Towards an ethics platform for tourism

Ethical distinctions inform all human actions and decisions. On inspection, however, dominant paradigms in tourism scholarship are imbued with the myth of objectivity and thus ignore the ethical dimension. Since the four platforms of scholarship were first published in 1990, a representation of one of the most value-based concepts of this time, sustainable development, has been embraced; a fifth platform has emerged to dominate the rhetoric of tourism praxis. However, this paper argues that a sixth platform, an ethics platform, is needed to interrogate the morality of the positions taken in policy, planning, development, and management. These platforms are proposed against a background of environmental ethics and global political economy.     

Tourism and cultural revival

Cultural change is a recurrent concern in tourism anthropology studies. Host societies frequently remodel their culture following the creation of a tourist resort. But, that does not necessarily imply an acculturating process, since what actually takes place is pragmatic cultural production work in response to the touristic demands that offer consolidated economic alternatives and livelihood. As for the Pataxó Indians of Porto Seguro of Brazil, they have sponsored a “cultural revival” process. In other words, they have generated the traditions that start being exhibited commercially in arenas where the prospect of emergent ethnic tourism is perceived.     

Negotiating landscape in rural tourism

Landscape is a vitally important asset for Norwegian rural tourism. Different views and perceptions of landscape are negotiated among key actors such as operators, tourists, and farmers. This article investigates these negotiations in relation to three dimension of landscape: values and requirements; how it is experienced; and future development prospects. The study shows that while actors hold different positions and attitudes, all of them unite in their concerns about landscape change, and in their desire to preserve food traditions and local produce. Further, this paper argues that there is a general re-orientation in landscape perception from “spectacularization” towards “multi-sensing”.     

TERRITORIAL PLANNING AND TOURISM DEVELOPMENT TAX

An economic model of land taxation involving a local government and a private developer constitutes the theoretical framework in this research. The model hinges around a two-tier approach including both a conservation and an efficiency criterion. The analysis indicates that sustainable tourism calls for the use of land taxation and planning legislation simultaneously geared to the achievement of efficiency and the signaling of the government’s commitment to conservation policies. To provide support for the theoretical conclusions, an Italian case study is discussed, showing how the local government chose not to yield to a developer’s requests by not changing a norm prohibiting construction near of the coastline.     

Beyond authenticity and commodification

Authenticity and commodification are central to academic debates in tourism. Previous analyses suggest that the commercialization of local identities leads to negative consequences. Based on a long-term study in Eastern Indonesia, this paper examines authenticity from three perspectives: government, tourists, and villagers. While the former two reflect views highlighted in the literature, the villagers’ interpretation is different: tourism brings a sense of pride and identity and also a political resource to manipulate. Seen in this context, the debates about authenticity should examine how the notion is articulated, by whom and for what purposes, to reveal in what circumstances cultural tourism leads to positive responses and empowerment.     

Sustainable tourism and the question of the commons

Sustainable development calls for wise management of natural, built, and sociocultural resources in destination areas. Resources created mainly for tourism are used in time by the local population as well. Many others are shared in common with local people in everyday life. More often than not, resources are overused and degraded, as is the unfortunate fate of most ‘common pool resources’. When this happens, sustainable development is severely threatened: economic wellbeing declines, environmental conditions worsen, social injustice grows, and tourist satisfaction drops. This paper analyzes the central role that common pool resources play in sustainable tourism development, outlines policy design principles for their management, and offers future research directions.     

Rural tourism and gendered nuances

Research findings on rural residents’ attitudes towards tourism are often contradictory, in part due to a lack of data examining the often divergent perspectives of particular subgroups. Regional survey data from the Intermountain Western United States is used to provide an improved understanding of rural tourism attitudes as they are linked to community involvement and changes, while also exploring both intragender and intergender differences. Group differences in levels of community involvement, perceptions of tourism and various other issues are observed. While differences emerge, there is also widespread agreement on the importance of preserving local culture and the opposition to sale of agricultural land for development.     

Politics and tourism interface: The Case of Cyprus

The Cyprus tourism industry has had to be sensitive to the political problems between Turkish and Greek Cypriots. Federation is considered to be a partial solution to the problems. This paper evaluates the influence of politics and nationalism on the tourism planning and development under a possible federal constitution. The views of Turkish and Greek Cypriot participants from private and public organizations are studied through semistructured interviews. The findings suggest that any future planning and development is likely to be a complex undertaking, as the two societies tend to have different sets of objectives and expectations.     

TOURISM CRISIS MANAGEMENT: US Response to September 11

Policymakers are faced with the predicament of if and how they should respond to an unexpected and sudden downturn in tourism demand. In the past, they have made these decisions in the absence of research into the relative effectiveness of different responses. The downturn in the United States following September 11 is a particularly vivid example of tourism crisis. This paper analyzes the effects of this crisis using a computable general equilibrium model of the US and also examines potential and actual policy responses to the crisis. Sector-specific targeted subsidies and tax reductions are found to be the most efficient means of handling the situation.     

Clusters in regional tourism An Australian case

With changing industrial patterns in regional Australia, tourism has gained increasing currency as an agent for regional economic development. This paper investigates the applicability of cluster theory in supporting the movement from comparative advantage to competitive advantage for four regional towns located on the Murray River in Australia. Thus far cluster analysis has largely been applied in the manufacturing industry. This paper reports on its potential as an analytical tool in service-based tourism and, through the cases studied, identifies vital attributes of clusters that are lacking in the least economically successful region in the study area.     

