Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe

ABSTRACT

The Macufe is one of the Africa’s largest cultural festivals, and takes place annually in Bloemfontein, South Africa. This 10-day event attracts approximately 140,000 attendees, meaning that the residents have to share facilities and services with tourists. The effects of such interactions can be both positive and negative. Community members are stakeholders in any tourism ventures that take place in their area, meaning that their goodwill is of utmost importance. Therefore, the social impacts of this event should be well managed to foster community support. For this reason, a quantitative study was done to determine residents’ social impact perceptions towards the event. A total of 425 questionnaires were completed by willing residents who lived in proximity to festival activities. From an exploratory factor analysis, four factors were extracted, namely community enhancement, community degradation, tourism growth and increased public spending and interaction. It was found that the event does not generate significant levels of positive social impacts, and that the negative social impacts are viewed almost equal to the positive social impacts. This was one of the first social impact perception studies done on an African arts festival, which contributes to the sustainable management of such crucial events.     

Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach

ABSTRACT

This study conceptualises astro-tourism as a nature-based tourism phenomenon and illustrates its positioning as a special-interest tourism (SIT) field using a phenomenological approach. In the process, this baseline research study contributes to this relatively new tourism field’s foundational research aspects, such as developing a definition and, examining its articulation with destination image. It finds that astro-tourism is based on the interest of tourists in sky-related activities such as dark sky observation and astrophotography, most often in a nature-based context. The findings can be utilised to develop astro-tourism as a new medium in conceptualising tourism destination image by combining destination earth features as well as sky features. Targeting sky features of a destination combined with the earth facilities to attract tourists is one of the new opportunities to deliver unique tourism products.     

Towards a classification of cultural tourists

This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

‘All that jazz’: the relationship between music festival visitors’ motives and behavioural intentions

ABSTRACT

This exploratory study investigated the relationship between visitors’ behavioural intentions (ex-post) and their motives (ex-ante) for attending a jazz festival. The aim was to discover whether a music festival brings additional intangible benefits. The research followed a quantitative approach by conducting a visitor survey at the Cape Town International Jazz Festival in South Africa. Structural Equation Modelling showed that music festivals have the potential to create benefits beyond the festival itself or the host destination, particularly fostering an appreciation of a music genre, increasing purchasing of music, and boosting music tourism. The findings showed that a music festival could have far-reaching benefits that can contribute to its legacy. It also showed that visitors’ motives have a unique relationship with their behavioural intentions, which emphasizes the need to market the festival accordingly.     

A Case study: discussion of factors and challenges for urban cultural tourism development

With both qualitative and quantitative approaches, this study examined the success factors of cultural tourism development. It discussed reasons why some cities may find it challenging to sustain cultural tourism development. The findings suggested that the lack of advantageous factors may be because all factors were highly related and that one factor's defect in marketing could easily affect the performance of all other factors. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems such as governmental leadership and funding rather than the important factors emphasized in theoretical models. Copyright © 2010 John Wiley & Sons, Ltd.     

Tourism Demonstration and Value Change

This paper studies the empirical views and opinions of local residents towards the socio‐cultural effects of tourism and both queries and extends theory related to the demonstration effect and within that perceived change in values. The research is applied to Pattaya, Thailand, a destination that has been subject to foreign tourist contact over a 50‐year period. Changes are specifically related to ‘foreign’ tourists rather than domestic tourists. The tourism demonstration concept is made operational through qualitative in‐depth interviews with a spectrum of local residents. Contrary to previous assumptions, tourism demonstration is muted in its effect on value change. This has implications for management and destination development. Copyright © 2013 John Wiley & Sons, Ltd.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.     

Towards tourism: a Laotian perspective

This paper reports the findings of a study of the attitudes of residents towards tourism in the District of Viengxay, Lao People's Democratic Republic, where tourism is in its infancy. Based on focus group interviews, the paper analyses the societal and individual attitudes of the residents towards tourists, tourism development and employment in the tourism field. It was found that locals have little understanding of the motivations of tourists for visiting their villages. Villagers look forward to tourism development to bring more communication and fame to their village, as well as to tourism's contribution to the local economy. Community‐mindedness, control and organisation, cultural exchange, understanding and cultural awareness are prime motivators in forming local attitudes towards tourism. Copyright © 2009 John Wiley & Sons, Ltd.     

