Promoting green tourism: the future of environmental awards

Awards and labels can help consumers choose more environmentally benign tourism products and encourage more attention to the environment by producers. As in other areas, however, there is an increasing clutter of environmental awards and labels in tourism. Concerns exist about the value and appropriateness of some claims associated with these. This paper reviews and assesses environmental awards in tourism and recreation using comparative analysis. Sixteen awards relating to manufacturing, forestry, tourist attractions and tourism companies are appraised under the classifications of focus, criteria, certification system and results. Having identified the strengths and weaknesses of different approaches it is concluded that the time is ripe to rationalise awards and labels in the tourism industry and that an environmental management systems approach provides a flexible template to fulfil such a need and drive the agenda of environmental improvements in the industry. Copyright © 2001 John Wiley & Sons, Ltd.     

Wellness Tourism in China: Resources,Development and Marketing

China's natural and cultural resources are the foremost offerings of the country's wellness tourism sector. Although wellness tourism in China is in its infancy, it can offer new opportunities in, and strengthen the overall competitiveness of, China's tourism industry. To achieve this, the assessment and development of wellness tourism resources in China are required. This study examines the potential for wellness tourism development in terms of resources and promotion from the point of view of wellness tourism experts. It surveys professionals working in tourism, health and education in China. The results reveal that environmental assets, including fresh air, clean water and natural features, are considered the most important attributes for the development of wellness tourism in China and that the promotion of wellness tourism can best be achieved through advertising in mass media, governmental support and organizing new regional events. The study implications and future research directions are discussed. Copyright © 2012 John Wiley & Sons, Ltd.     

A review of website evaluation studies in the tourism and hospitality fields from 1996 to 2009

This paper reviews website evaluation studies in the tourism and hospitality fields published between January 1996 and September 2009. A website evaluation framework that includes evaluation by phases, evaluation by features, and evaluation by features and effectiveness is developed. The strengths and weaknesses of each method of evaluation are analyzed, and research gaps and future research directions are explored. Copyright © 2010 John Wiley & Sons, Ltd.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Methods of estimating destination price competitiveness: a case of horses for courses?

Price competitiveness is a key factor in the overall tourism competitiveness of a country or a destination. Given its importance to overall destination competitiveness, various indicators of prices have been developed. Different indicators shed light on different aspects of competitiveness, and the measures which are most useful depend on what questions are being explored. The authors explore several of the different indicators aimed at measuring destination price competitiveness, describing the strengths and weaknesses of using each. Some of the key aspects which condition which indicators should be used are: the need for accuracy and tourism-specific detail versus timeliness; the need for cross-country (or cross-destination) comparisons of the prices tourists are actually paying; the need for estimates of changes in relative price competitiveness over time and the need to provide overall summary measures of a country's price competitiveness at a point of time or changes in it over time. The specific measure used will therefore depend on the particular analytical and practical need of researchers and destination managers.     

Using the Delphi method to assess the potential of Taiwan's hot springs tourism sector

The purpose of the present study is to identify the various factors that influence the competitiveness of the hot springs tourism sector. The research draws on the models of Ritchie and Crouch, Dwyer and Kim, and Enright and Newton, who concluded that destination competitiveness is determined by three major components: resources and attractors, destination strategies and environments. The investigation produced both qualitative and quantitative data using the Delphi technique. An expert panel reached consensus about priorities for the development of Taiwan's hot springs tourism sector and provided written justifications for their responses. This paper reports on the qualitative findings of the three‐round Delphi survey and provides a supply‐side perspective on Taiwan's hot springs tourism sector. An examination of the expert comments concluded that the Taiwanese are increasingly concerned with good health and longevity. This emerging characteristic offers new business opportunities for the providers of hot springs tourism experiences to extend their appeal into health protection and medical treatments. However, if they are to achieve sustainable development and ensure high‐quality visitor experiences, hot springs proprietors will need to work closely with local governments and communities to promote sustainable use of natural hot springs and to conduct routine inspections of spa premises. Overall, the future of the hot springs tourism sector appears to be promising. Copyright © 2008 John Wiley and Sons, Ltd.     

Measuring the sustainability of Cuban tourism destinations considering stakeholders' perceptions

The aim of this research consists of measuring the sustainability degree for tourism destinations considering the stakeholder's preferences. Their opinions were included in the overall process during the choice of the initial indicators and determining the weights. Additionally, in the aggregation process, a sustainability index was calculated with a multiple criteria decision theory methodology, according to its ability to embrace the participant opinions in the decision‐making process. Results allows determining the sustainability degree and the identification of strengths and weaknesses in terms of goals attainment. To corroborate the robustness of the index, an analysis of the rankings was performed.     

