首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 15 毫秒
1.
This article compares consumer expectations of bank website functionality for two online task scenarios: information search and transaction. This study uses task technology fit theory and follows a novel methodological approach by using expectation ‘fit’ according to a set of website attributes. An online questionnaire, distributed through e-mail invitation, achieved a sample of 469 Internet users. This research finds several points of similarity and difference with regard to consumer expectations of website attributes according to task context and makes an important and original contribution to both practice and theory. For marketing practitioners, the findings inform how they might ‘manage’ expectations to facilitate positive website experiences. Theoretical contributions are made through integrating IS and Marketing theory to identify the impact of goal-directed behaviour on satisfaction with website attributes.  相似文献   

2.
This study investigated which information sources Italian consumers use most frequently when they have a question about food safety in order to obtain useful insights to inform food risk communication. In 2011, a national survey was conducted targeting Italian people responsible for purchasing and preparing food for their households. Respondents’ choices of information sources on food safety were correlated with their socio-demographic and behavioural characteristics, their levels of objective knowledge, their levels of trust towards some authorities and their levels of self-perception regarding risk exposure. Our data analysis identified those information channels that are most likely to reach Italians actively seeking information. Mass media (radio/television/newspapers) were the most frequently used information source, followed by the Internet. Age, educational qualification, employment status, geographical area, family status and objective knowledge were the variables that influenced the choice for information sources used by the Italian population. The frequency of buying food products, the frequency of eating put and the frequency of cooking also showed a dependency relation. The profiles of those who actively seek information were also outlined. Among these, the Mass media users’ and the Internet users’ profiles were further analysed. Results show that Italian consumers do actively seek information about food safety, revealing that food safety continues to be a concern for the Italian consumers. Their interest in this topic represents an opportunity for public health authorities to address an audience of receptive consumers. Such information will be valuable in the design of targeted communication campaigns to increase consumers’ knowledge and awareness of food safety issues and will help authorities to choose the most effective channels through which to deliver key messages.  相似文献   

3.
Research on the adoption of information technology, drawing on models borrowed from social psychology, typically views adoption as a function of individual attitudes, the influence of others, perception of ability to perform a particular behaviour, and facilitating factors. A significant limitation of these models, in technology-adoption situations, is failure to consider the features of the technology itself. This essentially theoretical paper introduces the construct ‘website features’ as potentially influential in technology adoption, and specifically Internet banking. Research evidence on the salience of such features is reviewed, and it is argued that the effective features and their impacts differ along the stages of the customer purchase process. A theoretical framework is developed for evaluating website design in relation to these stages. Incorporating this construct into existing models, it is argued, will advance marketing theory in an online environment and assist website designers in enhancing website effectiveness to the benefit of the business–customer relationship.  相似文献   

4.
5.
Nonprofit organizations face intense competition in the market for charitable contributions. Increasingly, donation decisions are made online, and organizations have responded by implementing substantive Internet disclosure and reporting regimes. We posit here that the voluntary disclosure of financial and performance information inherent in these regimes provides additional relevant information to a broad array of market participants, and thus has a positive impact on the receipt of charitable contributions. We test our hypotheses on a random sample of 400 US nonprofit organizations by building on the well established economic model of giving (Weisbrod and Dominguez, 1986), in which donations serve as the proxy for demand. Our central research question is thus: Are donors willing to “pay” for Web disclosure? Results indicate a positive relationship between the level of charitable contributions and the amount of disclosure provided by an organization on its website; however, performance and annual report disclosure are more important than financial disclosure, and performance disclosure has the biggest impact in organizations that are less reliant on donations.  相似文献   

6.
Ad blocking software allows Internet users to obtain information without generating ad revenue for site owners, potentially undermining investments in content. We explore the impact of site‐level ad blocker usage on website quality, as inferred from traffic. We find that each additional percentage point of site visitors blocking ads reduces its traffic by 0.67% over 35 months. Impacted sites provide less content over time, providing corroboration for the mechanism. Effects on revenue are compounded; ad blocking reduces visits, and remaining visitors blocking ads do not generate revenue. We conclude that ad blocking poses a threat to the ad‐supported web.  相似文献   

7.
The determinants of Internet financial reporting   总被引:1,自引:0,他引:1  
Responding to the widespread adoption of the Internet and the rapidly growing demands for information from stakeholders, corporations around the world are using the Internet for business and financial disclosures. Internet reporting has the benefits of low cost, wider reach, frequency and speed. Despite these benefits Internet reporting varies across companies and across countries. We study Internet financial reporting (IFR), in particular the presentation and content of IFR, of 660 large companies in 22 countries to identify the firm, and environmental determinants of IFR. The study revealed that firm size, listing on US stock exchanges and technology were firm specific determinants of IFR. Given that IFR is not just about the content of disclosure, but also about employing new presentation methods, the environment of disclosure was included in the research. The overarching disclosure environment of a country was found to be an important environmental driver for IFR presentation and less strongly for IFR content. The presentation aspect of IFR was more associated with the identified determinants than the content of IFR, which suggests that Internet presentation technologies were more related to the determinants than the content of the reports on the company Web sites.  相似文献   

