B2B2C模式对销售渠道的影响研究

随着电子商务在中国爆发式的增长,电子商务的模式也出现百花齐放的现象,B2B2C模式作为一种符合目前中国国情的大势所趋的处于高速发展中的复合型电子商务模式,B2B2C模式是B2B和B2C两种电子商务模式的整合:以B2C为基础,以B2B为重点,将两个商务流程紧密结合,从而形成一种新的电子商务模式,对销售渠道的结构、流程、功能和管理都带来巨大影响。     

The use of bundling in B2B online reverse auctions

In industrial purchasing a request for quotation (RFQ) can consist of a single item, but is most often composed of two or more products and/or services bundled together. While such bundles are used in offline purchase negotiations, their criticality is heightened in online auctions due to their usual short duration and constrained bidding environment. Despite this importance, little systematic discussion or evaluation has taken place concerning bundling practice, especially as it relates to the individual items included in the bundle, the overall bundle composition, and the resulting supply base and ultimate bundle performance. This study investigates these issues by developing a conceptual model and testing it with a large-scale survey completed by purchasing professionals practicing bundling in B2B online auctions. Results indicate that crafting a more homogeneous bundle is most important in achieving a successful outcome. Furthermore, more complex or difficult-to-specify items do not impact perceived bundle performance, but do influence the supply base that is willing and able to bid on the business.     

剖析电子商务的安全问题及其防范策略

随着网络的不断普及,网络购物、网上支付和网上银行等一些电子商务活动方面的新词屡见不鲜。在电子商务的网络交易中,安全性及对安全环境的要求显得特别重要,因此提出电子商务的安全问题,并提出了解决电子商务安全问题的主要防范措施,为建立健全电子商务的真正发展构筑一道的坚固屏障。     

B2C环境下的客户行为分析

本文以B2C电子商务交易过程为背景,从客户行为分析的目标出发,提出了基于B2C电子商务环境下的客户行为分析过程,并对B2C环境下的客户消费心理和行为进行了分析,提出了B2C环境下的客户保留策略,这对B2C网站具有借鉴意义。     

行业性“企业间”电子商务(B2B)平台发展趋势的研究

我国互联网经过10多年的飞速发展,电子商务作为互联网商业应用的一种形式已经迅速渗透到整个社会中来,垂直型的行业性企业间电子商务(B2B)类型网站应运而生。这些网站与传统的综合电子商务门户网站比较起来既存在所有电子商务类网站的共同点,也拥有规模小、地域性强等显著特征。行业性B2B是否能在综合性B2B门户网站"航空母舰"式重型压力威胁下生存、发展起来呢?文章针对当前的电子商务现状进行分析,探讨行业性B2B平台的发展趋势。     

大客户兼供应商与企业融资约束

基于2009—2021年我国沪深A股上市公司前五大客户与供应商的信息数据，探究大客户兼是主要供应商这一特殊情形对企业融资约束的影响及其作用机制。研究发现，大客户兼供应商的存在会加剧企业融资约束，且这一效应对于非国有控股和非制造业企业以及当该类客户销售占比低于采购占比和与企业位于同一行业时更为显著。机制检验结果表明，关联交易是大客户兼供应商加剧企业融资约束的作用渠道，而非财务造假行为和真实经营模式带来的弱势市场地位和高经营效率，表明大客户兼主要供应商在我国情境下是一种供应链风险信号，其背后往往隐藏着关联交易，这不仅拓展了学术界和实务界对企业大客户与供应商的认知，也从供应链视角为我国企业“融资难、融资贵”提供了新的解释。     

精准营销在B2C电子商务中的应用分析

B2C电子商务是消费者与企业利用互联网直接开展交易的一种商业模式,电子商务的蓬勃发展对传统的经营模式形成了巨大挑战,本文主要分析了精准营销在B2C电子商务中的应用现状,探讨了如何利用电子商务提升企业精准营销的效率。     

农业供应链中影响B2B电子商务发展的决定性因素

本文分析了农业供应链中影响电子商务发展的三个决定性因素：产业结构、产品复杂性、农产品交易的高接触性．并在此基础上分剐从产业结构、市场和产品专长、组织发展三个方面讨论了构建农业供应链电子商务解决方案的成功策略。     

