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1.
绿色营销是我国企业实施可持续发展的一个重要战略,同时树也是21世纪企业营销发展的新趋势.本文就从企业实行绿色营销的必要性、企业绿色营销发展过程中存在的问题以及企业绿色营销的发展措施对该问题进行了分析和阐述.  相似文献   

2.
随着工业化和城市化进程加快,城市环境污染加重,而且由于其特有的“高速度、低效益”的经济特征,造成了我国环境问题的严竣性.房地产企业实施绿色营销,必然可以更好地吸引讲究健康生活人们的眼球,有利于提高房地产企业的美誉度和忠诚度.本文分析说明了我国房地产市场中的绿色营销.  相似文献   

3.
论绿色消费与绿色营销   总被引:1,自引:0,他引:1  
绿色营销是企业增强核心竞争力和实现可持续发展的必由之路,我国绿色营销起步较晚,存在法律法规不健全、缺乏绿色营销观念、缺少绿色消费意识等问题,应该用绿色营销观念引导绿色消费、大力开发绿色产品、促进绿色产业发展,制定绿色消费法律法规,灵活运用营销组合策略等措施,推进绿色营销又好又快地发展,提高绿色消费的社会化程度,以加快可持续发展战略的进程。  相似文献   

4.
绿色营销是我国企业实施可持续发展的一个重要战略,同时树也是21世纪企业营销发展的新趋势。本文就从企业实行绿色营销的必要性、企业绿色营销发展过程中存在的问题以及企业绿色营销的发展措施对该问题进行了分析和阐述。  相似文献   

5.
对我国体育企业绿色营销策略的研究   总被引:1,自引:0,他引:1  
谢昌雄 《时代金融》2011,(15):196-197
在分析了绿色营销特点的基础上,探讨了绿色壁垒给我国体育产品生产企业带来的影响,结合当前我国体育产品的绿色营销现状,提出了体育企业绿色营销CIFC理论,认为正确运用绿色营销的4个元素,是企业成功实施我国体育市场绿色营销的关键所在。面对我国体育企业绿色营销相对落后的局面,提出了实施绿色营销提高我国体育产品国际竞争力的对策:第一,创建和培育体育企业"绿色文化";第二,选择和实施合理的绿色营销组合策略;第三,增强全民的体育绿色意识。  相似文献   

6.
谢昌雄 《云南金融》2011,(5X):196-197
在分析了绿色营销特点的基础上,探讨了绿色壁垒给我国体育产品生产企业带来的影响,结合当前我国体育产品的绿色营销现状,提出了体育企业绿色营销CIFC理论,认为正确运用绿色营销的4个元素,是企业成功实施我国体育市场绿色营销的关键所在。面对我国体育企业绿色营销相对落后的局面,提出了实施绿色营销提高我国体育产品国际竞争力的对策:第一,创建和培育体育企业"绿色文化";第二,选择和实施合理的绿色营销组合策略;第三,增强全民的体育绿色意识。  相似文献   

7.
绿色营销是指照顾环层面的,以可持续发展理论为其指导思想的,在营销过程从始至终各个环节皆贯彻和实施绿色的新型市场营销。我国企业实施绿色营销是实现可持续发展的必然选择;是满足消费者绿色需求的需要;是企业打破绿色贸易壁叠的必由之路。在开展绿色营销中,我国企业应采取以下策略;产品策略;定价策略;分销策略;促销策略。  相似文献   

8.
观光农业绿色营销策略研究   总被引:1,自引:0,他引:1  
马桂哲 《金卡工程》2009,13(4):222-222
当今社会,绿色消费和绿色营销成为21世纪最具有前景的发展趋势.本文对阐述绿色营销的含义,特点,开展绿色营销意义,有针对性地提出了观光农业绿色营销策略,对企业具有现实指导意义.  相似文献   

9.
唐文伟 《湖北财税》2001,(11):17-17
二十一世纪湖北应抓住“绿色”机遇创造名牌产品。湖北在开发绿色产业、绿色产品方面有一定的优势。可通过发展绿色农业为起点,带动绿色工业品的开发。用绿色营销湖北的名牌产品,还须从生产、技术、营销乃至绿色标志的申请等各方面做好工作。  相似文献   

10.
当前,全世界都面临"低碳时代"的迫切要求,我国也在积极倡导可持续发展的战略。发展绿色营销,减少环境污染,促进自然生态的平衡,已成为未来企业的必然选择。可持续发展战略的建设是实施企业绿色营销的内在动力和体系保障,企业承担生态责任,实施绿色营销,是未来企业竞争力的源泉。  相似文献   

