Unmasking Corporate Sustainability at the Project Level: Exploring the Influence of Institutional Logics and Individual Agency

Due to their consolidated nature, corporate sustainability reports often mask the evolution of organizations’ sustainability initiatives. Thus, to more fully understand the environmental performance of an organization, it is essential to examine the experiences of specific projects and how they relate to corporate sustainability. Based on case studies of green projects in four different organizations, we find that it is difficult to determine the environmental impact of a project a priori, even in cases where environmental considerations are included as part of the initial project scope. Instead, the decision to integrate environmentally favorable elements into projects is a dynamically occurring interaction between competing institutional logics and organizational identities, which create windows of opportunity for individual agency. During these windows, individuals may engage in reinforcing microprocesses that support traditional practices, or invoke enabling microprocesses to facilitate green decision-making, consistent with ecosystem logics. The process model developed in this paper provides a new perspective on the temporal and contextual dimensions of environmental championship behaviors, and sheds light on otherwise puzzling results such as why organizations with strong environmental orientations continue to struggle with delivering projects with strong positive environmental impacts.     

Beyond the Bounded Instrumentality in Current Corporate Sustainability Research: Toward an Inclusive Notion of Profitability

We argue that the majority of the current approaches in research on corporate sustainability are inconsistent with the notion of sustainable development. By defining the notion of instrumentality in the context of corporate sustainability through three conceptual principles we show that current approaches are rooted in a bounded notion of instrumentality which establishes a systematic a priori predominance of economic organizational outcomes over environmental and social aspects. We propose an inclusive notion of profitability that reflects the return on all forms of environmental, social, and economic capital used by a firm. This inclusive notion of corporate profitability helps to redefine corporate profitability as if sustainability matters in that it overcomes the bounded instrumentality that impairs current research on corporate sustainability. We apply this notion to different car manufacturers and develop conceptual implications for future research on corporate sustainability.     

Visualizing CSR: A visual framing analysis of US multinational companies

The aim of this research study is to investigate how different levels of corporate social responsibility are visually framed through corporate publications used in marketing communications. Photographs used as visual marketing communication tools in the annual and sustainability reports of top American multinational companies that practice and promote measures of corporate social responsibility were analyzed. Findings indicate the corporations overall emphasize environmental sustainability efforts and visually communicate their practices through depictions of employees while other social responsibility efforts are often communicated through depictions of consumers. A discussion on the patterns of visual frames that communicate corporate social responsibility and the impact of visuals on organizational identity, brand image, and reputation are offered.     

Corporate Social Responsibility as Subsidiary Co-Responsibility: A Macroeconomic Perspective

Recent discussion on Corporate Social Responsibility (CSR) mainly focuses on two aspects of CSR: from a technical perspective, CSR aims to improve ethical standards in the organizational decision-making process, and should guarantee that management practices are in accordance with commonly accepted standards of behavior. From a political perspective, CSR describes corporate engagement with ecological and social issues that extend beyond the firm’s economic activities. The latter perspective in particular leaves unclear whether such corporate contributions to solve environmental and societal problems should be seen as voluntary additional services or whether corporations bear specific duties in this field. Based on the tenet of subsidiarity derived from Catholic thought, this article emphasizes that the common interpretation of CSR should be extended by a third perspective that addresses corporations as intermediate actors bearing specific subsidiary co-responsibilities in society.     

利益相关者需求有助于企业开展社会责任战略吗？--一项三维交互研究

本文通过探讨利益相关者需求对企业社会责任战略的作用机制,分析管理者道德动机和道德滑坡对二者关系的调节效应,对企业实施社会责任战略的机理进行系统性论证。研究结果表明：利益相关者需求对企业社会责任战略具有正向的推动作用;道德动机和道德滑坡对利益相关者需求与企业社会责任战略的关系具有正向调节效应,道德滑坡的程度负向影响管理者道德动机对利益相关者需求与企业社会责任战略关系的正向调节作用。     

A Cognitive Elaboration Model of Sustainability Decision Making: Investigating Financial Managers’ Orientation Toward Environmental Issues

This empirical paper examines individual-level cognitive factors associated with developing an orientation to sustainable development issues among a population of business practitioners from France. Across two studies, we survey 180 financial managers and 83 finance students, as well as 144 managers from other business disciplines and 117 non-finance business students. We consider ability and motivation variables integrated and adapted into a cognitive elaboration model for sustainable decision making. Specifically, we examine the degree of influence of two factors on the ethical sensitivity to sustainability: the moral maturity of the individual, and the perceived moral intensity of a sustainability issue. Our investigation offers insights into how financial managers perceive the importance of sustainability for corporate strategy.     

