Mixed methods in sustainable tourism research: an analysis of prevalence,designs and application in JOST (2005–2014)

This article analyses the use of mixed methods in papers published in the Journal of Sustainable Tourism over the 10 years, 2005–2014. First, a content analysis of the articles shows that mixed methods are used primarily for expansion and development of results, and less often for triangulation or complementarity. Sequential designs are slightly more popular than simultaneous designs, with qualitative research preceding the quantitative element. In the majority of cases, both the quantitative and qualitative methods have equivalent importance, yet where one is dominant, this is usually the quantitative part. Second, we contextualise the content analysis by exemplifying the use of mixed methods in selected papers, using commentary from authors who have recently published mixed methods papers. We reflect on the reasons for, strengths and weaknesses of using mixed methods, and we argue that mixed methods provide sustainable tourism academics with more opportunities for pragmatic transformative research for societal change, and increasing research reliability in relation to social desirability bias, stakeholder comparisons and transdisciplinarity. The paper notes the need for greater understanding of mixed methods by researchers, its special value and growing importance in sustainable tourism research, and its challenges and strengths for authors and editors.     

Redefining Asian tourism

Research examining Asian tourism destinations and markets has burgeoned, paralleling the region's economic and middle-class growth. However, despite this burgeoning, extant studies tend to replicate theories and models from western tourism literature, with few attempts to interpret tourism from and in Asia through an indigenous lens. This editorial provides an overview of the current state of play in relation to past Asian tourism special issues, book publications and research articles as well as papers included in this special issue. Through the broad themes of deconstructing the universality of tourism knowledge, legitimising other ways of knowing, and convergence of knowledge, we borrow the lenses of research articles included in this special issue to critically examine colonised knowledge, offer alternative ways of conceptualising Asian tourism, and reflect on our journey of composing this special issue. Suggestions are provided for future researchers to take on this path of decolonising tourism knowledge.     

Community agency and sustainable tourism development: the case of La Fortuna,Costa Rica

Previous sustainable tourism research has called for the promotion of community-based tourism as a means of achieving sustainable development goals. Such community-based development has been noted as essential for sustainable practices because of its capacity to benefit local populations while reducing tourism's negative consequences. Nonetheless, some researchers have warned that community-based tourism, by itself, does not necessarily lead to sustainable practices. This study examines local social interactional elements necessary for the achievement of sustainable tourism practices. Such practices are attainable when certain attitudinal, organizational and/or behavioral conditions are present within a community. Using a case study methodology, this article examines the interactional elements by which residents of La Fortuna, Costa Rica, engaged in sustainable tourism practices. The study was based on the theoretical notion of the community field. It used key informant interviews and participant observation. The study shows how economic, social and environmentally sustainable practices were made possible through community agency, the construction of local relationships that increase the adaptive capacity of people within a common locality. Key factors found to enable community agency are strong intra- and extra-community interactions, open communication, participation, distributive justice and tolerance.     

Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014

ABSTRACT

One hundred and five articles on social media in hospitality and tourism during 2004–2014 were identified from three databases and seven journals. Seven dimensions were used for analysis. Results indicated that social media research in hospitality and tourism is in its early stages with two turning points. The number of articles rose dramatically in 2010 and unexpectedly dropped in 2014. Research gaps are apparent in several industry sectors in topics beyond online reviews and in research methods, where literature reviews suffer from small numbers and few prominent researchers. Implications and future research directions are also discussed.     

Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Appealing to tourists’ intrinsic interest for high-quality tourism environments, and thus encouraging them to act with a greater sense of personal responsibility toward the environment, could be critical to promoting sustainable tourism. Proliferating media channels makes the choice, style and delivery of pro-environmental messages a key issue for tourism marketers and management. Social media has become a recognized important channel for tourism information, with user-generated content (UGC) being more trusted than official channels, yet there is little knowledge about its potential role in activating pro-environmental norms. This study investigates that issue. Focusing on the conjoining aspects of personal and social norms for the first time, we propose a hypothetical model to explain the direct and indirect effects of pro-environmental UGC in activating tourists’ pro-environmental behavioral intentions. Working in a Chinese context, where social media plays an increasing role, the research, using a web-based sample (N = 1043), UGC-linked pro-environmental knowledge and awareness, was found to have a strong role in activating pro-environmental norms, creating a pro-environment online community, and increasing tourists’ level of engagement in pro-environmental social media activity. The study highlights the effectiveness of social media channels with UGC providing persuasive communications able to impact sustainable behaviors.     