Industry convergence in rural tourism development: a China-featured term or a new initiative?

ABSTRACT

Industry convergence is a popular term that has been widely referenced in the context of rural tourism development in China. All levels of government (local, regional, national) in China have repeatedly addressed the significance of industry convergence in their tourism plans and related policies. Despite its popularity, limited studies at present have explored this concept in-depth. Using Huai’an as a case, this study applied a path analysis and reported the industry convergence process in a destination. The findings of this study can provide both theoretical and practical implications that are useful for tourism planners and policy makers.     

Book Review

This paper uses the livelihoods framework to analyse how cultural tourism can diversify livelihoods at XaiXai village in the Okavango Delta, Botswana. Both primary and secondary data sources were used in this study. Primary data sources included household and key informant's interviews conducted at XaiXai village and Gcwihaba Caves. Secondary data included both published and unpublished materials on cultural tourism, XaiXai village and Gcwihaba Caves. Results indicate that the San (Basarwa) of XaiXai's traditional life of hunting and gathering has become a cultural tourism product in the Okavango Delta. Gcwihaba Caves’ geological formation particularly the stalagmites, stalactites and channels also attract tourists that visit the Okavango Delta. The caves also have a cultural history in that they were used as a hiding place by the Basarwa in times of wars, rainy season and cold winters. As such, the cultural values of the San of XaiXai and Gcwihaba Caves are cultural tourism products that can diversify livelihoods at XaiXai village. Therefore, policies and strategies that address cultural tourism and rural livelihoods in tourism destination areas need to be developed. The Gcwihaba Caves and Xaixai Village case study demonstrates that cultural tourism can be a tool for rural livelihoods diversification in tourism destination areas of developing countries.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Island cruise tourism development: a resident's perspective in the context of Italy

Most studies that examine tourism impacts and community attitudes have been carried out from the perspective of the tourism sector as a whole, with very few papers focusing on specific types of tourism and/or analysing tourists' preferences for specific types of tourism segment. This paper discusses some pertinent issues in relation to cruise tourism development and community attitudes in a port of call cruise destination located in the island of Sicily (Southern Italy). Specifically, this study was carried out using a quota random sample of 1500 responses, which is representative of the population of Messina at 1% level. Findings show that residents express an overall positive attitude towards cruise tourism development even if it is not the most preferred when compared to other types of tourism (cultural tourism, sport tourism, and sun and sea tourism). Further, they highlight that significant differences based on socio-economic and demographic characteristics (age, gender, reliance on cruise-related employment, level of education, geographical proximity to tourist areas and port, length of residency and frequency of interaction with tourists) exist in residents' perceptions and attitudes towards cruise tourism development. Implications for policy-makers are discussed and suggestions for further research are given.     

Resident perception of dark tourism impact: the case of Beichuan County,China

ABSTRACT

‘Dark tourism’ has become an accepted terminology in tourism academics, but there are omissions in its research. Often it concentrates on the nature of the event and the psychological consequences for tourist. Rarely has the research considered ideas of the local residents. This study thus examines the perceptions and attitudes of local residents. Beichuan County in Sichuan Province of China, where the Great Sichuan Earthquake occurred in 2008, was considered as the research site. Survey questionnaires were undertaken in site plus the use of the web to capture the views of younger family members no longer working in the immediate area. The total sample numbered 516 respondents. Analyses indicated that in the dark tourism contexts residents’ perceptions of tourism impacts confirm the three traditional dimensions – economical, socio-cultural and environmental; residents tended to form positive attitudes towards dark tourism development. ANOVAs particularly found that no differences existed in the perceptions and attitudes towards dark tourism development among people who had experienced different levels of sufferings or economic losses. Such observations help to solve the debates between the proponents and opponents of dark tourism. Based on the findings, discussions and dialogues with the literature are provided.     

Going beyond the traditional destination competitiveness – reflections on a smart destination in the current research

ABSTRACT

This paper reviews the literature on tourism destination competitiveness from different aspects, focusing on comparative and competitive advantages. Also, the paper highlights the importance of information and communication technologies (ICTs) in tourism destinations and their increasing impact on the achievement of destination competitiveness. Thanks to the wider application of ICTs in tourism, tourists nowadays are well informed and have access to global market which creates a new dynamic environment by creating a smart demand. Since smartness emphasizes on ICT-based tools, including smartness integration for value co-creation, it can increase and enhance destination competitiveness. In this regard, special emphasis is placed on exploring the core components of smartness and smart tourism destination.     