The Dynamics of Motivation in New Organizational Forms

This paper discusses the impact of the dynamics of motivation on new organizational forms that are suited to forge value-creating knowledge transfers in teams and between organizational units and functions. Our aim is to develop the management of motivation as a source of distinctive firm competences. We argue that motivation is an endogenous variable and introduce it as a crucial link into the theory of the firm. Balancing intrinsic and extrinsic motivation helps to overcome social dilemmas in firms that are not solvable by hierarchical authority. Integrating the dynamics of motivation is a step to a more comprehensive theory of organization. It links organizational economics to the knowledge-based perspective.     

Environmental Legitimacy,Green Innovation,and Corporate Carbon Disclosure: Evidence from CDP China 100

Firms worldwide are increasingly required to disclose (and make efforts to reduce) their carbon emissions due to the environmental damage associated with climate change. Because there has been no previous literature focusing on the determinants of corporate carbon disclosure integrating environmental legitimacy and green innovation, the present study attempted to develop an original framework to fill the research gap. This study explored the influence of environmental legitimacy (an external informal mechanism) on corporate carbon disclosure, and investigated the role of green innovation (an internal formal mechanism) as a mediator. With the samples of Carbon Disclosure Project (CDP) in China from 2008 to 2012, the results demonstrate that environmental legitimacy significantly negatively influences the likelihood of corporate carbon disclosure, and that green process innovation mediates the relationship, while green product innovation has no significant mediating effect. It means that environmental legitimacy not only directly affects the likelihood of corporate carbon disclosure, but also indirectly affects it via green process innovation. Hence, companies must increase both informal and formal mechanisms, i.e., external environmental legitimacy and internal green process innovation, to engage in carbon information disclosure and ensure sustainability.     

Institutional dynamics and organizations affecting the adoption of sustainable development in the United Kingdom and Brazil

This paper provides an exploratory comparative assessment of the institutional pressures influencing corporate social responsibility (CSR) in a developed country, UK, vs. a developing country, Brazil, based on a survey of different actors. Information on sustainability concerns, organizational strategies and mechanisms of pressure was collected through interviews with environmental regulatory agencies, financial institutions, media and non‐governmental organizations. Our results confirm that the more advanced awareness and CSR responsiveness in the UK is a consequence of a predominance of coercive and normative forces on the organizational field. The institutional forces tend to build a Brazilian organizational field that is relational based and risk intensive. The findings lend support to the view that CSR responses are unlikely to be easily transformed into uniform standardized practices across the globe. This paper contributes to a collective understanding of the organizational field and a common template for CSR in the context of developed and developing countries.     

Meaning Making by Managers: Corporate Discourse on Environment and Sustainability in India

The globally generated concepts of environment and sustainability are fast gaining currency in international business discourse. Sustainability concerns are concurrently becoming significant to business planning around corporate social responsibility and integral to organizational strategies toward enhancing shareholder value. The mindset of corporate managers is a key factor in determining company approaches to sustainability. But what do corporate managers understand by sustainability? Our study explores discursive meaning negotiation surrounding the concepts of environment and sustainability within business discourse. The study is based on qualitative interpretive research drawing from symbolic interactionism (Blumer, Symbolic interactionism: perspective and method. Prentice-Hall, Englewood Cliffs, 1969) which postulates that meaning in discourse is an essentially contested domain dependent upon negotiation in the Habermasian tradition of mutually respectful dialogue (Habermas, The theory of communicative action: lifeworld and system: a critique of functionalist reason. Beacon Press, Boston 1987). Data from semi-structured intensive interviews of a small sample of senior corporate managers was analyzed to examine how corporate elites in India frame their approach to sustainability issues and respond to external pressures for deeper corporate responsibility. The findings point to the existence of a distinctively local narrative with strong potential for the discursive negotiation of personal and collective understanding of ethical and socio-cultural values that may help internalize broader sustainability considerations into corporate decision-making processes.     

