Beliefs of and attitudes toward political advertising: An exploratory investigation

The major goals of this study were to identify voters' belief structures about political advertising, develop a scale to measure beliefs, and examine how the identified beliefs are related to overall attitudes toward political advertising. The reliabilities, factor structure, and validity tests indicate that five belief dimensions—information, veracity, cynicism, money politics, and entertainment—have sound and stable properties. The scale demonstrates that voters assess political advertising at the instrumental level (e.g., information, veracity, and entertainment) as well as the institutional level (e.g., cynicism and money politics). The results showed that not all beliefs predicted overall attitudes. Furthermore, the results indicated that political involvement was a significant factor in influencing both beliefs and attitudes. © 2009 Wiley Periodicals, Inc.     

Restaurant employees and food safety compliance: motivation comes from within

The purpose of this study was to investigate the impact of restaurant employee internal belief systems on their motivation to comply with food safety guidelines in restaurants. Food safety training programs and those offered by third-party vendors are commonplace in the industry, yet despite the expectations of employees to engage in safe food handling, not all are motivated to do so. To date, research has yet to be conducted on the impact of employees’ individual belief systems and their motivations to comply with safe food-handling practices expected by both their employer and local health agencies. This study posits that individuals either possess an internal values system committed to food safety compliance or they do not; and, that individually oriented beliefs and norms have a significant influence on organizational efforts to implement an effective food safety culture. Practical and academic implications are discussed in detail.     

Are consumers' financial needs and values common across cultures? Evidence from six countries

Are consumers' financial needs, and financial values, the same or different across cultures? Two studies, with student (Study 1; n = 988) and non‐student (Study 2; n = 959) participants, explore the extent of equivalence, across six countries (Brazil, Russia, China, Taiwan, Tunisia and US), in financial need belief, and financial value, measurement models. The financial need beliefs, derived from self‐determination theory (SDT) principles, include financial self‐efficacy, financial autonomy, financial community trust and support; the financial values include materialism and financial altruism. Both the financial need and financial value constructs evidence configural invariance (similar factor structure), and factor invariance among student but not non‐student samples. The financial need constructs evidence full, and the financial value constructs evidence partial, metric (factor loading) invariance. Factor covariance invariance obtains for the financial need beliefs constructs but not the financial value constructs. Finally, neither financial need nor financial value constructs evidence scalar (intercept) invariance. These results provide partial support for extending SDT's hypothesis of universal human needs to the financial domain. In contrast, the financial value constructs of altruism and materialism are largely instable across cultures, suggesting that consumer views of giving, and the role of wealth in social status, differ between countries.     

The impact of inference generation on belief formation

This study investigates the effects of generating inferences (or failure thereof) with incomplete advertising messages on consumer's belief formation. A factorial design is used to systematically investigate the roles of product knowledge, message structure, and inference prompting in this process. The results show that inference generation or failure affects not only the belief per se, but also the confidence in the belief and that strength of learned beliefs about the product tends to be congruent. Specifically, high knowledge consumers' inferred beliefs are stronger, held with higher confidence, and more congruent with their existing beliefs than those of low knowledge consumers. Interaction effects are also observed between product knowledge and message structure for low knowledge consumers. High knowledge consumers are not affected by message structure or inference prompting condition. Implications of these findings for inference-persuasion research, advertising effectiveness, and future research are discussed.     

Beliefs,attitudes and behaviour towards Web advertising

To examine Web users' beliefs, attitudes and behaviour towards Web advertising, Pollay and Mittal's (1993) belief model is tested via structural equation modelling. The results suggest the model is a robust Web advertising effectiveness measurement tool. Underlying the study are the hypotheses that Web users' attitudes towards Web advertising are a function of several belief factors and influence users' behavioural intention. Results indicate the belief factors—product information, hedonic pleasure, and social role and image—related positively to subjects' attitudes towards Web advertising. Web users' beliefs about materialism, falsity/no sense and value corruption related negatively to their attitudes towards Web advertising. Web advertising attitudes impacted on reported behaviour towards Web advertising such that the more positive Web users' attitudes were towards Web advertising, the greater the likelihood that they would respond favourably to Web ads. In addition, the higher the respondents' income and education, the more negative their reported behaviour towards Web advertising.     