基于GM(1,1)模型的中英电子商务交易规模预测

文章分析了中国和英国的电子商务发展环境,论述了中英两国的商业基础设施、品牌意识和消费文化。基于灰色预测模型,预测两个国家的电子商务交易规模。根据预测结果,分析两国的电子商务发展趋势,并为从事电商行业的企业提供发展建议。     

中国电子商务新业务模式分析

随着"互联网+"技术的快速发展,中国已具有较为成熟的电商体系,其用户数量逐渐接近网民总体规模。新冠疫情防疫期间,电商领域一系列新业态新模式快速涌现,不仅实现了逆势增长,还在保障民生中发挥了重要作用。现今,电子商务领域展现出巨大的创新活力,已逐步成为推动中国经济增长和新旧动能转换的"关键动力"。文章在分析传统电商业务模式的基础上,从新零售电商、社交电商、直播电商、农村电商四种创新业务模式来分析电商领域的发展,并探讨了电商业务模式未来的发展趋势。     

我国网络银行发展中的问题及对策研究

随着市场经济的逐步完善和电子商务的迅猛发展,网上交易大量增加。作为网络交易的支付平台,网络银行业务也与日俱增,其低廉的成本和广阔的前景,已逐渐受到人们的关注。但由于我国网上银行业务发展较晚,在网络基础设施建设、网络安全、网络银行的监管及法律法规等方面还存在很多问题,本文针对在网络银行发展中存在的这些问题进行了系统的分析,旨在探讨促进我国网络银行发展的一些对策措施。     

试论我国在线零售成功的十大要素

在线零售作为一种新的商务模式，使得传统的交易方式、企业的经营形式和消费者的消费习惯产生一个全新的改变。但从目前形势来看，我国再线零售业既迎来了机遇，又面临着挑战。准确把握我国在线零售现状，正确分析并归纳我国在线零售成功的十大关键要素，用现代信息技术武装我国的零售业，是我国零售业赶上世界先进水平的必由之路。     

Improving resilience of the healthcare supply chain in a pandemic: Evidence from Europe during the COVID-19 crisis

The severe scarcity of critical medical supplies caused by the COVID-19 pandemic led to considerable procurement challenges in the healthcare supply chain (HCSC). As ensuring the availability of such supplies during disruptions is critical, the debate on how to increase supply chain resilience in healthcare has gained new momentum. We present empirical evidence from a multi-tier case study spanning nine European medical supplies manufacturers and hospital groups. Based on the resource dependence theory, we investigated procurement-related strategies to improve medical supplies availability. We conducted semi-structured interviews with 39 procurement and supply chain management experts and derived seven propositions on buffering and bridging approaches for managing evolving resource dependencies and thereby strengthening supply chain resilience in a pandemic. Overall, we confirm the resource dependence theory's applicability for explaining companies' mitigation measures in a pandemic disruption. We find that bridging measures within the healthcare supply base, such as offering procurement support for suppliers or leveraging long-term buyer-supplier relationships, are more effective for securing medical supplies than buffering measures. Complementing bridging with buffering, such as extended upstream procurement or resource sharing among hospitals, can lead to superior risk mitigation as capacities of the present supplier base may not suffice. Furthermore, we extend the resource dependence theory by showing that the severity of disruptions caused by a pandemic triggers new forms of buffering external to the HCSC. Both traditional and new buffering measures establish novel flows of medical supplies in the HCSC that can enable higher supply security in a pandemic.     

Project management competence development framework in turbulent business environment

Today's turbulent business environment characterised by uncertainty and inability to predict the future is extremely challenging, and thus requires the development of new competences. Especially within project management, competence development is one of the critical success factors. Competence development is seen as a critical success factor ensuring companies' competitiveness. Learning organisation, organisational learning, organisational culture, knowledge management and project management laid the foundation for the project management competence development (PMCD) framework introduced in this paper. The most essential features for organisations to update competences are presented. The proposed framework has been in use in Nokia case unit since year 2001 with good results. However, further studies are needed to create an evaluation method to provide a means to measure the impacts of the framework and develop it further.     