Towards sustainable tourism planning in New Zealand: Monitoring local government planning under the Resource Management Act

In the light of the increasing pace and scale of tourism activity in New Zealand, the concept of sustainable tourism has become a key ingredient in the nation's tourism strategy. This paper explores sustainable tourism planning in New Zealand at the level of local government, and in particular, focuses on the implementation of the Resource Management Act 1991 (RMA) as a mechanism for achieving sustainable tourism. Using the findings of a survey of Regional Councils and Territorial Local Authorities, the paper explores public sector planning responses to tourism impacts and sustainability concerns in New Zealand. The paper extends the earlier work of Page and Thorn (1997. Towards sustainable tourism planning in New Zealand: public sector planning responses. Journal of Sustainable Tourism 5(1): 59-77; 2002. Towards sustainable tourism development and planning in New Zealand: the public sector response revisited. Journal of Sustainable Tourism 10(3): 222-238), which identified major issues of concern at local council level with regard to tourism impacts and argued the need for a national vision for tourism to ensure that the RMA achieved its original goals. Since then, a national tourism strategy has been published and changes in legislation have further empowered local authorities to further progress the sustainability agenda. This paper examines these developments and the ensuing implications, concluding that significant progress has been made in developing tourism policies at the local level, but that a number of constraints and issues limit the development of New Zealand as a sustainable destination.     

Recent Research in Asia Pacific: The Case of a Professionally Affliated Journal

This review paper aims to unveil the recent research trends in the journal Asia Pacific Journal of Tourism Research. A systematic review of 130 articles published in the journal from 2011 to the third issue of 2014 was conducted, followed by a content analysis of various aspects of the articles, including research foci, research contexts, research methods, number of authors, and contributions by institutions and countries. The findings indicate that marketing research predominates in the articles whilst tourism and attraction are the major research contexts. An increasing rigor in the research methods applied has been observed. Finally, implications for tourism researchers are discussed.     

A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism

Driven by the advancements in artificial intelligence (AI) and its related technologies, the application of intelligent automation in travel and tourism is expected to increase in the future. This paper unpacks the need to shape an automated future of tourism as a social phenomenon and an economic activity, hence contributes to theory and practice by providing directions for future research in this area. Four research priorities are suggested: designing beneficial AI, facilitating adoption, assessing the impacts of intelligent automation, and creating a sustainable future with artificial intelligence. Research in these areas will allow for a systematic knowledge production that reflects a concerted effort from the scientific community to ensuring the beneficial applications of intelligent automation in tourism. The article also launches the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics. The Collection contains all past articles published in Annals of Tourism Research on the topic, and continues to grow as new articles are added.     

Sustainability indicators for managing community tourism

The purpose of this study is to develop indicators to measure community tourism development (CTD) within a sustainable framework. In order to develop such objective indicators, this study employed a modified Delphi technique. A panel of 38 academic researchers in tourism provided input into developing the indicators. After three rounds of discussion, the panel members reached consensus on the following set of 125 indicators: political (32), social (28), ecological (25), economic (24), technological (3), and cultural dimensions (13) for CTD. This set of sustainable tourism indicators can serve as a starting-point for devising a set of indicators at the local and regional level. Further study shall develop a set of sustainable indicators relying on communities’ distinctive characteristics and employing indicator experts from the social and physical sciences and from all stakeholder groups, including residents of the host community, industry experts, government planners, policy-makers and non-governmental organizations [United Nations (2001). Managing sustainable tourism development: ESCAP tourism review, No. 22. New York, NY: UN].     

