Tourism Higher Education in China

SUMMARY

This paper first reviews the origins and development of tourism higher education in China, then elaborates on its present hierarchy of programs, regional distribution and mechanisms for operating schools. Based on an investigation, the paper also discusses the educational objectives, program setup, curriculum design, textbooks and reference materials. It summarizes the problems and challenges China's higher education studies in tourism are facing, and in conclusion, it explores development trends and offers suggestions for its future.     

A current look at hospitality and tourism education in China's colleges and universities

There has been a boom in the tourism industry in China within the last ten years. Hospitality and tourism education, especially higher education, has undergone rapid development. In 1978 there was not a single course offered in hospitality and tourism at any higher education institution. Today 69 institutions of higher education offer different programs at varying levels, including two-year diplomas, three-year certificates, and four-year Bachelor's and Master's degrees. This paper examines the development of higher education in hospitality and tourism, outlines the problems it faces, and discusses the possible solutions to the problems.     

Tourism and Hospitality Higher Education in Taiwan

SUMMARY

The binary system of tourism and hospitality higher education in Taiwan divides into academic higher education and technical/vocational(institute/university of technology, five-year junior college and two-year junior college). The development of tourism and hospitality higher education in Taiwan is closely related to the growth in the domestic tourist market and the social development of the country. The earliest tourism education began in 1965. This long process of development has given Taiwanese tourism and hospitality education a multifaceted outlook and is generally divided into three periods: the origination period (1946–1968), the growth period (1969–1991), and the competition and adjustment period (1990–present). Over the past years, tourism and hospitality higher education in Taiwan has witnessed rapid growth in numbers, increasing diversification in program names, and with junior colleges and institutes of technology transforming themselves into universities of technology. Current tourism and hospitality programs are boosting global competitiveness for the future hospitality market in Taiwan, with careful positioning clear goals, curriculum planning, integrating hospitality/tourism curriculum, alliances and collaboration, and strengthening tourism and hospitality research.     

Past,Present, and Future of Tourism Education

SUMMARY

Tourism education in Korea, mandated by the Higher Education Act, has evolved rapidly in response to the tourism industry's growth and labor demands for the last four decades. As tourism education has matured and become increasingly recognized as a legitimate academic field of study, the Korean tourism education has attempted to generate future quality workforce and to establish the status of tourism as a prominent research oriented discipline. The purpose of this paper is to present an overview of the Korean tourism industry and tourism education over the past four decades and to suggest future directions for Korean education in the 21st century. By improving current curricula according to today's fast changing tourism business environment and cooperating with the tourism industry with the aid of the government on policies and regulations, Korean tourism education will continue to contribute to the Korean tourism industry as a legitimate partner.     

The Past,Present, and Future of Hospitality and Tourism Higher Education in Hong Kong

SUMMARY

Hospitality and tourism management programmes are widely available in Hong Kong. At present, there is no official publication on the history and development of higher education in hospitality and tourism management in Hong Kong. This paper aims to review the history and current status of hospitality and tourism higher education in Hong Kong, focusing on the programmes offered at sub-degree, degree, and post-graduate degree levels, and to explore future directions for its development.     

Tourism and Hospitality Higher Education in Israel

SUMMARY

This paper presents the past and present of higher education in tourism and hospitality management in Israel.

The paper discusses the growth of higher education in hospitality and tourism through local initiatives and by franchising and extensions from foreign institutions. The nature of the higher education system in Israel and the accreditation processes of local academic programs is discussed. The case of Ben-Gurion University is introduced to illustrate the development of an academic programinhospitality and tourism management.

The paper also compares the current state of the available academic programs to the year of 2000, at the eve of the Palestinian uprising. The paper analyses the complex relations between the Israeli hospitality industry and the higher education programs, as well as the challenges of future graduate programs and industry-academe relationships.     

Tourism in China and professionalism: An insider's perspective

This paper starts with an overview of tourism development in China in the past two decades. While highlighting much of the government initiative which makes progress possible, it tries to pinpoint the primary cause of the existing problems China faces. It is the lack of professionalism, which can be found in government decision making, business management and operation, education and training. The solutions will come mainly from the inside, and one can see efforts being made by policy‐makers and the front‐line people, but it is believed that overseas professionals have a positive role to play, as they have done in China's hospitality industry in the past.     

