共查询到20条相似文献,搜索用时 78 毫秒
1.
2.
项目简介: 该项目是针对当前桑拿室、蒸汽室内,温度高、湿度大、缺氧环境中人们洗浴时普遍产生憋闷、眩晕、虚脱等现象而研制的一种专用保健清凉补氧装置。 相似文献
3.
4.
6.
7.
8.
9.
张昕 《吉林财税高等专科学校学报》2011,(5):79-83
以绿豆皮为主料,金银花和绿茶为辅料,通过正交试验摸索出绿豆皮中类黄酮等活性物质的最佳水浸提工艺参数为:料水比例1∶50(g/mL);提取温度80℃;提取时间90min;0.01g/mL异Vc-Na溶液与提取液比例(V/V)为1∶200。此条件下绿豆皮中类黄酮提取率最高为13.75(mg/g)。研制出绿豆皮清凉饮料,其最佳配方为:绿豆皮浸提液400mL;金银花浸提液50mL;绿茶浸提液100mL;0.61g/mL的原糖浆28.45mL;0.038g/mL柠檬酸溶液5.78mL;0.05g/mL山梨酸钾溶液3ml,实现了绿豆皮清凉饮料的中试生产。 相似文献
10.
11.
Gadi Fibich Arieh Gavious Oded Lowengart 《Journal of the Academy of Marketing Science》2005,33(1):66-78
The authors derive an expression for the price elasticity of demand in the presence of reference price effects that includes
a component resulting from the presence of gains and losses in consumer evaluations. The effect of reference price is most
noticeable immediately after a price change, before consumers have had time to adjust their reference price. As a result,
immediate-term price elasticity is higher than long-term elasticity, which describes the response of demand long after a price
change, when reference price effects are negligible. Furthermore, because of the differential effect of gains and losses,
immediate-term price elasticity for price increases and price decreases is not equal. The authors provide a quantitative definition
for the terms immediate term and long term, using the average interpurchase time and the discrete “memory” parameter. Practical
consequences of the distinction between immediate- and long-term elasticities for the estimation and use of elasticity values
are discussed.
Gadi Fibich (fibich@math.tau.ac.il) is an associate professor in the Department of Applied Mathematics at Tel Aviv University. This research
grew out of his interest in applications of mathematical modeling to economics and management science. He is currently working
on auction theory.
Arieh Gavious (ariehg@bgumail.bgu.ac.il) is a senior lecturer in the Department of Industrial Engineering at Ben Gurion University, Israel.
His interest is in application of game theory to economics and management science problems. His current interest is in auction
theory.
Oded Lowengart (odedl@bgumail.bgu.ac.il) is a senior lecturer in the Department of Business Administration at Ben Gurion University, Israel.
His research interests are in the areas of modeling pricing effects on consumer behavior at both aggregate and disaggregate
levels, product positioning, and market share forecasting and diagnostics. 相似文献
12.
Eric Fang Robert W. Palmatier Kenneth R. Evans 《Journal of the Academy of Marketing Science》2008,36(3):322-336
This research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between
customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The model
is empirically tested by collecting primary data from 188 manufacturers across different industries. The research demonstrates
that customer participation affects new product value creation by improving the effectiveness of the new product development
process by enhancing information sharing and customer–supplier coordination and by increasing the level of customer and supplier
specific investments in the product development effort. In addition, increasing the formalization of the customer participation
process enhances both customer and supplier relationship-specific investments in the new product development process. The
impact of customer participation on the customer's share of the new product value pie is more complex then is first apparent.
Based on the dependence and equity perspectives the results suggest that exchange partners' power (relative dependence) positively
influences a partner's ability to capture new product value, but this power is offset by a desire of exchange partners to
ensure the distribution of value is “fair” and reflects each party's contribution to the value creation.
相似文献
Kenneth R. EvansEmail: |
13.
国外旅游社会学研究管窥 总被引:12,自引:0,他引:12
李建欣 《桂林旅游高等专科学校学报》1999,(Z2)
介绍了目前国外旅游社会学的研究分四个部分:一、旅游者,其动机与类型;二、旅游者与当地人的关系,从双方的相互作用、认识和态度三方面进行评述;三、旅游系统的发展与结构,介绍了一种旅游发展的模式;四、旅游的影响,分两个方面:旅游的社会经济影响与旅游的社会文化影响。 相似文献
14.
David Luna Laura A. Peracchio María D. de Juan 《Journal of the Academy of Marketing Science》2002,30(4):397-410
The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culturespecific
content to worldwide visitors is an important consideration in Web site design. In this article, the authors examine some
of the site content characteristics that can lead Web site visitors to an optimal navigation experience, or flow, in a cross-cultural
context. In particular, a cognitive framework focuses on the effect of culture on attitudes toward the site and flow. The
authors suggest that the congruity of a Web site with a visitor’s culture is a site content characteristic that influences
the likelihood of experiencing flow. The authors develop a conceptual model to account for the impact of culture and other
site content characteristics on flow and describe preliminary evidence supporting their model.
