Selling adventure tourism: a distribution channels perspective

This paper examines the distribution channels structure as well as the underlying factors influencing the most prominent channel choices within the adventure tourism industry. It is based on in‐depth interviews with adventure tourism operators in Queenstown, New Zealand. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the ‘length’ of the distribution chains. However, regardless of business size, the sector places a clear priority on ‘at destination’ distribution, and the factors underlying this choice were found to be varied and reflective of both sector‐specific demand and supply characteristics. Copyright © 2007 John Wiley & Sons, Ltd.     

The Maori of Tourist Brochures Representing Indigenousness

This study analyses how Maori operators in the tourist industry portray indigenous culture in their brochures. For close to 150 years, Maori people have been involved as entrepreneurs in New Zealand's tourist industry. Although now integrated into the modern New Zealand nation-state, the representation of their culture in tourism gives an image of a traditional people radically different and set apart from modern New Zealand (Kiwi) culture. Utilising Fabian's ideas regarding the organisation of otherness through cultural constructions of time and space, this article demonstrates how certain spatial arrangements are necessary to sustain the imaginary temporary division between a modern Kiwi culture and the representation of a traditional Maori culture, the latter is a tourist attraction in itself. Auto-ethnography in the discourse of tourism inevitably becomes ‘self-Orientalism’, even if some spaces makes co-presence possible.     

Commodification and Adventure in New Zealand Tourism

This paper discusses the ways in which the commodification of adventure in tourism has increasingly become implicated in the production and consumption of tourist places. It examines the notion of adventure in tourism and the changing nature of commodification in postmodern and 'post-tourist' times. The rise of adventure tourism in New Zealand is used as an example of how adventure has been commodified. A survey of tourist brochures for adventure tourism attractions in New Zealand reveals some of the particular characteristics of adventure which are being incorporated into commodity form for tourists. These characteristics include place, spectacle, embodied experience and memory. Although aware of the limitations of using textual evidence from brochures, the paper concludes that Best's (1989) society of the commodity and the society of the spectacle are clearly significant in New Zealand. Sign exchange is also important in the commodification of adventure although it is concluded that places and practices are as yet rarely eclipsed by adventure signification.     

Modelling the volatility of international visitor arrivals to New Zealand

International visitor arrivals are considered to be a major source of foreign exchange, tourism-related employment and other tourism-related activities. This study used SARIMAX/(E)GARCH volatility models to forecast visitor arrivals by air transport to New Zealand from its eight key tourist source markets (Australia, Canada, China, Japan, South Korea, Germany, the United Kingdom (UK) and the United States (US)) and control macroeconomic factors together with global and regional structural changes. The empirical models reveal that the macroeconomic factors contributed at various levels to different markets, and the models we provided made accurate and reliable forecasts for visitor arrivals by air transport from all studied markets. The results from the markets for Germany, Japan, South Korea and the UK showed that significantly negative tourism demand shocks increased the volatility of tourism arrivals, more than positive tourism demand shocks of equal magnitude. Accordingly, the findings of this study will allow policy-makers in the New Zealand tourism sector and other stakeholders (e.g. airline management) to better understand the impacts on the volatility of visitor arrivals to New Zealand.     

Public Choice and Tourism Analysis

This paper considers the potential of Public-Choice theory to serve as a means to analyse tourism policy. It introduces the central issues for understanding the study of policy and economic decision-making, bringing them together as a single coherent explanation of the role of government within the contemporary market system. In the context of tourism analysis, the focus is on the forces that explain why governments make particular types of decisions for the industry and the effect these have on the community's collective well-being. Policy can impact on a society's culture, its social order, its administration or its use of law, or any combination of these; but, largely it is about the economic welfare of the community. Much of the public decision-making system concerns who gets what, who should benefit and who should pay. The paper reviews the notion of government intervention to establish an 'interpretation' of economic policy-making in Western democracies, such as Australia, Britain or New Zealand. It argues that most policy issues, including tourism issues, derive from some form of failure in the market-place, where the tourism industry is but one component interconnected with many others. The paper expands the public-choice approach further by applying it to segmented markets, and the tourism industry itself, and provides an issue-based model that allows the tourism policy-making process to be explored, exposed and predicted.     

Research Note: Addressing Tourism Public Policy Issues through Attitude Segmentation of Host Communities

Resident attitudes are important in identifying the impact of tourism within communities and in determining local policy, planning and management responses for the development of tourism. Additionally, tourism policies established are vital for the marketing of cities, regions and countries. This paper examines tourism public policy, with particular reference to the importance of addressing host community interests and involving host communities in public policy decision making. It outlines a segmentation study undertaken on New Zealand residents' views on tourism and how these segments can be applied to tourism policy making.     

