独立学院金融专业“双师型”教师队伍建设研究

独立学院面临越来越激烈的生源争夺战，独立学院的青年教师居多，在理论教学和实践教学以及科研方面存在诸多不足。“双师型”教师就是理论教学过硬、实践经验丰富、科研能力强、深受学生欢迎的教师，因此完善独立学院金融学教学，培养“双师型”教师，提升金融学教师的素质和能力。已成当务之急。     

高校教师科研倾向的成因及对策研究

教学与科研这个矛盾一直存在于高等教育系统内部。我国高校正从重教学、轻科研走向了另一个极端重科研、轻教学,导致高校教学质量滑坡。面对部分教师把精力过分放在科研上,而忽视教学的现实(即高校教师的科研倾向),深入探讨问题产生的原因,寻求问题解决的路径,以激发教师教学的责任感和积极性,最终实现高校的可持续发展。     

教师促进事业的本土化:首都经济贸易大学OTA的特色创新

首都经济贸易大学OTA(Office of Teacher Advancement,教师促进中心)的使命是:全面促进教师的教学、科研和身心健康。首都经济贸易大学OTA是在落实学校"十一五"学科发展规划和推动教师职业生涯规划的背景下成立的,它得益于多伦多大学OTA的无私帮助,并从香港大学、香港理工大学、香港科技大学、香港中文大学等学校得到了重要的启发。首都经济贸易大学OTA走过了一个从引进到创新的过程,具有四个明显的特色:与教师职业生涯规划工作紧密结合、充分发挥本校人力资源管理专业教授的作用、全面促进教师的教学与科研、志愿者体制创新。这些特色可能是中国内地高校的首创。     

基于多项任务委托代理模型的工科教师激励问题分析

运用多项任务委托代理模型,就目前存在的工科教师"重科研,轻教学",以及有工程经验的工科教师"没心思没动力投入教学和研究"和青年工科教师"缺乏工程素质"的现象进行分析。研究结论认为,职称晋升机制的不完善客观影响了工科教师的努力方向,教师激励强度的不够引发了工科教师的道德风险,激励主体自主性缺乏削弱了高校和工科教师的活力。因此,需要提升对教学的认识,加强对教学工作的激励;进一步强化职称晋升激励,提高对应薪酬待遇;进一步强化声誉激励,建立健全声誉价值实现机制;要加快高校管理去行政化,提升高校和工科教师的责任主体意识。     

人力资源管理新专业建设思考与对策--以长沙理工大学为例

新专业建设是一项系统工程和长期建设的质量工程。文章根据我校人力资源管理本科新专业在教学和科研方面存在的具体问题，分别从理论教学、实践教学、学科建设以及如何激励教师积极参与专业建设几个方面全面地提出解决这些问题的思路和建议。     

疫情背景下高校线上教学教师激励机制研究

疫情防控背景下高校线上教学教师激励机制对确保线上教学质量具有重要作用。高校教师教学激励与保障机制存在注重科研激励、缺乏教学成果关注，教学效果评价体系不完善、激励机制方式单一，缺乏教师专业发展激励机制等问题。疫情背景下高校应建立线上教学教师激励机制，提高教师线上教学积极性和主动性，确保线上教学质量的提高。     

浅谈高等数学教学中的若干问题

从高等数学教学对象、教学内容出发，就教学中若干问题提出了一些观点。这些观点包括教师应对不同的学生分层次教学，把抽象理论具体化、直观化，并分析了在高等数学教学中如何处理计算题教学和证明题教学的关系及教师如何处理教材内容。     

论高职学报与高职教师发展的关系

高职院校教师的发展是不断走向成熟的过程,其内容涵盖个人发展、专业发展、组织发展和教学发展多个方面,其中教学与科研的发展占有很重要的地位.教师科研能力的发展能够促进教学能力的发展.高职院校作为我国高等教育的一个类别和层次,教师发展也强化专业知识和科研能力提高,科研是彰显高职教师职业特性的标志性要素.高职院校学报是教师科研的重要平台,与教师发展有着十分密切的关系.文章将高职学报与高职教师发展的关系作为切入点,在客观分析高职学报的应有价值以及高职教师科研的必要性基础上分析两者的相互影响及表现.     

