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1.
产品说明: 芦苇保健产品是以芦苇为主要原料精制而成的一系列纯天然绿色食品。包括芦苇八宝粥和芦苇清凉保健饮品,可供日常饮用和保健,同时具有预防某些疾病的作用。芦苇清凉保健饮料属新型绿色保健饮品,配方以中医理论为基础,结合现代医学新观点,采用芦苇全草为主料 (芦根、芦茎、芦叶),另外配加几种中  相似文献   

2.
项目简介: 该项目是针对当前桑拿室、蒸汽室内,温度高、湿度大、缺氧环境中人们洗浴时普遍产生憋闷、眩晕、虚脱等现象而研制的一种专用保健清凉补氧装置。  相似文献   

3.
在夏天,清凉食品备受人们的喜爱,但是成都郊区的洛带古镇有一家名为"客家伤心粉"的凉粉小店,一年四季都是顾客盈门。店主卖的东西样样都有一个有趣的名字:伤心凉粉、开心冰粉、妈妈凉面、阿婆凉糕,另外搭卖八  相似文献   

4.
6月在初夏的清凉中渐渐离去,7月在盛夏的流火中快步走来。此时此刻,我们应该对上半年的经济金融形势进行总结,以分析预测下半年的动向,做好下半年的工作。  相似文献   

5.
产品介绍:冰爽凉帽采用进口特殊制冷材料,利用水分蒸发原理吸热降温,不仅能遮阳防晒,护肤护目,还具有良好的清凉解暑、清脑提神作用,而且具有防紫外线功能,  相似文献   

6.
《大众商务》2010,(13):28-28
项目优势:避风塘奶茶加盟制作工艺用料考究,坚持"自然、健康"的工艺标准,卫生健康,口感香醇,四季皆宜。夏天喝冰珍珠奶茶,清凉感觉透彻心肺。经常饮用避风塘珍珠奶茶,其中丰富的叶绿素和维他命C成份,有防癌、养颜减肥等功效:因其含有  相似文献   

7.
《大众商务》2010,(9):37-37
家喻户晓、好吃爽口、深受广大消费者喜爱的西安凉皮,是闻名全国历史悠久的陕西著名特色小吃,每当您来到西安走过大街小巷时,随处可以看到许多凉皮店、凉皮摊,而且家家门庭若市,食客如云,生意兴隆。为何3元一碗的西安凉皮深受这么多人喜爱呢?为此本刊记者深入市场考察了解到:因西安凉皮酸辣爽口、柔韧耐嚼、清凉解馋、既可当菜又可做主食,经济又实  相似文献   

8.
今年的酷署想必会给杭州人留下难忘的记忆,就在8月上旬最热的时候,社区银行组织了一场业主代表的清凉活动,  相似文献   

9.
以绿豆皮为主料,金银花和绿茶为辅料,通过正交试验摸索出绿豆皮中类黄酮等活性物质的最佳水浸提工艺参数为:料水比例1∶50(g/mL);提取温度80℃;提取时间90min;0.01g/mL异Vc-Na溶液与提取液比例(V/V)为1∶200。此条件下绿豆皮中类黄酮提取率最高为13.75(mg/g)。研制出绿豆皮清凉饮料,其最佳配方为:绿豆皮浸提液400mL;金银花浸提液50mL;绿茶浸提液100mL;0.61g/mL的原糖浆28.45mL;0.038g/mL柠檬酸溶液5.78mL;0.05g/mL山梨酸钾溶液3ml,实现了绿豆皮清凉饮料的中试生产。  相似文献   

10.
《大众商务》2006,(11S):1-1
在西安这个清凉的深秋。一位读者的来信。却让编辑部所有工作人员感受到了春日阳光的回归。刘爱彬。一位长期默默支持我们杂志的读者写下了这样的文字:[编者按]  相似文献   