The issue of translation during thematic analysis in a tourism research context

This research note discusses issues with translation of non-English text during qualitative analysis in tourism research using examples from the newly emergent phenomenon of Chinese working holidaymakers in New Zealand. In particular, this note highlights an additional translation step in the thematic analysis process with non-English interview quotes and excerpts. This note argues the merit of researchers’ dual role as researcher/translator and discusses how researchers can undertake translation in cross-language research to maintain the rigour of qualitative tourism research.     

The Aotearoa Traditional Maori Performing Arts Festival 1972–2000. A Case Study of Cultural Event Maturation

This article describes the history of the Aotearoa Traditional Maori Performing Arts Festival between the years of 1972–2000. It reveals a series of tensions between a need to express a cultural identity and financial constraint, between a wish for expressing independence, and a subsequent dependency upon state grants, between the traditional and the contemporary in performance. The history also shows the significance of key personalities. Yet through these discourses has emerged a successful and important Festival that attracts increasing numbers of participants and which is a dynamic component of Maori culture in contemporary New Zealand. A significant tourism event, by reason of primarily appealing to Maori it still, to a large extent, lies outside of the conventional tourism structures of New Zealand, dominated as these are by overseas visitors and non-Maori New Zealand domestic demand. Yet its very success is bringing it to the attention of a wider market, with all that implies for possible future development. The article also proposes dimensions of festival evolution and maturation.     

Impact of e-business on air travel markets: Distribution of airline tickets in Korea

Early e-business activity in the airline industry was limited to the provision of flight schedule information to customers on websites. Recently, however, many airlines have expanded the capability of their web sites for selling tickets to make use of this cheap distribution channel. Here, we explore the impacts of airline e-business on the performance of air ticket distribution channels. Through a conjoint analysis, we suggest a model to estimate the change of market sales for each distribution channel. The impact of e-business on air travel markets and some implications on e-business strategy for both airlines and travel agents are also identified through an empirical survey.     

Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011

New Zealand has a history of deadly earthquakes, the most recent of which in Christchurch (2010–2011) has had major consequences for the tourism sector. Tourism destinations affected by major natural disasters face significant challenges during the response and recovery phases. Christchurch lost a large proportion of its lifelines infrastructure and accommodation capacity, and experienced an unprecedented drop in domestic and international visitor arrivals. The theoretical frameworks informing this paper come from the fields of tourism disaster planning, knowledge management and recovery marketing. They inform an empirical study that draws upon qualitative expert interviews with national and regional destination management organizations regarding their experience of the Christchurch earthquakes. The findings of this research highlight the critical importance of knowledge management and effective inter-agency collaboration and communication in the immediate disaster response, as well as during the development and implementation of (de)marketing strategies, in order to expedite medium- to long-term tourism recovery.     

The perceived risks of local climate change in Queenstown,New Zealand

Place-embedded, resource-dependent industries are increasingly vulnerable to the effects of climate change. The scientific framing of these risks can be understood through modelling; however, risks are perceived by non-scientific communities in more culturally relevant and localised frames. This empirical study utilised qualitative, semi-structured interviews with four stakeholder groups connected to the ski industry in Queenstown, New Zealand. The objectives of this research were to identify current scientific knowledge on climate change risks to Queenstown's ski industry and to critically address how the risk of climate change is perceived. This paper reports three main findings: (1) scientific reporting and expert interviews expect climate change to manifest as inter-annual variability up to the 2050s, (2) current climatic variability is perceived to be the greatest risk to the ski industry at present and (3) climate change is perceived to be distant and a greater threat to other people and other places giving rise to ‘optimistic bias’.     

The propensity of visitor attractions to carry out customer surveys

It is generally suggested that the tourism industry has a low propensity to undertake marketing research because of the proportion of small businesses, close customer contact and negative attitudes. Such characteristics may be typical of attractions, with the exception of the publicly owned, where ‘public accountability’ justifies research. There appears, however, to be little ‘evidence’ for these assertions, hence this paper reports on the findings of a survey of UK attractions. Focusing on the specific area of customer surveys the results suggest that the sector is more active in research than may previously have been the case. However, the size of the attraction is an influential factor. Copyright © 2000 John Wiley & Sons, Ltd.     

Advertising of National Identity and Tourism Bureaucracy

This paper examines the presentation of notions of nationality within tourism advertising for the World Heritage Sites by the Greek National Tourism Organisation (GNTO). Heritage tourism is related to historical processes and present day judgements and encompasses issues of identity and political gains. Based on qualitative research, the empirical work succeeds in making a practical and theoretical contribution to the way a bureaucratic state organisation presents the ‘nationness’ of the state by interpreting various sites and approaching them in a symbolic way. This is an issue that has implications on the way tourism policies legitimise their actions towards such promotions. It reflects the dependence of the bureaucratic industry of tourism on symbols rather than on rationality according to the principles of bureaucracy.     