8.
This paper explores various dynamic properties of daily data for the yen–dollar exchange rate. This empirical study shows that quantitative information articulated with technical trading acts as market-based indicators, thus contributing to the modelling of daily fluctuations in the exchange rate. Value-at-Risk analysis is also performed to demonstrate that allowing for data properties such as skewness is essential for representing the underlying volatility of the yen–dollar rate.  相似文献   

9.
By most accounts, the Internet and related advances in information technology significantly affect financial services in general and insurance markets and institutions in particular. Coupled with other important trends such as globalization and regulatory reform, these changes are forcing far‐reaching changes upon the insurance industry and making it more competitive. This article focuses specifically on the implications of the Internet for insurance markets and institutions. The conventional wisdom that the Internet constitutes a sufficient condition for the disintermediation of traditional insurance distribution networks is called into question. To the extent that the Internet reduces transaction costs, it will create opportunities for new intermediaries as well as for existing ones. It will also influence product design, in some cases making it economically attractive to unbundle and repackage various forms of coverage. By removing entry barriers and reducing insurance costs, the Internet will also provide a private market solution to a major insurance regulatory concern—enhancing insurance affordability and availability.  相似文献   

10.
This study reports the results of semi-structured interviews conducted to explore the factors affecting Jordanian listed firms' decisions on whether or not to have a corporate website and, if so, whether or not to use it in investor relations activities. Corporate interviewees noted that the decision to have an online presence was motivated by a desire to enhance the company's image and reputation, and the need to re-brand the company was often a key event triggering website adoption. Particularly important here were international influences, whether international partners, shareholders or competitors. However, in all cases, top management support was essential and played a key role in influencing the ways in which companies use their website both in general and for investor relations activities in particular. Results also revealed that the key factor explaining the lack of a corporate website was the attitude or belief of management. Of key importance was their belief that stakeholders, including Jordanian stock market participants, are not yet ready or willing to use the internet to acquire information about the company. Some interviewees similarly concluded that there is no demand for investor relations information on corporate websites because the Jordanian Securities Commission publishes all listed companies' annual reports on its own website. Other factors explaining the lack of a corporate website were management change, absence of competition and having been listed on the Jordanian stock exchange for a long period. This research extends our understanding of disclosure on the internet by considering a different research setting, namely Jordan, and also by extending the theoretical framework used.  相似文献   

11.
Information and communication are critical to developing customer relationships. Thus, new information and communication technologies (NICTs) became a key knowledge tool for the organisation within a relationship marketing strategy. Retail banking is a good example of a sector in which the virtualisation of relationships is increasing. However, there is no consensus as to whether banking relationships are strengthened or weakened by the use of technology. This article discusses the virtualisation of the interaction processes between banks and their customers and analyses the influence of the Internet on these relationships. A questionnaire was distributed by mail to 340 Internet banking services’ users. A principal components analysis and a multiple regression analysis were conducted in order to discuss the relationship between the identified dimensions of Internet banking and relationship marketing. The research finds three factors related to the use of Internet banking which strengthen the relationships between banks and their customers: the intensity of Internet use, the diversity of access locations and the diversity of Internet applications. From a managerial point of view, these findings have implications for the development of new relationship approaches based on technology.  相似文献   

12.
柳长青 《金卡工程》2011,(12):20-23
宁夏大学数计学院教学信息网是集合了网站信息发布、动态信息管理、办公自动化、教务管理的综合管理信息系统。通过建立教学信息网站可以大大提高宁夏大学数计学院的教学管理效率与质量。  相似文献   

13.
The painful truth is that the Internet has been a letdown for most companies--largely because the dominant model for Internet commerce, the destination Web site, doesn't suit the needs of those companies or their customers. Most consumer product companies don't provide enough value or dynamic information to induce customers to make the repeat visits--and disclose the detailed information--that make such sites profitable. In this article, David Kenny and John F. Marshall suggest that companies discard the notion that a Web site equals an Internet strategy. Instead of trying to create destinations that people will come to, companies need to use the power and reach of the Internet to deliver tailored messages and information to customers. Companies have to become what the authors call "contextual marketers." Delivering the most relevant information possible to consumers in the most timely manner possible will become feasible, the authors say, as access moves beyond the PC to shopping malls, retail stores, airports, bus stations, and even cars. The authors describe how the ubiquitous Internet will hasten the demise of the destination Web site--and open up scads of opportunities to reach customers through marketing "mobilemediaries," such as smart cards, e-wallets, and bar code scanners. The companies that master the complexity of the ubiquitous Internet will gain significant advantages: they'll gain greater intimacy with customers and target market segments more efficiently. The ones that don't will be dismissed as nuisances, the authors conclude. They suggest ways to become welcome additions--not unwelcome intrusions--to customers' lives.  相似文献   

