (Hirschman 1987) as the backdrop. The article considers the factors that influence the selection of a research strategy and the possible uses of a proposed replication framework by researchers, editors and reviewers. The concept of 'research space' is defined and a framework is developed which delineates three dimensions of replication research. The paper illustrates how these could be changed or kept constant in a research project, again using Hirschman's "people as products" research as the illustrative setting. We conclude by showing how researchers, editors and reviewers alike can use the replication framework in their various enterprises.     

Paternalism, Limited Paternalism and the Pontius Pilate Plight When Researching Children

Recognizing the immense purchasing power of children, marketing researchers often gather information from them. Given the vulnerability of these children as research subjects, this paper explores the different ethical standards that marketing researchers could adopt in their research efforts. The Paternalistic Ethical Standard and the Limited Paternalistic Ethical Standard are discussed and the ethical quandary known as the Pontius Pilate Plight is identified in the context of the latter standard. An enhanced version of the Limited Paternalistic Standard is suggested as an ethical guide for marketing researchers. Based on interviews with professional marketing researchers to gauge the applicability of the proposed standard, managerial implications are identified.     

东道国外资税收激励政策效应的国际研究综述

东道国对外资实行税收激励政策已成为全球现象,有关税收优惠效应的讨论一直延续至今。早期研究者应用调查法和计量经济学方法,综合分析了东道国税收激励对外资区位选择的影响;20世纪80年代中期,研究者分析了不同跨国公司对东道国税收激励政策的反应和东道国不同税收工具对FDI影响的差异;最新研究围绕母国税制与东道国税收激励效应、国家之间税收激励政策的竞争与协调以及税收激励成本等内容而展开;未来将有5种研究方向。     

Mapping the Landscape of Future Research Themes in Supply Chain Management

Supply chain researchers are confronted with a dizzying array of research questions, many of which are not mutually independent. This research was motivated by the need to map the landscape of research themes, identify potential overlapping areas and interactions, and provide guidelines on areas of focus for researchers to pursue. We conducted a three‐phase research study, beginning with an open‐ended collection of opinions on research themes collected from 102 supply chain management (SCM) researchers, followed by an evaluation of a consolidated list of themes by 141 SCM researchers. These results were then reviewed by 10 SCM scholars. Potential interactions and areas of overlap were identified, classified, and integrated into a compelling set of ideas for future research in the field of SCM. We believe these ideas provide a forward‐looking view on those themes that will become important, as well as those that researchers believe should be focused on. While areas of research deemed to become most important include big data and analytics, the most under‐researched areas include efforts that target the “people dimension” of SCM, ethical issues and internal integration. The themes are discussed in the context of current developments that the authors believe will provide a valuable foundation for future research.     

How prevalent is academic misconduct in management research?

We survey 1215 management researchers, including editors, researchers, and reviewers, about their views and experiences with four types of academic misconduct: plagiarism, self-plagiarism, coercive citations, and questionable reviewing practices. Management researchers hold strict views on plagiarism, though editors report on frequent instances encountered. We find that many management researchers consider self-plagiarism acceptable. There is also a high percentage of editors who report on authors being coerced to add citations of reviewers or journals to their submission. Similarly prevalent is so-called “honorary authorship,” where colleagues and supervisors who did not take part in the work are added as co-authors. Lastly, nearly half of the editors who responded report having witnessed conflicts of interest in peer reviewing. We conclude that the current system of peer reviewing is in need of change, and we discuss possible ramifications to overcome the persistence of academic misconduct.     

南北贸易与企业研发行为述评

近十几年来,全球经济一体化的趋势不断加强,在科技进步对经济发展的促进作用越来越重要的背景下,开放经济对企业研发行为的影响正受到越来越多的关注。本文对近年来国内外对于南北贸易不同方式下的企业研发行为进行了综述。现有研究集中于封闭经济、进出口贸易、FDI几种主要方式下典型企业以创新和模仿为代表的研发行为及政府的相关政策。此外,南北贸易下影响企业研发行为的重要因素——知识产权保护也被学者们广泛探讨。     

Researcher Interaction Biases and Business Ethics Research: Respondent Reactions to Researcher Characteristics

The potential for biased responses that occur when researchers interact with their study participants has long been of interest to both academicians and practitioners. Given the sensitive nature of the field, researcher interaction biases are of particular concern for business ethics researchers regardless of their preference for survey, experimental, or qualitative methodology. Whereas some ethics researchers may inadvertently bias data by misrecording or misinterpreting responses, other biases may occur when study participants’ responses are systematically influenced by the mere introduction of researchers into the participants’ environment. Although substantial empirical research has been conducted on the general topic of researcher interaction biases, none has focused specifically on business ethics research. In order to remedy this lack of empirical substantiation in the field, we review the related literature on researcher interaction biases, present an empirical example of how such biases can influence research results in an experiment assessing reactions to insurance fraud, and discuss the implications for business ethics research.     