‘Activists in a Suit’: Paradoxes and Metaphors in Sustainability Managers’ Identity Work

Both sustainability and identity are said to be paradoxical issues in organizations. In this study we look at the paradoxes of corporate sustainability at the individual level by studying the identity work of those managers who hold sustainability-dedicated roles in organizations. Analysing 26 interviews with sustainability managers, we identify three main tensions affecting their identity construction process: the business versus values oriented, the organizational insider versus outsider and the short-term versus long-term focused identity work tensions. When dealing with these tensions, some interviewees express a paradoxical perspective in attempting to accept and maintain the two poles of each of them simultaneously. It emerges in particular that metaphorical reasoning can be used by sustainability managers in varied ways to cope with the tensions of identity work. We read these findings in light of the existing literature on the relation between paradoxes and identity work, highlighting and discussing their implications for both research and practice.     

Environmental integrity and corporate responsibility

Environmental disasters like Bhopal have a way of calling attention to environmental and corporate ethical issues. This paper discusses these issues in terms of a livable environment as an inalienable right and of corporate responsibility as an philosophical and social psychological disposition that enables corporations to respect that right. The corporate conscience is compared to the individual conscience and analyzed according to the moral development theories of Lawrence Kohlberg. Its moral development is recognized as problematic from the cited performance records of some leading multinational corporations and from the anti-environmental lobbying efforts of the chemical industry itself. Outreach programs in environmental health associated with research projects in corporate ethics are suggested to develop the corporate conscience for preserving environmental integrity through corporate responsibility.Richard Guerrette is Lecturer in Sociology at the University of Connecticut at Hartford. He is also a Research Fellow at Yale Divinity School where he is conducting a research study in organization management process and corporate ethics. He is an author of two books on ecumenical ministry and social movement organization in the church and has published extensively in theological journals. He operates EQUIPAX, an organization/management consulting service in Farmington, Connecticut.     

Solidarity Day at Unión Fenosa in Spain

The growing interest organizations have in concepts like social involvement and sustainability has helped unite programs and practices of different natures, mostly in the form of large investments in local communities. But what role can employees play in achieving this corporate aim, and how do these policies affect the way employees see their organization? Unión Fenosa has been a pioneer in the Spanish business community in maintaining corporate social responsibility and the commitment of its employees to these values. An analysis of its Solidarity Day policy shows the perspective of its employees, their motivation, and the relations between them and their company.     

The birth and growth of toshiba's laptop and notebook computers: A case study in Japanese corporate venturing

