农产品品牌创建浅析——以“陆个壹”为例

建设良好的农产品品牌是我国"三化同步"中的一项重要环节,如何更有效地开展农产品品牌创建是政府和业界关注的焦点。然而目前国内农产品品牌建设普遍存在宣传意识淡薄,推广方式不正确等问题,导致国内大部分农产品竞争能力不强,利润空间低,形成"卖难"的局面。本文以"陆个壹"系列农产品为典型代表,针对其农产品品牌建设中存在的主要问题进行分析,并提出了解决农产品品牌建设的思路。     

舟山海钓产业发展对策初探

海钓产业是集渔业与休闲垂钓、旅游观光与娱乐体验、健身活动与竞技体育为一体的产业。海钓活动被看作是一项高雅的休闲活动,既可以进入大众化的消费领域,又可为中高端消费者提供个性化服务,它所涵盖的主体追求、心境体验、消费档次和历史文化等,都不是陆上其它旅游项目所能替代的。近年来,舟山海钓业被大力推进并呈良好发展态势。论文通过对舟山海钓业相关部门的调查研究,分析舟山海钓产业发展的优劣势,以期对舟山海钓产业的品牌化发展有所裨襦。     

The Agricultural Marketing Improvement Strategies Project (AMIS)

The Agricultural Marketing Improvement Strategies Project (AMIS), funded by the Bureau for Science and Technology of USAID, is a five-year applied research project designed to assist USAID Missions and developing countries in diagnosing marketing system constraints, identifying innovations for improving system productivity, and testing selected pilot interventions. Country activities will follow a cycle of rapid appraisal (problem identification phase), applied research (in-depth diagnosis of selected constraints), and pilot innovations (interventionist phase). The project hopes to promote and strengthen local capability for doing more effective research on agricultural commodity subsystems.     

河北省培育农产品品牌的实现途径

无论对生产者提高其附加值,还是对消费者放心使用农产品,农产品品牌化都是一条非常重要的途径。该文以农产品品牌培育为研究对象,在分析河北省农产品品牌培育现状的基础上,采用对比法及系统论思想,通过与兄弟省市在区域特色农产品品牌发展、农产品地理标志登记及农产品注册“国家地理标志”等工作方面展开对比,阐述了河北省农产品牌培育工作中的存在的问题,在梳理河北省农产品品牌培育流程的基础上,提出通过完善实施质量管理体系的机制、体制与政策,建立以定位、产品、渠道、价格、促销为主要内容的品牌运营战略,利用和打造农产品公共品牌及构建农产品品牌奖励和声誉政策等途径来实现河北省农产品品牌化。文章构建的河北省农产品品牌培育流程及提出的河北省农产品品牌化途径能为河北省相关部门指导、管理农产品品牌培育工作提供参考和借鉴。     

甘肃省果业发展刍议

论述了甘肃省果业发展现状,分析了果业发展中存在的问题和优势,提出了提升甘肃省果业发展的对策:建设优质果品生产基地;加强无公害标准化栽培技术应用,提高果实品质,提升市场竞争力;扶持龙头企业,延长果品产业链条;加强果品流通体系建设。     

生物工程技术在食品工业领域中的应用

生物工程技术作为21世纪的高新技术,在各个领域都能发挥出极关键作用.随着新技术的发展,生物工程技术在食品工业领域中更是绽放出了夺目的光彩.在本文中,笔者针对生物工程技术在食品资源开发、食品加工、食品资源安全检测、传统食品改良等方面的应用做出阐述,希望能为相关从业者提供新的工作思路.     

Winners and losers from food industry policy: An application to Danish food industry firms

Policy impacts on food industry firms are investigated. A new approach is presented for the analysis of food industry policies that focuses on food industry firms. Data from a survey of Danish firms in 2003-2004 are used to define and construct tables of winners and losers from 30 regulatory areas. Two forms of statistical test are employed in a grid-search to identify association between regulatory areas, types of firms, and patterns of winning and losing. Results indicate that the type of firm, rather than the policy instrument, determines patterns of winning and losing. Upstream and downstream ownership of assets by food industry firms, and their trade orientation, are shown to be the most important variables. For several policy areas the pattern of winning and losing is found not to be associated with any specific firm types, which indicates that their impact is neutral across all types of firms studied. Firm size was found to be poorly associated with firms' capacity to win and lose from several policies involving high-investment compliance.     