基于调查的职业院校英语专业青年教师教学能力现状分析

职业院校英语专业教师的教学能力直接关系到英语专业学生的人才培养质量,通过对调查问卷分析得知,目前辽宁省职业院校英语专业青年教师在教学能力上面临着能力结构比例失调、教师驾驭课堂的能力不高、实践能力和科研能力不强等问题,亟需采取各种措施提升英语专业青年教师的教学能力。     

高校思想政治理论课教学科研关系论

教学与科研是教师的立业之本,也是衡准教师素质的两项基要指标,同时又是教师头上的两个魔咒。如何在提高教学水平的同时,提升科研素养,处理好教学与科研的内在关系,对于担子重、责任大的高校思想政治理论课教师来说,尤为迫切。树立正确的教学科研观,客观地、理性地审视教学与科研的辩证关系,探求、推行科学的制度设计与制度安排,才是化解教学与科研内在紧张的根本路径。     

Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”

Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. Morris B. Holbrook (mbh3@columbia.edu) is the Dillard Professor of Marketing, Graduate School of Business, Columbia University, New York. Holbrook graduated from Harvard College with a B.A. in English (1965) and received his M.B.A. (1967) and Ph.D. (1975) in marketing from the Columbia Business School where, since 1975, he has taught courses in Marketing Strategy, Research Methods, Consumer Behavior, and Commercial Communication in the Culture of Consumption. His research has covered a wide variety of topics with a special focus on communication in general and on aesthetics, semiotics, hermeneutics, art, entertainment, music, motion pictures, nostalgia, and stereography in particular. Kathleen T. Lacher (ktlacher@comcast.net) lives in Tallahassee, Florida, where she has a consulting business. She received her B.M.E. in choral music (1978) and her Ph.D. in business administration—marketing (1991), both from Florida State University. She taught at Auburn University, Auburn, Alabama, and Georgia Southwestern State University, Americus, teaching courses in Consumer Behavior, Research Methods, and Strategy. Her research covers consumer behavior, using both quantitative and qualitative methods. She performs with the Tallahassee Community Chorus, which debuted at Carnegie Hall in 2004, and holds the position of Secretary for the Board of Directors at the Tallahassee Habitat for Humanity. Michael S. LaTour (michael.latour@unlv.edu) is a professor of marketing and chair, Department of Marketing, College of Business, University of Nevada, Las Vegas. He earned his Ph.D. (1986) in business administration from the University of Mississippi with a major in marketing. He graduated with multiple honors. His research has covered a variety of topics including psychophysiological response to promotional stimuli, gender issues in advertising, advertising ethics, cross-cultural consumer behavior, industrial buyer behavior, and consumer memory of advertising stimuli and product experience.     

多伦多大学学生心理咨询与南京财经大学学生心理咨询的比较研究

在我国，对于大学生心理咨询的研究与实践，时间并不长，对于如何进行大学生心理咨询，仍处于探索阶段。该文以加拿大多伦多大学和南京财经大学的心理咨询为例，通过分析比较各自的特点及不同点，提出进一步加强南京财经大学大学生心理咨询工作的基本路径。     

Capturing the cross-national learning effect: An analysis of an industrial technology diffusion

Recent studies on cross-national diffusion have observed that when a new product innovation is introduced early in one country (the lead country) and with a time lag in subsequent countries (the lag countries), the consumers in the lag countries learn about the product from the lead country adopters, resulting in a faster diffusion rate in the lag countries. This study attempts to examine the relationship between lead and lag countries and to systematically capture thelearning effect that takes place between the two social systems. In particular, this research examines the diffusion of retail point-of-sale scanners in countries that belong to the European Union, the United States, and Japan. It offers interesting insights for formulating efficient international marketing strategies. He received his Ph.D. from the University of Houston in 1995. His research interests include global competition, international marketing strategy, cross-national diffusion of products and services, brand equity and brand extension, and issues in product development and introduction. He has been recognized with numerous teaching and research excellence awards and has published numerous articles in various scholarly journals in marketing and forecasting. He has coauthored a text titledMarketing Research and currently is working on other textbooks. He is on the editorial review board of many journals. He has lectured on marketing-related topics in various universities worldwide. His research interests include developing forecasting models, international marketing strategy and international marketing research issues, models for sales promotions, and new methodologies for product positioning and market segmentation. He received his Ph.D. from the University of Texas at Austin.     

Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch

Preannouncements are strategic marketing communications directed at market participants including investors, suppliers, distributors, and buyers. Most empirical literature focuses on antecedents influencing a firm’s preannouncement behavior and on outcomes related to deleterious responses by competitors. This study differs and follows the large body of extant research that examines preannouncing behavior as a deliberate marketing communication process aimed at influencing market participants in the firm’s favor. The authors develop and test a model of preannouncement behavior that affects the success of a new product launch through market anticipation, competitive equity, and new product development resources. The findings indicate that preannouncement behavior engenders new product success through its positive effect on market anticipation—a favorable industry-wide bias in advance of new product introduction—and emphasizes the use of preannouncements as business-to-business marketing communications aimed at influencing current and prospective supply chain partners in the firm’s favor. Kim Schatzel (schatzel@umd.umich.edu) (PhD, Michigan State University) is an assistant professor of marketing at the University of Michigan, Dearborn. Her business experience includes more than 20 years of corporate and new venture work including tenure as the founder and CEO of a multinational $250 million automotive components firm and three start-up technology-based companies. She is interested in the study of new product development, business-to-business marketing communications, and firm reputation issues. She has published articles in theJournal of Marketing, theJournal of Business Research, and theJournal of Product Innovation Management. She is also highly committed to teaching excellence and has won several awards for undergraduate, graduate, and executive teaching. Roger Calantone (rogercal@msu.edu) holds the Eli Broad University Chair in Business at Michigan State University and is also the director of the Broad Information Technology Management Program (ITMP). He is interested in the study of new product innovation and technology decisions in industrial firms. Currently, his research is focused on new product decisions, industrial market segmentation, global logistics, and the use of neural network and autonomous learning models to valuate product components. He is the author of more than 200 refereed academic articles and proceedings and is coauthor of several books. His publications have appeared in journals such as theJournal of Marketing, the Journal of Marketing Research, Marketing Science, Management Science, Decision Sciences, and theStrategic Management Journal.     

Satisfaction with international marketing channels

This article examines factors leading to a firm’s satisfaction with its marketing channels. The authors build on existing studies of consumer satisfaction and the channels literature. They add a transaction cost factor and use the discrepancy model to examine the determinants of satisfaction. Findings from a survey of Canadian exporters show that a firm’s domestic performance, its previous experience, the uncertainty it faces, and its ability to change channels and monitor channel operations all provide significant explanations for management satisfaction. He received his Ph.D. degree from the University of Toronto. His research interests are in the areas of international marketing, channels of distribution, and marketing strategy. Professor Klein has published articles in theJournal of the Academy of Marketing Science, andJournal of Marketing Research, andInternational Marketing Review. He received his Ph.d. degree from the University of Toronto. His research interests are in the areas of new product development, satisfaction research, and retailing. Professor Roth has published articles in theJournal of Marketing Research, theServices Industry Journal, andInternational Marketing Review.     

Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

Empirical studies investigating the antecedents of positive word of mouth (WOM) typically focus on the direct effects of consumers’ satisfaction and dissatisfaction with previous purchasing experiences. The authors develop and test a more comprehensive model of the antecedents of positive. WOM (both intentions and behaviors), including consumer identification and commitment. Specifically, they hypothesize and test commitment as a mediator and moderator of satisfaction on positive WOM and commitment as a mediator of identification on WOM. Using data obtained from customers of a retailer offering both products and services, they find support for all hypothesized relationships with WOM intentions and/or WOM behaviors as the dependent variable. The authors conclude with a discussion of their findings and implications for both marketing theory and practice. Tom J. Brown (tomb@okstate.edu) is Ardmore Professor of Business Administration and an associate professor of marketing at Oklahoma State University. He received his Ph.D. from the University of Wisconsin-Madison. His articles have appeared in leading marketing journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research, services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Thomas E. Barry (tbarry@mail.smu.edu) is a professor of marketing and vice president for executive affairs at Southern Methodist University in Dallas, Texas. He received his Ph.D. from the University of North Texas. His primary teaching and research interests are in the areas of integrated marketing communications, marketing management, brand equity, loyalty, and advertising effectiveness. His research has appeared in numerous journals including theJournal of Marketing Research, theJournal of Advertising Research, theJournal of Advertising, theJournal of Consumer Psychology, and theJournal of the Academy of Marketing Science. He is the author or coauthor of two books in marketing and advertising management. He has consulted for a variety of firms and is a director on four boards. In 1995, he received the Outstanding Contributions in Advertising Research Award from the American Academy of Advertising. Peter A. Dacin (pdacin@business.queens.ca) is a professor of marketing at Queen’s University in Kingston, Ontario, Canada. He received his Ph.D. from the University of Toronto. His primary teaching and research interests lie in consumer/managerial judgment formation, brand equity/dilution, corporate reputation, and research methods and design. He has also published in the area of sales force management. His research has appeared in several leading journals including theJournal of Marketing, theJournal of Marketing Research, and theJournal of Consumer Research. In addition, he has published in numerous conference proceedings. He is currently the chair of the American Marketing Association’s ConsumerBehavior Special Interest Group, serves on the Academic Council of the American Marketing Association, and is cofounder of the Corporate Identity/Associations Research Group. Richard F. Gunst (rgunst@mail.smu.edu) is a professor and chair of the Department of Statistical Science at Southern Methodist University (SMU) in Dallas, Texas. He received his Ph.D. from SMU. His primary teaching and research interests are in the areas of linear and nonlinear modeling and regression analysis, with an emphasis on spatial statistical modeling. He has co-authored three books on regression analysis and the statistical design and analysis of experiments, in addition to publishing scholarly articles in theJournal of the American Statistical Association, Biometrika, Biometrics, andTechnometrics. He has received the W. J. Youden (1974, 1985) and Frank Wilcoxon (1994) Publication Awards fromTechnometrics, and the American Statistical Association’s Award for Outstanding Statistical Application Award (1994). He is a fellow of the American Statistical Association and received its Founders Award in 1999.     