David Luna, Ph.D., is an assistant professor of marketing at the University of Wisconsin-Whitewater. His primary interests are in language
processing, the role of language in advertising and electronic marketing, and cross-cultural advertising. His work has been
published or is forthcoming in theJournal of Consumer Research; Journal of Advertising; Journal of Consumer Psychology, Psychology and Marketing; International
Marketing Review; Marketing Science Institute Working Paper Series; and other publications.
Laura A. Peracchio, Ph.D., is a professor of marketing at the University of Wisconsin-Milwaukee. Her primary research interests include understanding
persuasion processes with applications to social marketing, consumer decision making, language processing, and children’s
consumer behavior. She is an associate editor of theJournal of Consumer Research and serves on the Editorial Board of theJournal of Consumer Psychology. Her work has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and other publications.
María D. de Juan is a professor of business administration at the University of Alicante (Spain), where she has lectured since 1991. She has
been a lecturer at the University of Florida and at the Southampton Institute (United Kingdom), as well as at several Spanish
business schools. She is the author of theShopping Centre Attraction Towards Consumers, Sales Promotions, andCommercial Distribution: Channels and Retailing. Her articles about distribution and consumer behavior have been published or are forthcoming in several journals and edited
books, including theJournal of Consumer Psychology. She focuses her research on commercial attraction and consumer behavior. 相似文献
15.
The role of emotions in marketing 总被引:18,自引:0,他引:18
Richard P. Bagozzi Mahesh Gopinath Prashanth U. Nyer 《Journal of the Academy of Marketing Science》1999,27(2):184-206
Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors
discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next,
various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as
markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions
on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior,
and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions
for future research.
Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management at the University of Michigan Business School. He is
a graduate of Northwestern University and has been a faculty member at the University of California-Berkeley, the Massachusetts
Institute of Technology, and Stanford University. He is currently doing research in emotions, goal-directed behavior, and
social identity theory.
Mahesh Gopinath is an assistant professor of marketing in the A. B. Freeman School of Business at Tulane University. He is a graduate of
the University of Michigan Business School and is doing research in emotions and customer satisfaction.
Prashanth U. Nyer is an assistant professor of marketing in the School of Business and Economics at Chapman University. He is a graduate of
the University of Michigan Business School and is doing research in emotions and customer satisfaction. 相似文献
16.
Naresh K. Malhotra 《Journal of the Academy of Marketing Science》1996,24(4):291-298
This article presents an analysis of the research published in theJournal of the Academy of Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent years is considered. Special attention is paid to
the content of the articles published and the research methods used. An analysis of frequent contributors is also conducted.
Much of the analysis focuses on the past 10 years. The conclusion is thatJAMS has made a significant impact on marketing scholarship and has emerged as a top marketing journal of which all the fellows
of the academy can justifiably be proud.
In an article by Wheatley and Wilson (1987), he was ranked number one in the country based on articles published in theJournal of Marketing Research during 1980–1985. He holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications inJAMS since its inception through Volume 23 (1995). He is also number one based on publications inJAMS during the 10-year period of 1986–1995. He has published 67 articles in major refereed journals. The second edition of his
book titledMarketing Research: An Applied Orientation was published recently (Prentice Hall, 1996). The book has received widespread adoption at both the graduate and undergraduate
levels, with more than 100 schools using it. He is the winner of numerous awards and honors for research, teaching, and service
to the profession.
An erratum to this article is available at . 相似文献
17.
The effects of price on brand extension evaluations: The moderating role of extension similarity 总被引:2,自引:0,他引:2
Valerie A. Taylor William O. Bearden 《Journal of the Academy of Marketing Science》2002,30(2):131-140
This research explores the effects of price information on brand extension evaluations across different levels of similarity.
Brand extension similarity is proposed as a moderator of the effects of price on brand extension perceived quality, perceived
value, and purchase intentions. Specifically, price is hypothesized to have a larger positive impact on perceived quality
evaluations of dissimilar extensions, but a larger negative impact on perceived value and purchase intentions for similar
extensions. Results indicate that a high-price introductory strategy used to suggest a high-quality product will likely be
more effective for dissimilar extensions than similar extensions. The results of this research suggest a number of implications
for new product pricing. Directions for subsequent research are offered as well.
Valerie A. Taylor is an assistant professor of marketing in the College of Business Administration at the University of Tennessee at Chattanooga.
She received her Ph.D. from the University of South Carolina. Her research interests include product branding strategies,
and consumer perception and use of quality cues and signals, and health communication issues. Her research has been published
inAdvances in Consumer Research andAmerican Marketing Association Educator's Proceedings. Her teaching interests include marketing communications, marketing strategy, consumer behavior, and marketing research.
She has also held positions in the telecommunications industry.