加快发展农业特色产业的启示与思考——基于礼县苹果产业的调研

文章以礼县苹果产业的发展为例,阐述了礼县立足县情,充分利用自然资源优势,选择发展苹果产业作为当地发展经济,实现农民增收、农业增效,探索形成一条富民强县的产业之路中取得的成效及存在的问题,并提出对策和建议。该文主要采用对比的方法,使用礼县苹果产业发展的具体数据,论述了农业特色产业对促进农民的脱贫致富、激发了农村生机和活力、夯实农业可持续发展基础发挥的重要作用,同时以礼县苹果产业为例,探讨分析了在不发达地区,农业特色产业存在区域化发展不平衡、生产综合优势不突出,品牌培育意识不高、营销成效不显著,生产管理水平较低、产品效益有待提高,产区内劳动力不足、产业发展急需提升等一些共性问题,并从政府统筹规划、品牌建设、品种改良和生产技术培训、培育壮大龙头企业等角度提出促进农业特色产业健康发展的对策和建议,为中西部地区农业特色产业的发展提供借鉴和参考。     

基于品牌战略的中国粮食加工业发展问题研究

从品牌战略的角度出发,分析了目前我国粮食行业品牌创建规模、品牌创新意识、质量保证体系建设、增长方式理念转变、外资企业品牌战略布局等方面的实际状况,提出了粮食加工业打造、宣传、延续、管理粮食品牌的对策建议。     

Exploring costs and benefits of compliance with HACCP regulation in the European meat and dairy sectors

A Hazard Analysis and Critical Control Point (HACCP) Program was introduced as a mandatory measure in the EU in the 1990s. Despite its impact on the food industry, only limited literature addresses the issue of cost and benefits of HACCP at the firm level in Europe. This paper illustrates the results of a pilot study on case studies in Italy, UK and The Netherlands, providing a first assessment of the order of magnitude of costs of compliance and a qualitative illustration of the main benefits perceived by producers.     

The future of Russia’s agriculture and food industry between global opportunities and technological restrictions

This paper reports on the result of a major foresight exercise commissioned by the Ministry of Agriculture of the Russian Federation on the prospective developments of the agriculture and food industry up to the year 2030. The exercise identified economic, technological, social and ecological trends that will greatly influence both supply and demand in the industry. The findings provide a decision base for policy-makers to improve the technology base and to ease the reliance on technology imports. The country’s agricultural producers have been struggling with the introduction of new technologies, and customers are showing conservative demand patterns. Previous research showed that technology transfer into Russian agricultural enterprises suffers from a low knowledge level especially in receiving organizations. The country’s own S&T system requires support both for technology development and technology transfer, especially for breeding of best-suited plants and animals for local circumstances. Furthermore, consumer behaviour could be influenced towards higher demand, for example, organic food or ethical husbandry.     

我国绿色食品产业发展战略研究

当前,加快现代农业和生态文明建设对我国绿色食品产业发展提出了新的要求。在系统分析绿色食品产业发展现状、存在问题的基础上,围绕\"打基础,管长远\"总体要求,研究提出了优化产业结构、推进精品形象、促进市场机制、提升国际竞争力等4个方面的产业战略布局,对今后一段时期内我国绿色食品产业发展具有重要意义。     

浅谈食品加工工厂质量管理技术及应用

随着食品加工技术的不断发展,我国食品加工业得以不断发展壮大,而工厂质量管理技术对食品加工企业的生存及发展具有巨大的影响.因此,如何发展及利用好质量管理技术成为食品加工从业者关心的问题.本文主要针对工厂质量管理技术对食品加工企业的意义和作用,以及促进食品加工工厂质量管理技术的发展对策进行了论述.     

提升新疆特色林果业品牌建设水平的策略研究

对新疆特色林果业规模、地区分布、出口、品牌培育和认证、品牌建设环境等进行调查研究,结果表明:新疆特色林果业实力不断增强,品牌建设已取得一定进展,但诸如品牌运营管理水平有限、销售渠道不畅、加工深度不够、企业整体实力弱等问题制约品牌建设水平提升。基于调查分析结果,提出通过实施绿色产品定位、加强品牌有效整合、加大品牌保护力度、拓宽品牌推广渠道等手段提高品牌运营管理水平,通过加强科技研发推动林果名牌塑造和提高品牌附加值,通过营销渠道创新提高品牌知名度,通过扶持和培育龙头企业增强品牌竞争力等政策建议。     

Nutrition, health and economic policies in Europe

This article explores the economic issues associated with diet choices and nutrition policies in Europe. A review of the current and potential policy measures is provided and the issues associated with the development of a common nutritional policy in Europe discussed, with a special focus on the collection of appropriate data for benchmarking. We propose a classification for the wide range of nutrition policy tools and the most recent developments are discussed with reference to policy actions in France, Italy and the United Kingdom.