Developing an evolutionary tourism partnership model

Partnerships have become a popular tourism management strategy for leveraging scarce resources in an era of fiscal constraint. Despite this popularity, little empirical research has been done to explain the processes that occur when such interactions take place. An evolutionary model is presented based on an empirical study of three tourism partnerships, a review of existing tourism partnership case studies, and the integration of emerging theory from the organizational behavior field. The model suggests that tourism partnerships begin in a context of environmental forces and evolve sequentially through problem-setting, direction-setting, and structuring phases. Special facultative skills are needed to sustain and nurture tourism partnerships.     

A facilitated access model and ottoman empire tourism

This paper proposes a “facilitated access” model to describe how local people make and have made use of tourism. Although Western travel accounts of the Arab Middle East have been studied by various disciplines, the Ottoman Empire has not been treated from a tourism studies approach. Travel narratives from 1835 to 1870 are used to reconstruct how, and tentatively why, Ottoman subjects adapted existing tourism services and expertise to the new Western tourists of the era. It is argued that Western tourism in the empire flourished in the foundational period before Cook Company tours began in 1869 because some Ottoman subjects could thus increase their own autonomy.     

Integrated rural tourism:: Concepts and Practice

A model of integrated rural tourism, which took account of the various resources (cultural, social, environmental, economic), their use, and the role of pertinent stakeholders, was developed to explore effective methods of promoting tourism as part of a rural development strategy. “Strategic fit” was used to assess the effectiveness of the model in adding value locally in the context of an established tourism area in western Ireland. The model reveals considerable robustness in identifying features that promote the adding of value in a holistic way and in identifying the pertinent stakeholders and issues that require attention to meet objectives more effectively.     

Market shares analysis: The Case of French Tourism Demand

This paper examines the magnitudes and determinants of changes in destinations’ shares of a major tourist origin market. The Almost Ideal Demand System model is used to quantify the responsiveness of French tourism demand in Italy, Spain, and the United Kingdom to changes in relative prices, exchange rates, tourists’ expenditure budget, and external events. The results indicate that effective price competitiveness is a key variable driving changes in market shares. Policymakers who wish to maintain their shares of the French market should pay particular attention to tourism pricing policies, as well as to improving the tourism offer.     

Domestic tourism in FRG : Trends and problems

Participation on tourism of the population of the Federal Republic of Germany (FRG) has enormously increased. Domestic tourism, however, stagnates. The German tourist regions have to expect a significant decrease in visitors, since an increasing segment of the German holiday-makers (now two thirds) travels abroad. The German domestic tourism providers and vacation travel organizers have not yet fully realized the new trends in the travel behavior. The unfavorable trend can only be met through a continually increasing supply with vacation homes and apartments. Moreover, the various resort towns need to join regional tourism associations which are able to achieve a more effective regional marketing for smaller tourist regions. Preparations for the establishment of regional tourism associations and programs for a subsidization of regional marketing plans are imminent.     

Indonesian national parks: Understanding Leisure Users

The behavior and perceptions of users of protected areas in Indonesia are affected by cognitive interpretations of nature. While Westerners are influenced by historico-philosophical constructions of wilderness of a biocentric derivation and demonstrate behavior on a knowledge-seeking/active nexus, Indonesians and other Asians share more anthropocentric/recreational attitudes, tempered with collectivist societal values. A study in Bromo Tengger Semeru National Park illustrated these differences. Conclusions are that leisure provision in protected areas in South East Asia requires stronger contextualization, an alternative one, and better market awareness if the economic and conservation benefits of tourism are to be maximized.     

Measuring tourist judgment on service quality

This study measures tourist judgments on service quality in alpine ski resorts. An attribute based method was employed in order to estimate weighting schemes both for quality judgments across different tourism activity domains and different quality dimensions within winter resorts and to quantify an overall quality measure. A linear regression and Sirgy's congruity model of customer satisfaction/dissatisfaction were adopted. The results indicate that there exists a linear relationship between the overall quality measure and the partial judgments of each domain/dimension. This allows deciphering the relevance of different domains of tourism activity and quality dimensions within the process of making quality judgments.     

Tourists and refugees: Coinciding Sociocultural Impacts

The new millennium holds promise of being both the “Century of Tourism” and the “Century of the Refugee.” Never in history have there been so many refugees and tourists crossing international borders. This paper discusses the ironic similarities of both positive and negative impacts of tourism development and refugee relief on developing countries. Parallels in recommendations for both phenomena are also presented. Although not originally intended, the observations made in the paper are drawn from two different fieldwork projects: a study of refugee camp aid with Operation Lifeline Sudan in northern Kenya in 1994 and an investigation of tourism development in Malaysia in 1992.     

Representative dissonance: India’s Self and Western Image

Western media have often been criticized for portraying Third World destinations through a colonial prism via images of primitiveness and exoticism. Contrastingly, some destinations have begun to resist those representations with media campaigns of their own. The purpose of this study was to critically construe the differences between ways that India is represented in American tourism media and how it is represented by the Indian government itself. The findings revealed that these two representations are different in ways that reflect the colonial nature of international tourism and the postcolonial stage of India’s nationalism. Moreover, the study of representative dissonance is proposed as a tool for understanding the conflicting ideological forces that shape destination images.     

The convergence process in heritage tourism

The theoretical background behind heritage tourism is conventionally categorized in terms of two stages: the demand and supply side approaches. This has resulted in a fragmented and usually conflicting framework. The purpose of this paper is to devise a model, which will substantiate the existence of both a continuum and a lateral relationship between the contrasting theoretical approaches to heritage tourism. The value added proffered here stems from the incorporation of authenticity as a linking device in each of the two approaches, unifying them into a single theoretical paradigm. The role of authenticity as a contemporary marketing tool, on tourism motivation and the image of the attraction is shown to be pivotal.