试论艺术院校推进马克思主义大众化的实现路径

当前，当代马克思主义大众化的实现路径已成为各个领域研究的时代性课题。艺术类大学生作为社会的中坚力量，有责任强化自身对马克思主义大众化的认知和理解，从根本上推动思想政治教育工作的科学性和实效性。尽管艺术院校在推进马克思主义大众化的进程中存在一些特殊的困难，但它们也有其特殊的资源优势，因此，如何走出困境，充分利用好自身的资源优势，探索出推进马克思主义大众化的特殊路径，已成为艺术院校一个非常重要的课题。     

浅论马克思主义大众化的几个问题

马克思主义大众化是近年理论界讨论的热点问题，本文从马克思主义大众化的科学内涵，推动马克思主义大众化的必要性及实现途径三个方面浅谈了马克思主义大众化。     

红色文化建设是推进高校马克思主义大众化的生动课堂

红色文化是中国共产党运用马克思主义指导中国革命和建设实践经验的结晶,是马克思主义中国化、时代化、大众化的产物。红色文化建设包括红色文化的保护和红色文化的传承两个方面,对红色文化的传承与弘扬,是红色文化建设的核心内容。依托红色文化推进马克思主义大众化就是要充分运用红色文化所蕴涵的我们党的历史经验来学习和掌握马克思主义。依托红色文化推进高校马克思主义大众化,就是运用红色文化所蕴涵的马克思主义中国化、时代化、大众化的丰富经验去推动马克思主义大众化。     

十八大视域下当代中国马克思主义大众化的实现路径研究

当代中国马克思主义大众化是我国社会主义发展过程中必不可少的元素.党的十八大的召开为当代中国马克思主义大众化的发展提供了契机,它以崭新的视野,对推进马克思主义大众化在认识上做出了新的贡献.因此,在十八大视域下,通过分析当代中国马克思主义大众化实现路径的研究现状,指出马克思主义大众化路径实现的必要性和重要性,并结合实际总结当代中国马克思主义大众化的实现路径,已成为时代性的重要课题.     

以共青团工作为载体推动高校马克思主义大众化的几点思考

高校作为传播马克思主义理论的主阵地，在高校推进马克思主义大众化，是用社会主义核心观引领多元思潮，应对现代网络对大学生思想教育所带来的挑战和马克思主义理论自身发展的需要。共青团在推动马克思主义大众化过程中具有其他组织无法比拟的群众基础、政治优势、组织优势和活动优势。为此，以共青团工作为载体推动马克思主义大众化，也使共青团工作达到了有针对性地创新。     

当代中国马克思主义大众化的科学内涵浅析

当代中国马克思主义大众化科学内涵由三部分组成，马克思主义中国化、当代中国马克思主义通俗化、现实化，要想平稳有序的开展中国特色社会主义理论体系的宣传普及活动，持续推动当代中国马克思主义的大众化，就需要准确地理解和把握当代中国马克思主义大众化的科学内涵。     

浅析毛泽东推动马克思主义大众化的宣传方式

探讨毛泽东推动马克思主义大众化所使用的宣传方式，对于我们推动当代中国马克思主义大众化有重要的借鉴意义。     

当代中国马克思主义大众化科学内涵研究综述

党的十七大报告提出了“马克思主义大众化”的科学命题后，学术界就马克思主义大众化的涵义、路径、机制、原则、意义以及马克思主义大众化应注意的问题等进行了深入的研究与探讨取得了一系列的理论成果。目前学术界从不同的角度对马克思主义大众化的内涵进行了概括和分析，大体可归纳为以下几个方面。     

论大学生“红色网站”对推动马克思主义大众化的作用

大学生红色网站是高校马克思主义大众化的重要阵地,加强红色网站的建设与管理对于推进高校马克思主义大众化和提高大学生综合素质具有重要的意义。本文针对目前红色网站在建设和管理中存在着一些问题和不足,从网站的内容和形式入手,进一步探讨如何加强红色网站的建设和管理,从而更好地推动高校马克思主义大众化。     

高校马克思主义大众化三维度：主体、机制和路径研究

文章以“为什么人”、“为人的什么碍”和“怎样为人”这三个根本性问题为线索，围绕高校马克思主义大众化的。主体。机制和路径三个维度，构建高校推进马克思主义大众化逻辑和体系？为推进当代中国马克思主义大众化提供高校研究视角。     

Store Manager–Store Performance Relationship: A Research Note

Despite the critical role that store managers play in linking top management teams and service/retail employees, as well as in fulfilling corporate strategy within chain store environments, service management research infrequently addresses the factors that may promote store managers’ effective exchange relationships within the firm and subsequent effects on store operations and profitability. This study focuses on how store managers’ performance orientation, trust of a regional manager’s capabilities, and organizational commitment affect a manager’s relationships relative to regional managers and frontline employees. The direct effect of store managers’ relationship capacity on store performance is also examined. The results, based on survey data from managers of stores of a retail and service chain and company financial reports, generally support the suggested hypotheses. Specifically, a store manager’s relationship with his/her supervisor has a strong influence on how the manager views the supervisor’s leadership support and leadership style, which ultimately influence store performance (primary goods/service sales and store profits).     

