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本文介绍了案例教学法的起源与发展,阐述了案例教学法在房地产估价课程教学中的重要作用,并指出了房地产估价课程案例教学法实施的要点. 相似文献
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案例教学法是一种理论联系实际,启发式教、学相长的教学过程,有助于学生实践能力的提高和创新精神的培养,因此,如何在高校市场营销教学中运用案例教学,培养学生的创新能力与实践能力,已成为提高相关专业大学生综合素质的关键.结合案例教学的优势和劣势,探讨适合市场营销案例教学的方案. 相似文献
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中职旅游管理专业以培养旅游业所需的高素质应用型人才为目标,为了满足人才需求,需要应用行之有效的教学方法,而案例教学法具有理论与实践相结合的突出优势。文章首先通过构建案例教学法的框架,即规范教学案例开发方法和过程,以“导游业务”这门课程为例,展开实际教学及比较分析,结果表明案例教学法能够有效提升教学质量,然后针对中职旅游管理专业教学案例开发提出几点建议,以期为旅游管理专业课程的案例开发提供必要的启示和借鉴。 相似文献
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为了增强学生学习的主动性就需要帮助他们认识到学习成功的可能性,即树立学习的信心,同时还要结合教学过程不断地向他们阐明学习的意义和价值。案例教学法是一种帮助学习者培养、树立和长期保持学习主动性的教学法。本文将主要探讨案例教学模式在旅游专业教学中的实践。 相似文献
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在当今信息时代 ,培养旅游专业学生的计算机应用能力成为当务之急。笔者在选择适合旅游专业学生的教学内容、采用案例教学法、改革考试方式几方面做了一些改革探索 ,力争达到更好的教学效果。 相似文献
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案例教学法是一种新型的现代教学方法,与以往的教学方法有所不同,案例教学法主要是以实际案例为媒介,通过指导学生对案例进行分析讨论,以提高学生的主观能动性,进而提升教育教学效果。在高职专业英语的教学当中实施案例教学法具有重大的现实意义。本文从案例教学法的慨念入手,深入分析了高职专业英语教学中案例教学法的实践应用措施。 相似文献
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本文阐述了中职旅游服务与管理专业教学中应用案例教学法的优点,我们提出了中职旅游专业教学过程中案例教学法的运用建议:一是案例教学法的应用要求,二是结合合作讨论法进行教学,三是进行合理的教学评价优化案例教学法。 相似文献
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本文主要分析了情境案例教学在中职酒店管理专业中的重要意义,并提出了几点具体的应用策略,希望对相关教学工作人员有所启发。 相似文献
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现阶段在我国商品学已经被较多的高校纳入了必修的课程之一,在进行商品学教学时,教师通常都会使用案例教学这种教学方法,但是同样的案例教学其教学效果却各不相同。本文针对提高商品学案例教学中PDCA循环法的应用,从PDCA循环的概念和其在案例教学中的使用进行讨论,希望对未来我国高校中商品学的教学工作产生一定的帮助。 相似文献
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将行业的实际问题和动态作为案例来讲解,并向学生传达新的方法和概念是现代课堂教学的新型教学方式,被人们称为案例教学法。在案例教学法中,学生们通过对项目的自主调查和研究,一方面激发了自身学习的积极性,另一方面也提高了教师在课堂上的整体教学水平。案例教学法在酒店管理专业中的教学,能够更好的适应产业需求,强化人才的培养和建设。 相似文献
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《Journal of Teaching in Travel & Tourism》2013,13(2-3):17-38
Abstract A paradigmatic shift is taking place from using technology as a presentation tool to integrating technology as a processing center of interactive teaching and learning unconstrained by time and place. This research was conducted as a case study in enhancing a travel and tourism class, Global Tourism Geography, by applying the new technological paradigm, especially the Internet. A survey of students in the class was conducted and yielded a favorable response to the incorporation of the Internet. However, it was concluded that the most effective instruction resulted from the combination of the Internet with other instructional delivery methods. 相似文献
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Carlos Martin-Rios Stephanie Pougnet Ana Maria Nogareda 《Journal of Teaching in Travel & Tourism》2017,17(1):34-54
In this article, we discuss how hospitality students can leverage new technology and new HRM metrics from a combination of a traditional format case study and innovative data spreadsheets. We offer a teaching case study that combines the strategic dimensions of HRM with practice-driven data analysis anchored in HR analytics and HR big data mining. We argue that this combination helps identify, develop, and promote appropriate managerial skills among students. 相似文献
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《Journal of Teaching in Travel & Tourism》2013,13(2):101-106
ABSTRACT The information contained in this article is intended to help foster case writing skills, improve chances of future publication success, and attract more members of the academic community into this meaningful arena of professional development. The purpose of the case method is to bring some reality into the classroom by providing students with real world problems that promote in-depth analysis and discussion. A set of guidelines is provided to serve as a starting point and checklist for case writers as they refine their research for possible publication. 相似文献