11.
The authors derive an expression for the price elasticity of demand in the presence of reference price effects that includes a component resulting from the presence of gains and losses in consumer evaluations. The effect of reference price is most noticeable immediately after a price change, before consumers have had time to adjust their reference price. As a result, immediate-term price elasticity is higher than long-term elasticity, which describes the response of demand long after a price change, when reference price effects are negligible. Furthermore, because of the differential effect of gains and losses, immediate-term price elasticity for price increases and price decreases is not equal. The authors provide a quantitative definition for the terms immediate term and long term, using the average interpurchase time and the discrete “memory” parameter. Practical consequences of the distinction between immediate- and long-term elasticities for the estimation and use of elasticity values are discussed. Gadi Fibich (fibich@math.tau.ac.il) is an associate professor in the Department of Applied Mathematics at Tel Aviv University. This research grew out of his interest in applications of mathematical modeling to economics and management science. He is currently working on auction theory. Arieh Gavious (ariehg@bgumail.bgu.ac.il) is a senior lecturer in the Department of Industrial Engineering at Ben Gurion University, Israel. His interest is in application of game theory to economics and management science problems. His current interest is in auction theory. Oded Lowengart (odedl@bgumail.bgu.ac.il) is a senior lecturer in the Department of Business Administration at Ben Gurion University, Israel. His research interests are in the areas of modeling pricing effects on consumer behavior at both aggregate and disaggregate levels, product positioning, and market share forecasting and diagnostics.  相似文献   

12.
This research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The model is empirically tested by collecting primary data from 188 manufacturers across different industries. The research demonstrates that customer participation affects new product value creation by improving the effectiveness of the new product development process by enhancing information sharing and customer–supplier coordination and by increasing the level of customer and supplier specific investments in the product development effort. In addition, increasing the formalization of the customer participation process enhances both customer and supplier relationship-specific investments in the new product development process. The impact of customer participation on the customer's share of the new product value pie is more complex then is first apparent. Based on the dependence and equity perspectives the results suggest that exchange partners' power (relative dependence) positively influences a partner's ability to capture new product value, but this power is offset by a desire of exchange partners to ensure the distribution of value is “fair” and reflects each party's contribution to the value creation.
Kenneth R. EvansEmail:
  相似文献   

13.
国外旅游社会学研究管窥   总被引:12,自引:0,他引:12  
介绍了目前国外旅游社会学的研究分四个部分:一、旅游者,其动机与类型;二、旅游者与当地人的关系,从双方的相互作用、认识和态度三方面进行评述;三、旅游系统的发展与结构,介绍了一种旅游发展的模式;四、旅游的影响,分两个方面:旅游的社会经济影响与旅游的社会文化影响。  相似文献   

14.
The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culturespecific content to worldwide visitors is an important consideration in Web site design. In this article, the authors examine some of the site content characteristics that can lead Web site visitors to an optimal navigation experience, or flow, in a cross-cultural context. In particular, a cognitive framework focuses on the effect of culture on attitudes toward the site and flow. The authors suggest that the congruity of a Web site with a visitor’s culture is a site content characteristic that influences the likelihood of experiencing flow. The authors develop a conceptual model to account for the impact of culture and other site content characteristics on flow and describe preliminary evidence supporting their model. David Luna, Ph.D., is an assistant professor of marketing at the University of Wisconsin-Whitewater. His primary interests are in language processing, the role of language in advertising and electronic marketing, and cross-cultural advertising. His work has been published or is forthcoming in theJournal of Consumer Research; Journal of Advertising; Journal of Consumer Psychology, Psychology and Marketing; International Marketing Review; Marketing Science Institute Working Paper Series; and other publications. Laura A. Peracchio, Ph.D., is a professor of marketing at the University of Wisconsin-Milwaukee. Her primary research interests include understanding persuasion processes with applications to social marketing, consumer decision making, language processing, and children’s consumer behavior. She is an associate editor of theJournal of Consumer Research and serves on the Editorial Board of theJournal of Consumer Psychology. Her work has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and other publications. María D. de Juan is a professor of business administration at the University of Alicante (Spain), where she has lectured since 1991. She has been a lecturer at the University of Florida and at the Southampton Institute (United Kingdom), as well as at several Spanish business schools. She is the author of theShopping Centre Attraction Towards Consumers, Sales Promotions, andCommercial Distribution: Channels and Retailing. Her articles about distribution and consumer behavior have been published or are forthcoming in several journals and edited books, including theJournal of Consumer Psychology. She focuses her research on commercial attraction and consumer behavior.  相似文献   