This case study presents the “under the table” birth, accelerated growth, and ultimate success of two major technological and market innovations: (1) the Toshiba laptop computer, a project vetoed twice by corporate headquarters, and (2) the notebook computer, a project hidden from headquarters. Because of the vision, persistence, and championing efforts of a team of passionate Japanese corporate entrepreneurs, a new business was created that is now part of Toshiba's mainstream operations and that has become a significant contributor to the growth and profitability of the corporation. We follow the evolution of this corporate venture from initial failures in 1978 to the success of the laptop computer, first in Europe (1985), then in the United States, and finally in Japan. This was followed by the reincorporation of the venture in the corporate “mainstream” (1987), the worldwide success of the notebook computer (1989), and the continued growth of the business in parallel with repeated promotions of the entrepreneurs.First, a framework is presented for interpreting the case within current theories and practices of the management of innovation and the processes of championing innovative corporate ventures. This framework is expanded to include recent studies on how major corporations have achieved worldwide leadership in high-tech markets. Second, using the analogy of human life from conception to adulthood, the key phases, events, and entrepreneurial actions of Toshiba's PC business are summarized in Table 1. Third, the theoretical framework is applied to a discussion of the unusual aspects of this case. Fourth, we analyze the business strategy and the technology strategy developed by Toshiba. Finally, we summarize the cultural and organizational context of Toshiba as well as other critical factors that contributed to the enduring success of this corporate venture.There are four aspects, in addition to the international setting, that make this case interesting for both scholars and practitioners: (1) the “under the table” development of both the laptop and notebook, (2) the unexpected success of the first product, followed by a second success, (3) the evolution of champi oning at various organizational levels, and (4) the continuity of the strategic vision for Toshiba's information systems business from 1978 to the present, and how this vision was translated into specific business and technological strategies.From the perspective of management of innovation, the successes of both the laptop and the notebook computers were due to the “back to the future“ market research and design process summarized in Table 2. This process, where market requirements drive the design process, was developed by the lead entrepreneur, Tetsuya Mizoguchi, after repeated failures of the conventional process, where the results of R&D drive the design and productspecifications, regardless of market requirements. From the perspective of the championing processes, we can observe both bottom-up and top-down roles (Day 1994): Mizoguchi was the product champion and Nishida the marketing champion in Europe, while General Manager Koga protected Mizoguchi from interference by headquarters; executive champion Mizushima orchestrated the difficult transition of the venture into a corporate mainstream operation. The evolution of the championing process is summarized in Table 3, using the Venkatamaran et al. model (1992). We conclude that the most appropriate model for interpreting this case is a combination of the Day and Venkatamaran et al. models, which emphasizes both multiple championing roles and the transfer of the lead role from one champion to another during the corporate entrepreneurship process.The business strategy and market and technological strategies developed by Toshiba for achieving worldwide leadership in the portable PC market are summarized in Figures 1 and 2. More broadly, the process and critical factors that determined Toshiba's success can be visualized according to Figure 3. The corporate entrepreneurs and champions were driven away from mainframes by a vision of distributed and interconnected computing that compelled them to focus on personal computers. This focus determined the winning business strategy (fully compatible portable units) which in turn determined the technological and market strategies (miniaturization and complementarity to IBM). At the same time, this focus allowed the entrepreneurs to concentrate their scarce resources on the “back to the future” design process and develop unique core competencies. This coupling of winning strategies with unique core competencies made possible Toshiba's potential leadership in the marketplace. Actual leadership was achieved through continuous, step-by-step learning by doing and through market feedback that further reinforced the adopted strategies and enhanced the core competencies. Six critical factors contributed to the long-term success of the corporate venture: (1) the venture had the potential to achieve worldwide leadership in a mainstream area of the corporation, (2) the PC market in Europe and the United States (but not initially in Japan) was fragmented and highly receptive to unique innovations, (3) the corporate entrepreneurs were driven by a long-range vision of the business, with focused strategies and well-defined objectives, (4) the entrepreneurs were persistent and undeterred by repeated failures in the marketplace and by the distrust and hostility of headquarters, (5) the organizational context, because of slack internal controls, allowed the diversion of funds and manpower to the “under the table” venture and, finally (6) the role of entrepreneurs evolved from underground innovators to product, executive, and corporate champions in order to reinforce, broaden, and implement their vision.     

环境信息披露对上市公司企业价值的影响——“组织可见度”是否起到中介作用

我国现行企业环境信息披露政策下,企业对于信息披露的方式、时间等有很大的自由裁量权力。因此,企业这一社会责任的自觉履行需要企业价值最大化等动机支撑,但其作用机理是否有效,投资者的关注度及解读尤为重要,亦即“组织可见度”在环境信息披露对企业价值的影响中扮演重要角色。本文以我国化工行业上市公司2013-2017年样本,实证检验环境信息披露对企业价值的影响,并依次从分析师关注水平和媒体关注水平两个角度衡量组织可见度,检验其是否具有中介效应,并分析所有权性质差异下的不同结果。结果表明:环境信息披露能提升企业价值,组织可见度在环境信息披露对企业价值的影响过程中发挥了部分中介效应。进一步研究发现,当使用分析师关注水平衡量组织可见度时,该中介作用只体现在国有企业中;当使用媒体关注度衡量组织可见度时候,该中介作用在两种类型的企业中均只得到了部分体现。企业环境信息披露政策本意是通过其影响企业的市值表现促进企业更好地履行其环境社会责任,本文通过揭示其中组织可见度的中介作用,有助于启示企业对其市值管理、有关管理部门对企业履行环境社会责任引导时的操作思路。     