Getting in touch with your thinking style: How touchscreens influence purchase

Touchscreen technology has rapidly penetrated the consumer market and embedded itself into our daily lives. Given the pervasiveness of this new phenomenon, we know surprisingly little about its effect on consumers. This research updates academic theory by investigating how newly evolved touchscreen technology affects consumer behavior. Across three lab experiments with university students, we found purchase intentions differ across device and product nature. In particular, this research demonstrates that purchase intention differs between touchscreens and desktop computers. Further, situation-specific thinking style is revealed as an underlying mechanism that contributes to such differences, such that touchscreens evoke a stronger experiential thinking style, while desktops evoke a stronger rational thinking style. Moreover, the findings suggest that greater experiential thinking enhances a consumer’s preference towards hedonic products, while greater rational thinking endorses utilitarian products. Together, this pattern leads touchscreen users to prefer hedonic products over utilitarian products. Given the growing usage of touchscreen devices, this research has important implications for consumers, marketers, and policy makers.     

浅析依法治国

依法治国是建设中国特色社会主义的必然选择。依法治国是维护社会稳定、国家长治久安的重要保障;是党的执政方式的重大变革;是发展社会主义市场经济的客观需要和必然要求;是建设社会主义现代化建设的目标和有力保障;是政治体制改革的重要内容和推进器;是现代文明的标志和里程碑。全面落实依法治国的基本方略,必须坚持中国共产党的领导,要在制度和法律上维护和保证中国共产党在国家中的执政地位,同时,必须改善党的领导方式。这是实现依法治国和党的领导相统一的重要环节。我们要从贯彻“三个代表”重要思想的高度,深刻认识党依法执政的重要性,强化依法执政的意识,提高依法执政的能力。     

Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company

Researchers and managers alike are becoming increasingly interested in the topic of unethical consumer behavior. Where most studies view unethical behavior as something that is identifiable per se, the authors of the present article believe that it only exists because it has been constructed by people operating within a specific context. Hence the efforts made by this paper to explore, at the level of one specific organization, how interactions between employees and consumers might lead to the construct of unethical consumers. Based on a case study of France’s AMDM—a mutual insurance company set up to serve a client base comprising motorcyclists—the paper addresses how one group of consumers ends up being categorized as unethical by revealing the existence of a sensemaking process within the target organization. This process develops in three main phases: the nurturing of a shared ethos; the protection of employees’ recognized status; and the demonization of any group of consumers threatening this status. Managers incorporating this sensemaking process can avoid or mitigate the negative effects befalling organizations when these kinds of unethical consumer behavior are constructed.     

广告风格与产品生命周期

广告风格是广告作品在创作过程中所表现出来的艺术特色和创作个性。把握产品在生命周期不同阶段上所面临的不同营销特征,并在广告创作中依从和反映这些特征,则是广告风格形成机制的决定性因素。产品导入期,规则式广告风格是必须考虑和追求的;产品成长期,呼唤和决定了感化式广告风格的出现和盛行;论证式风格的广告,则是结合产品生命周期不同阶段的营销特征而灵活采用。     

论马克思主义中国化学说发展史的精神实质

马克思主义中囱化学说发展史指的是马克思主义中国化学说形成、发展及其演变的历史；它的精神实质在于整合创新，它的提出有着深刻的政策依据、历史依据和学科依据；它有着丰富的科学内涵和理论维度，主要表现在：基于“整合”、基于“创新”和基于“整合创新”三个方面。     

虚拟社区消费生活形态量表及特征研究

文章从两个BBS社区抽取610个研究样本,通过构建虚拟社区生活形态量表来考察虚拟社区的网上消费生活形态特征。实证研究发现BBs社区成员由三类群体构成：消费咨询导向型、混合型和社交活跃导向型。尽管这三类消费群的虚拟社区生活形态迥然不同,但男性和女性在虚拟社区中的消费生活形态并没有显著差异,不同年龄的成员消费生活形态也没有显著差异。根据研究结果,文章最后为企业的网络营销管理实践工作提供了若干建议。     

Leadership Style as Driver of Salespeoples' Customer Orientation

The topic of customer orientation has increasingly attracted interest in both academic marketing research and practice. One factor which has been increasingly discussed as an important driver of a sales person's customer orientation is that of leadership style. If a sales person's supervisor expresses a strong customer orientation this should have a strong impact on the behavior of his or her subordinates. However, this aspect has not received much research attention. In this study, we propose a theoretical framework of leadership style which identifies three key dimensions: initiation of structure, consideration, and initiation of customer orientation. Hypotheses which relate these dimensions to customer oriented attitudes and behaviors are then developed and empirically examined. Results support the presence of three dimensions of customer oriented leadership style. Findings also indicate differential effects of the three dimensions on customer oriented attitudes. The academic and managerial implications of these findings are then discussed.