15.
The role of emotions in marketing   总被引:18,自引:0,他引:18  
Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research. Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan Business School. He is a graduate of Northwestern University and has been a faculty member at the University of California-Berkeley, the Massachusetts Institute of Technology, and Stanford University. He is currently doing research in emotions, goal-directed behavior, and social identity theory. Mahesh Gopinath is an assistant professor of marketing in the A. B. Freeman School of Business at Tulane University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction. Prashanth U. Nyer is an assistant professor of marketing in the School of Business and Economics at Chapman University. He is a graduate of the University of Michigan Business School and is doing research in emotions and customer satisfaction.  相似文献   

16.
This article presents an analysis of the research published in theJournal of the Academy of Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent years is considered. Special attention is paid to the content of the articles published and the research methods used. An analysis of frequent contributors is also conducted. Much of the analysis focuses on the past 10 years. The conclusion is thatJAMS has made a significant impact on marketing scholarship and has emerged as a top marketing journal of which all the fellows of the academy can justifiably be proud. In an article by Wheatley and Wilson (1987), he was ranked number one in the country based on articles published in theJournal of Marketing Research during 1980–1985. He holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications inJAMS since its inception through Volume 23 (1995). He is also number one based on publications inJAMS during the 10-year period of 1986–1995. He has published 67 articles in major refereed journals. The second edition of his book titledMarketing Research: An Applied Orientation was published recently (Prentice Hall, 1996). The book has received widespread adoption at both the graduate and undergraduate levels, with more than 100 schools using it. He is the winner of numerous awards and honors for research, teaching, and service to the profession. An erratum to this article is available at .  相似文献   

17.
This research explores the effects of price information on brand extension evaluations across different levels of similarity. Brand extension similarity is proposed as a moderator of the effects of price on brand extension perceived quality, perceived value, and purchase intentions. Specifically, price is hypothesized to have a larger positive impact on perceived quality evaluations of dissimilar extensions, but a larger negative impact on perceived value and purchase intentions for similar extensions. Results indicate that a high-price introductory strategy used to suggest a high-quality product will likely be more effective for dissimilar extensions than similar extensions. The results of this research suggest a number of implications for new product pricing. Directions for subsequent research are offered as well. Valerie A. Taylor is an assistant professor of marketing in the College of Business Administration at the University of Tennessee at Chattanooga. She received her Ph.D. from the University of South Carolina. Her research interests include product branding strategies, and consumer perception and use of quality cues and signals, and health communication issues. Her research has been published inAdvances in Consumer Research andAmerican Marketing Association Educator's Proceedings. Her teaching interests include marketing communications, marketing strategy, consumer behavior, and marketing research. She has also held positions in the telecommunications industry. William O. Bearden is the Bank of America Chaired Professor of Marketing in the Darla Moore School of Business at the University of South Carolina. He is on the editorial review boards of theJournal of Marketing Research, theJournal of Consumer Research (JCR), theJournal of Marketing, theJournal of Retailing, and theMarketing Education Review and is currently serving as an associate editor forJCR. He has published frequently in theJournal of Marketing Research andJCR, and has a number of publications in other marketing and consumer research journals. His teaching and research interests include consumer behavior, marketing research, and the evaluation of marketing promotions.  相似文献   