B2C电子商务企业降低物流成本途径探析

指出从电子商务物流运作流程上来看,B2C电子商务物流成本包括两大部分内容:正向物流成本和逆向物流成本,物流成本居高不下的原因主要有物流管理水平不高、物流市场集中低以及物流运输中不合理收费等,分析B2C电子商务企业可从合理选择物流模式、加强电子商务供应链整合、缔结电商企业与物流地产联盟、消减退货以降低逆向物流成本几方面入手降低物流成本,也为政府政策的制定提供相关参考。     

浅谈我国的高职高专电子商务专业

电子商务是在因特网开放网络环境下基于浏览器/服务器应用方式,实现消费者的网上购物、商户之间的网上交易和在线电子支付的一种新型的商业运营模式,是利用计算机网络技术及现代通信技术开展商务经营和管理活动的总称。     

Moving purchasing & supply management beyond a cost-focused identity

Practitioners and researchers recognize that purchasing and supply management (PSM) contributes value to business performance beyond reported cost reductions, though capturing and evaluating such contributions is often challenging. The goal of this research is to understand roadblocks impeding the recognition of PSM's contributions beyond cost reduction, and suggest potential solutions to these challenges. Social identity theory offers a conceptual framework to study PSM's self-identity and how it is perceived by others in the organization. Gaining acceptance for value-added metrics is critical to move perceptions of PSM's contribution beyond cost reduction and achieve its full potential. Social identity theory is used as a lens to assess the data and develop propositions. Using a qualitative interview method, the researchers identified important roadblocks hindering PSM's attainment of a broader value-based perception. PSM's identity is closely linked to cost-savings by itself, other functions and upper management. These perceptions are further reinforced by PSM through excessive cost reporting metrics. We provide two suggested solutions for PSM to expand its recognition beyond cost savings: 1) PSM must change its narrative and associated self-identity; and 2) PSM needs to develop metrics that are meaningful across multiple areas of the business.     

Benchmarking sustainable E-commerce enterprises based on evolving customer expectations amidst COVID-19 pandemic

The 2019 coronavirus disease (COVID-19) pandemic has seriously impacted the performance of all types of businesses. It has given a tremendous structural boost to e-commerce enterprises by forcing customers to online shopping over visiting physical stores. Moreover, customer expectations of the digital and operational capabilities of e-commerce firms are also increasing globally. Thus, it has become crucial for an e-commerce enterprise to reassess and realign its business practices to meet evolving customer needs and remain sustainable. This paper presents a comprehensive performance evaluation framework for e-commerce enterprises based on evolving customer expectations due to the COVID-19 pandemic. The framework comprises seven primary criteria, which are further divided into 25 sub-criteria, including two sustainability factors, namely, environmental sustainability and carbon emissions. The evaluation approach is then practically demonstrated by analyzing the case of three Indian e-commerce firms. The results are obtained using a multi-criteria decision-making (MCDM) method, namely, Fuzzy VIKOR, to capture the fuzziness of the inherent decision-making problem. Further, numerical analysis is conducted to evaluate and rank various e-commerce enterprises based on customer expectations and satisfaction benchmarks. The findings explain the most important criteria and sub-criteria for e-commerce businesses to ensure customer expectations along with their economic and environmental sustainability.     

E-commerce retail and reverse factoring: A newsvendor approach

This study builds a theoretical model to examine how supply chain finance (SCF) services using fintech can ease e-commerce suppliers' capital constraints. Despite the innovation in the logistics industry during the Fourth Industrial Revolution and the increasing online shopping in the post-COVID era, small e-commerce enterprises may fail to grow owing to their budget constraints. Reverse factoring is believed to ease such suppliers' capital constraints. We analyze the effect of reverse factoring using the capital-constrained newsvendor model, and we consider the impacts of additional funding from SCF services. Our results show that SCF services reduce e-commerce suppliers' initial orders and, thus, alleviate their budget constraints. This finding suggests that the discount factor of reverse factoring should be higher to ease small suppliers' budget constraints and allow the e-commerce industry to grow sustainably.     

我国百货业网络零售的现状分析及对策

近年,我国网购市场增长迅猛,这对传统的百货业产生了很大冲击,我国百货业也开始尝试网络零售。为了与纯网络零售商进行竞争,我国百货业需要考虑加大品牌宣传力度、增加自有商品、买断大品牌的款式和型号、提供多种付款方式和送货、取货方式等对策。