14.
Considerable commentary exists on the potential of the internet for transforming the financial services industry but there is limited longitudinal research into changing website configuration. Studies have investigated online banking ignoring more complex financial services such as pensions. This paper proposes a model of financial services website evolution and applies it to a longitudinal content analysis of 30 pension provider websites, spanning eight years of web development from 1996 to 2003. The study finds that pension websites have evolved over time with apparent links between phases of development and external drivers. The findings indicate that websites support new business transactions rather than existing account management and provide more information on company strength and market position than detail on product and services. Marketing opportunities are present for improved online information provision, business-to-business communication and customer servicing.  相似文献   

15.
Operational risk is an increasingly important area of risk management. Scenarios are an important modelling tool in operational risk management as alternative viable methods may not exist. This can be due to challenging modelling, data and implementation issues, and other methods fail to take into account expert information. The use of scenarios has been recommended by regulators; however, scenarios can be unreliable, unrealistic and fail to take into account quantitative data. These problems have also been identified by regulators such as Basel, and presently little literature exists on addressing the problem of generating scenarios for operational risk. In this paper we propose a method for generating operational risk scenarios. We employ the method of cluster analysis to generate scenarios that enable one to combine expert opinion scenarios with quantitative operational risk data. We show that this scenario generation method leads to significantly improved scenarios and significant advantages for operational risk applications. In particular for operational risk modelling, our method leads to resolving the key problem of combining two sources of information without eliminating the information content gained from expert opinions, tractable computational implementation for operational risk modelling, improved stress testing, what‐if analyses and the ability to apply our method to a wide range of quantitative operational risk data (including multivariate distributions). We conduct numerical experiments on our method to demonstrate and validate its performance and compare it against scenarios generated from statistical property matching for comparison. Copyright © 2013 John Wiley & Sons, Ltd.  相似文献   

16.
互联网金融创新是"双创"的重要领域,"e 租宝"案例表明:互联网金融平台爆发式增长的同时积累了各类风险.互联网金融创新应回归金融本质,应用市场链理论可将互联网金融风险模块化为管理与技术的内控风险、超高利息承诺信用风险、低资产客户评估风险、监管生态风险、原始资本薄弱风险和模块间信息传递风险六个模块.互联网技术只是解决金融业务信息不对称的手段,应从金融本质视角出发结构化地防范互联网金融风险.  相似文献   

17.
We study corporate website disclosures in the U.S. and Taiwan, two countries with different regulatory and market environments, to provide insights into the uniformity of website content and its contribution to the information environment. We observe significant variation in content both within and between the two countries. U.S. firms with higher analyst following tend to create more transparent financial information environments and provide disclosures that are complementary to analysts’ analyses through their corporate websites. They also tend to provide easier access to investor relations (IR) services if analyst coverage is light or nonexistent. However, neither effect is true in Taiwan where the securities analysis industry is less mature. Individual investors have greater ownership share in U.S. firms with more information about IR services on their websites; however, their ownership share drops as financial disclosure on the firm’s website increases, consistent with institutions diluting individual ownership in firms with more transparency in financial reporting. In Taiwan, however, institutions dilute individual ownership share in firms with less financial information and more trading information on their websites. These results are consistent with Barber et al.’s (2009) findings that institutions find Taiwan firms that attract the aggressive, speculative trading of individuals to be extremely profitable investments. Website disclosures in both countries have some effect on the stock-price response to mandatory earnings releases, but their impact is greater in the U.S. Our findings indicate that website disclosures contribute to the information environment and are related to the degree of interest in the firm by sophisticated market participants. Thus, they provide insights to regulators of both countries as they seek to improve disclosure and “level the information playing field.”  相似文献   

18.
Marketing and information systems research show that surface features of a website can induce credibility effects. We conduct an experiment to examine the question of credibility effects induced by the surface features of web-based financial reporting. We predict that participants will perceive financial data from sites with surface flaws (poor style and incompleteness) to be of lower credibility. Consistent with our expectations, we find that surface features can significantly affect users' perceptions of the credibility of financial information. We present further analyses showing that website surface features also impact investment attractiveness, suggesting that website characteristics may adversely affect investor perceptions. Copyright © 2010 John Wiley & Sons, Ltd.  相似文献   

19.
20.
顾乃康  赵坤霞 《金融研究》2019,463(1):168-187
本文使用互联网大数据实时采集工具,针对我国三家典型的互联网产品众筹平台逐日抓取了2015年10月至2016年2月共130天的在线产品众筹项目的实时大数据,基于实时的社会信息探索了产品众筹过程中的动态性。本文依据社会责任扩散效应与目标梯度效应构建了理论预期,经检验发现,在产品众筹的起始阶段,新增的支持金额(人数)与累计支持金额(人数)的回归系数显著为正且呈明显的下降趋势,而在结束阶段,两者的回归系数又重新显著为正且呈上升的趋势,但上升趋势不够明显。此外,随着日趋接近于众筹的目标金额,新增的支持金额(人数)存在显著的加速过程。这种产品众筹中体现出来的动态性意味着,众筹的起始阶段和结束阶段由实时的社会信息所决定的筹资状况以及尽快实现众筹目标金额过半的筹资是决定产品众筹成败的关键。  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号