18.
This article develops and tests a comprehensive model of customer revenge that contributes to the literature in three manners. First, we identify the key role played by the customer’s perception of a firm’s greed—that is, an inferred negative motive about a firm’s opportunistic intent—that dangerously energizes customer revenge. Perceived greed is found as the most influential cognition that leads to a customer desire for revenge, even after accounting for well studied cognitions (i.e., fairness and blame) in the service literature. Second, we make a critical distinction between direct and indirect acts of revenge because these sets of behaviors have different repercussions—in “face-to-face” vs. “behind a firm’s back”—that call for different interventions. Third, our extended model specifies the role of customer perceived power in predicting these types of behaviors. We find that power is instrumental—both as main and moderation effects—only in the case of direct acts of revenge (i.e., aggression and vindictive complaining). Power does not influence indirect revenge, however. Our model is tested with two field studies: (1) a study examining online public complaining, and (2) a multi-stage study performed after a service failure.  相似文献   

19.
Preannouncements are strategic marketing communications directed at market participants including investors, suppliers, distributors, and buyers. Most empirical literature focuses on antecedents influencing a firm’s preannouncement behavior and on outcomes related to deleterious responses by competitors. This study differs and follows the large body of extant research that examines preannouncing behavior as a deliberate marketing communication process aimed at influencing market participants in the firm’s favor. The authors develop and test a model of preannouncement behavior that affects the success of a new product launch through market anticipation, competitive equity, and new product development resources. The findings indicate that preannouncement behavior engenders new product success through its positive effect on market anticipation—a favorable industry-wide bias in advance of new product introduction—and emphasizes the use of preannouncements as business-to-business marketing communications aimed at influencing current and prospective supply chain partners in the firm’s favor. Kim Schatzel (schatzel@umd.umich.edu) (PhD, Michigan State University) is an assistant professor of marketing at the University of Michigan, Dearborn. Her business experience includes more than 20 years of corporate and new venture work including tenure as the founder and CEO of a multinational $250 million automotive components firm and three start-up technology-based companies. She is interested in the study of new product development, business-to-business marketing communications, and firm reputation issues. She has published articles in theJournal of Marketing, theJournal of Business Research, and theJournal of Product Innovation Management. She is also highly committed to teaching excellence and has won several awards for undergraduate, graduate, and executive teaching. Roger Calantone (rogercal@msu.edu) holds the Eli Broad University Chair in Business at Michigan State University and is also the director of the Broad Information Technology Management Program (ITMP). He is interested in the study of new product innovation and technology decisions in industrial firms. Currently, his research is focused on new product decisions, industrial market segmentation, global logistics, and the use of neural network and autonomous learning models to valuate product components. He is the author of more than 200 refereed academic articles and proceedings and is coauthor of several books. His publications have appeared in journals such as theJournal of Marketing, the Journal of Marketing Research, Marketing Science, Management Science, Decision Sciences, and theStrategic Management Journal.  相似文献   

20.
The article “An Empirical Investigation of a General Theory of Marketing Ethics” by Mayo and Marks constitutes a major effort at testing the theory of marketing ethics developed by Scott Vitell and me (1986). Mayo and Marks (hereafter, “M&M”) deduce several key research hypotheses from the theory, test those hypotheses using a marketing research scenario, and conclude: “The core relationships in Hunt and Vitell’s model appear to capture much of the decision-making processes that marketing managers employ in resolving an ethical dilemma.” Although no single empirical study ever provides a definitive test of a theory, their encouraging findings will likely prompt further empirical studies. The objective of this commentary is not to criticize the design of M&M’s research, for there is no such thing as a perfect research design. All efforts to test empirically a theory will necessarily involve significant amounts of interpretive creativity and there are always trade-offs to be made. Rather, the objective here is to (1) review certain exemplary aspects of the M&M research design, (2) suggest some alternative interpretations and procedures for future researchers in this area to consider, and (3) show how some of the issues in their article relate to more fundamental philosophy of science concerns.  相似文献   

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