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《太原城市职业技术学院学报》2020,(7)
本文从对传统零售企业盈利模式探索的角度出发,以大数据背景下消费者需求为切入点,选取了Costco作为案例,围绕消费者价值驱动盈利模式,实现逆境发展的逻辑,并对我国传统零售企业做出创新性借鉴。 相似文献
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消费者购买意愿与零售店铺环境因素相关。实证研究表明,店铺环境中的背景要素、社交要素、产品要素、设施要素和设计要素影响消费者购买意愿。零售管理者可以从整体上把握零售环境的构成维度,调控环境因子能有效提高顾客购买体验和购买意愿。 相似文献
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《太原城市职业技术学院学报》2018,(1)
本文从零售体验的角度,探究了新消费观念下顾客消费意愿的影响因素。并通过问卷调查获取了164个样本,通过建立结构方程模型对提出的理论模型进行分析研究发现:购物氛围、产品信息、服务全面性与支付技术是提升连锁零售超市的消费者购买的关键。这给零售业的启示是:加快线上与线下商品的库存信息统一;以大数据整合线上与线下的产品信息;以店铺场景的体验设计来驱动消费者的购买意愿;提高零售服务的专业性;加快自助结账、移动支付等支付端的技术应用,将消费金融融入零售店的会员消费。 相似文献
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近年来,随着体验经济的兴起以及消费者需求多样化和碎片化等特点,零售企业为提升运作效率积极探索新的转型方向,开通了多种新零售模式。其中,“线上下单,线下取货”(BOPS)模式作为新零售渠道融合的经典模式,能够实现电商平台和线下实体店之间用户流量转化、库存信息共享,以及满足消费者在不同场景下的一站式购物需求。文章通过梳理新零售理论与发展趋势,阐述新零售相关概念及供应链运作过程中存在的问题,分析传统零售与新零售之间的差异性。在新零售实践背景下,基于顾客体验效应构建双渠道和全渠道供应链博弈模型,重点探究供应链成员渠道选择策略,以及不同情形下最优定价与体验投资决策。研究发现:与传统双渠道相比,实施全渠道策略并不总是有利的,决策者要清楚消费者选择全渠道模式的真正动机。在满足参数约束的情形下,全渠道策略的开通有利于供应链参与者挖掘新的消费市场,并通过差异化定价方式提升系统利润。研究提出了新零售运营管理方面的政策建议,零售企业应打破线上线下的界限,构建无缝的用户体验,加强数字化技术的投入,与供应商建立长期稳定的合作关系,共同优化供应链流程,实现供应链协同效应。 相似文献
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经济和社会的进步,使“我们正在从满足物质需要的制度迅速过渡到创造一种与满足心理需求相联系的经济”——体验经济。体验经济已在悄悄改变着人们的消费行为和消费诉求,能够满足顾客感性需要和情趣偏好的体验正在成为决定顾客消费决策的关键因素。因此,顾客体验已逐渐成为企业营销竞争的焦点。体验经济中的领先者必定是那些率先实施体验营销战略,并为顾客提供最有价值体验的企业。 相似文献
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张浩阳 《西安财经学院学报》2004,17(2):90-92
汇率制度可分为完全固定汇率、浮动汇率和中间汇率制度。目前我国名义上实行的是以市场供求为基础的、单一的、有管理的浮动汇率制度,这种汇率制度实际上是钉住美元的。虽然这种汇率制度是适合我国实际情况的汇率安排,但是它具有明显的缺点,目前需要在汇率形成机制等方面进行一定的改革,完善真正意义上的管理浮动汇率制度。 相似文献
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历史经验表明,任何大国要实现工业化都离不开国内外专业市场的作用,专业市场建设的差距是决定工业化进程的最重要的因素之一.通过对资本主义早期实现工业化的英、法两国和资本主义晚期实现工业化的美、德两国工业化进程的分析,提炼和总结专业市场对推进我国工业化进程的有益借鉴. 相似文献
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Technology and the customer interface: What consumers want in the physical and virtual store 总被引:5,自引:0,他引:5
Raymond R. Burke 《Journal of the Academy of Marketing Science》2002,30(4):411-432
For companies to realize the benefits of recent innovations in customer interface technology, they need to understand the
value consumers place on technology as part of the shopping process. A national survey of 2,120 online consumers was conducted
to explore how people want to shop in both online and in-store environments and determine how interactive and conventional
media work together to move consumers through the purchase process. The study investigated 128 different aspects of the shopping
experience, from common elements to recent innovations. The results indicated that consumers are generally satisfied with
the convenience, quality, selection, and value provided by retailers today. They are less satisfied with the level of service
provided, the availability of product information, and the speed of the shopping process. The findings suggest that new technologies
can enhance the shopping experience, but applications must be tailored to the unique requirements of consumer segments and
product categories.