Corporate Social Performance, Stakeholder Orientation, and Organizational Moral Development

This article begins with an explanation of how moral development for organizations has parallels to Kohlberg's categorization of the levels of individual moral development. Then the levels of organizational moral development are integrated into the literature on corporate social performance by relating them to different stakeholder orientations. Finally, the authors propose a model of organizational moral development that emphasizes the role of top management in creating organizational processes that shape the organizational and institutional components of corporate social performance. This article represents one approach to linking the distinct streams of business ethics and business-and-society research into a more complete understanding of how managers and firms address complex ethical and social issues.     

The Governance of Corporate Sustainability: Empirical Insights into the Development,Leadership and Implementation of Responsible Business Strategy

This article explores how corporate governance processes and structures are being used in large Australian companies to develop, lead and implement corporate responsibility strategies. It presents an empirical analysis of the governance of sustainability in fifty large listed companies based on each company’s disclosures in annual and sustainability reports. We find that significant progress is being made by large listed Australian companies towards integrating sustainability into core business operations. There is evidence of leadership structures being put in place to ensure that board and senior management are involved in sustainability strategy development and are then incentivised to monitor and ensure implementation of that strategy through financial rewards. There is evidence of a willingness to engage and communicate clearly the results of these strategies to interested stakeholders. Overall, there appears to be a developing acceptance amongst large corporations that efforts towards improved corporate sustainability are not only expected but are of value to the business. We suggest that this is evidence of a managerial shift away from an orthodox shareholder primacy understanding of the corporation towards a more enlightened shareholder value approach, often encompassing a stakeholder-orientated view of business strategy. However, strong underlying tensions remain due to the insistent market emphasis on shareholder value.     

Moral Discourse and Corporate Social Responsibility Reporting

This paper examines voluntary corporate social responsibility (CSR) reporting as a form of moral discourse. It explores how alternative stakeholder perspectives lead to differing perceptions of the process and content of responsible reporting. We contrast traditional stakeholder theory, which views stakeholders as external parties having a social contract with corporations, with an emerging perspective, which views interaction among corporations and constituents as relational in nature. This moves the stakeholder from an external entity to one that is integral to corporate activity. We explore how these alternative stakeholder perspectives give rise to different normative demands for stakeholder engagement, managerial processes, and communication. We discuss models of CSR reporting and accountability: EMAS, the ISO 14000 series, SA8000, AA1000, the Global Reporting Initiative, and the Copenhagen Charter. We explore how these models relate to the stakeholder philosophies and find that they are largely consistent with the traditional atomistic view but fall far short of the demands for moral engagement prescribed by a relational stakeholder perspective. Adopting a relational view requires stakeholder engagement not only in prescribing reporting requirements, but also in discourse relating to core aspects of the corporation such as mission, values, and management systems. Habermas’ theory of communicative action provides guidelines for engaging stakeholders in this moral discourse. MaryAnn Reynolds is an Associate Professor of Accounting in the College of Business and Economics at Western Washington University. Dr. Reynolds teaches intermediate financial accounting and is published in the areas of corporate social, environmental and ethical reporting. Kristi Yuthas is the Swigert Endowed Information Systems Professor in the School of Business Administration at Portland State University. Dr. Yuthas teaches accounting and information systems and is published in the areas of social and ethical impacts of management information systems.     

Instrumental and Integrative Logics in Business Sustainability

Prior research on sustainability in business often assumes that decisions on social and environmental investments are made for instrumental reasons, which points to causal relationships between corporate financial performance and corporate social and environmental commitment. In other words, social or environmental commitment should predict higher financial performance. The theoretical premise of sustainability, however, is based on a systems perspective, which implies a tighter integration between corporate financial performance and corporate commitment to social and environmental issues. In this paper, we describe the important theoretical differences between an instrumental and integrative logic in managing business sustainability. We test the presence of each logic using data from 738 firms over 13 years and find evidence of integrative logic applied in business.