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1.
Katarina Miličević Tanja Mihalič Ivan Sever 《Journal of Travel & Tourism Marketing》2017,34(2):209-221
Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in achieving destination competitiveness. For this reason, this study proposes a theory-based research instrument that joins the branding process implementation index and competitiveness measured by customer satisfaction. The proposed instrument is tested in the context of Croatian coastal destinations. The results confirm that a well-implemented destination branding process increases destination competitiveness. 相似文献
2.
《Asia Pacific Journal of Tourism Research》2012,17(3):223-243
ABSTRACTThe aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, people and hospitality; and culture and traditions were used to measure the relative competitiveness of each destination. The IPA grids indicated different competitive positions of each island, with each island exhibiting unique characteristics and strengths. Implications for both practitioners and policy makers are discussed. 相似文献
3.
Recently, researchers have suggested an approach to tourism destination competitiveness that goes beyond conventional destination attributes to include, in addition, generic business factors of competitiveness. Despite its apparent promise, there appears to have been little applied research building on this combined approach. This paper is designed to address this gap. Factors pertaining to the competitiveness of both the destination's attractions and its tourism industry were used to construct an instrument that was used to survey tourism practitioners in Hong Kong. Respondents were asked to rate the factors for both importance and relative competitiveness, in a method consistent with importance performance analysis (IPA). The results were analysed and discussed by reference to the IPA Grid. The paper concludes that the study has developed a promising research methodology that offers a quantitative, theoretically informed empirical analysis that will be able to provide a basis for managerial and policy decisions in the tourism industry. 相似文献
4.
With new border policies and the development of travel infrastructure, international tourism to Russia experienced double-digit growth in the past few years. Yet, few authors have reported on the challenges the country faces towards sustainable tourism development and competitiveness. This study discusses issues that have affected and that will continue to affect tourism in Russia. The tenets of destination competitiveness and sustainable development are used to guide a critical discussion of tourism in Russia. The study results from a three-year project that brought together European and Russian partners. Despite great potential, tourism development in Russia remains hindered by numerous issues such as destination image, infrastructure development, workforce training and education, quality management, and sustainable management. Beyond contributing to the tourism academic literature, this paper also aims at contributing to private and public policy stakeholders who prepare the future of Russia's tourism with Russian universities. 相似文献
5.
ABSTRACTAs shopping becomes ever more important to tourists, this interest increasingly drives their destination choices. That is, shopping tourists tend to consider destinations to be more attractive and competitive if they offer key shopping resources. Therefore, this study aims to develop and validate a measurement scale for shopping destination competitiveness, which can provide an identification of shopping- and destination-specific attributes and dimensions. In theoretical terms, this study contributes to the literature by integrating a model of destination competitiveness with a servicescape model and with the current Globe Shopping Index, to investigate shopping destinations at a macro-level. Five hundred and twenty-three usable samples were obtained for data analysis. The findings suggest that shopping destination competitiveness has nine key dimensions: shopping atmosphere, merchandise, store service orientation, affordability, Korean pop culture, safety climate, accessibility, government promotion, and attractiveness. 相似文献
6.
Richard Trembath Jenni Romaniuk Larry Lockshin 《Journal of Travel & Tourism Marketing》2013,30(8):804-816
Destination brand strategies have in the main assumed that consumers actively seek and process information about potential destinations with their choice determined on the basis of a favorable attitude toward the destination. This article examines an alternative approach to destination branding, which relates to building the salience of the destination to increase the likelihood that the destination will be considered in purchase situations. The study examines the predictive validity of brand salience measures for a set of travel destinations compared with the predictive validity of traditional attitude-based measures. The results of the research provide empirical support for a salience approach to destination marketing for domestic tourism in Australia. 相似文献
7.
《Journal of Convention & Event Tourism》2013,14(1):49-69
Abstract Today, destinations aggressively compete for the rights to host some of the hundreds of thousands of meetings and conventions held around the world each year. Yet very little academic research has focused on this industry. This paper develops a conceptual model and research propositions as a basis for further empirical study. 相似文献
8.