Explaining the variation in short-term sales response to retail price promotions

This study focuses on the short-term sales response to price promotions in retail grocery stores and attempts to explain its variation using frequency of price promotions and the consecutive scheduling of price promotions. Retail managers’ expectations and tenets from behavioral theories provide the basis for the hypotheses that the frequency of price promotions and consecutive scheduling of price promotions affect short-term response to price promotions. The hypotheses are tested on three frequently purchased product categories, using store-level data from retail chains in three major markets. The analysis is validated with additional data on the same product categories and markets. A variety of managerial implications are drawn from the results and suggestions for future research are offered. He has been recognized with numerous teaching and research excellence awards. Dr. Kumar has published numerous articles in many scholarly journals in marketing and forecasting. He has coauthored a text titledMarketing Research and is currently working on two other textbooks. He is on the editorial review board of many journals. Dr. Kumar has lectured on marketing-related topics in various universities worldwide. His research interests include developing forecasting models, international marketing strategy and international marketing research issues, models for sales promotions, and new methodologies for product positioning and market segmentation. Dr. Kumar received his doctoral degree from the University of Texas at Austin. He has published articles about retailing and marketing strategy in scholarly journals such as theJournal of Retailing, International Journal of Research in Marketing, andJournal of Business Ethics. His current research interest focuses on models for sales promotions and marketing strategy. Dr. Pereira received his doctoral degree from the University of Houston.     

《商业银行信贷实务》课程创优活动探索

《商业银行信贷实务》课程组以"创优"为理念,全面优化《商业银行信贷实务》课程内容体系;以"创新"为动力,创优《商业银行信贷实务》课程教学方法和教学手段;以"创业"为目的,完善《商业银行信贷实务》课程考核方法;落实配套措施,保证《商业银行信贷实务》课程创优活动的质量。     

Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms

To operate effectively, marketing must work in harmony with other functional departments in a firm. This study focuses on marketing’s interactions with three functions that play a key role in the achievement of marketing goals—finance, manufacturing, and R&D. The authors combine insights from previous studies and interviews with practicing managers to identify six integrating mechanisms proposed to mitigate manifest interfunctional conflict (behavior that frustrates marketing initiatives). In addition, they investigate the role of internal volatility (turbulence within an organization) in shaping manifest conflict. Based on a large-scale, multi-informant empirical study, the authors identify the more effective of these six integrating mechanisms. Furthermore, they argue and demonstrate these mechanisms are differentially effective across the marketing-finance, marketing-manufacturing, and marketing-R&D interfaces. Implications for theory and practice are discussed. Elliot Maltz received his MBA from the University of California at Davis and his Ph.D in marketing from the University of Texas at Austin. Prior to coming to the Atkinson School, he taught at the Marshall School of Business at the University of Southern California. Dr. Maltz’s research focuses on how market information can be effectively transmitted from marketing to other functions within a firm (e.g., R&D, manufacturing) or across firms (e.g., in distribution channels, strategic alliances) to facilitate new product development or marketing initiatives designed to respond to changes in market conditions. His research has been published in theJournal of Marketing, theJournal of Marketing Research, theJournal of Business Research, and theJournal of Product Innovation Management and Long Range Planning Ajay K. Kohli is the Isaac Stiles Hopkins Professor of Marketing at the Goizueta Business School at Emory University. His undergraduate degree is in electrical engineering, and his master’s and Ph.D. degrees are in business administration. He has also taught at the Harvard Business School, the University of Texas at Austin, Koblenz School of Corporate Management in Germany, and at the Norwegian School of Management, Norway. His published work focuses on market orientation, sales management, and B2B Marketing. He has received several research and teaching awards including the Jagdish N. Sheth Award for the best article published in theJournal of the Academy of Marketing Science in 1997, the Alpha Kappa Psi award for best practice-oriented article published in theJournal of Marketing (1990), and the Jack Taylor award for excellence in teaching at the University of Texas at Austin.