顾客重复购买意向影响因素研究综述

顾客重复购买意向影响因素的研究正在成为当前研究的热点。本文从顾客重复购买意向研究的理论基础、国外学者和国内学者的研究等几个方面进行梳理影响顾客重复购买意向的因素,最后对该领域的研究现状和发展趋势进行了总结与展望,以期为后续研究奠定基础。     

基于心理契约的网络消费者重复购买意向实证研究

网络营销情景下,消费者在进行购买决策时对心理和情感层面的感知依存度很高,通过对消费者交易心理契约、关系心理契约与感知风险、网络信息以及重复购买行为之间的关系假设,并对这些变量进行分别测量的关系验证后发现,关系心理契约主要通过影响消费者的网络信任来影响重复购买意向,而交易心理契约尽管同样主要是通过网络信任来影响重复购买行为意向,但其对网络信任的影响度要低于关系心理契约。从这一点来看,加强关系营销是提高网络营销效果的重要途径。     

企业社会责任信息披露对企业价值的影响研究

本文在对相关国内外文献进行回顾的基础上分析了社会责任信息披露对企业价值的影响,二者是显著的正相关关系。并认为社会责任信息披露可以作为企业提高自身价值,打造核心竞争力的一个突破口,其真正的价值并没有得到广泛认识和发挥,相关部门应加以引导和鼓励。     

论公共企业的信息公开主体资格

《政府信息公开条例》第37条创设了\"公共企业\"的信息公开义务。针对\"哪些企业具有信息公开义务;如何界定公共企业信息公开主体资格\"的问题,本文采用规范分析和实证分析相结合的方法展开论证:首先,立足规范视角,对公共企业信息公开主体的内涵和外延进行梳理,引出内涵界定不明和外延概括不清的主体资格问题;其次,通过法官视角和学者视角,具体考察了相关裁判和学说的思路及其在逻辑论证上难以周延的不足;最后,透过域外视角,并再次回归规范视角,并借由\"公用事业\"推导出公共企业信息公开主体具有行为的公益性、一定的垄断性、受行政规制性和受政策支持性这\"四性\",进而提出\"两步走\"的主体资格识别标准     

浅析影响消费者购买出版物的决定因素

影响消费者购买出版物的因素很多,其中包括价钱,喜好等.随着近年来人民生活水平的提高,人们在对出版物的购买能力和决定购买的动机上有着明显的改变和提高.与此同时,消费者的购买决策是出版物市场营销的重要内容,也是出版物市场营销得以实现的保证和出版物市场营销决策的依据.     

论激励企业信息公开的制度安排

本文认为一定的激励制度安排,能够通过对资源的再分配来鼓励企业这个经济人确实履行信息公开义务。依据需要理论,企业信息公开激励制度应主要围绕着对信息公开企业的利益补偿、交易机会的予与取和法律责任的完善等做出妥当安排。     

企业社会责任信息披露影响因素研究综述

近年来,企业社会责任信息披露影响因素已成为企业社会责任研究的重要组成部分.国内外学者在公司特征和公司治理等方面对社会责任信息披露影响因素的研究已取得丰富的研究成果.本文主要从公司特征和公司治理两个方面对国内外的研究进行述评,并在此基础上对进一步研究提出了建议.     

企业社会责任信息披露制度的研究

随着全球经济一体化进程的加快,发源于西方的企业社会责任运动在我国悄然兴起.我国目前企业社会责任信息披露理论还不完善.应当强制上市企业披露社会责任报告,鼓励其他企业自愿披露社会责任报告.企业社会责任报告应当全面地反映企业各方面的信息,以利于利益相关者根据报告做出决策.文章最后通过介绍德国企业的做法,给我们以启示.     

企业社会责任信息披露的影响因素研究

对于影响企业社会责任信息披露的变量,大量的研究人员已经从企业财务、管理特征以及制度环境拓展至管理者的个人特质,并对此进行了多层次、多视角的理论和经验研究。文章首先回顾财务状况、治理特征、制度环境、管理层的个人特质这四方面的相关研究,然后从近年的研究热点——高管个人特质着手,指出了今后企业社会责任信息披露影响需要详细讨论的课题。     

在线评论与图片对消费者购买意愿的影响

随着互联网的飞速发展,OTO模式日益受到商家的青睐,然而,商家展示的在线评论和图片信息的效果却鲜有人知.基于相关文献,构建在线评论和图片质量与购买意愿的理论框架和研究假设,并基于有效问卷进行假设检验,研究结果表明,在线评论与图片信息能有效提升顾客感知价值,进而影响消费者购买意愿;在享乐型消费中,图片信息对感知价值的影响...     

The IPO corporate social responsibility information disclosure: Does the stock market care?

We create textual information indices using corporate social responsibility (CSR) information extracted from IPO prospectuses in China. We use the indices to measure the issuers’ corporate social performance (CSP) and corporate environmental performance (CEP) and assess how the stock market reacts. We find that CSP disclosure is significantly related to the post‐market performance of the firm. Specifically, better CSP disclosure is correlated with higher post‐IPO listing holding period returns among firms that do not disclose donations or environmental expenditures, although the association does not hold for firms that make donations and environmental expenditures. In addition, institutional investors seem to care more about the CEP information for a firm than the CSP information.     

Corporate social responsibility and dividend policy

This study outlines and tests two corporate social responsibility (CSR) views of dividends. The first view argues that firms are likely to pay fewer dividends because CSR activities lower the cost of equity, encouraging firms to invest or hoard cash rather than to pay dividends. The second view suggests that CSR activities are positive NPV projects that increases earnings and hence dividend payouts. The first (second) view predicts that firms with a stronger involvement in CSR activities should be associated with a lower (higher) dividend payouts. The finding supports the second view and is robust.     

Are red or blue companies more likely to go green? Politics and corporate social responsibility

Using the firm-level corporate social responsibility (CSR) ratings of Kinder, Lydenberg, Domini, we find that firms score higher on CSR when they have Democratic rather than Republican founders, CEOs, and directors, and when they are headquartered in Democratic rather than Republican-leaning states. Democratic-leaning firms spend $20 million more on CSR than Republican-leaning firms ($80 million more within the sample of S&P 500 firms), or roughly 10% of net income. We find no evidence that firms recover these expenditures through increased sales. Indeed, increases in firm CSR ratings are associated with negative future stock returns and declines in firm ROA, suggesting that any benefits to stakeholders from social responsibility come at the direct expense of firm value.     

Determinants of corporate social responsibility disclosures: Evidence from India

Over the last few decades, a number of studies, mostly in the western countries, have investigated the nature and frequency of corporate social responsibility disclosures, their patterns and trends, and their general relationships with corporate size and profitability. This study seeks to extend the knowledge regarding the relationship between a number of financial and non-financial corporate characteristics and the level of social responsibility disclosures based on an extensive sample of top Indian companies. Corporate size and industry category are found to correlate with the corporate social disclosures of the companies and the corporate reputation as recognised through awards and social ratings has also been observed to be a significant factor that influences the social disclosures made by the Indian companies.