Although the performance of the tourism sector has been investigated extensively, the effects of institutional governance have largely been unexplored. This study uses a quasi-natural experiment setting owing to differences in tourism policy devolution between special and ordinary statute Italian regions. Using panel data for the period 1995–2010, we first assess the efficiency of each region by a smoothed bootstrapped Data Envelopment Analysis (DEA) and an order-m frontier estimator. Next, we adopt a difference-in-difference strategy and a fully non-parametric approach to assess whether decentralization affects the performance of regions as tourism destinations. We find that regions affected by decentralization worsened their performance, compared to unaffected regions. The results are robust to different estimators and empirical specifications. 相似文献
9.
Based upon an empirical investigation, the study draws upon the responses of 1623 tourists in Kinmen to explore the notion of destination competitiveness and how it is related to customer satisfaction with tourists’ perceptions, service performance and destination competitiveness. It also considers the question of destination competitiveness and sustainable tourism development. Variables such as tourists’ pre-visit perceptions, post-visit satisfaction toward destination attractions and resources, willingness to recommend and revisit, and competitiveness with foreign destinations are tested. The results of the study suggest that there is no correlation between tourists’ overall satisfaction and destination competitiveness. Implications of the study outcome illustrate that a destination's unique tourism characteristics can be the most important variables for destination competitiveness. In Kinmen's case, battlefields, historic relics, beautiful scenery and travel security gave it a competitive edge, despite high prices. In addition, developing the destination's brand image was found to be critical for tourism marketers and authorities in the context of increasingly global tourism competition. 相似文献
10.
Literature reviews serve as cornerstones for advancing the corpus of existing knowledge. This article offers an overview of the evolution of destination studies from 2000 to 2020. The current study first overviews 20 destination review articles and then applies bibliometric algorithms to determine authorships, popular topics, thematic clusters, and structural variations in 1393 destination studies. The bibliometric analysis identifies the seven largest specialties of destination research as destination loyalty, destination image, destination digitalization, destination marketing, destination experience and recommendation, destination governance, and destination resources. A framework was developed to illustrate the major topics of interest at the macro, meso, and micro levels. The article discusses similarities and contrasts between the findings of the two review methodologies and concludes with a research agenda for destination management scholarship. 相似文献
11.
This study examines the residents' perceptions of the impact of tourism in Benalmádena and the profiles of the residents according to socio-demographic characteristics. A questionnaire assessed how these characteristics influence the residents' perceptions towards the environment, economy, and socio-cultural aspects. The survey was administered to a stratified sample of 770 residents in Benalmádena. Results show a significant effect of socio-demographic variables on perception of tourism impact. The educational background, place of birth and how long respondents had been living in the community explain a significant amount of the variance in overall attitudes. Interaction analyses revealed that place of birth moderated the relationship between the tourism dimensions and the years of residence. For instance, the respondents with less than five years of residence showed more positive attitude towards the impact of tourism. We offer a profile of these residents according to their perceptions of the impact of tourism in their community. 相似文献
12.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
13.
《Journal of Sustainable Tourism》2013,21(2):168-181
This qualitative research examines cruise ship tourism through a case study of Key West, Florida, exploring its perceived benefits and drawbacks. It outlines the growth of the industry, the issues raised by that growth, and uses the land-use tourism model developed by Vera Rebollo and Ivars Baidal (2003) to probe those issues. The results illustrate how mature cruise tourism destinations such as Key West fear continued growth and loss of sustainability, but have mixed emotions about future quantitative and qualitative growth. 相似文献
14.
This study creates a comprehensive evaluation index system, including undesirable outputs and a Slacks-Based Measure-Data Envelopment Analysis model, to analyse the characteristics and evolution of eco-efficiency at an individual tourism destination. This study also empirically identifies the determinants of eco-efficiency. Huangshan National Park, one of the most iconic and highly visited national parks in China, was chosen as the study site. The study results indicate that eco-efficiency has improved continuously. Pure technical efficiency is higher than scale efficiency, while eco-efficiency is more relevant to scale efficiency than to pure technical efficiency. The evolution of eco-efficiency undergoes four stages: an initial inefficient stage, a rapid growth stage, a mature efficient stage and a downside risk stage. Moreover, tourism development, industrial structure and technical level have significantly positive impacts on eco-efficiency, but investment level displays the opposite trend. Environmental regulation emphasizing waste control does not effectively promote eco-efficiency. Finally, theoretical and practical contributions of the findings are discussed in the context of eco-efficiency at a tourism destination. For instance, an eco-efficiency analysis of a destination should treat the tourism destination as a macro-scale system with complex evolutionary rules and should combine this perspective with theory, such as the tourist area cycle of evolution proposed by Butler in 1980. 相似文献
15.