The heuristic‐systemic model of sustainability stewardship: facilitating sustainability values,beliefs and practices with corporate social responsibility drives and eco‐labels/indices

Using a framework from the heuristic‐systematic model and the value‐belief‐norm (VBN) theory, this study tests consumers’ systematic conjunction of sustainability values, beliefs and practices, and examines the heuristic influence of sustainability stewardship on the consumers’ VBN framework. In this study, sustainability stewardship within the textile and apparel industry refers to approaches that can facilitate the corporate social responsible (CSR) drive and eco‐labels/indices in corporate sustainability practices. Data from 239 US college students were analyzed using a structural equation modeling method. The findings confirmed that only the CSR drive is significant as heuristic sustainability stewardship in facilitating the consumer's systematic process in the VBN framework, while eco‐labels/indices do not moderate consumers’ sustainable practices. In particular, the current CSR drives in the textile and apparel industry strengthen consumers’ values in the altruistic, self‐enhancement and biospheric dimensions, and, further, lead to the sustainability practices of eco‐citizenship, green consumption and green product purchasing, through the mediation of proenvironmental belief. Comprehending these dynamics can empower marketers and researchers to devise pertinent ideas and practical applications of sustainability stewardship to academia and to the textiles and apparel industry.     

The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow

This research (1) examines how specific consumer motives (i.e., goal‐directed: searching for information, experiential: browsing for recreation) influence the trusting belief–loyalty relationship at a Web site in a distinct manner and (2) investigates how the online flow experience in each of the motive states strengthens or weakens the trusting belief–loyalty relationship. The results suggest that for consumers with an experiential motive, benevolence‐ and integrity‐related beliefs are the key drivers of loyalty, while ability‐related beliefs do not drive loyalty. On the other hand, for consumers with a goal‐directed motive, the ability‐ and integrity‐related beliefs are the key drivers of loyalty, while benevolence‐related beliefs are not influential. Further, this research illustrates that when consumers with an experiential motive experience a high level of flow, the impact of trusting beliefs on loyalty weakens. However, for consumers with a goal‐directed motive, trusting beliefs continue to exert the same impact on loyalty across both high and low levels of flow. ©2010 Wiley Periodicals, Inc.     

The Iranian Manager: Work Values and Orientations

Managerial value systems along with individualism-collectivism concepts were examined among 768 managers in Iran. The sample was randomly selected from state, private, and mixed organizations. The participants ranked conformist and sociocentric values high. In addition, the participants displayed a high tendency toward collectivism and a weak commitment to individualism. Furthermore, existential value was highly correlated with individualism-collectivism measures.     

Understanding consumption behaviours for fair trade non‐food products: focusing on self‐transcendence and openness to change values

Using the Schwartz value system, this study explored the personal values of consumers related to fair trade product consumption. This study further investigated how the values determine beliefs, attitudes and purchase intentions associated with fair trade non‐food products. Data were collected using an online survey from a random sample of 1824 nationwide consumers. The results of this study revealed that fair trade purchasers show a higher level of self‐transcendence (universalism, benevolence) and openness to change values (self‐direction, stimulation) than non‐purchasers. These values also have positive effects on the formation of beliefs, attitudes and purchase intentions pertaining to fair trade non‐food products. Fair trade purchasers were also found to possess distinctive socio‐demographic characteristics concerning age, education and income. Findings can offer marketers specific information regarding consumers' motivations to purchase fair trade goods, which can improve targeting of products and ultimately increase the business and benefits of fair trade.     

Business Education,Values and Beliefs

The study was concerned with values, value systems and the beliefs of business students from a wide variety of cultural backgrounds. The study of values and values education in western societies is clearly different from the approach to a study of Asian values advocated by Lee Kuan Yew. We talk about integrity, idealism, honesty, fairness, altuism, justice, equity, freedom, but can we expect overseas students from different cultural backgrounds to have the same understanding of these concepts as students who have been raised in western society?

     

The relationship between Arab values and work beliefs: An exploratory examination

In this study, 365 employees from three Middle Eastern countries (Saudi Arabia, Kuwait, and Oman) are queried about their cultural values and work‐related beliefs. This analysis is unique both in its sample and its focus on the relationship between individual cultural values and beliefs about work. Results suggest that the cultural value dimensions individualism (p < .001) and masculinity (p < .001) are related to both an individual's beliefs about organizational commitment and work ethic. Additional findings reveal patterns between cultural values and humanistic and political beliefs. Future research directions and managerial implications are also discussed. © 2002 Wiley Periodicals, Inc.     