Accessing Online Data: Web‐Crawling and Information‐Scraping Techniques to Automate the Assembly of Research Data

There is a growing interest in leveraging alternate sources of empirical data, with an increasing emphasis being placed on the Internet. This paper serves as a primer for supply chain management (SCM) researchers that may be interested in leveraging Internet‐based sources for their own research, but perhaps not familiar with how to begin. Here, definitions and concepts critical to successful implementation in practice are provided. In addition, concrete, discipline‐relevant examples accompany the discussion, and are aided by a fully detailed online code supplement. Performance enhancements are discussed, as well as associated caveats and limitations. Additionally, insights and guidance are offered on the unique responsibilities for researchers to uphold the ethical spirit of scientific research when continuing along these paths. Pragmatic issues related to the application of these techniques are presented for consideration of individual researchers and the SCM community as a whole.     

Trends in international business thought and literature: Reviewing east asia's miracle,its economic dynamism,and future issues

East Asia's miracle and its economic dynamism has become a popular topic for academic and business research. Researchers and practitioners have used many theories and justifications to explain this area. Since there is limited consensus among the researchers regarding the East Asian miracle, viewpoints, interpretations, and discipline-centered critiques remain equivocal. This article reviews and analyzes salient issues of this debate, its multidisciplinary contents, and some of the inherent differences between various perspectives put forward by the researchers. The importance of this review lies in its multidisciplinary approach and cross-referencing.     

Meta-Analysis in Advertising Research

Meta-analyses have become increasingly popular in many fields of the social sciences, including advertising research. The results of meta-analyses attract substantial interest from both scholars and practitioners, as indicated by high citation numbers and widespread dissemination in the media. By summarizing results drawn from a set of studies concerning a specific topic, and by discovering and explaining consistencies and inconsistencies within those results, meta-analysis is an essential step in the process of knowledge accumulation, theory building, and theory testing in science. Many developments in the last years have contributed to the advancement of the method, but they have appeared in disparate literatures. Furthermore, each discipline applies the method in a particular way that corresponds to the major research traditions in a field. However, no attempt to introduce the method to advertising researchers is available. The purpose of this article is therefore to provide a comprehensive overview of the meta-analysis method to advertising researchers that describes the procedures commonly applied in advertising research, that provides a better understanding of the method and evaluation criteria for judging the quality of meta-analyses, and that serves as a starting point for advertising researchers who are interested in conducting a meta-analysis.     

A method for evaluating and selecting field experiment locations

When marketing researchers perform field experiments, it is crucial that the experimental location and the control location are comparable. At present, it is difficult to assess the comparability of field locations because there is no way to distinguish differences between locations that are due to random versus systematic factors. To accomplish this, we propose a methodology that enables field researchers to evaluate and select optimal field locations by parsing these random versus systematic effects. To determine the accuracy of our proposed methodology, we performed computer simulations with 10,000 cases per simulation. The simulations demonstrate that accuracy increases as the number of data points increases and as consistency increases.     

What in the World is Going On?

Advertisers grappling with the vagaries of a global marketplace require a perspective that is comprehensive of the issues affecting their craft. The trade press is one information source that is commonly mined by agency researchers seeking to remain current on the international front. This article attempts to transform impressions gained from such casual reading into a more systematic and useful framework for interpreting the global marketplace. Drawing on a content analysis of information presented in the pages of the "International" section of the trade paper Advertising Age, a perspective of international marketing is advanced, the utility of that perspective to advertising researchers is explored, and the implications of that perspective for international advertising strategy are examined.     

Netnography as a consumer education research tool

‘Netnography’ is a research methodology in use since the late 1990s in the fields of consumer behaviour and marketing, but not fully utilized by researchers in the field of consumer education. This article argues that netnography is a helpful research tool for consumer education researchers who are interested in capturing and critically examining the education and learning occurring in informal sites of consumer education, especially in online communities. This article also presents an example of recent research conducted using netnography to understand how readers of the informal consumer education lifestyle magazine Budget Living created their own interpretations of meaning from the magazine.     

Impact of public involvement in research on quality of life and society: a case study of research career trajectories

This case study illustrates the research career trajectory of two lay researchers after they joined a Big Lottery funded study to explore loneliness and isolation among older people living in a town in the north of England, UK. The two lay researchers were of pensionable age themselves and engaged in all aspects of the research process as full members of the research team. Following research methods training and their substantive input into study design, they engaged fully in an approach of peer‐interviewing of other older adults as the main study method. Following this initial exposure to undertaking research, these exemplars of public involvement in research went on to be involved in other research as co‐researchers at a local and national level. Initially the paper sets out the lay researchers' personal backgrounds and expectations from involvement in research. The impact of their involvement in research on their quality of life and that of their community is presented. Latterly, the societal impact of the lay researcher's involvement is examined. The difference they made to the initial study design and conduct is described first followed by their development as substantial research resources for other studies and community initiatives. Overall the impact of these lay researchers has been significant and the paper provides an example of how involvement in research can impact on individuals and communities to great effect.     

Abandon Hofstede-based research? Not yet! A perspective from the philosophy of the social sciences

Hofstede’s framework has been immensely popular among practitioners and researchers because of its undeniable practicality. Despite several limitations, the framework has been widely adopted and in continued use. However, recent scholarly critiques have raised serious concerns, even calling for the rejection of the future use of the framework. A deeper analysis is necessary to understand the fundamental considerations in knowledge creation before contemplating an abandonment of a long research tradition. This article systematically examines Hofstede’s framework from a philosophy of science perspective by examining its ontological and epistemological considerations, and related issues, and presents important implications for researchers and managers.