Entrepreneurs and Entrepreneurship in Alpine Tourism

ABSTRACT

The paper addresses the need for more research in the field of entrepreneurial education in tourism, using the models of Butler's destination life cycle and Porter's diamond of competitive advantages. Following is a discussion of entrepreneurship in tourism in light of these analytical frameworks. As a consequence, key qualification and skill areas for tourism entrepreneurs are derived. Finally, the authors provide an overview of the main institutions that offer education in Austria, Germany, and Switzerland with a focus on entrepreneurship in tourism and establish critical needs for tourism entrepreneurship curricula and research.     

Tourism Education in Canada

SUMMARY

This paper explores the past, present, and future directions of tourism education in Canada, from its origins in the late 1960s until today. The study reviews the development of tourism education over four decades, with a particular focus on developments in Ontario. The influence of tourism organizations, and the impact of legislation on tourism and hospitality education in developing future industry leaders capable of sustaining and growing Canada's tourism industry are discussed. The paper also reflects on the current status of tourism education in Canada, the lack of government support for tourism research initiatives, and the loss of research talent to overseas universities. The research discovered a paucity of past historical documentation of tourism education in Canada and this paper is perhaps the first concerted effort to chronicle the 40-year cumulative history of formal tourism education in Canada.     

Transferring Tourism Knowledge

SUMMARY

Knowledge sharing and quality assurance in hospitality and tourism is a very broad topic to cover. This paper focuses mainly on the role of higher education in transferring knowledge into practice. Knowledge can be defined as “an understanding of something and the ability to use that understanding through study and experience.”¹     

A Study into the Use of Management Science and Marketing Research Techniques in the Irish Tourism Industry

Abstract

The authors report the findings of a recent survey into the use of management science and marketing research techniques in the Irish tourism industry. Given the well documented benefits of these techniques for management decision making, the research was undertaken to explore the extent to which managers in the Irish tourism industry are aware of and use these techniques. The usefulness of these techniques has spawned a considerable expansion of the coverage of such topics throughout business studies programmes in the higher education sector internationally. The study examines whether what is being taught is being used in practice and if not why not. Overall, the results indicate that management science and marketing research practice in the Irish tourism industry do not seem to reflect their potential.     

旅游教育与网络交流平台应用之探索——旅游学术BBS发展探析

目前我国已经明显加快了教育信息化的步伐,网络的使用渗透到了高校教育的各个层面,利用网络的信息沟通来促进学术交流也成了一个新的课题。本文通过对我国旅游专业的现状分析,认为电子公告板(BBS)的形式适用于旅游学术讨论,将成为旅游教育和研究发展的一个好的辅助工具;分析了我国现有旅游学术BBS所存在的问题及其原因,提出了旅游BBS的三阶段发展构想;分析旅游学术BBS不仅应当成为一个全国性的旅游专业学习交流平台,更应该发挥其不受时间空间限制的优势,通过规范化的管理,使旅游学术BBS能服务于更高层次的旅游学术交流。文章还探讨了旅游学术BBS在向专业化发展过程中所面对的版权问题。     

Trends and Forecasts for Inbound Tourism to China

Summary

The development of tourism in China over the last two decades is reviewed. It is argued that the success of the economic reforms in China which has resulted in fast economic growth has also been the main cause of rapid tourism growth in China. Forecasts of international tourist arrivals by source country market and destination region within China are generated over the period 2001-05. An integrative approach is used which combines both time-series and econometric methodologies, termed structural integrated time-series econometric analysis (SITEA).     

Tourism Higher Education in Turkey

SUMMARY

This paper discusses and evaluates tourism higher education in Turkey. Turkish universities have been offering associate, bachelor, and postgraduate degree programs in tourism since the early 1990s. However, there have been major problems and challenges in this endeavor, including the lack of qualified academic staff, improperly designed curriculums, limited practical training opportunities for students, and difficulties in keeping qualified graduates in the industry. So far, it is hard to claim that Turkey has developed contemporary tourism higher education policies and plans. If Turkey is to gain more from tourism in the long term, it is essential for the country to improve the standards of tourism higher education. However, to achieve this, some radical cultural and structural reforms are needed, not only in tourism higher education, but also in the country's overall higher education system.     