Meltem Caber Tahir Albayrak Türkan İsmayıllı 《Journal of Convention & Event Tourism》2017,18(2):100-117
To be competitive and successful in congress tourism, destinations must learn which congress tourism-related attributes are important and how they perform against their main competitors. This study identifies the importance and performance of destination attributes in Antalya, Turkey, and compares the position of these attributes to those of its main rival in congress tourism, ?stanbul. Importance performance competitor analysis results show that, according to domestic participants, Antalya has to focus on “sight-seeing and cultural attractions” and “outside entertainment.” For international participants, “climate,” “choice of meeting and housing properties,” and “suitability of conference facilities” exhibit higher performance in Antalya than ?stanbul. 相似文献
16.
关于\"旅游目的地竞争力\"内涵的辨析与认识 总被引：13，自引：0，他引：13
人们不难发现,国内外有关\"旅游目的地竞争力\"的研究普遍缺乏对\"旅游目的地竞争力\"的内涵进行界定.内涵界定的缺失在很大程度上会影响该领域研究的开展.为此,本文在对\"竞争力\"概念进行辨析的基础上,结合\"旅游竞争力\"的内涵,尝试对\"旅游目的地竞争力\"内涵做出归纳和界定,并探讨其中一些值得注意的认识问题. 相似文献
17.
This study explores the use of gap analysis in examining the demand-side and supply-side perceptions of international tourists’ motives for visiting Botswana, along with Botswana’s competitiveness as a tourist destination. Statistically significant negative gaps between tourists and tourism providers’ perceptions mean that further understanding of tourists by providers is necessary to enhance the destination’s competitiveness. The analysis of findings was based on 14 “pull” motivations adapted from Kozak (2002) and 104 destination competitiveness measures, some of which were adapted from Omerzel (2006). Factor analysis, reliability analysis, and a series of independent t-tests were used to analyze the data. Study results indicate that tourists visit Botswana mainly for pleasure seeking rather than culture. The study further reveals that Botswana’s competitiveness as a destination is average. Furthermore, the study found statistically significant differences between tourists and tourism providers on all of the “push” factors and nine of the 15 destination competitiveness factors. In order for Botswana to be globally competitive, there is need for further improvement with a view to match international tourists’ expectations. Particular attention should be directed at improving the way the destination is managed. Further developments should be made on created resources, safety, demand conditions, historical and cultural heritage resources, organized excursions, and cleanliness. 相似文献
18.
Jen-Hung Huang 《Tourism Management》2012,33(2):456-465
This study proposes a novel approach, the Fuzzy Rasch model, which combines Item Response Theory (IRT) and fuzzy set theory. This paper applies the Fuzzy Rasch model in Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to analyse the Tourism Destination Competitiveness (TDC) of nine Asian countries: China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and the Philippines. The study was conducted in 2009 using 6 criteria and 15 indices. The results demonstrate the feasibility of applying the Fuzzy Rasch model in TOPSIS to analyse TDC in Asian countries. In addition, the proposed model also provides an effective means of applying the MCDM method to study TDC. Furthermore, in 2009, the Asian countries were ranked from most to least competitive as follows: China, Japan, Hong Kong, Malaysia, Thailand, Singapore, Taiwan, Korea and the Philippines. 相似文献
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20.
Issues concerning destination governance continue to engender much interest and debate in the development of more sustainable forms of tourism. This study explores the implications of a New Public Management approach to tourist destination governance in the historic City of York. Using secondary data, as well as drawing on interviews with a range of destination stakeholders, this study seeks to understand how market ideology is, via the notion of New Public Management, transforming tourism governance in the city. Rather than leading to greater levels of stakeholder engagement, the study demonstrates how the outsourcing of destination management functions to a private sector organisation has had the opposite effect, including a weakening of accountability and the widening of a democratic deficit. The paper provides a unique insight into how public policy discourses manifest themselves at the local level, with implications for tourist destination governance. A critique of New Public Management is offered which extends our understanding of tourism governance structures and stakeholder engagement, with implications for sustainable tourism development discussed. 相似文献