William O. Bearden is the Bank of America Chaired Professor of Marketing in the Darla Moore School of Business at the University of South Carolina.
He is on the editorial review boards of theJournal of Marketing Research, theJournal of Consumer Research (JCR), theJournal of Marketing, theJournal of Retailing, and theMarketing Education Review and is currently serving as an associate editor forJCR. He has published frequently in theJournal of Marketing Research andJCR, and has a number of publications in other marketing and consumer research journals. His teaching and research interests
include consumer behavior, marketing research, and the evaluation of marketing promotions. 相似文献
18.
A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power 总被引:1,自引:0,他引:1
Yany Grégoire Daniel Laufer Thomas M. Tripp 《Journal of the Academy of Marketing Science》2010,38(6):738-758
This article develops and tests a comprehensive model of customer revenge that contributes to the literature in three manners.
First, we identify the key role played by the customer’s perception of a firm’s greed—that is, an inferred negative motive
about a firm’s opportunistic intent—that dangerously energizes customer revenge. Perceived greed is found as the most influential
cognition that leads to a customer desire for revenge, even after accounting for well studied cognitions (i.e., fairness and
blame) in the service literature. Second, we make a critical distinction between direct and indirect acts of revenge because
these sets of behaviors have different repercussions—in “face-to-face” vs. “behind a firm’s back”—that call for different
interventions. Third, our extended model specifies the role of customer perceived power in predicting these types of behaviors.
We find that power is instrumental—both as main and moderation effects—only in the case of direct acts of revenge (i.e., aggression
and vindictive complaining). Power does not influence indirect revenge, however. Our model is tested with two field studies:
(1) a study examining online public complaining, and (2) a multi-stage study performed after a service failure. 相似文献
19.
Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch 总被引:1,自引:0,他引:1
Preannouncements are strategic marketing communications directed at market participants including investors, suppliers, distributors,
and buyers. Most empirical literature focuses on antecedents influencing a firm’s preannouncement behavior and on outcomes
related to deleterious responses by competitors. This study differs and follows the large body of extant research that examines
preannouncing behavior as a deliberate marketing communication process aimed at influencing market participants in the firm’s
favor. The authors develop and test a model of preannouncement behavior that affects the success of a new product launch through
market anticipation, competitive equity, and new product development resources. The findings indicate that preannouncement
behavior engenders new product success through its positive effect on market anticipation—a favorable industry-wide bias in
advance of new product introduction—and emphasizes the use of preannouncements as business-to-business marketing communications
aimed at influencing current and prospective supply chain partners in the firm’s favor.
Kim Schatzel (schatzel@umd.umich.edu) (PhD, Michigan State University) is an assistant professor of marketing at the University of Michigan,
Dearborn. Her business experience includes more than 20 years of corporate and new venture work including tenure as the founder
and CEO of a multinational $250 million automotive components firm and three start-up technology-based companies. She is interested
in the study of new product development, business-to-business marketing communications, and firm reputation issues. She has
published articles in theJournal of Marketing, theJournal of Business Research, and theJournal of Product Innovation Management. She is also highly committed to teaching excellence and has won several awards for undergraduate, graduate, and executive
teaching.
Roger Calantone (rogercal@msu.edu) holds the Eli Broad University Chair in Business at Michigan State University and is also the director
of the Broad Information Technology Management Program (ITMP). He is interested in the study of new product innovation and
technology decisions in industrial firms. Currently, his research is focused on new product decisions, industrial market segmentation,
global logistics, and the use of neural network and autonomous learning models to valuate product components. He is the author
of more than 200 refereed academic articles and proceedings and is coauthor of several books. His publications have appeared
in journals such as theJournal of Marketing, the Journal of Marketing Research, Marketing Science, Management Science, Decision Sciences, and theStrategic Management Journal. 相似文献
20.
Shelby Hunt 《Journal of the Academy of Marketing Science》1990,18(2):173-177
The article “An Empirical Investigation of a General Theory of Marketing Ethics” by Mayo and Marks constitutes a major effort
at testing the theory of marketing ethics developed by Scott Vitell and me (1986). Mayo and Marks (hereafter, “M&M”) deduce
several key research hypotheses from the theory, test those hypotheses using a marketing research scenario, and conclude:
“The core relationships in Hunt and Vitell’s model appear to capture much of the decision-making processes that marketing
managers employ in resolving an ethical dilemma.” Although no single empirical study ever provides a definitive test of a
theory, their encouraging findings will likely prompt further empirical studies. The objective of this commentary is not to
criticize the design of M&M’s research, for there is no such thing as a perfect research design. All efforts to test empirically
a theory will necessarily involve significant amounts of interpretive creativity and there are always trade-offs to be made.
Rather, the objective here is to (1) review certain exemplary aspects of the M&M research design, (2) suggest some alternative
interpretations and procedures for future researchers in this area to consider, and (3) show how some of the issues in their
article relate to more fundamental philosophy of science concerns. 相似文献