Networking for sustainable tourism – towards a research agenda

This paper proposes a research agenda for networking for sustainable tourism research based on a collaborative workshop of international tourism academics and researchers and an extensive review of the relevant literature. Each year, Building Excellence in Sustainable Tourism – an Education Network (BEST EN) holds a Think Tank on a topical issue in sustainable tourism education. One aim of the Think Tank is to develop a relevant research agenda that draws on the collective knowledge of participants and acknowledges the interdependent economic, environmental and social objectives in sustainable tourism. Six main areas were identified as important for a research agenda on networking for sustainable tourism and its implementation: theory, methodology and conceptual issues; actors, culture and power; lifecycle, evolution and dynamics of networks; knowledge transfer; macro-perspectives and strategic action, vision, innovation and management of networks. This paper presents and discusses these research themes in the context of a literature review on networks and networking for sustainability in tourism. It is found that substantial progress has been made in the investigation of private sector networks at the destination levels; research on networks involving public sector stakeholders and networks across sectors and levels of governance, however, remains limited.     

Protected area policies and sustainable tourism: influences,relationships and co-evolution

This paper explores the adoption of sustainable tourism ideas in a Park Authority's policies over a period of two decades in a developed world, category V protected area. There is only limited research on influences encouraging the inclusion of sustainable tourism ideas in protected area policies, or on relationships between sustainable tourism policies and other policy priorities. The paper departs from an approach which considers sustainable tourism policies in isolation, because potentially they are reformulations or extensions of other previous policies, or else indirect outcomes of other policies. There is assessment of influences on the Park Authority's sustainable tourism policies, and of the co-evolution between sustainable tourism policies and other policies. Such influences as government funding reductions and rising concern for community well-being affected the Authority's adoption of sustainable tourism ideas. Incorporation of sustainable tourism ideas in policies occurred gradually. It involved re-labelling established policies as well as reframing and extending those policies. It was often an indirect outcome of policy developments not focused specifically on sustainable tourism. Sustainable tourism-related policies co-evolved with, and through, policies for community well-being, actor participation, and sustainable development. The approach used here is relevant for research on policy co-evolution in other policy fields.     

Sustainability Indicators for Small Tourism Enterprises – An Exploratory Perspective

Despite the numerical dominance of small tourism enterprises (STEs) in many destinations, little is known about their role in helping destinations progress towards sustainability objectives. The a priori assumption is that, by being small and locally owned, these enterprises automatically contribute to sustainable tourism development. This paper argues that to test this assumption, relevant indicators of sustainability (ISTs) should be developed. In contrast to destination and community ISTs, which are often stakeholder driven, the indicators developed here take an unconventional but not unprecedented approach, drawing on published frameworks and peer-reviewed case studies. The methodology of this approach has been made explicit so that potential users and researchers can assess its value and build upon it. A list of indicators that emerge from the process, covering the four broad sustainability dimensions, is given, which can be used in assessing the STE's progress towards a destination's long-term sustainability goals.     

Recent Tourism and Hospitality Research in China

ABSTRACT

Although China's tourism has become a vital part in the world tourism market, little is known internationally about tourism and hospitality research in China. This study reviewed 500 articles published from 2000 to 2005 in China's leading tourism research journal, Tourism Tribune, and provided an overview of China's recent tourism and hospitality research. Content analysis results showed that tourism research themes in China primarily focused on tourism attraction/resources development and management, tourism planning, and tourism industry development issues. Most research under review used a qualitative approach, while 15% of the articles employed some quantitative methods. Articles using advanced statistical techniques were scarce.     

A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism

The COVID-19 pandemic has brought unparalleled impacts to the global tourism industry, thus inspiring a wave of academic research. This paper presents a review of the early literature on COVID-19 and tourism, representing 249 papers. The analysis revealed five key themes: (1) psychological effects and behavior; (2) responses, strategies, and resilience; (3) sustainable futures; (4) impact monitoring, valuation, and forecasting; and (5) technology adoption. However, this research also raises questions about theoretical contribution, methodologies, and future research potential. This article also launches the Annals of Tourism Research's Curated Collection on coronavirus and tourism. The Collection contains all past articles published in Annals of Tourism Research on the topic and will continue to grow as new articles are added.     