Raymond R. Burke is the E. W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business and the founding
director of the school’s Customer Interface Laboratory. His research focuses on understanding the influence of point-of-purchase
factors and new retailing technologies on consumer shopping behavior. Prior to joining Indiana University, he served on the
faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. He has consulted for a number
of leading manufacturers and retailers, and his virtual shopping technology is used by market research firms around the world.
His articles have appeared in various professional journals, including theHarvard Business Review, theJournal of Consumer Research, theJournal of Marketing, andMarketing Science. He is also coauthor ofADSTRAT: An Advertising Decision Support System. 相似文献
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随着中国加入WTO后,我国的市场将进一步扩大开放,这给我国的结算业务提供了广阔的空间,但同时也带来了许多新的挑战。本主要对国内结算和国际结算进行了分析和比较,找出两的不同点,并分析了国内结算和国际结算的差距。提出了中国加入WTO之后,我国结算业务面临的挑战和发展对策。 相似文献
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Cynthia Fraser Hite Robert E. Hite Tamra Minor 《Journal of the Academy of Marketing Science》1991,19(2):115-121
Consumers may have learned to generalize from usage experiences that nationally advertised, name-brand items tend to be higher
in quality than unadvertised brands. Such generalization may have prompted the substitution of brand-name evaluations for
search in quality assessments of nondurable experience goods. This paper offers theoretical arguments which suggest that if
some consumers do not search, all firms in nondurable, experience goods markets can increase their profits if some substitute
dissipative advertising (i.e., advertising which ignores information about product performance characteristics) of brand names
for product quality enhancements. Undersearching by consumers invites firms to downgrade value in nondurable, experience goods
markets. In support of the hypothesized substitution by consumers of brand-name evaluations for search in nondurable, experience
goods markets, this paper reports results of a field experiment in which the influences on quality assessments of brand name
and product composition were studied in two categories where dissipative advertising is heavily relied upon. Results suggest
that branding is relied upon more heavily than search to assess quality, even when brand cues are inconsistent with actual
quality levels and search is costless, suggesting that dissipative advertising can be extremely effective. 相似文献
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Katie Kelting Adam Duhachek Kimberly Whitler 《Journal of the Academy of Marketing Science》2017,45(4):569-585
A top priority among retailers is enhancing the consumer’s shopping experience. With the number of private label products increasing at the same time retailers are shedding slower moving products, understanding how private labels impact the consumer’s experience at the retail shelf becomes critical. While one might think that private labels, in particular those that look similar to their national brand counterparts (i.e., copycat private labels), may hinder the shopping experience by making it more difficult for consumers to choose a product, we find the exact opposite. Adopting a fluency perspective, we show that when copycat private labels are included in a shelf set, consumers with high knowledge of the category experience greater choice ease, and as a result they subsequently evaluate their chosen product more favorably. Importantly, the choice ease and evaluations of novice consumers are found to be unaffected. Consequently, this research provides insights for retailers and manufacturers on how and why copycat private labels positively impact an important aspect of the consumer’s shopping experience (i.e., choice ease). 相似文献
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洋溢对网络消费者行为的影响研究 总被引:1,自引:0,他引:1
王海萍 《山东财政学院学报》2010,(6):78-83
以洋溢(flow)采描述消费者在网络购物中感知到的愉悦体验,从消费者认知的角度构建网络消费者行为模型,探讨哪些网站属性可诱发消费者产生洋溢感;同时探讨令人愉悦的购物体验是否与传统环境一样,能够提高消费者的再购买意图。运用结构方程建模的方法进行实证分析,结果表明网站属性中的系统质量对形成洋溢感作用较大,拥有洋溢感能够提高网络消费者的再购买意图。 相似文献