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1.
一、寿险市场产品结构的实证分析(一)寿险市场产品结构定义与衡量 寿险市场产品结构即寿险市场为消费者提供的不同类型产品的构成或比例关系,表现为消费者在保险消费过程中,购买了哪些保险产品,能够享受多少程度的保障。保险程度与一定主观感受有关,不易衡量,因此用寿险各险种的保费收入及在人寿保险中的占比衡量寿险产品结构。根据消费者保险需求层次不同,可以将寿险产品分为传统保障产品、兼具保障与投资功能的产品两大类。本文主要考虑寿险内部其构成比例。  相似文献   

2.
从销售方面考察,寿险产品具有两个特性:一是寿险消费者的购买需求是潜在的。寿险产品作为一种无形的服务性商品,消费者不会主动去进行购买。因为寿险产品提供的服务内容与人的生老病死等客观风险有关,对于这些客观风险的管理,人们一般是考虑传统的风险管理措施。  相似文献   

3.
在我国,人寿保险业务一直保持着高速发展的势头,多种经济成份的寿险公司不断增加,寿险公司的各类产品层出不穷,民众的保险意识明显增强,人们购买寿险产品的消费能力迅速提高。人们购买寿险产品一是为了转嫁风险使家庭或个人多一份保障;二是为了投资增值。从寿险业务数据统计分析,前者的需求超过后者。天有不测风云,人有旦夕祸福,既然有人买保险,当然肯定有人会出险,因此,寿险公司的理赔工作显得尤为重要,这是保险宗旨具体体现的一个主要方面。 寿险公司的理赔工作有多项环节,其中核赔调查处理是较关  相似文献   

4.
目前国内从消费者角度对寿险产品进行比较研究及相关应用较少,迫切需要真正站在消费者利益角度,建立一套寿险产品的比较评价指标体系,以促进国内寿险业的理性发展。保险产品核心功能体现在三个方面:风险保障、投资理财和其他服务功能,本文从消费者角度,着重从风险保障和投资理财功能方面对寿险产品进行成本收益量化比较研究,建立一套寿险产品比较评价指标体系,并以市场上的畅销产品为例进行比较评价应用,以助消费者理性购买寿险产品。  相似文献   

5.
基于互联网平台而产生的个人信贷产品是一种信贷产品形式上的创新,这种新型信贷服务的产生,在一定程度改变消费者的消费习惯和消费方式。本文对此进行了分析研究。  相似文献   

6.
人寿保险产品较差的可比性抑制了消费者对保险产品的购买.文章分析了人寿保险产品的可比性差的原因,提出了人寿保险产品比较的方法,重点介绍了定期寿险加自我储蓄与两全保险比较的过程.文章对市场上的一款两全保险和一款定期寿险进行了实证分析,结果发现:定期寿险加自我储蓄的方式可能会优于两全保险,购买定期寿险然后进行差额投资的方式应该受到广泛的关注.  相似文献   

7.
一、寿险抵押贷款产品的基本情况在上个世纪的六十年代末,英国保险业曾经出现过一款与银行抵押贷款相似的金融产品称为"寿险抵押贷款"(Endowment Mortgage),其将人寿保险与抵押贷款相结合,成为一种另类抵押贷款。寿险抵押贷款将购买房屋的借款人每月还贷金额分为两部分,一部分作为借款利息还给银行,另一部分则用来购买人寿保险。  相似文献   

8.
陈真 《时代金融》2010,(8X):115-117
便利性需求主要是指购买时间的任意性、购买地点的便利性、购买方式的便捷性和消费过程的方便性,在当今日益忙碌的社会中,消费者的便利性需求日益凸显,他们希望能随时随地、方便快捷的购买和消费产品。文章利用消费者便利性的四个维度来分析可口可乐公司的营销活动。  相似文献   

9.
感知风险对互联网金融的影响分析   总被引:1,自引:0,他引:1  
感知风险是影响消费者购买行为和决策过程的重要因素,也是消费者行为研究的重要内容,而消费者对网络金融的感知风险更成为促进消费者是否使用互联网金融方式的关键。本文以网上购买行为为研究对象,针对感知风险对其产生的影响展开研究,从消费者自身因素、产品相关因素以及技术手段因素三方面去探讨问题,提出在传统金融与现代金融相互碰撞的时代,银行业也需要不断革新,不断开发新的金融支付手段、金融消费产品等,搭建起更满足公众需求的“互联网金融”平台。  相似文献   

10.
《上海保险》2006,(11):5-7
1、制定并实行《上海市个人营销新型寿险产品服务承诺》的背景和意义?为进一步规范我市个人营销新型寿险产品服务,进一步提升保险业社会公信力,增强广大消费者信心,确保我市个人营销新型寿险业务能够持续平稳健康发展,经全行业充分协商,决定实行《上海市个人营销新型寿险产品服  相似文献   

11.
本文系统检验了社会互动对受访者购买健康保险意愿的影响。结果表明:网络互动和传统互动均显著提高消费者为自己购买健康保险的意愿,而且网络互动的影响力更大;网络互动对为父母健康保险的购买意愿没有解释力,传统互动则显著提高了消费者为父母购买健康保险的意愿。本文在检验影响健康保险购买意愿的传统因素之外,重点关注社会互动的影响,为分析个体的保险决策提供新的视角。  相似文献   