The coronavirus pandemic – A critical discussion of a tourism research agenda

Unquestionable, the coronavirus (Covid-19) pandemic is one of the most impactful events of the 21st century and has tremendous effects on tourism. While many tourism researchers worldwide are currently ‘Covid-19 research gap spotting’, we call for more deliberateness and rigor. While we agree that the coronavirus pandemic is unique and relevant to research, we argue that not all effects are worth researching or novel to us. Previous research on crises and disasters do show similar patterns and existing theories can often very well explain the current phenomena. Thus, six illustrative examples are shown how a research agenda could look like. This includes parts where theoretical explanations from tourism are missing, as well as where we think existing knowledge might be subject to a tourism paradigm-shift due to the coronavirus pandemic.     

Progress in tourism demand research: Theory and empirics

To explore recent progress in tourism demand research, we comprehensively survey current studies in the leading tourism and hospitality journals, asking six evaluative questions about the scientific merits of the studies and three explorative questions about emerging areas in the literature. The examination identifies potential flaws and their consequences in the field of tourism demand. A theoretical foundation is recommended for future tourism demand studies with a view to reduce bias in the empirical analysis of tourism demand. Several emerging areas of analysis in the field of tourism demand are recognized and discussed. Our study provides critical insights that will enable future tourism demand research to generate more reliable, impactful information than in the past.     

Stolen history: Community concern towards looting of cultural heritage and its tourism implications

It has become increasingly commonplace to exhibit antiques and historical artefacts in cultural museums, prompted by the flourishing global art market. However, behind the phenomenon of blockbuster exhibitions in leading tourism cities throughout the world, lies the problem of looted cultural heritage. This study proposes a research framework combining conceptual and empirical approaches. The authors explore the previously neglected concerns of local communities towards the smuggling of cultural heritage property with particular reference to Yemen. Structural model development and assessment were performed using a dual analysis process that involved covariance-based structural equation modelling (CB-SEM) and partial least squares (PLS-SEM). The researchers propose six constructs that contribute significantly to sustainable tourism: direct protection management, trust in government, community participation and support for sustainable tourism. The study proposes critical insights about mitigating this global dilemma for implementation by international authorities, governments, nongovernmental organisations and scholars.     

Sustainability-oriented Service Innovation: fourteen-year longitudinal case study of a tourist accommodation provider

Abstract

Progressing sustainable tourism requires both an innovative transition from “unsustainable” tourism and innovative research methods to develop theory and concepts for a sustainable tourism. While there are many ad hoc examples of initiatives, there are very few examples of firms systematically recording their medium-term evolutionary progress. This case study of an accommodation provider uses longitudinal data over 14 years, deductive and inductive methods, and comparison with other similar eco-friendly providers, to provide the first exploration of sustainability-oriented innovation by a firm attempting to make transitions. Findings show how important hindsight and insight are for continuous learning, and how broader community sustainability issues influence the owners’ worldviews. Both learning and changing views are required to support innovation. A Sustainability-oriented Service Innovation model is recommended, recognising the characteristics of a service industry where innovation can be an organic process led by humans for humans and consequently more fuzzy in its progress than the clearly defined steps that are suggested by previous research. This model seeks to assist researchers and practitioners to better measure innovative progress of service firms, and develop more relevant strategies to ease transitions towards sustainable business practices.     

Sustainable Tourism: An Overview of the Concept and its Position in Relation to Conceptualisations of Tourism

Reference to sustainable tourism is now made in most strategic tourism planning documents. Yet, despite its common use, definitional arguments exist over its meaning and subsequent operationalisation. In addition to this, literature on sustainable tourism rarely discusses its development prior to the publication of Our Common Future (World Commission on Environment and Development (WCED), 1987) and its relevance to current conceptualisations of tourism. This paper analyses the context within which sustainable tourism was developed and has recently been conceptualised. It does this by assessing the development of sustainable tourism (with an Australian focus) and proposing a model which incorporates the development of sustainable tourism into tourism. The paper argues that sustainable tourism has traditionally given more focus to aspects related to the environment and economic development and that more focus should be given to community involvement.     

Sustainability and marketing in tourism: its contexts,paradoxes, approaches,challenges and potential

ABSTRACT

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This article summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It explores sustainability marketing's two fundamental approaches, that of market development, using market segmentation, and that of sustainable product development. It introduces a Special Issue of the Journal of Sustainable Tourism on sustainable marketing, sharing evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.