Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand

The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following two pricing strategies: (i) setting the same wholesale price for both the retailers irrespective of the difference in their sales costs; (ii) setting different wholesale prices for the retailers depending on their sales costs. Two models are developed. In the first model, the manufacturer shares a fraction of each retailer's advertising cost while in the second model, the manufacturer does not share any retailer's advertising expenses. In both the models, we derive the retailers' and manufacturer's optimal strategies. A numerical example is given to illustrate the theoretical results developed in each model. Computational results show that it is always beneficial for the manufacturer to adopt different wholesale pricing strategy for the retailers.     

Vertical separation with location–price competition

While the literature has generally found that vertical separation helps buffer competition and harm consumers in a duopolistic market, we find the exact opposite. To induce the retailers to locate closer to consumers and earn a larger market share, the manufacturers set wholesale prices below marginal cost. This market share effect dominates the previously focused coordination effect under which a higher wholesale price helps coordinate the retailers’ pricing decisions. For each manufacturer, vertical separation is a dominant strategy so the endogenous determination of vertical separation versus vertical integration is a prisoner’s dilemma game.     

When does tiered wholesale pricing create an incentive to reduce retail prices?

Wholesale ‘ladder pricing’ involves setting the wholesale price retailers face as a nonlinear (generally increasing) function of price chosen by retailers. This form of wholesale pricing occurred recently in UK Telecoms, and the issue became extensively debated in the law courts. A major concern in deciding the merits of the case lay with the question of whether or not the introduction of tiered wholesale pricing created incentives for retailers to actually reduce their prices. This paper examines the incentive for the case where the wholesale tariff is a non-linear continuous differentiable function. It is shown that so long as the tariff is strictly increasing, convex, and positive only for retail prices greater than the maximum retailer marginal cost, then there is indeed an incentive to reduce price, whatever the actual gradient of the tariff schedule.     

碳交易及补贴机制下供应链差别定价研究

研究了碳交易机制、补贴机制以及碳交易及补贴机制下，一个二级供应链中普通产品和低碳产品竞争的差别定价策略，通过求解Stackelberg博弈模型得出单一的补贴政策并不能激励制造商进行节能减排，应与碳交易机制结合使用，其节能减排效果优于单一的碳交易机制。最后通过一个算例分析验证了碳交易及补贴机制的有效性。研究表明：碳交易价格升高到一定程度时，普通产品的零售价批发价均升高，低碳产品的价格均下降，普通产品的销量下降，低碳产品销量上升，碳排放总量下降；随着低碳补贴的增加，普通产品的零售价，低碳产品的批发价、零售价均降低，普通产品的销量下降，低碳产品的销量上升，其中低碳产品的价格和需求量对低碳补贴的反应更加敏感，使碳排放量降低的同时还提高了制造商和零售商的利润。     

产业链的合作机制选择与低碳产品定价及碳减排策略

生产链上下游企业选择合适的合作机制对低碳产品定价及碳减排有重要影响。通过构建博弈模型分析三种不同合作机制下的低碳产品定价及碳减排问题:第一种合作机制即制造商与零售商进行合作,当两条生产链都选择这种合作机制时,能带来较高的碳减排率和较低的零售价格,这对制造商、零售商、消费者和环境都是有利的。第二种合作机制即两条生产链的制造商之间、零售商之间分别合作,这会带来较低的碳减排率和较高的零售价格,对两个制造商有利,而对零售商和消费者不利。分析前两种合作机制的利与弊提出第三种合作机制,即零售商和制造商共享利润下的有利于碳减排的策略。最后,结合案例讨论和数值分析的研究结果表明:当制造商和零售商收入共享比在一定范围内时,第三种合作机制可以给制造商和零售商带来更高的利润。由此为企业选择最佳的合作机制及合理的碳减排策略提供了理论指导。     

Downstream and upstream oligopolies when retailer’s effort matters

This paper investigates the different terms of strategic interactions (non-cooperative, simultaneous move): wholesale versus retail pricing—between Bertrand competing retailers and an upstream oligopoly. The crucial extension is that retailers can play a significant role and this can turn conventional wisdom upside down, e.g.: retail competition need not benefit the upstream firms and wholesale pricing can dominate retail pricing in spite of double marginalization because of the incentives it provides to retailers. In addition, the consequences are investigated of differentiating both pricing instruments either at the downstream (this is motivated by Apple’s entry into the ebook market) or at the upstream level.     