A comparative study of hospitality and tourism graduates in Australia and Hong Kong

This paper evaluates the career experiences and perceptions of graduates from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne, Australia towards the programmes that they undertook. The two cohorts of graduates exhibited broadly similar career histories and expressed similar attitudes towards the quality, strengths and weaknesses of their respective programmes. In both cases, female students dominate the graduate cohort and about half of the respondents were found to have left the tourism or hospitality field within 3–5 years after graduation. Graduates believe that their general business and general education subjects play a stronger role in acquiring their first and current jobs than specialist tourism, hotel management and food service subjects. The findings highlight the challenge facing the university sector in attempting to balance the desire to provide a broadly grounded liberal education with the student desire for practical training. Copyright © 2003 John Wiley & Sons, Ltd.     

Destination competitiveness: evidence from Bali

Within the dynamic global tourism industry, understanding the reasons for a destination's competitiveness is essential in order to enhance its performance, facilitate more effective destination management, and inform its overall sustainable economic development. This paper applies Kim and Wicks’ (2010, July 30. Rethinking tourism cluster development models for global competitiveness, international chrie conference-refereed track, University of Massachusetts) tourism cluster development model to Bali – a small, mature destination in the developing economy of Indonesia. It demonstrates that there are complex relationships between: (i) cluster actors; (ii) barriers preventing effective networking; and (iii) the significance of these interactions for the local host community. This paper contributes to the debate by addressing new and different attributes and actors such as transnational corporations, universities, and the concept of co-opetition, as being significant attributes in Kim and Wicks’ initial model. Through a qualitative approach involving N?=?23 semi-structured interviews, this paper illustrates intricate issues and relationships that are identified in Bali, a small mature destination. Purposive sampling methods were employed to generate a range of key stakeholders who informed our understanding of ‘cluster actors’ in Kim and Wicks’ terms. The systematic examination of these key tourism elements provides a detailed analysis of the destination's strengths and weaknesses, and a more nuanced understanding of what facilitates a destination's competitive position.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

Big data in smart tourism: challenges,issues and opportunities

In the era of digital transformation, Big Data have assumed a crucial role in changing the global travel and providing significant challenges and opportunities for established companies, as well as new entrants into the tourism industry. All these companies can get valuable information on Big Data for predicting tourist demand, enabling better decision-making, managing knowledge flows and interaction with customers, and providing the best service in a more efficient and effective way. This can result in improved productivity, increased customer satisfaction, personalized marketing campaigns, and more efficient operations. However, open research issues about the role of Big Data in the tourism industry can be still recognized. With these premises, this Editorial aims to present the articles included in the special issue of Current Issues in Tourism titled ‘Big data in smart tourism: challenges, issues and opportunities’, which has called for research contributing to the recent debates on the implications and challenges of the adoption of Big Data to improve the competitiveness of tourism destinations and companies. Main topics considered by the accepted articles include a literature review proposing a novel theoretical investigative frameworks, metrics and critical dimensions, and empirical investigations of the use of Big Data in different tourism contexts.     

The Socio-cultural Impacts of Tourism Development in the Okavango Delta,Botswana

The objective of this article is to assess the socio-cultural impacts of tourism development in the Okavango Delta, Botswana. This paper largely relied on the research work and reports by the author in the Okavango Delta from 1998 to 2004. In all instances, both primary and secondary data sources were used. However, much of the paper is based on the results of a survey carried out between April 2001 and July 2002. Findings indicate that tourism development in the Okavango Delta has both positive and negative socio-cultural impacts. Some of the positive socio-cultural impacts include income generation and employment opportunities from both community-based tourism projects and safari companies, infrastructure development such as airport and airstrips, tarred roads, hotels, lodges and camps, the improvement of social services such as banking, health, telecommunications and access to electricity. The negative socio-cultural impacts include enclave tourism, racism, relocation of traditional communities, breaking up of the traditional family structure, increase in crime, prostitution, the adoption of the Western safari style of dressing and a traditionally unacceptable ‘vulgar’ language by young people. This article argues that tourism needs to be sensitive to local cultural norms and beliefs for it to be accepted by local people and promote sustainable development. This is possible if all the stakeholders (government, operators and local people) collaborate in policy formulation, implementation and monitoring. This can minimise the negative cultural impacts and instead promote the positive.     

Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach

ABSTRACT

This study conceptualises astro-tourism as a nature-based tourism phenomenon and illustrates its positioning as a special-interest tourism (SIT) field using a phenomenological approach. In the process, this baseline research study contributes to this relatively new tourism field’s foundational research aspects, such as developing a definition and, examining its articulation with destination image. It finds that astro-tourism is based on the interest of tourists in sky-related activities such as dark sky observation and astrophotography, most often in a nature-based context. The findings can be utilised to develop astro-tourism as a new medium in conceptualising tourism destination image by combining destination earth features as well as sky features. Targeting sky features of a destination combined with the earth facilities to attract tourists is one of the new opportunities to deliver unique tourism products.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Stakeholders,the natural environment and the future of Caribbean cruise tourism

Given the sheer complexity of effectively managing the web of potential stakeholders in any tourism development it is argued that for the future of Caribbean cruise tourism, the task is compounded by several key issues that warrant discussion. These include the economic dependency of the Caribbean region on tourism, the inequity of power relations between the various stakeholder groups and the lack of proven collaboration within this fragmented region of culturally diverse islands. This paper addresses these issues, discussing the importance of collaboration and planning for development, highlighting the disparate needs of the different stakeholders involved and drawing attention to the continuing paradox between maximising the opportunities presented by Caribbean cruise tourism whilst effectively managing its sustained development. Copyright © 2004 John Wiley &Sons, Ltd.     

Mitigating Gender Inequality in Rural Regions: The Effects of Tourism Employment in Namibia

We examine the effects of tourism employment on gender inequality in Namibia. We find that tourism contributes to local livelihoods by providing opportunities for cash income through employment, craft sales and shareholder profits from tourism enterprises. In general, male‐headed households are economically better off. Female‐headed households with tourism employment are better off than those without and are as equally well‐off as male‐headed households. We find no significant statistical difference between male‐headed households with tourism employment and those without it. These findings suggest that tourism provides specific advantages for women and helps mitigate gender inequality in areas where tourism employment is available. Copyright © 2014 John Wiley & Sons, Ltd.     

Knowledge in food tourism: the case of Lofoten and Maremma Toscana

The aim of this paper is to contribute towards a better understanding of knowledge in food tourism in agricultural and/or fishery areas. The presence and role of different types of knowledge are investigated adopting a multiple case study strategy in the regions of Lofoten (Norway) and Maremma Toscana (Italy). The following types of knowledge are investigated: local and scientific food knowledge, tourism knowledge, local and global managerial and political knowledge. The results from the case study indicate that scientific food knowledge and global managerial and political knowledge are particularly important in Lofoten. These types of knowledge are identified as the strengths on which a form of gourmet food tourism could develop. In Maremma Toscana, local food knowledge and local managerial and political knowledge are identified as the basis of the development of a generic form of food tourism. It is concluded that food tourism development requires different types of knowledge and their role is strictly dependent on the specific context. Any policy regarding food tourism should be based on the peculiarities of the specific terroir. Further research is required to investigate the tacit dimension of knowledge and those factors that can favour the establishment of global knowledge-based networks.     

Prospects of basket production in promoting sustainable rural livelihoods in the Okavango Delta,Botswana

This paper uses the concept of sustainable rural livelihoods and income diversification to assess the role that basket making as a cultural tourism activity can play in improving rural livelihoods in the Okavango Delta, Botswana. Using both primary and secondary data sources, this paper points out that shocks and natural causes such as drought, disease and changing flood levels in the Okavango River, particularly the drying of the Thaoge (one of the distributaries of the Okavango), have contributed to a decline in livestock and crop yields and increased poverty levels in the region. Therefore, alternative livelihood options that can diversify rural incomes from agricultural production need to be identified. This paper argues that basket making has the potential to diversify rural incomes and improve livelihoods in the Okavango. Baskets are a cultural tourism product that can raise income earning and employment opportunities for rural residents in the Okavango. For this to be successful, basket making will need to be developed as part of cultural tourism. A sustainable cultural tourism sector where baskets are key products requires the sustainable use of natural resources used for basket making. These resources are at present overharvested and are threatened with depletion. There is also a need to promote the empowerment of basket weavers particularly in entrepreneurship and managerial skills in the tourism business, attract young and educated people and promote the preservation of traditional basket making skills, which are important in the development of cultural tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

A system dynamics approach to explore sustainable policies for Xidi,the world heritage village

The relationships between heritage, tourism and community are complex and inter-related. Although the heritage system was initially proposed and set up for conservation, the enthusiasm for heritage conservation derives from its potential as a resource providing economic benefits, such as through the tourism industry. Although tourism development brings incentives to the heritage owners and other stakeholders to preserve the heritage, it also changes the nature and universal value of the heritage. In addition, neither the conservation of heritage nor heritage tourism necessarily brings benefits to the community. Yet, the policies are often formulated from one particular approach and lack a systematic and dynamic view and often lead to counter-intuitive results in the long run. This study attempts to develop a holistic system dynamics model of the Xidi world heritage village and analyse the interaction of the social, economic and heritage sectors to examine policies to achieve the goals of development and conservation. The study shows that conservation alone is not enough, policies which attempt to target the needs of the local community, including providing economic opportunities, can be a better choice if the development is carefully planned and effectively controlled to avoid the over-consumption of resources.