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本文认为,作为研究型综合性大学的饭店管理研究生课程,教学思路应突出强调宽口径、重基础、厚学术前沿、顾实践运用,教材选用应以国际权威杂志发表的原版的学术论文作为基本教学素材,同时编排英文阅读材料,教学方法逐步实施以课题式创新型研究促进研究生学习能力提升的方法,教学手段建设中,积极营造数字化、信息化环境和外语教学环境。 相似文献
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《Journal of Quality Assurance in Hospitality & Tourism》2013,14(2-4):121-139
ABSTRACT This article examines three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions in three separate cases. Tourism and leisure products are prototypical lifestyle purchase yet in many tourism research studies visitors are described by demographics or tourism behaviour only. These cases illustrate different approaches to lifestyle segmentation. Firstly, there are segmentation schemes based on external logic that can be broadly applied across a range of markets, including tourism and leisure. Alternatively, there are schemes that are based on a 'conversation' with the data and which rely on an internal logic within that data that may not transfer to other market contexts. Between these two lie schemes that apply external paradigms to specific datasets. The cases selected illustrate points along this spectrum. The first case study examines the use by government tourism organizations of lifestyle segmentation 'bought in' from an external source. Here lifestyle segmentation data is collected from a representative sample of the Australian population as part of a commercial “single source” data set. The second case is based on a regional tourism study, which has utilized prior theory to develop its own lifestyle segmentation and at the same time related this to boarder characteristics of tourists in Tropical North Queensland. The third case examines the development of tailored lifestyle segmentation among 'event' spectators based on purely internal criteria unrelated to the broader population. These cases provide insight into the appropriate development and application of lifestyle segmentation and the use of the data by tourism and leisure managers. Managers may think about the type of lifestyle segmentation approach required based on how the segmentation scheme results need to be related to the wider market or population. 相似文献
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随着社会经济的发展、科学技术的进步 ,传统面授教学方式发挥的作用十分有限。网络教学以其开放性、广泛性、趣味性、交互性、即时性等特点 ,正在现代教学中发挥着越来越重要的作用。为有效保障网络教学质量 ,必须构建科学、合理的网络教学质量保障体系 ,对网络教学质量进行有效监控。 相似文献
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Garrett A. Stone Lauren N. Duffy Harrison P. Pinckney Raine Templeton-Bradley 《Journal of Teaching in Travel & Tourism》2017,17(2):67-84
Twenty-first century tourism educators and career-seeking graduates are faced with a host of novel challenges. Given the dynamic, complex nature of the contemporary tourism industry, students must be equipped with relevant twenty-first century skills. To address this need, critical thinking is currently being promoted, via university initiatives, as an employable skill. This study assesses the extent to which critical thinking is being transmitted to tourism students at a large southeastern university in the United States. Precourse and postcourse data were collected from students (n = 85) who participated in a tourism management class, that emphasized case study learning, during the fall 2014, spring 2015, and spring 2016 semesters. Uncorrected results indicate significant positive increases in overall critical thinking and two of five sub-domains – inference and deduction; however, in the conservative, corrected results there are no significant effects. Recommendations for improving critical thinking and three sub-domains – analysis, evaluation, and induction – are discussed. 相似文献
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谈旅游专业课程的双语教学 总被引:12,自引:0,他引:12
双语教学是当前我国教育教学改革的热点问题之一。本文在对双语教学进行分析的基础上 ,阐述了在旅游专业课中实施双语教学如何进行定位选择、时机选择、内容选择和考核方式选择 相似文献