Modeling online advertising: A cross-cultural comparison between China and Romania

Culture and advertising are intrinsically linked. Recent years have witnessed growing interest in examining the mechanism and influence of online advertising. However, the foci of most studies have been on the USA or other developed countries. Little is known about online advertising in developing countries. The purpose of this study is to investigate consumers' beliefs and attitudes toward online advertising (ATOA) across different cultures such as China and Romania. Among the major findings, (1) all five belief factors (i.e. information seeking, entertainment, economy, credibility, and value corruption) were statistically significant predictors of ATOA, (2) ATOA was a statistically significant predictor of both online ad clicking and frequency of online shopping, and (3) as compared to the Chinese, Romanians tended to hold a more positive attitude toward online advertising and were more likely to click advertisements, whereas Chinese were more likely to buy online than Romanians.     

The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages

Young male drivers are overrepresented in road‐related fatalities. Speeding represents a pervasive and significant contributor to road trauma. Antispeeding messages represent a long‐standing strategy aimed at discouraging drivers from speeding. These messages, however, have not always achieved their persuasive objectives that may be due, in part, to them not always targeting the most salient beliefs underpinning the speeding behavior of particular driver groups. The current study elicited key beliefs underpinning speeding behavior as well as strategies used to avoid speeding, using a well‐validated belief‐based model, the theory of planned behavior, and in‐depth qualitative methods. To obtain the most comprehensive understanding about the salient beliefs and strategies of young male drivers, how such beliefs and strategies compared with those of drivers of varying ages and gender, was also explored. Overall, 75 males and females (aged 17–25 or 30–55) participated in group discussions. The findings revealed beliefs that were particularly relevant to young males and that would likely represent key foci for developing message content. For instance, the need to feel in control and the desire to experience positive affect when driving were salient advantages; while infringements were a salient disadvantage and, in particular, the loss of points and the implications associated with potential license loss as opposed to the monetary (fine) loss (behavioral beliefs). For normative influences, young males appeared to hold notable misperceptions (compared with other drivers, such as young females); for instance, young males believed that females/girlfriends were impressed by their speeding. In the case of control beliefs, the findings revealed low perceptions of control with respect to being able to not speed and a belief that something “extraordinary” would need to happen for a young male driver to lose control of their vehicle while speeding. The practical implications of the findings, in terms of providing suggestions for devising the content of antispeeding messages, are discussed.     

How Economic Incentives May Destroy Social,Ecological and Existential Values: The Case of Executive Compensation

Executive compensation has long been a prominent topic in the management literature. A main question that is also given substantial attention in the business ethics literature—even more so in the wake of the recent financial crisis—is whether increasing levels of executive compensation can be justified from an ethical point of view. Also, the relationship of executive compensation to instances of unethical behavior or outcomes has received considerable attention. The purpose of this paper is to explore the social, ecological, and existential costs of economic incentives, by discussing how relying on increasing levels of executive compensation may have an adverse effect on managerial performance in a broad sense. Specifically, we argue that one-dimensional economic incentives may destroy existential, social, and systemic values that influence the manager’s commitment to ensure responsible business conduct, and have negative spillover effects that may reduce the manager’s performance. There are well-documented findings that demonstrate that reliance on sources of extrinsic motivation (such as economic incentives) may displace intrinsic motivation. Our perspective is a holistic one, in the sense that we will explore the influence of sources of extrinsic motivation on the manager’s intrinsic commitment to different types of values. We will in particular investigate how it may influence the manager’s ethical reflection and behavior or lack thereof.     

Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error

We consider the internal validity of estimates of the effects of brand beliefs on brand evaluations when beliefs are measured with error. Consumer research suggests numerous errors that may impact belief measures. However, the literature has not determined precisely why and how myriad types of error matter for the evaluation-belief relationship. Furthermore, the literature has not explicitly considered what is necessary and sufficient to control for different types of belief error when using the latent general factor approach. We show that the important distinction for empirical research is not the origin of the error per se but its relationship to affective evaluation. Error related to brand evaluation has an inflationary effect on estimates of the evaluation-belief relationship while error unrelated to brand evaluation has an attenuating effect. We use a bifactor structural equations model to decompose belief measures into general and specific dimensions. The model uses bias free variation in specific beliefs to identify effects on brand evaluation while controlling for a general belief dimension correlated with evaluation. Compared to models that do not adjust for the bias, estimates of the bias corrected marginal effects are smaller but positive and significant.     

Signalling cost with investment in compatibility

When buyers value products in terms of the expected compatibility between the current and the new vintage, firms can invest strategically in R&D to control for the switching costs. Open announcements of R&D budgets transmit information. The announcements determine the buyers' beliefs of the compatibility. As only an efficient firm finds it optimal to have a large R&D-budget, a firm can signal its unit cost. The likely outcome is a unique separating equilibrium if the marginal cost of R&D is low but the uncertainty over the rival's unit cost large. With high R&D cost, the dominating motive is to affect the rival's cost belief.