Permissible delay period and pricing decisions in a two-echelon supply chain

Suppliers often offer trade credits to their capital-constrained retailers to stimulate more sales. The permissible delay period, as a variable factor, influences almost all decisions in a trade credit contract. In this article, we consider a two-echelon supply chain involving a supplier and a capital-constrained retailer in which the demand is the retail price- and time-dependent. We propose a decision model to determine the optimal delay period and pricing decisions under a noncooperative Stackelberg game with the supplier as the leader. We obtain the analytical-form optimal solutions. Our analysis reveals the influence of the delay period on the wholesale and retail prices. Numerical examples further clarify our theoretical results.     

Upstream mergers,downstream mergers,and secret vertical contracts

In an industry characterized by secret vertical contracts, we consider a benchmark case where two vertical chains exist, with two upstream manufacturers selling to two downstream retailers, and show that the equilibrium prices are independent of whether upstream or downstream firms have all the bargaining power. We then analyse two alternative mergers, and show that a downstream merger (which gives the downstream monopolist all the bargaining power) is more welfare detrimental than an upstream merger (which gives the bargaining power to the upstream monopolist). We also show that downstream and upstream mergers have the same effects when contracts are observable.     

Response of industrial customers to hourly pricing in Ontario’s deregulated electricity market

This paper uses hourly data from Ontario (Canada) between 2005 and 2008 to estimate the effects of real time wholesale electricity prices on demand by industrial customers. Nonlinear SUR estimates from Generalized Leontief (GL) specifications reveal elasticities of substitution from 0.02 to 0.07, confirming that industrial customers (connected to the transmission grid) shift consumption across peak and off-peak periods in order to reap benefits of lower prices. Estimates from FGLS and IV models suggest that this reduction in demand by industrial customers results in lower wholesale prices, which benefits all consumers. The policy lesson is that market based schemes that encourage Real Time Pricing (RTP) pricing should result in positive spillovers to all consumers.     

Effects of horizontal consolidation under bilateral imperfect competition between processors and retailers

This article considers bilateral imperfect competition between processors and retailers to estimate the trade off between market power and cost efficiency. The model is based on pricing rules from a firm's profit maximization and nests both oligopoly and oligopsony models. An empirical analysis for US beef processors and retailers suggests that processors tend to exercise oligopsony market power in procuring cattle, but they are unlikely to exercise market power on retailers. When retailers and processors are considered as one integrated sector, efficiency effects from the increased concentration in the US beef packing industry are slightly larger than market power effects. When processors’ market power is considered separately from retailers’ market power, the difference between cost saving and market power effects becomes greater. The cost elasticity estimate, 0.99, indicates that a further merger would result in little economies of scale in the future. Therefore, although we find that efficiency effects are currently larger than market power effects, a further increase in concentration in the US beef processing industry could narrow the gap between the two effects.     

Pitfalls in Restructuring the Electricity Industry

Abstract. This paper models some reductions in output that may follow the opening of electricity markets to competition. Specifically, we show that vertical separation of electricity generation, transmission and distribution could reduce welfare compared to the previous system of vertically integrated monopoly, if grid owners can act as monopolistic retailers or, alternatively, set access prices that maximize merchandizing surplus. Moreover, we show that a rule of non‐discriminatory pricing would not remedy any of these problems. Hence, to secure the efficiency gains of deregulation, the re‐regulation of the remaining monopolistic core – the electric grid – cannot rely on simple rules like cost‐based non‐discriminatory pricing.     

OPTIONAL REAL-TIME PRICING OF ELECTRICITY FOR INDUSTRIAL FIRMS

Abstract. This paper proposes a pricing mechanism, optional real-time pricing (RTP), with day-ahead hourly prices, that exploits the potential offered by a competitive wholesale power market. When an electric utility offers the option to its industrial customers, the retail prices are based on an existing Hopkinson tariff and expectations as to the wholesale market's next-day hourly spot prices. The proposed RTP mechanism is Pareto-superior to the tariff in that it assures both the utility and the customer of profits that will be at least as great as under the tariff.     

Parallel Imports in a Model of Vertical Distribution: Theory, Evidence and Policy

Parallel imports are goods traded without the authorization of an original trademark or copyright owner. In this paper, a model where parallel imports arise because of incentive problems in vertical distributions is discussed. A distributor receiving goods from a manufacturer at a low wholesale price can profitably sell the goods in another country, outside the authorized distribution channel. The manufacturer can limit such parallel imports by raising wholesale prices, but this reduces vertical pricing efficiency. Parallel imports can thus occur in equilibrium. The model is supported by empirical evidence from existing studies and new econometric work. Policy implications of the analysis are discussed.     