11.
12.
With a graduated personal tax schedule, Miller showed that there could be an equilibrium debt supply for the corporate sector as a whole. In the presence of uncertainty there is also a unique debt/equity ratio for each individual firm, and this ratio is related to the firm's operational risk characteristics. However, if firms merge and spin off in response to tax incentives, the identity of firms is ambiguous and only the corporate sector is a meaningful construct. These arguments are developed in both discrete and continuous models that employ extensions of the arbitrage-free pricing theory.  相似文献   

13.
越石 《国际融资》2006,(1):20-23
来自政府的声音: "动员各种社会资源,发展教育" 此次论坛上财政部长助理张少春的发言是最受关注的发言之一.他的演讲传达出的信息有这样几方面:第一,谈到现实,他认为全社会对教育的巨大需求与我国公共投入不足已成为我国教育事业发展的突出矛盾.近年来,以公共部门投入为主,多渠道筹措教育经费的教育投入机制成为解决这一问题的重要途径,也使得公共部门与私营部门在教育领域的合作日益密切.第二,谈到前景,他认为,1.中国经济持续、快速的增长对高技能人才产生巨大的需求,这为私营部门的参与提供了广阔空间.2.随着公共财政职能的不断完善,财政资金将在各项教育事业中重新进行分配,进一步优化财政支出结构,提高资金的使用效率.在"十一五"期间,我国将把公共支出的重点转移到农村.我们将逐步把全体农村适龄儿童的义务教育全部纳入公共财政体制.  相似文献   

14.
A number of studies suggest that social trust matters for investment. Using different measures of trust from World Values Survey, we show that countries where people display higher levels of trust engage in more cross-border M&A activities. When they do, these acquirers pay lower premiums. To the extent that these acquirers also tend to engage in larger acquisitions as well, our findings suggest that a larger selection pool of potential targets and higher value targets enable these acquirers to negotiate for lower premiums. We do not find evidence of the significant effect for target country trust levels. Hence, trust may benefit those acquiring firms in cross-border transactions.  相似文献   

15.
This research examines the relation between tournament-based incentives, which are proxied by the difference between a firm's CEO pay and the median pay of the senior managers, and mergers and acquisitions (M&As). We find that tournament-based incentives are positively related to firm acquisitiveness and acquiring firms' stock and operating performance. Further analysis indicates that positive acquisition performance increases the likelihood of the CEO being promoted from inside the acquiring firm. Our evidence is consistent with the view that tournament-based incentives motivate acquiring firms' managers to make greater efforts and take more risk that result in superior acquisition performance.  相似文献   

16.
Using a large and unique patent‐merger data set over the period 1984 to 2006, we show that companies with large patent portfolios and low R&D expenses are acquirers, while companies with high R&D expenses and slow growth in patent output are targets. Further, technological overlap between firm pairs has a positive effect on transaction incidence, and this effect is reduced for firm pairs that overlap in product markets. We also show that acquirers with prior technological linkage to their target firms produce more patents afterwards. We conclude that synergies obtained from combining innovation capabilities are important drivers of acquisitions.  相似文献   

17.
18.
Does director gender influence CEO empire building? Does it affect the bid premium paid for target firms? Less overconfident female directors less overestimate merger gains. As a result, firms with female directors are less likely to make acquisitions and if they do, pay lower bid premia. Using acquisition bids by S&P 1500 companies during 1997–2009 we find that each additional female director is associated with 7.6% fewer bids, and each additional female director on a bidder board reduces the bid premium paid by 15.4%. Our findings support the notion that female directors help create shareholder value through their influence on acquisition decisions. We also discuss other possible interpretations of our findings.  相似文献   

19.
This research examines the relation between political corruption and mergers and acquisitions (M&As). We find that local corruption increases firm acquisitiveness but decreases firm targetiveness. The levels of corruption in acquirer areas relate positively to the bid premiums and negatively to the likelihood of deal completion. Corruption motivates acquiring firms to use excess cash for payment, which mitigates the negative effect of corruption on acquirer shareholder value. The evidence indicates that acquisitions help acquiring firms convert cash into hard-to-extract assets and relocate assets from the high to low corruption areas, thereby shielding their liquid assets from expropriation by local officials.  相似文献   

20.
R. G. Coyle 《Futures》1984,16(6):594-609
The Brandt report and other proposals for a new North-South world order continue to be the focus of lively debate, yet it is often argued that little concrete has emerged from their recommendations. A major reason for this, the author argues, is that the East-West conflict component is not sufficiently taken into consideration-East-West tensions are a severe constraint on and a determining factor of North-South relations. Using influence diagrams, the author develops a flexible framework for discussion and assessment of N/S-E/W relations.  相似文献   

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