12.
本文首先梳理了数字普惠金融、商业保险购买与农村居民幸福感三者之间的关系,然后基于2017年中国家庭金融调查数据(CHFS)和北京大学数字普惠金融发展指数进行实证检验。结果表明:数字普惠金融发展能够显著提升农村居民幸福感,且该影响对于低年龄段、低收入以及东部地区的家庭更显著。进一步影响机制分析表明:数字普惠金融通过影响家庭商业保险购买进而提升农村居民幸福感。同时,在考虑了内生性和稳健性问题后,结论依然成立。本研究为进一步甄别幸福感的影响因素、理解幸福的深层本质、推动乡村振兴和提升农村居民幸福感提供了新的思路与启示。  相似文献   

13.
In this paper, we provide micro-econometric evidence on the determinants of life insurance demand in China, the largest emerging market in the world. We employ the China Household Income Project (CHIP) dataset for the year 2002 in the analysis. The timing is ideal, because of the nature of the less well developed capital markets and social security systems in China in 2002, which sets a suitable stage to study the insurance demand behavior of emerging markets. The results indicate that both the human capital protection motive and the asset allocation motive are important in explaining the purchase of life insurance in China. In addition, we present three empirical regularities: (1) the positive correlation between the returns to human capital and the returns to market portfolio decrease the demand for life insurance; (2) both the current wealth and future income of a household exert curvilinear impacts on life insurance demand; (3) the breadth of a households social connections has substantial impacts on life insurance demand.  相似文献   

14.
For almost 50 years researchers have sought to explain consumer behavior concerning the purchase of life insurance. This study examines the literature relating to specific demographic and economic factors that may be identifiable as traits influencing the demand for life insurance, and discusses general environmental issues that may relate to life insurance demand. By organizing the wealth of literature in a useful and systematic format, noting consistencies and contradictions, this examination seeks to provide a better understanding of how and why life insurance purchases are made.  相似文献   

15.
Using the Survey of Consumer Finances, we examine the life cycle demand for different types of life insurance. Specifically, we test for the consumer's aversion to income volatility resulting from the death of a household's wage‐earner through the purchase of life insurance. We first develop a financial vulnerability index to control for the risk to the household. We then examine the life cycle demand for life insurance using several definitions of life insurance. We find, in contrast to previous research, that there is a relationship between financial vulnerability and the amount of term life or total life insurance purchased. In addition, we find older consumers use less life insurance to protect a certain level of financial vulnerability than younger consumers. Secondly, our study provides evidence that life insurance demand is jointly determined as part of a household's portfolio. Finally, we consider the impact of family members' nonmonetary contribution on the household's life cycle protection decision. Our results provide some evidence that households take into account the value of nonmonetary contribution in their insurance purchase.  相似文献   

16.
Life insurance policy lapses are detrimental to issuing insurers when lapses substantially deviate from insurer expectations. The extant literature has proposed and tested, using macroeconomic data, several hypotheses regarding lapse determinants. While macroeconomic data are useful in providing a general test of lapse determinants, the use of aggregate data precludes an analysis of microeconomic factors that may drive the lapse decision. We develop and test a microeconomic model of voluntary life insurance lapse behavior and provide some of the first evidence regarding household factors related to life insurance lapses. Our findings support and extend the prior evidence regarding lapse determinants. Consistent with the emergency fund hypothesis we find that voluntary lapses are related to large income shocks, and consistent with the policy replacement hypothesis we find that the decision to lapse a life insurance policy is directly related to the purchase of a different life insurance policy. We also find that age is an important moderating factor in the lapse decision. Changes in income appear to more directly affect the decision to lapse for younger households, while they are generally unrelated to the lapse decision for older households.  相似文献   

17.
We study optimal insurance, consumption, and portfolio choice in a framework where a family purchases life insurance to protect the loss of the wage earner's human capital. Explicit solutions are obtained by employing constant absolute risk aversion utility functions. We show that the optimal life insurance purchase is not a monotonic function of the correlation between the wage and the financial market. Meanwhile, the life insurance decision is explicitly affected by the family's risk preferences in general. The model also predicts that a family uses life insurance and investment portfolio choice to hedge stochastic wage risk.  相似文献   

18.
While life insurance purchase decisions have long been studied, we still do not know how people decide if they need insurance or how much they need. Using in‐depth interviews, we peer into the black box of employee decision making to learn what people know about this employee benefit, and how they decide if it is of value for them. We find that individuals understand the need for life insurance, but find many behavioral economic barriers to getting adequate coverage, including mental accounting, money illusion, and a strong role of defaults. We then conduct an online experiment of the hypothetical employee‐benefit purchase scenario, and find a few, simple interventions could help individuals better decide their life insurance needs.  相似文献   

19.
Risk and uncertainty are critical to human decision-making. Yet our understanding of the underlying traits that present the foundation of decision-making remains limited. The work develops a causal model of the antecedents of consumers’ purchase behavior in the context of unit-linked life insurance products. Our experimental approach (n?=?929) builds on the risk as analysis and risk as feeling perspective, which entails huge theoretical and practical contributions. Risk avoidance and uncertainty avoidance are identified to strongly influence the product perceptions. We complement our findings by investigating the conditions that favor the influence of both traits by investigating moderating effects.  相似文献   

20.
The objective of this article is to measure racial differences in the proportion of human capital that households protect with life insurance. Using the 2004 Survey of Consumer Finances data, racial differences in two stages of the process are tested, where it is assumed that households must decide both whether or not to purchase life insurance and how much of their human capital to insure (if they decide to purchase). Among married and cohabitating households, we find that, controlling for demographics and other factors, there is little difference in life insurance ownership between black and white households but that white households insure a larger proportion of their human capital than black households.  相似文献   

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