Rockets and feathers meet markup margins: Applications to the oil and gasoline industry

This article investigates the existence of asymmetric price transmission between crude oil, rack (wholesale) and retail gasoline prices. A threshold cointegration technique is used, with regime switches being triggered by the size of the markup margin. There is consistent evidence of band‐TAR in which the crude, rack and retail prices are free to diverge until the markup margin is squeezed or stretched beyond a lower or upper critical threshold. This finding indicates that abnormally high markup margins cannot be sustained, which provides evidence against market power exertion. The threshold error correction models indicate that there is no systematic relationship between the speed of adjustment back to the long‐run relationship and the markup margin, which rules out the existence of “rockets and feathers.”     

Effects of wholesaler concentration on retailers by format: evidence from Japanese brand-level price data

Using unique brand-level wholesale price data, this article examines how purchase prices of commodities for retailers are influenced by wholesale concentration. Compared with studies focusing on retail prices, little empirical work has measured the impact of wholesale concentration on wholesale prices. Economic theory suggests that the sensitivity of purchase price in response to degree of wholesale concentration is smaller for large retail formats than for small retail formats in the presence of intra-format retail competition. To test the validity of the theoretical implication, I measure the impact of the concentration on purchasing prices for retailers by format. Empirical findings support the hypothesis that the large retail format tends to draw advantageous purchase prices when wholesalers become increasingly oligopolistic.     

Vertical distribution, parallel trade, and price divergence in integrated markets

We develop a model of vertical pricing in which an original manufacturer sets wholesale prices in two markets that are integrated at the distributor level by parallel imports (PI). The manufacturing firm needs to set these two prices to balance three competing interests: restricting competition in the PI-recipient market, avoiding resource wastes due to actual trade, and reducing the double-markup problem in the PI-source nation. These tradeoffs imply the counterintuitive result that retail prices could diverge as a result of declining trading costs, even as the volume of PI increases. Thus, in some circumstances it may be misleading to think that permitting PI is an unambiguous force for price integration.     

Retail price responses to changes in wholesale prices in the US beef industry: differences among quality grades and primal cuts

This study examines the transmission of wholesale prices to retail prices for differentiated beef products. Specifically, we study vertical price movement for products differentiated by quality grades and primal cuts in the US beef industry. Our study considers two quality grades– United States Department of Agriculture (USDA) Choice and USDA Select, and three primal cuts– chuck, round and sirloin. Using threshold-based autoregressive and error correction models, and non-linear impulse response functions, we explore if characteristics of price adjustment differ by quality attributes of the products. Results show that there exists the ‘rocket and feather’ effect in the adjustment of retail prices of most beef grades and cuts in response to changes in wholesale prices, and such asymmetric adjustment effect is more pronounced for higher quality grade (Choice) than lower quality grade (Select). Evidence of similar price adjustment is found from the high-quality cut (sirloin). Our results underscore the differences in price adjustment by product quality in the US beef industry.     

Price behaviour in the Italian manufacturing industry

This paper sets out to test the hypothesis that the price-cost margins of Italian manufacturing industries are influenced by excess domestic demand and by international prices of manufactured products. Using annual data (1956–1982) a mark-up equation is estimated for each of the twelve industries in which the manufacturing sector has been disaggregated. The ratio of industry price to average total cost is functionally related to the ratio of international price to domestic cost and a measure of excess demand. On the basis of the estimates, which are obtained by Maximum Likelihood techniques, and some specification tests, it is concluded that both factors influence pricing behaviour although their effect is not uniformly significant in every sector.     

Demand disruption and coordination of supply chain via effort and revenue sharing

This article explores the equilibrium behaviour of a basic supplier–retailer distribution channel under demand disruption via effort and revenue sharing contract. This differs from the traditional supply chain coordination model. Firstly, demand is simultaneously affected by retail price and nonprice marketing effort from manufacturers and retailers. Secondly, when the demand is disrupted, this article considers disruptions in the market scale and price sensitivity coefficient. Thirdly, the supply chain coordination model is proposed via effort and revenue sharing contract. In this way, the manufacturer reduces the wholesale price as an incentive for the retailer to share revenue. Finally, the total supply chain profit is greater with contract than no contract. This also constitutes another incentive for the players to follow the effort and revenue sharing contract.