Total Quality Management and Tourism and Hospitality Education

ABSTRACT

This paper examines the application of quality management concepts in relation to the provision of tourism and hospitality education, with a specific focus on Thailand. The key quality concepts, namely quality control, quality assurance, quality audit and “Total Quality Management” (TQM) are identified, and the applications of these concepts in the provision of tourism and hospitality education are discussed. The paper explores three main themes. The first is to examine how quality issues have been applied to tourism and hospitality education. Second, the paper outlines the concepts of quality management, which represent the key element of a TQM strategy to implement conformance to standards and quality improvement. The third theme discusses the specific case of Thailand, drawing on research in its early stages which examines quality management in tourism and hospitality education in Thailand. An outline of the nature of tourism and hospitality education in Thailand is provided, followed by a synopsis of the significant challenges facing Thai tourism and hospitality education. A procedure for examining quality in tourism and hospitality education in Thailand is proposed.     

“红与黑”:论精神旅游产品的开发向度

红色旅游作为我国精神旅游的主导产品,其主题大多为爱国主义和革命传统教育,存在着主题概念僵化、客源以公费旅游群体为主等问题；而黑色旅游主题则以爱与和平为主,呈现负面事件“正面宣传化”、多元化深度开发不足等问题.鉴于此,文章提出创新我国精神旅游主题的思路,即从阐释美、正义、人性、自由和理性等多维视角重构旅游产品,更好地发挥其对国民的伦理教化作用.     

Meeting the Demand from Tourism Development-Higher Occupation and Technical Education in China

ABSTRACT

This article outlined the emergence and phenomenal growth of higher occupation and technical education (HOTE) in China, and analyzed the characteristics of HOTE in relation to the human resource needs of China's growing tourism industry. The characteristics of tourism HOTE were examined in the contexts of specialization offerings, curriculum design, and instructional delivery and student evaluation. Comparisons were drawn between tourism HOTE and traditional four-year degree program, and between tourism HOTE and two- and three-year higher professional schools. Observations were made with regard to the greater employability of tourism HOTE graduates and their popularity with employers. The article concluded with the recommendation of an open system for higher tourism education that legitimizes the role of HOTE, and accommodates its coexistence with traditional four-year program, and two- and three-year professional schools.     

关于旅游学科发展与旅游管理专业课程体系建设的思考

本文提出了中国旅游事业以及高等旅游教育与科研近30年发展中几个主要方面问题:旅游和高等旅游教育科研的所得和所失、旅游的基本性质、高等旅游教育的定性、旅游学能否成为一门独立学科、旅游学科体系的建设、旅游管理专业课程体系构成、旅游管理专业主干课程及内容的确定,分析了这些问题的根源.在此基础上集中阐述了作者对旅游学科定性和定位、旅游学科理论体系结构、旅游学科的研究方法论、旅游管理专业课程体系构建等问题的观点.     

Global Tourism Higher Education—The British Isles Experience

SUMMARY

The British Isles includes five educational and tourism environments and jurisdictions which have much in common, particularly in terms of their underpinning tourism products. Their higher educational provision likewise exhibits some common features but also significant diversity. This paper addresses the development of tourism education within the colleges and universities of the British Isles, taken to cover the United Kingdom (England, Scotland, Wales and Northern Ireland) as well as the Republic of Ireland. The paper demonstrates the impact of jurisdictional autonomy on educational programmes, their underlying philosophy and structure.     

Internationalising higher tourism education: the case of curriculum design in the Central Baltic Area

ABSTRACT

The aim of this article is to increase understanding of the process of curriculum design when incorporating an international dimension into a curriculum in higher tourism education. The process of the internationalisation of the curriculum design is investigated against a theoretical basis and described from a practical perspective by presenting a case from the Central Baltic Area. In this case, the purpose of the internationalisation of the curriculum is to provide an aligned skillset and knowledge necessary to support the development of the Central Baltic Area as a common tourism destination. First, a relevant and mutual skillset was identified by reviewing the existing curricula (N = 17) and national tourism strategies and plans (N = 3) as well as by interviewing representatives of tourism organisations (N = 103). Then, the identified skills and knowledge were translated into a joint curriculum and teaching processes.