Hospitality entrepreneurs managing quality of life and business growth

The hospitality industry is dominated by small- and medium-sized enterprises (SMEs).They are often led by entrepreneurs who face the challenge of simultaneously managing business decisions and their own wellbeing. The competitiveness of tourism destinations often depends on these entrepreneurs and therefore understanding their motivations and work patterns is critical. Research on individual wellbeing increasingly builds on the concept of quality of life (QoL). Hospitality and tourism literature so far predominantly focused on investigating QoL for tourists and residents, rather than for entrepreneurs’ QoL, even though being key stakeholders in the hospitality industry. Therefore, this study explores the factors influencing hospitality entrepreneurs’ quality of life (“HE-QoL”) and how these relate to business growth. Results of a 380 hospitality entrepreneurs’ survey identify six distinct factors of HE-QoL. Two groups of HE-QoL are identified with significant differences in fitness level activity, entrepreneurial competencies and business growth. Findings lead to recommendations to reduce stress to improve HE-QoL, and to develop entrepreneurial competencies, which help to cope with entrepreneurial challenges. Tourism destinations and politics can support hospitality entrepreneurs in these actions by creating conditions that foster social exchange in regional communities and trust in political and economic stability.     

The role of quantitative and qualitative research in industrial studies of tourism

Many areas of research in tourism concentrate on quantitative or qualitative studies. Some even discuss the complementarity between the two types of studies. Hardly considered are the possibilities for combining such works within an integrated framework that also considers the business environment in which tourism operates. The purpose of this paper is to return to long neglected possibilities by reinvestigating areas of methodology and epistemology concerned with the generation of a framework that embraces both quantitative and qualitative research. A hypothetical example, in terms of industrial organisation and strategic decision making, is introduced discussing the possibilities for the triangulation of methods and paradigms and the role of the business environment. The conclusion is that an improved understanding of the tourism business requires a broader research methodology than presently exists. Both types of research and the dynamic context of tourism are important and need to be combined within an integrated framework. It has been concerned with the construction of integrating frameworks that embrace an alternative logic of inference and the context of the tourism business environment. This requires refinements of existing approaches together with a broader research methodology. Only by establishing such frameworks will an improved understanding of the tourism industry be achieved. The suggested framework presented here, with particular reference to industrial organisation and strategic decision making by tourism suppliers, is not offered as a panacea. For future work, the validity and choice of framework rest squarely on how the world and ‘truth’ are viewed. However, within this, the contribution of triangulated quantitative and qualitative research should help understanding by studying phenomena in their natural setting and in terms of the meanings people have of them. This should lead to a ‘truer analysis’ of business behaviour and hence a more purposeful investigation of hotels, tour operators, travel agents and the business of tourism in general. It is in seeking to produce this ‘truer analysis’ that future research activities need to concentrate. Copyright © 2003 John Wiley & Sons, Ltd.     

Growth Versus Equity: The Continuum of Pro-Poor Tourism and Neoliberal Governance

This paper proposes a model which integrates tourism in a continuum of poverty alleviation strategies within the antipodes of neo-liberalism and protectionism. It is argued that despite growing evidence in favour of regulative and (re)distributive approaches that in practice come closer to protectionism than neoliberalism, the most influential international organisations, as well as governments worldwide, follow a largely neoliberal laissez-faire approach to poverty alleviation coupled with market-friendly ‘pro-poor’ supplements. This paper argues that tourism per se fits very well into neoliberal interpretations of poverty alleviation, while it tends to aggravate poverty-enhancing inequalities if allowed to operate in a free market environment. Drawing on evidence from current research into poverty alleviation, it is argued that in order to be pro-poor, growth must deliver disproportionate benefits to the poor to reduce inequalities which have been found to limit the potential for poverty alleviation. Hence, it is necessary to shift policy focus from growth to equity, which calls for strong institutions capable of regulating the tourism industry and distributing assets in order to facilitate ‘pro-poor growth’. In this respect, this paper challenges the conventional pro-poor tourism approach with its implicit growth-bias, where strategies are judged as pro-poor if they deliver net benefits to ‘the poor’ even if ‘the rich’ benefit disproportionately. However, through a contextualisation with the reality of politico-economic governance, this paper shows that strategies enhancing equity through shifting benefits towards the poor and, importantly, the poorest, are unlikely to be pursued in practice given policy-makers' neoliberal bias and systemic constraints. Hence, only strategies that are largely in sync with a neoliberal ideology and the ‘World Bank orthodoxy’, such as industry self-regulation or government incentives, have much potential to be implemented on a large-scale basis. More radical approaches such as pro-poor regulation and distribution – the equity side of the continuum – are bound to remain predominantly rhetoric of some United Nations organisations.     