Towards a Framework for Food Tourism as an Element of Destination Marketing

Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, however, indicate that the contribution of food to sustainable tourism and the marketing of destinations has received very little attention globally, as well as in South Africa. A framework and guidelines for developing and implementing food tourism could enable destination marketers and entrepreneurs to optimise the tourism potential of local and regional food. To this end a food tourism destination-marketing framework was conceptualised, which was based on the findings of a South African situation analysis and international trends and best practices. The South African situation analysis entailed an empirical investigation among regional and provincial destination marketing organisations to determine the current status and future potential and food tourism initiatives as a key component of destination marketing in South Africa. To support the food tourism destination marketing framework, two key tools were developed, namely TOURPAT (a tourism and culinary atlas linked to a geospatial database) and PAT (a product potential and attractiveness tool). The framework and tools were tested in a South African destination and provided the stakeholders with mechanisms to develop and implement food tourism. This paper outlines the key components and an evaluation of the framework and tools that have been developed. Guidelines and recommendations for the development, packaging and marketing of local and regional foods are postulated. Proposals for future research are also outlined.     

Application of cultural tourist typology in a gaming destination – Macao

The aim of the paper is to study how cultural tourist typologies apply in an urban gaming destination and how such typologies could aid in the segmentation and profiling of this niche tourist market. Results showed that there exists a certain demand for cultural tourism in Macao and there are different ways to distinguish between cultural and non-cultural tourists, as well as to identify sub-groups of cultural tourists. The three approaches used to distinguish between the two cohorts came up with different percentages of cultural tourists within the total tourist sample. Other findings showed significant differences in trip characteristics and information search behaviour between the two cohorts and among sub-groups of cultural tourists. Such information could be used for profiling purposes. The resulting profiles have implications on marketing and promotion strategies which should not focus only on tourists' primary motives but should attempt to induce or arouse their secondary interests. The methodology could be applied to other destinations hoping to develop cultural tourism.     

Tourism,development and ‘destination Dubai’: cultural dilemmas and future challenges

The aim of this conceptual paper is to provide a critical assessment of Dubai's approach to tourism development, focusing on its cultural implications. The work initially observes ways in which the destination is building an image based on iconographic grandeur, monumental innovation and super-modernism. In doing so, the enquiry indicates that one fundamental sociological concern for destination Dubai is its perceived lack of cultural consistency, particularly in terms of the absorption of the old into the new. This position is evident through a paucity of heritage resources and institutions associated with the tourism market, as well as limited public knowledge concerning the ethnic and traditional elements of the indigenous society. Emphasising a more culturally focused tourism agenda could help to socially sustain and ground local communities (and identities) threatened by rapid urbanisation and Westernisation. However, one noted dilemma relates to the complexity of defining and deconstructing indigenous forms of ethnicity and identity. Nevertheless, the discussion claims that it is imperative not to lose sight of the possible opportunities for the productive advancement of localised forms of tourism and cultural capital. The paper concludes by highlighting the importance of examining the diversity of local perceptions of tourism, culture and development within an empirically informed framework.     

Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach

This study explored the factors that determine the tourism attractiveness of a seniors-friendly destination drawing upon an expert panel. A list of 20 destination-specific attributes was generated through a literature review and was then classified, using the ‘4 As’ of tourism destination management practice: Attractions, Access, Amenities, and Ancillary Services. The results identified the essential components of a seniors-friendly tourism destination as barrier-free public transportation facilities, barrier-free accommodation facilities, variety of seniors-only accommodation options, barrier-free facilities along customized travel routes, and variety of public transport options. While accessibility and amenities constitute important and/or essential experiential components in a seniors-friendly destination, complementary services and tourism resources also contribute to tourism attractiveness. It is concluded that the ability of a destination to accommodate the special needs of senior travellers could be further enhanced by extending the availability and variety of both lodging- and transport-related barrier-free facilities and services. From a scholarly perspective, the study reinforces the need to address the desire amongst seniors in general for a sense of freedom and mobility, and the reality that a substantial subgroup have needs that merit special provision.