Tourism and the ‘dry law’ in Kerala – exploring the nexus between tourism and alcohol

ABSTRACT

On the 24th of August 2014 the state of Kerala announced that alcohol will be progressively banned through different phases, with a plan of implementing a complete ban by 2025. The ban was eased in July 2017; yet, it sparked heated debates about its impacts on the tourism industry, which highlighted the strong nexus between alcohol and tourism. Despite animated discussions continued online for months after the announcement of the ban, there have not been studies assessing the impact of the ban on tourism/tourists. Through a thematic analysis of online texts published on TripAdvisor, this paper explores tourists’ perceptions and opinions of the implementation of the ‘Dry Law’ in Kerala. Moreover, this work also investigates whether the ban discouraged potential tourists to visit Kerala. Overall, our analysis reveals that the ban did not discourage potential tourists to visit Kerala, although many regarded the possibility of having moderate amounts of alcohol on holiday as pleasant. Importantly, our study also contends that the narratives about the ‘Dry Law’ produced and propagated online were often representative of political structures of power, which linked tourism to alcohol irrespective of the real impact of the ban on tourism.     

The Socio-cultural Impacts of Tourism Development in the Okavango Delta,Botswana

The objective of this article is to assess the socio-cultural impacts of tourism development in the Okavango Delta, Botswana. This paper largely relied on the research work and reports by the author in the Okavango Delta from 1998 to 2004. In all instances, both primary and secondary data sources were used. However, much of the paper is based on the results of a survey carried out between April 2001 and July 2002. Findings indicate that tourism development in the Okavango Delta has both positive and negative socio-cultural impacts. Some of the positive socio-cultural impacts include income generation and employment opportunities from both community-based tourism projects and safari companies, infrastructure development such as airport and airstrips, tarred roads, hotels, lodges and camps, the improvement of social services such as banking, health, telecommunications and access to electricity. The negative socio-cultural impacts include enclave tourism, racism, relocation of traditional communities, breaking up of the traditional family structure, increase in crime, prostitution, the adoption of the Western safari style of dressing and a traditionally unacceptable ‘vulgar’ language by young people. This article argues that tourism needs to be sensitive to local cultural norms and beliefs for it to be accepted by local people and promote sustainable development. This is possible if all the stakeholders (government, operators and local people) collaborate in policy formulation, implementation and monitoring. This can minimise the negative cultural impacts and instead promote the positive.     

Scoping the Extent of Tourist Road Safety: Motor Vehicle Transport Accidents in New Zealand 1982-1996

There is a growing interest in tourism safety within the travel medicine and safety management literature. From this body of research, motor vehicle traffic accidents (MVTA) are identified as a leading cause of tourist morbidity and mortality. There is, however, a dearth of tourist road safety literature where the tourism context is taken into account. This paper examines the extent of overseas visitor MVTA in New Zealand, based on data collected by the New Zealand Health Information Service for the 15-year period 1982–1996. Some 1604 MVTA cases were recorded in the NZHIS database for non-New Zealand residents, representing 27.4% of all non-resident injuries resulting in hospitalisation during the period of the study. The majority of these incidents involved collisions between vehicles, with 1121 (70% of MVTA cases) involving a car. Highest counts of MVTA were found for males and females in the 20–39 years age range. Largest proportions of MVTA were observed for the Auckland, Otago and Southland regions, although highest incidence rates (based on visitor numbers in each region for the year 1995/6) were found for the Taranaki, Northland, Marlborough, Hawkes Bay and Southland regions. The paper discusses possible reasons for patterns and trends in the MVTA data, drawing on comparisons with existing international studies from the travel medicine and safety management literature.     

The Role of the Tourism Industry in Transforming a Rentier to a Long-Term Viable Economy: The Case of Bahrain

During the past four decades, the tourism industry has emerged as one of the leading industries worldwide. In the Arab countries, however, despite its huge potential, the tourism industry is still in its infancy phase. With the exception of only a few countries, until recently most of the Arab countries almost ignored the economic potential of tourism. Since the 1990s, their traditional attitude of neglect toward the tourism industry has undergone a transformation, a fact that was not lost by the Gulf Cooperation Council (GCC) countries. Thus, since the mid-1990s, all of the GCC countries, without exception, have been trying to promote their tourism sector, which soon became a prominent economic sector. The paper concentrates on one tourism development case – that of Bahrain – the least ‘rentier’ within the GCC oil-economies. The main research question addressed by this paper is to what extent Bahrain has introduced a cohesive and economically viable tourism industry that contributes to a more sustainable economy of this country. This exploratory paper examines Bahrain's motivation to promote tourism; its tourism comparative advantage; the major difficulties facing Bahrain's further tourism expansion; and the overall role of the tourism industry in the Bahraini economy.